Glossary of terms

Affiliate Marketing is a performance-based marketing model where creators and publishers earn commissions by promoting products or services.

Amazon Influencers are content creators who recommend products on Amazon and earn commissions when shoppers purchase through their curated Amazon presence.

A Brand Ambassador is an individual who represents and promotes a company or product to the public

Engagement Rate is a social media metric that measures how much of your audience actively interacts with your content relative to its audience size or distribution.

Influencer Marketing is a social media marketing approach where brands collaborate with influencers to create endorsements and product mentions that reach the influencer’s audience.

A micro-influencer is a social media creator who has a smaller, niche audience and trust to influence what their followers buy, try, and talk about.