Dr.G launched on Amazon and scaled to 6x sales with creator demand

results

6x
Revenue
2.6
Million
2.3
Rank Boost
1814
Influencers

Dr.G grew monthly Amazon unit sales of its Brightening Peeling Gel from 1,182 to 7,381, a 6x lift over the course of the campaign. Its bestseller rank in the Skincare category improved 2.3x, climbing from #21,492 to #9,223. The product's star rating also edged up from 4.5 to 4.6 as authentic reviews accumulated. That combination of velocity, rank, and rating positions Dr.G for continued organic growth on Amazon.

Dr.G's campaign generated 2.6M impressions and 12.2K engagements (10.4K likes and 1.8K comments) across 1,814 completed creator promotions, delivering $32,253 in Earned Media Value. The brand also collected 382 testimonials from participating creators, a 21% testimonial conversion rate it can repurpose across ads, listings, and social.

Dr.G entered Amazon as a new brand in one of the platform's most competitive categories, where established skincare players dominate search results and shelf space. With low sales velocity, weak keyword positioning, and little social proof, the Brightening Peeling Gel struggled to gain visibility with shoppers. The brand needed a repeatable way to drive external demand, build authentic content at scale, and convert that momentum into durable Amazon rank.

See how Dr.G grew Amazon unit sales 6x, earned 2.6M impressions, and lifted rank 2.3x with 1,814 micro-influencers on Stack Influence.
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