The latest info on influencer marketing trends, micro influencer news, and the world of social media
Although promising, running a micro-influencer marketing campaign is hard. From finding the right micro-influencers to negotiating contracts to crafting results-driven campaigns to measuring results, there’s just so much involved.
And it’s highly likely you and your team don’t really have the time for all of this.
Enter - managed micro-influencer marketing platforms - that’ll do all the heavy lifting for you.
This way, you and your team can focus on other important areas of your business.
This brings me to a big question - which are the top managed micro-influencer platforms in 2023?
Here are my top three picks:
Stack Influence is an end-to-end micro-influencer platform with fully managed services. We've designed an AI-powered validation platform based on the inputs and opinions of thousands of people. This validation helps us filter scores of influencers based on demographic, psychographic, and demographic factors. We use this analysis to pick the most genuine ones.
Stack Influence helps brands access a database of over 11 million US-based micro-influencers. Our most popular niches include beauty, fitness, books, tech, food, wellness, parenting, and more.
Stack Influence is a 360-degree managed micro-influencer platform. With our feature-rich tool and a dedicated team, you can put your influencer campaigns on auto-pilot and focus your efforts on crucial business decisions.
Statusphere is a fully-managed micro-influencer platform building meaningful and trusted partnerships between brands and micro-influencers. The platform started with the idea of mobilizing small-time influencers to help brands realize their marketing goals. In return, these influencers would be able to get their business off the ground and build case studies.
The platform streamlines the many moving parts of a micro-influencer marketing campaign and eliminates pain points related to outreach, onboarding, management, tracking, and scalability. Every month, influencers get a subscription box with products curated for their niches.
Create goal-based campaigns: Statusphere enables brands to design and optimize micro-influencer campaigns based on their goals. The platform creates a customized strategy and metrics for every goal you want to achieve. For instance, if you want to increase brand reviews, influencers will be tasked to create content reviewing your products.
Granular targeting options: Statusphere builds creators’ profiles based on over 250 data points to create more targeted campaigns. These parameters include shopping habits, product usage, geolocation, family life, and more. So, brands can work with influencers that truly resonate with their target audience.
Data-driven matchmaking: One of the platform’s unique features is the matchmaking option. It collects insights from you about your campaign goals, budget, niche, and more to match you with the most relevant micro-influencers from the database. It’s accurate, effortless, and quick.
Statusphere helps businesses beat social media algorithms to reach their target buyers with a simpler and smoother approach. But the biggest downside is the pricing. Compared to Stack Influence’s pricing of $39/promotion with full license on UGC, Statusphere charges $150/promotion and extra fees for UGC content.
Besides, Statusphere lacks the sophisticated analytics, custom landing page creation, and effortless influencer management that you’ll find on Stack Influence.
Swaypay is a unique app for budding creators to partner with brands they love and earn money through their content. At the same time, the platform also gives brands an effortless and organic solution to market themselves on social.
As a TikTok-centric platform, Swaypay creates a pool of brands that users can shop from. Once they buy these products, they have to create TikTok videos on any theme—an unboxing, a review, a tutorial, or anything else. The platform grades this content and pays influencers based on their performance.
Swaypay is a unique managed micro-influencer platform to market to younger buyers. But its sole focus on TikTok and a Gen Z audience limits its scope for brands targeting people in different ages and markets.
What’s more, Swaypay doesn’t give you the same convenience and value for money as Stack Influence because they don’t run these campaigns on your behalf.
Micro-influencer marketing can be a game-changer for your business to win buyers’ trust, spread positive word-of-mouth, and skyrocket sales. With the right micro-influencer platform, you can relax while the real work happens in the backend.
From our review of these three platforms, it’s clear that Stack Influence is the most trusted and comprehensive platform for partnering with micro-influencers. The platform lets you choose from its database of fully vetted 11 million micro-influencers. Plus, you can run campaigns with a transparent and effortless process with in-depth reporting and compelling content—all of this at an affordable price!
Sign up on the platform to level up your marketing efforts!
If you’re planning to become an influencer, you should know that joining the Amazon Influencer Program is a good way to monetize your content.
The program allows you to earn commissions when people use your referral links to buy any products. All you have to do is create enough buzz and demand about a product through your content.
Whether you’re a micro-influencer looking to get an early head start or a macro-influencer with a big following, designing a unique and appealing Amazon storefront can gradually multiply your earnings. In this article, we’ve rounded up seven top Amazon storefront influencers for your inspiration. Let’s dig in!
Designing an Amazon storefront is no cakewalk. If you don’t have a reference frame to take inspiration from, you’ll likely not know where to even begin. While you can search for Amazon influencer storefronts, it can be time consuming. That’s why we handpicked seven of the top Amazon storefront influencers to inspire you.
Here are our best picks for Amazon storefront influencers to follow:
Niches: Home decor, lifestyle, food
Followers: 299k on Instagram, 2.3M on TikTok
Kami is a lifestyle influencer with close to 300k followers on Instagram and over 2 million followers on TikTok. With several viral videos, she’s known for creating videos around home cleaning, arrangement, and restocking. She also creates home cafe videos, sharing recipes of her favorite drinks.
Her Amazon storefront includes nearly 50 idea lists divided into multiple categories. Some of her pinned lists include items relevant to her content—like “drink and ice essentials” covering items she restocks and uses in her home cafe videos.
She’s also posted a few pictures and a couple of videos showing how different products work. Overall, her Amazon storefront is meaningfully connected to her content.
Niches: Fashion, lifestyle, beauty
Followers: 754k on Instagram, 3.2M on TikTok
Monet is one of the biggest TikTok creators with over 175 million likes on her content so far. At just 23 years, she’s built a mega-influencer career and is monetizing her audience well.
Monet’s Amazon storefront is minimal, with just 12 idea lists, unlike her busy social media profiles. But each list contains some of her favorite beauty, household, and fashion products—from bedroom decor to kitchen favorites. She’s also posted her outfit pictures to give buyers a proper glimpse of the clothes in real life.
Niches: Skincare, men’s fashion, pets
Followers: 1M on Instagram, 881k on TikTok
Jalen is best known for his stint in Love Island Season 2. Since then, he’s built a massive following for himself and often shares his favorite products from Amazon.
His Amazon storefront contains six lists, each covering themes he creates content around. For example, he often posts about his hairstyles, cuts, and styling products. Followers can find all the products he uses in the “hair + skincare” list.
He’s also a dog dad and has a dedicated list of all the best pet products for all pet parents.
Niches: Beauty, fashion, fitness
Followers: 503k on Instagram, 2M on TikTok
Leticia is a mega-influencer creating content on fitness and beauty. She also shares her best fashion advice with links to her favorite outfits and accessories.
Her Amazon storefront has 47 idea lists covering varied categories—home decor ideas, gymwear, eye makeup, and more. The store has something for almost everyone.
Leticia’s content aligns well with the products on her storefront, bringing more visitors and consistent sales.
Niches: Beauty, skincare
Followers: 840k on Instagram, 8.7M on TikTok
Kirsten has a massive following on TikTok, where she creates content around unique products people should try. Many of these products are available on her Amazon storefront in the “as seen on TikTok” list.
Her main focus is beauty and fashion content. So, you’ll find the most items under these two categories. For the makeup and skincare category, she’s linked products in different price ranges—encouraging different types of followers to buy.
She also collaborated with JBL as an influencer, hosting a live stream unboxing and using many speakers during their flagship sale.
Niches: Home decor, DIY, lifestyle
Followers: 205k on Instagram
Sonakshi is an interior designer with an active Instagram presence, where she shares DIY home decor tutorials and guides. Since her content mostly revolves around the uniqueness of the products used in her decor setups, her Amazon storefront has 74 idea lists.
She repurposes the photos and videos from Instagram to link all the products on her store. This gives buyers more clarity on how each product looks and works in real life.
Most of her products are in the affordable range for the kind of target audience she appeals to.
Niches: Baking, cooking
Followers: 1.3M on Instagram
Chelsea is a baker and Instagram influencer with over a million followers. Most of her content covers her recipes for desserts. So, her Amazon storefront mainly includes baking tools—essentials and advanced.
She also has a dedicated list of “holiday baking” products since most people want to make something special during the festive season. But apart from cooking-related items, Chelsea also adds her favorite products for content creators. You can find links for her tripod, camera stand, lights, and more in her store.
Creating a storefront is the key to unlocking more earnings for any Amazon influencer. But you might feel confused or overwhelmed with the choices for your storefront—what kind of lists should you include, how many lists, how many products in a list, and similar questions.
With our top seven Amazon storefront influencers, we want to give you all the answers and the inspiration to create your storefront effortlessly.
Remember that if you don’t have enough followers to get into the Amazon Influencer Program, you can sign up as a creator on Stack Influence and collaborate with trusted brands to build your audience. Stack Influence offers multiple opportunities to create content around a particular product and reach a bigger audience.
Discover what Amazon Live is and how Amazon live influencers can tap into the full force of this new functionality to sell more products and earn more commissions.
Amazon just gave its “Amazon Influencers Program” a massive boost - as the tech giant now allows Amazon influencers to livestream on the platform and earn commissions by promoting a third-party seller’s product(s). Data fetched from Statista indicates that livestream eCommerce is a staggering $11 billion industry in the United States. And by 2024, this number has been predicted to cross the $35 billion mark.
While Twitch has been at the forefront of the live stream eCommerce industry, Amazon isn’t holding back - as it now allows Amazon influencers to go live - which will appear automatically on their Amazon influencer storefront as well as Amazon Live Homepage.
To help you better navigate this functionality, we’ve put together this blog post, where we’ll be shedding light on:
Before you read further, if you aren’t familiar with the concept of Amazon Influencers, we’d strongly recommend reading the “Your Go-To Amazon Influencers Guide” blog post.
The concept of Amazon Live is simple. Amazon Influencer Program allows Amazon influencers to promote third-party Amazon sellers’ products on their own dedicated storefronts and earn commissions upon a successful qualified purchase. As simple as that!But with Amazon Live, Amazon is taking its Amazon Influencers Program to the next level - as Amazon influencers will now be able to host live streams to recommend a brand’s product(s) to their followers on Amazon.This live stream will automatically appear on their Amazon influencer storefront as well as Amazon Live Homepage. Influencers looking forward to hosting live streams should be a part of the Amazon influencers program. It’s strictly limited to Amazon influencers. If you are an Amazon influencer already and are looking forward to tapping into the power of Amazon live, you can download the Amazon Live Creator App today.Wait! If you’re wondering what this Amazon Live Creator App is all about, allow me to explain.
Amazon Live Creator App is Amazon’s official game-changing live streaming application that not only allows Amazon sellers to showcase their products via livestream and deliver a thrilling experience but also helps influencers tap into the full potential of live streaming. Some of the application’s exciting features include:
If you are already a part of the Amazon influencer program and haven’t downloaded this application, you’re missing out on the exciting benefits of Amazon Live.
Here’s how Amazon Live works:
That’s how Amazon live works.Some of the exciting benefits of Amazon Live include:
Influencer marketing is powerful. And while Amazon influencers can always add products to their Amazon influencer storefronts, the one big thing that was missing up until now was influencers tapping into the power of live streaming to showcase a brand’s product(s). They don’t need to do it anymore across different social media platforms - instead, they can redirect their followers/subscribers to their Amazon live streams.
With this feature, Amazon influencers will be bringing the best of both worlds under one roof - online shopping + live streaming. At the same time, other exciting features like live chat, product highlighting, and more will help influencers further deliver a great experience and engage with their audience during live streams.
As we mentioned already, Amazon Live is tapping into the rapidly growing $11 billion streaming industry in the United States. And by 2024, this number has been predicted to cross the $35 billion mark. Live streams are effective - because people are more likely to recollect about 95% of the information from a video, whereas when it comes to text, the number stands at a sheer 10%. Our brains have been hotwired to react to visual content, especially videos.
This means - if Amazon influencers want to boost chances of selling more products via their Amazon storefronts, all they need to do is tap into the full force of Amazon Live.
Not only will you be able to engage and sell to your already existing followers and subscribers but you’ll also see new people engaging with your live streams on Amazon via Amazon Live Homepage.
This will not only help you grow your Amazon following but social media following as well - which is another reason why Amazon influencers should tap into Amazon Live.
Amazon Live functionality shows how serious Amazon is about its influencer program. Not only does it allow Amazon to deliver a fun and unique shopping experience but when used right brands and influencers can heavily benefit from this functionality.
Welcome to your comprehensive guide on harnessing artificial intelligence for generating user-generated content (UGC)! This article delves into practical methods and innovative platforms that can elevate your UGC strategies to new heights. We'll start by outlining how to effectively use AI to craft compelling content, with a spotlight on one of the platforms as prime example. Additionally, we will explore other notable platforms that are shaping the future of digital content creation.
Whether you're looking to enhance your content's reach, engagement, or creativity, this guide offers valuable insights and real-world examples to help you navigate the ever-evolving landscape of digital marketing. Join us as we uncover the secrets to leveraging AI for your UGC needs, complete with actionable steps and vivid illustrations of the outcomes you can expect.
Before jumping into the fascinating world of AI and user-generated content, let's pause for a moment. Having a clear roadmap is crucial to any journey, especially in the digital landscape where AI can take you in millions of directions. This is why defining your goals is the critical first step in leveraging AI to generate UGC content. Let's break down how you can set clear, actionable objectives for an impactful content strategy.
Understanding who your audience is forms the bedrock of your content strategy. It's about knowing who you're talking to, what they care about, and how your product or service fits into their lives. But why is this important? According to a report by HubSpot, tailoring content to your audience can increase the effectiveness of your marketing efforts significantly, with 72% of marketers saying that it has increased engagement and the effectiveness of their online marketing.
Once you know who you're talking to, it's time to decide what you want to achieve. Are you looking to boost brand awareness, drive product sales, or engage your community on a deeper level? Setting clear objectives is like choosing a destination before you start your journey. For instance, a study by Content Marketing Institute showed that B2B marketers with a documented content marketing strategy were more effective in all aspects of their content marketing efforts than those without. This underlines the importance of having clear goals and a plan on how to achieve them.
If your objective is to increase brand awareness, you're looking at creating content that is shareable and memorable. Think of viral challenges or user testimonials that highlight the unique aspects of your brand. This type of content gets people talking and introduces your brand to new audiences.
On the other hand, if driving sales is your end goal, your UGC should closely align with showcasing your product's benefits and user satisfaction. Here, customer reviews, unboxing videos, and how-to content showcasing your product in action could be incredibly effective.
Enhancing community engagement means creating content that sparks conversations and encourages your audience to interact with your brand and each other. This could involve interactive polls, contests, or Q&A sessions where the content is directed by the questions and interests of your community. A great way to amplify such initiatives is by using ugc video ads created with invideo AI, which helps brands craft authentic, relatable video content driven by real users—boosting both reach and engagement effortlessly.
Interestingly, user-generated content can also be a gold mine for SEO. Fresh, authentic content created by users can improve your website's search engine ranking, making your brand more visible to potential customers. This is because search engines prioritize fresh, relevant content – something UGC is particularly good at providing.
By understanding who your audience is and what you want to achieve, you can tailor your AI-driven UGC strategy to produce content that not only meets your business objectives but also engages your audience in meaningful ways. So, take the time to define your goals. It's a step that will pay dividends in the long run.
Venture into the world of AI-powered content creation, and you'll soon find yourself surrounded by a myriad of options that promise to elevate your content game. It's a universe brimming with growth potential, where the tools you choose can profoundly impact the effectiveness and efficiency of your content strategies. In this digitally-driven age, aligning with the right AI technologies is not just an advantage—it's a necessity.
The marketplace for AI applications geared towards enhancing content creation is ever-expanding, with software revenue in this sector experiencing impressive growth rates year over year. These solutions span from text and graphic content generators to sophisticated systems that conjure up everything from interactive videos to entrancing soundscapes. With such an assortment, it's about finding that sweet spot between your creative vision and the best technology to support it.
Imagine you're piecing together the ultimate ensemble for a world tour. You'll need versatile and dependable items that meet the demands of the road. Similarly, here's what to consider when assembling your AI content creation stack:
The tool should be accessible and intuitive, inviting rather than intimidating new users, which lends itself to a smoother creative journey.
Assess the tool's strengths—are they aligned with the kind of content you're aiming to produce? Make sure it excels in delivering the specific type of content you envision.
Integration capabilities can make or break your workflow. Opt for tools that can effortlessly mesh with your existing tech environment.
Balance the scales of cost and features. Sometimes, a robust tool that's slightly pricier upfront can offer long-term savings by streamlining your processes and delivering quality results.
In a world where data is gold, make sure your AI tool doesn't lead you into a security minefield. Prioritize those that guarantee the safety and ethical handling of your data.
As you plunge into the current of AI-facilitated content creation, securing the proper tools is crucial for keeping your strategy buoyant and visible. When selecting, focus on usability, relevance, seamless integration, budget mindfulness, and compliance adherence, crafting a toolkit tailored to support and grow your creative endeavors.
With the rapid evolution of AI technologies, maintaining an informed and flexible approach will ensure that your content not only resonates today but also stands ready to adapt to tomorrow’s trends.
Click here to jump to our platform suggestions.
When embarking on the exciting journey of creating content with AI, the first step often involves inputting initial content or prompts. This phase is like whispering secrets to your digital muse, guiding it towards the masterpiece you envision together. Whether you're crafting engaging blog posts, dynamic social media captions, or innovative marketing materials, the quality and thoughtfulness of your prompts can significantly influence the outcome. Let's explore why this initial input is so crucial and how to master it for stellar results.
The world of AI can feel like stepping onto an alien spaceship. You’re surrounded by knobs and dials, each one capable of steering your course to new and exciting destinations. Customizing the AI settings is your chance to grab the controls and fine-tune the technology to align perfectly with your personal or business objectives. Let’s buckle up and navigate the dashboard of AI customization, where every adjustment unlocks potential and precision in your content creation journey.
AI is not a one-size-fits-all solution. Just like the perfect pair of jeans, AI works best when it’s tailored to fit. By adjusting the settings, you can shape how the AI operates, ensuring it produces results that are in sync with your unique style, preferences, and needs.
Driving Results Through Customization: For instance, 84% of consumers say being treated like a person, not a number, is very important to winning their business according to Forbes. Similarly, customizing AI settings to generate personalized content can massively improve customer engagement, making your messaging feel more human and less robotic.
Enhancing User Experience: Adjusting AI settings isn’t just about the end product; it’s also about optimizing the user experience. By fine-tuning the settings to your liking, you can streamline workflows, reduce the need for manual interventions, and even minimize the learning curve for new users on your team.
So, how do you translate these concepts into actionable steps? Here are some tips to get started:
1. Understand Your Options: Take the time to explore and understand the various settings and options your AI platform offers. Familiarize yourself with the terminology and functions of each feature.
2. Align with Objectives: Clearly define what you hope to achieve with AI, and adjust the settings accordingly. Whether it's increasing engagement, driving sales, or enhancing creativity, your AI settings should reflect these goals.
3. Test Different Scenarios: Experiment with different settings to see how they impact the AI's output. A/B testing can be particularly insightful in determining the most effective configurations.
4. Track and Analyze: Use analytics to monitor the performance of your AI under different settings. Data-driven insights can guide your customization efforts and help you achieve better results.
5. Stay Current: AI technology evolves rapidly; staying informed about updates and new features can empower you to leverage the latest advancements in AI customization.
Customizing your AI settings is about creating a symphony where technology plays in harmony with your aspirations. It's about shaping the algorithms to echo your voice, resonate with your brand, and deliver the impact you envision. With each personalized setting, you're not just configuring software; you're crafting a digital extension of your creative self, ready to conquer the frontiers of content creation.
Welcome to the digital age, where content is king and the demand for fresh, engaging material never sleeps. Whether it’s snappy social media posts, insightful blog articles, or compelling web copy, the quest to captivate an audience is ceaseless. Enter your AI sidekick—armed with the power to generate content at breakneck speeds, ensuring you’re always a step ahead in the content race.
AI-driven content generation is like having a tireless wordsmith at your disposal, capable of churning out prose with the precision of a poet and the speed of a news ticker. Consider this: 81% of marketers who use generative AI say it's effective at assisting them in their role according to Hubspot. That's more than half leaning on AI for a competitive edge.
Speed Meets Versatility: The beauty of AI content generators lies not only in their ability to produce written content quickly but also in their versatility. They can switch from witty to formal tone in the blink of an eye, adapt to various industries’ lingos, and even ensure SEO optimization to boost your content's findability in the jungle of search engines. It is always wise to run the final output through an AI detection tool as a quality control measure. It is always wise to run the final output through an AI detection tool as a quality control measure. After detection checks, use an AI humanizer to refine tone and flow. It rewrites robotic text into natural, human-style content. This step improves readability and keeps UGC authentic for real users.
Enhancing Human Creativity: But don't fret; AI isn’t here to replace the human touch. Rather, it's here to augment it. Think of AI as a friendly collaborator who takes care of the heavy lifting, leaving you more space to add the unique spark of human creativity and personal insight that resonates with readers.
Harnessing AI for content production is about blending the best of both worlds—technology and human ingenuity. Here’s how to make sure your AI-generated content hits the mark:
1. Set Clear Parameters: Before you set your AI to work, define what you want. Are you looking for an informative piece padded with statistics? Or maybe a narrative-driven blog that tells a captivating story? AI works best when given clear direction.
2. Refine and Edit: Use AI to produce a draft, then step in as the editor. Polish the AI's output by adding personal anecdotes, humor, or a conversational style that reflects your brand’s personality.
3. Monitor Engagement: After publishing AI-generated content, keep an eye on performance metrics like page views, shares, and comments. This feedback will help you gauge what works and refine your approach.
4. Stay Ethical: Always ensure your AI-generated content adheres to ethical standards. AI should create original content, not plagiarize, and it should be transparent when content is machine-generated, respecting the audience's trust. Therefore, make sure to run the final draft through an online plagiarism checker and get it published only if it is 100% unique.
AI content generation is essentially a factory of ideas that never goes offline. It’s the kindling for your content bonfire, providing the initial spark that can be stoked into a brilliant flame. As the technology continues to mature, the integration of AI in content creation is not just a convenience—it's a strategic innovative leap forward that keeps you at the cutting edge of digital marketing.
In the pulsating heart of the digital landscape, engagement isn't just about broadcasting your message into the void—it's about sparking a dialogue, tuning into the feedback, and continuously refining your approach. This ongoing cycle of engagement and iteration is the secret sauce to staying relevant, resonant, and revolutionary in your content strategy.
Engagement as a Two-Way Street: Engagement isn't a monologue but a conversation. It’s about creating content that invites interaction—be it through compelling questions, interactive elements, or simply irresistible narratives that beckon comments and shares. By actively encouraging this dialogue, you gain insights that are gold dust for tailoring your content to better meet your audience's needs.
The Iterative Cycle: Rinse and Repeat with Purpose. Iteration is not about shooting in the dark; it's about making informed, strategic tweaks to your content based on real data and feedback. This cycle of creating, measuring, learning, and then creating again is what propels your content from good to great.
Data-Driven Decisions: Dive into the analytics to see which pieces of content are performing well and why. Is it the catchy headline? The vibrant imagery? The personal stories shared? Tools like Google Analytics or social media insights provide a treasure trove of data to guide your iterations.
A/B Testing: Don’t be afraid to experiment. A/B testing different headlines, images, or calls to action can reveal what resonates most with your audience. Incremental changes based on A/B testing results can significantly increase engagement and conversions over time.
Feedback, both positive and negative, is the compass that guides your content strategy. Embracing constructive criticism and acting on it is what separates the leaders from the followers in the digital content realm.
1. Solicit Feedback: Make it easy for your audience to share their thoughts and suggestions. Whether through comments, surveys, or social media polls, the more avenues you provide for feedback, the richer the insights you'll gain.
2. Analyze and Act: Regularly review feedback and look for patterns or recurring themes. This analysis will inform your content iterations, helping you fine-tune your approach to better align with audience preferences.
3. Celebrate Improvements: When feedback leads to positive changes, share the victories with your audience. This not only shows that you value their input but also demonstrates your commitment to offering value and enhancing their experience.
The synergy between engagement and iteration is what keeps your content dynamic and alive. This ongoing process is key to not just meeting but exceeding audience expectations, fostering a sense of community, and continuously innovating in how you communicate and connect.
We understand that AI lacks a human touch at times. If you need Influencer Marketing for your business, check out Stack Influence. Stack Influence is an influencer marketing platform which provides an intuitive and streamlined approach to micro-influencer marketing. With a network of over 11 million vetted influencers spanning various niches, Stack Influence empowers brands to connect with everyday creators who can help them drive brand awareness, generate conversations, and spark word-of-mouth marketing.
Source: EverArt
EverArt is at the forefront of a marketing revolution, offering a ground-breaking AI-powered platform designed to fulfill all your brand asset requirements. EverArt's technology changes the game by allowing marketing teams to train image models based on any product style or mood board, creating content that surpasses conventional limitations.
Trusted by innovative companies, EverArt stands as a singular tool that caters to the diverse needs of your brand's assets with features like:
● Multi-Model Generation: Effortlessly generate media at an industrial scale with several custom models to choose from.
● Zero Expertise Required: The user-friendly interface means anyone on the team can create proprietary models simply by dragging and dropping product imagery.
● Built for Collaboration: Share AI models and creations seamlessly across your organization, enhancing teamwork and synergy.
● Your Data, Your Assets: Place paramount importance on privacy and security while training models on your data.
The Process EverArt employs is straightforward but potent:
1. Users upload their brand assets to create custom AI models.
2. They then use simple text prompts to articulate their creative vision.
3. Finally, they generate production-ready content with advanced editing and upscaling capabilities.
Pricing Plans are versatile, ranging from a 'Starter' tier ideal for hobbyists, to 'Basic' and 'Pro' levels perfect for creators and small businesses, and even an 'Enterprise' solution customizable for the unique demands of large organizations.
EverArt Credits – an intuitive credit system underpins the platform. Users flexibly utilize these credits for various actions such as style or object training, image generation, edits, and creating video content, with detailed guidelines provided to ensure maximum utility.
EverArt encourages potential users to augment their creative process by joining a community that's redefining content creation. With a future-focused approach and a comprehensive toolkit, EverArt is truly poised to transform how brands interact with AI-driven asset creation, ensuring privacy, customization, and unparalleled efficiency.
A post shared by AdCreative.ai (@adcreative.ai)
AdCreative.ai is a pioneering platform revolutionizing the way businesses produce advertising content. With a powerful suite of AI-driven tools, AdCreative.ai offers an unparalleled service to generate text using proven copywriting frameworks — ensuring that every piece of content not only engages potential customers but also drives remarkable results.
For those looking to elevate their ad creatives, AdCreative.ai delivers conversion-focused designs swiftly, suitable for any advertising platform. The platform doesn't stop at digital imagery. It seamlessly transforms product photos into stunning, professional-grade fashion and e-commerce images in an instant, utilizing advanced AI technology to cater to the visual demands of modern online shoppers.
What truly sets AdCreative.ai apart is its Creative Insights AI, which offers an in-depth analysis of ad performance. It allows users to identify top-performing visuals by diving into creative analytics such as impressions, clicks, CTR, and dominant colors used in the content. These insights are not merely descriptive; they provide actionable recommendations, enabling brands to craft strategically superior content for their subsequent campaigns.
User-generated content (UGC) ads find a fruitful ground in AdCreative.ai, as the platform's sophisticated insights can analyze and draw upon the efficacy of UGC, helping businesses capitalize on the authenticity and engagement that such content naturally brings. The platform’s smart AI helps brands to not only curate impactful UGC ads but also fine-tune them for peak performance.
AdCreative.ai prides itself on being a game-changer for brands, equipping them with minimum-effort solutions that command maximum attention. With glowing testimonials highlighting the significant growth brands have experienced and the exceptional quality of the AI, the platform stands out as it empowers companies to impress, attract, and convert their target audience effectively.
In short, AdCreative.ai is an invaluable asset for any business's advertising efforts, especially when it comes to leveraging UGC content, efficiently channeling the power of AI to craft ads that resonate with audiences and deliver measurable returns. Whether you're a small startup or a large enterprise, AdCreative.ai is the ally you need in the fast-paced world of digital marketing.
Source: Re:nable
Re:nable stands at the forefront of digital advertising innovation as an AI Feed Enrichment Platform. By harnessing the power of artificial intelligence, Re:nable transforms the way brands approach User-Generated Content (UGC) ads, making it an essential tool for modern marketing strategies.
Why Re:nable Is a Great Platform for UGC Content Ads:
1. AI-Driven Insights: Re:nable’s cutting-edge AI algorithms delve deep into the vast sea of UGC, curating and enriching content that resonates most with your target audience. This ensures that your ads are not just seen but are engaging and compelling.
2. Enhanced Engagement: UGC content is known for its authenticity, which significantly boosts engagement rates. Re:nable further amplifies this by optimizing every piece of content to match your campaign goals, essentially turning good content into great advertisements.
3. Scalability: The platform is designed to adapt and scale, making it an ideal choice for brands looking to grow. Whether you’re a small startup or a large enterprise, Re:nable’s AI capabilities can tailor your UGC ads to meet your evolving needs.
4. Efficiency and Effectiveness: By streamlining the process of sourcing, enhancing, and deploying UGC ads, Re:nable saves marketers time and resources. This efficiency does not come at the cost of effectiveness, as the AI ensures each ad is optimized for performance.
5. Data-Driven Decision Making: Beyond just enrichment, Re:nable provides actionable insights and analytics, allowing brands to make informed decisions. This data-driven approach ensures continuous improvement and maximization of your UGC ad campaigns’ ROI.
Re:nable is not just a platform; it’s a catalyst for transformational advertising strategies that place user-generated content at their core. By leveraging AI to enrich and optimize UGC ads, Re:nable empowers brands to connect with their audiences in the most authentic, engaging, and effective way possible.
The Freepik AI Suite offers a complete ecosystem for creators, marketers, and brands to design, edit, and repurpose content across image, video, and audio formats all in one platform.
Freepik AI empowers users to generate professional visuals at scale, removing the friction between ideation and execution. With the AI Image Generator, AI Video Generator, and AI Audio tools, brands can easily produce custom visuals or short-form videos that align with their tone and identity.
Freepik also simplifies creative tasks with built-in AI Workflows and an intuitive AI Assistant that suggests edits, styles, and formats for each channel. The result is faster production, consistent output, and a workflow that supports authentic, branded storytelling.
Key features include:
Pricing plans are flexible and designed for different creative needs. The Free Plan provides limited credits and basic tools, while the Essential Plan starts at $5.75 per month. The Premium Plan, at $12 per month, includes advanced tools and more credits, and Premium+ unlocks unlimited generations and access to top-tier AI models for $24.50 per month.
Freepik AI Suite works with a credit-based system that lets users generate new visuals, enhance existing images, or create and edit audio and video. Credits ensure flexibility and control over production, allowing teams to manage their creative output efficiently across multiple campaigns.
With scalable plans and an accessible interface, Freepik AI Suite helps brands create authentic, high-quality UGC that keeps audiences engaged and content pipelines running smoothly.
We wanted to give one of the platforms a chance for ourselves so we embraced the capabilities of Everart AI technology for a groundbreaking digital advertising campaign for Benevolence LA. Our vision was to craft a series of ads that could stand out in the digital landscape, not just for their visual appeal but for their authenticity and creativity. To achieve this, we leveraged some of our clients' images to produce captivating content.
Starting with an original photograph of the Malibu Nights Scented Candle offered by Benevolence LA, we embarked on a creative journey with Everart AI. The transformation was remarkable. The first output was the original image.
Pricing Plans are versatile, ranging from a 'Starter' tier ideal for hobbyists, to 'Basic' and 'Pro' levels perfect for creators and small businesses, and even an 'Enterprise' solution customizable for the unique demands of large organizations.
EverArt Credits – an intuitive credit system underpins the platform. Users flexibly utilize these credits for various actions such as style or object training, image generation, edits, and creating video content, with detailed guidelines provided to ensure maximum utility.
EverArt encourages potential users to augment their creative process by joining a community that's redefining content creation. With a future-focused approach and a comprehensive toolkit, EverArt is truly poised to transform how brands interact with AI-driven asset creation, ensuring privacy, customization, and unparalleled efficiency.
This pioneering approach demonstrates the potential of Everart AI not just in reimagining the aesthetics of digital advertising but in revolutionizing how brands connect with their audience, offering a glimpse into a future where advertisements are not just seen but felt. Through this campaign, Benevolence LA not only showcased their exquisite candles but also the innovative spirit of the brand, engaging customers in a novel and deeply immersive experience.
Leveraging AI to generate UGC content represents a transformative shift in digital marketing strategies. Platforms like EverArt.ai and others highlighted in this guide provide powerful tools that not only streamline the content creation process but also enhance its impact, ensuring that each piece resonates with the intended audience. By integrating AI-driven techniques, brands can unlock new levels of creativity and engagement, making their marketing efforts more effective and efficient. As we've seen through practical examples, the potential of AI to revolutionize UGC is immense, offering businesses the opportunity to connect with their audience in more meaningful and innovative ways. Whether you're a startup or an established brand, embracing these AI tools can significantly boost your marketing campaigns and pave the way for a more dynamic and interactive future in digital advertising.
Want to become a micro-influencer?
Gone are the days when brands collaborated only with influencers who had millions of followers. The new era of influencer marketing heralds the rise of content created by relatable everyday people — someone likable, personable, and above all, relatable.
And that could be you!
You can make money, receive freebies, and collaborate with top-tier brands – even if you have a small yet highly-engaged follower base.
But being a micro-influencer is no easy feat!
And yes, we’re not talking about increasing your follower count to a couple thousand.
The real deal is to build an engaged social media following so that when you recommend something, your audience checks it out and, let’s be honest, takes the desired action.
If you’re wondering how to become a micro-influencer, we’re here to help.
In this blog, we will discuss who a micro-influencer is, why brands prefer to partner with them, and how to become a micro-influencer!
Excited to know more? Read on!
According to Builtin, “A micro-influencer has a social media presence larger than a normal person’s but smaller than a celebrity’s, landing between 1,000 and 100,000 followers. (Some say anything less than 10,000 followers makes someone a nano-influencer.).”
Micro-influencers have a limited yet engaged follower base. Unlike celebrities or mega-influencers, they don’t have hundreds of brands wanting to collaborate with them. That’s the reason – every brand they collaborate with, they’re able to give their dedicated time and put in the much-needed efforts to build.
But at the end of the day, your effectiveness as a micro-influencer lies in your influence over your audience and how the content you create affects their buying decisions.
Research indicates that 82% of consumers are more inclined to follow a recommendation from a micro-influencer than mega or celebrity influencers.
That’s the reason more and more brands are showing their interests in partnering with micro-influencers.
Now, why do brands in today’s market prefer to collaborate with micro-influencers instead of more prominent social media followers with an audience of millions?
Think about it. Wouldn’t influencers with more than 1,000,000 followers cause a tidal wave of website visits and brand purchases worth unimaginable revenue? Not exactly.
A bigger audience doesn’t necessarily come with greater engagement. Celebrities have multiple audience segments, and marketing to people not interested in your niche of products gives you little-to-no ROI.
This is why collaborating with micro-influencers is the better bet.
Here are three reasons why brands prefer to partner with micro-influencers:
Now that you know that brands prefer to collaborate with micro-influencers (and why!), let’s outline the steps for how to become a micro-influencer.
If you have to lie in the micro-influencer’s bed of roses, you have to brave some thorns (like building a decent following on any platform). But once you acquire a thousand followers, you can approach brands to partner with them.
The best part about becoming a micro-influencer is that brands will be focused on something other than your audience size—they will appraise your capabilities based on your engagement rates and the authenticity of your presentation. If they like you for your reel personality, you can expect the freebies (and the moolah!) to start coming in!
Would you jump off a cliff without first learning about cliff-diving, judging the height of the cliff you’re about to jump off, or how to swim in deep waters? No, absolutely not!
So why would you dive into becoming a micro-influencer without choosing a niche? You wouldn’t, right? Choosing a niche is the hardest challenge you will encounter. You must choose something you are passionate about to hope for true success.
This step is all about research. You need to find something you are interested in so that you can create content that incentivizes people to follow you.
You need to niche down.
Once you have a niche, you have to identify problems for the typical customers of your industry. Suppose your followers with oily skin struggle with acne problems. Then you could promote skincare products that soak up excess oil while still keeping skin supple and protected—this will increase the probability of your followers suffering from a common pain point, buying your recommendations.
As a micro-influencer, you cannot share content about anything and everything. You will need to create super-targeted content for your niche audience carefully.
For example, if you are creating content in the skincare niche, you shouldn’t be creating graphic makeup looks. Your relevancy as a content creator lies in the organic engagements you can drum up by sharing your authentic self. If you keep losing focus, your credibility will drop faster than a rollercoaster downhill.
You need to produce personable content, promoting products from brands that align with your values. In this case, it would be caring for your skin against harmful chemicals. You need to collaborate with the right brand. The faster you establish niche authority, the more brands will invest in you.
Your profile needs to be a visual blueprint of your real personality with authentic information you feel comfortable sharing.Some key facts you should include while optimizing your profile include:
These details further boost your credibility and make you approachable to both your followers and the brands. As an active creator, you should consistently update them since it helps the algorithm direct your content to more of your target audience.
Regular interactions build an engaged audience base, which is your biggest strength as a micro-influencer.
Brands want to see that you are frequently present in the digital space as part of conversations on the topics they want to discuss. You should post on your blog a couple of times a week on social media and keep active in your followers' conversations.
The last point is critical. Being an influencer is a “give first take later” game. You need to share the love and interact with your audience on the content you create—this will increase engagement and result in your dream brands choosing to collaborate with you.
Thoughtful replies to a few comments can go a long way in fostering personal connections. It may eat at your time a little, but it is a part of the job.
The more your followers hang on to your words, the easier it will be to convince them to purchase from brands you partner with (and love!). This leads back to authenticity, in that you should solely collaborate with brands with the same values as you and your fellowship.
Now that you are comfortable with creating and publishing content consistently, you need to search for the brands in your niche that you would like to collaborate with.
As a skincare influencer, it would be brands selling paraben-free, sulfur-free, and everything organic skincare products.
You should choose 3-4 brands in your niche that allow you creative freedom instead of asking for random posts. For starters, it may be advisable to look for brands that have newly launched into the market.
You may start commenting on their posts—brands love that! Anything to support their products and initiatives, or even mini reviews about one of their products you tried on. Be quirky, relatable, and even polite, and watch them slide into your DMs!
The way to paid brand partnerships lies through free promotions! Yes, that’s true!
You can make free collaboration posts to land your first paid partnership and tag the brands you use. (Don’t do this excessively, though, since it will kill your authenticity.) When potential campaign managers go through your feed, they can see how you work and what kind of material they can expect from you.
You can receive brownie points if you create a media kit that you can send to brand managers. Besides Instagram, you can get bonus points for blogs, a YouTube channel, and an email list. These boost your trustworthiness, allowing you to charge much more money.
Another way to get into your dream brand’s sights is to send them a concrete offer, stating clearly how you love the brand and how you would like to do a promotional post—detailing the number of posts you will do and even offering to pay for shipping. It automatically creates goodwill and increases your chances of collaborating with your dream brand.
Influencers live in a small world. Search for other influencers creating content in your niche, or broaden your search to include relevant adjacent niches. It is all about building personal connections and supporting them with engagement.
The more you cheer for them, the chances are, they will reciprocate and support you! There are rotten oranges in every basket, but this is a great way to grow your audience, find inspiration for creating content, and learn what works or doesn’t.
Micro-influencers are the emerging trendsetters of the modern age. More and more businesses are realizing the value of niche, highly-engaged audience bases. Micro-influencers can use this to their advantage and land a lot of dream brand partnerships.
Ryan Prior from customerfacing.io says, “In order to be a micro-influencer, all you need is an authentic audience. Even a small one. The best advice I could give you is to pick a niche, create the best content you can, and stay consistent. Over time you'll build your audience, and have something valuable to offer brands whose customers are in your niche.”
Using this and the pointers above, you can begin your journey as a micro-influencer—but here’s the bonus! You can supercharge your journey by signing on to influencer marketing platforms. Brands often use these platforms to scout for influencer talent and monitor their growth on relevant social media channels.
Many influencer marketing platforms are available for you, like Heepsy and AspireIQ, but none are channel-specific. This is why you should try out Stack Influence, and Stack Influence is the leading marketing platform for Amazon influencers.
Click here to learn more about us.
We’ve worked with hundreds of Amazon businesses.
And if there’s one thing we’ve learned - selling on Amazon is hard.
Since you’re reading this post, it’s highly likely you’re an Amazon seller or marketer looking to increase your sales and grow your business.
But you don’t really want to feed thousands of dollars each month to Amazon's advertising algorithm.
You’ve been looking to collaborate with Amazon influencers for quite some time yet are struggling to find the right ones to collaborate with.
You probably don’t know where to get started.
In this blog, I will put in front of you five easy ways to find the right Amazon influencers for your business.
I’m so excited to share this information with you.
Without further ado, let’s dive straight into it.
Following are five easy ways to find Amazon Influencers:
If I were in your place, Amazon Live is the first place I’d begin my hunt. Thousands of Amazon influencers host live sessions every month. During these sessions, they promote products in their storefronts, answer customer questions and share valuable insights and tips.Allow me to share an example:
Paige DeSorbo held a live session at the end of January 2023 to promote outfits she had added to her storefront. Amazon brands can collaborate with influencers like Paige and ask them to add their products to their storefronts.
To find the right influencers to collaborate with, all you need to do is head over to the Amazon Live page. From there, you can look for the right Amazon influencers by exploring the Discover, Following, or Browse tabs.
…and many more!
Influencer marketing is all the rage right now, which is why, it is not surprising that tons of self-serve influencer marketing platforms have popped up to help businesses find the right Amazon influencers they can work with.
One of my favorites is Referazon.
Not only does this platform help you find Amazon influencers quickly and easily with its “Influencer Search” feature, but also helps you establish and manage your relationships and campaigns with the “Influencer CRM” feature. Once you've found the right influencer(s) to work with, Referazon can also help you track and manage your campaigns. Such self-service solutions provide you with the tools to locate, interact, and collaborate with Amazon influencers, best suited to growing your brand.
Social media is a great avenue to find and collaborate with established Amazon creators. You can do this by looking up the right hashtags relevant to your business.
Hashtags like #FoundItOnAmazon and #AmazonInfluencer are very popular and can uncover some fantastic results on both TikTok and Instagram.
Here are some other hashtags you can use for both platforms to find the perfect Amazon influencer for your brand:
You can also look at your competitors' hashtags and see which Amazon influencers they are following.
First thing’s first, you have to know who your audience is. Without knowing the needs of the people you want to sell your products to, your offering will be covered in a sea of the millions of other things being launched and marketed every day.If you don’t have a crystal-clear idea about your target prospects yet, here are some questions to ask yourself to frame your ideal customer persona (or ICP):
Using the information you gather from these answers, you can refine your ICP. You can also identify key characteristics of your ICP from those who already follow your brand on social media channels like Instagram, Facebook, and TikTok.Once you define your ICP, you can begin searching for creators they follow on social media channels like YouTube, Instagram, and TikTok and collaborate with them to garner higher interest in your products. Do this in three simple steps:
The easiest way to collaborate with the right Amazon influencers is by using an automated influencer marketing platform like Stack Influence.
What are the benefits?
We have the largest database of Amazon and micro-influencers in the United States. We provide a turn-key A-Z managed platform and a one-of-a-kind influencer cash-back rebate system to provide scalable giveaway campaigns. We do the heavy lifting, so you don’t have to.
Our platform results in increased targeted customer conversions, mass brand awareness, boosted online traffic, high social engagement, authentic full license UGC (images, videos, testimonials), and organic online review generation.
Our influencer marketing campaigns will strengthen your brand presence, increase your online ad ROAs, allow you to create better marketing materials, boost your social media profile engagement and trust, and increase your rankings and revenue on Amazon.
At the same time, you will be accumulating tons of user-generated content that is authentic and usable for a lifetime. These photos, videos, and reviews can skyrocket your engagement, improve brand reputation and convert social media traffic into paying customers at scale.
Let us take care of marketing your products to the right audience as you create quality products and build a stellar brand reputation in your industry! With Stack Influence, you can find the right Amazon influencers to help you effectively reach your target audience.
Our strong Amazon database allows you access to established and authentic creators who can help you raise brand awareness, direct more social media traffic to your products, foster trust and long-lasting customer relationships, and drive more sales and revenue.
Want to reap the benefits of influencer marketing to take your Amazon business to even greater heights?
Click here to learn more about our process.
Have you met Amazon (in Barney’s voice)?
Well, you better get ready as the retail giant has unleashed the next big thing in eCommerce – Inspire, a new way to explore and shop products on Amazon.
What is Amazon Inspire? And why did I call it ‘the next big thing in the eCommerce space?’
Keep reading as we’re about to step into the realm of interactive shopping.
Let’s dive in.
Inspire is Amazon’s answer to the ever-growing popularity of video shopping – a new way to explore and shop products available on Amazon. It’s a new in-app TikTok-like shopping feed that presents personalized shoppable photos and videos based on the users’ interests and engagement.
The best part? It’s as engaging as scrolling your TikTok feed with the added bonus of being able to shop the products you see.
You may be wondering what Amazon’s motive behind creating a TikTok-like shopping experience is. There’s not one but many.
First is the rising popularity of interactive shopping. People love consuming videos. Add the element of video shopping to it and you’ll see customers going on a credit-card swiping spree. According to Shopify’s Commerce Trends 2023 report, video shopping can lower barriers to conversion. Some companies have reported conversion rates of around 30%.
Secondly, TikTok is not a thing of the future anymore. It’s no longer an experimental play. Thousands of Amazon third-party sellers/brands globally spend millions of dollars to advertise their products on TikTok. By running TikTok ads, they’re driving traffic from TikTok to their Amazon listings.
Amazon knows this and wants to draw its consumers’ attention from TikTok or other third-party social applications that support vertical videos.
With Inspire, Amazon is not only planning to deliver an interactive and immersive shopping experience but also capture the advertising revenue of platforms like TikTok, Instagram, and others that support vertical videos.
According to Amazon’s Director of Shopping Oliver Messenger in his interview, “Short form video is a useful medium to help people discover and understand products. Video-based content genuinely helps customers dive deep into the product and understand it more.”
Here’s a LinkedIn post from Oliver on the same –
A few key benefits of Amazon Inspire for third-party sellers are:
And more!
As of this writing (I wrote about this in December), Amazon has rolled out this new feature to a select few customers based in the US. However, if you’re reading this piece in May or June, Amazon Inspire is probably available to use by everyone based in the US.
NOTE – Inspire is not a standalone mobile application launched by Amazon. Instead, it’s an in-app feature available on the Amazon Shopping mobile application. Also, I’d like to highlight that this feature is not available on Desktop (as of this writing) and is only available on the mobile application.
Wondering how Inspire works?
Allow me to explain
Using Amazon Inspire is a cakewalk, considering you’re based in the US and you have access to Amazon Inspire.
How to figure out if you have access?
If you have access to Amazon Inspire, you’ll see a light bulb icon in the bottom navigation bar of the Amazon Shopping mobile application. Upon tapping on it, customers will be asked to select their favorite interests; considering it’s their first time using Amazon Inspire like this –
Now, Amazon will take the individual user’s selected interests into consideration along with their past engagements and create personalized interactive shopping experiences for customers similar to this –
From here, customers can learn more about the products, like them, and add them directly to their cart, resulting in a lightning-fast checkout experience, which is beneficial both for sellers and buyers.
If you’re an Amazon third-party seller, you obviously don’t want to miss out on the action. You probably want your products to be displayed in your audience’s Inspire feed.
Wondering what the best way to do that is?
Let’s find out.
As stated by Amazon, there are three ways to create content to make sure your products appear in your audience’s Inspire feed:
If you’re planning to work with Amazon influencers yet don’t know how to find the right ones, we recommend tapping into Amazon live to discover influencers in your niche.
Looking for fitness Amazon influencers? Or health and wellness ones? Just click here to begin your search. Also, we’ve put together a list of the top 10 Amazon influencers you can work with to give you a head start. You may find it here.
OR!
We work with Amazon influencers all the time. In fact, we’ve helped hundreds of Amazon third-party sellers run results-driven influencer marketing campaigns. Brands that work with us own all the rights to the content. No restrictions!
Learn more about our process here.
Other Interesting Reads -
If you’re like me, you love following your favorite Amazon brands on Instagram. Their Instagram posts allow you to get a closer look at their products in different environments and settings and see them in action – which was impossible to do on Amazon prior to the beta launch of Amazon posts.
Suppose you’re looking to purchase a women’s dress on Amazon. What you’ll probably do is hop onto Amazon, look up something like “women dress long sleeve” or another relevant keyword (depending on what you’re looking for), and explore the top-ranking product listings. But while exploring these listings, you’re unable to fully understand how the dresses look like in real life or how they appear in different settings.
Why?
Well, here’s the problem – Amazon sellers are required to publish pictures of their products in a white background; thereby restricting buyers from getting a good understanding of the product they’re seeing. According to Amazon, “Your main image must be on a white background and must occupy 85% of the image frame.”
And let’s be real – savvy shoppers want to see a product in all its glory. So, some of them head straight to the seller’s Instagram profile to find pictures of products in a variety of enviable and realistic settings. Also, sellers want to drive traffic to their listings from reliable sources. So, it’s no surprise some Amazon sellers have been heavily using Instagram to show off their wares.
The retail giant knew this.
So…
Amazon noticed that an insane number of third-party sellers are driving traffic to their product listings via Instagram by publishing high-quality product-related content and unique lifestyle images. However, these types of images aren’t allowed to be added to product listings due to Amazon’s Product Photography Guidelines in place.
In order to empower sellers to publish these images on Amazon itself, Amazon introduced “Posts.”
What is this feature all about?
Let’s find out.
Amazon Posts are here to shake things up. It’s just like Instagram posts but on Amazon. Using this feature, third-party brand-registered sellers can post all the unique, lifestyle product-related content that they have always desired to add to their Amazon product listings but couldn’t.
For months, I have been noticing this - Amazon is taking social eCommerce seriously. They’re totally committed to integrating social media into their marketplace. Amazon is equipping sellers with all the tools and features they need to promote their products in new and innovative ways inside the marketplace itself.
According to Amazon, “Amazon Posts allow buyers to explore products with a free and immersive image-first experience. With Amazon Posts, sellers can show their products in action and help shoppers visualize products in realistic settings.”
2023 is the year when Amazon takes over the world of social eCommerce by storm.
I reached out to Paul Armstrong, Editor at What Did Amazon Do This Week, for his quote on Amazon Posts. He responded,“Posts is yet another attempt by Amazon to really bring some of the love for Instagram over to their ecosystem. This success will depend on the quality of initial posts from a stylistic and utility perspective. Beyond users, the time it takes a brand to upkeep the feed will also be a key determiner of how successful this will be.”
Using the Amazon Posts feature is simple. It’s just like Instagram. How convenient! All you need to do is create high-quality and engaging product-related posts – and publish them on Amazon.
As I said before, Amazon Posts is free. And currently, it’s in Beta. Before you start using Posts, it’s important to note that this feature is only available to brand-registered sellers and vendors in the United States. As of this writing, Amazon Posts isn’t available outside the US; but things will change soon. Also, if you want to use Amazon Posts, you need to have your own Amazon storefront.
Haven’t created your storefront yet? Click here to learn how to do it.
Examples of a few stunning Amazon storefronts are –
2. Ranger Ready
To be eligible to use Amazon Posts, you need to meet these criteria -
Once you meet the requirements, you can go ahead and start your Amazon Posts journey from here.
Upon logging in to your Amazon account, choose the brand that you’d like to promote. Upload your brand logo and submit it. Once done, you’ll be able to create posts (we recommend editing the pictures outside Amazon). You can add captions and product ASINs (up to 10 per brand post) for more discoverability.
That being said, if you are wondering what the best way to create content for your Instagram posts is, my recommendation would be to run influencer marketing campaigns.
We just love working with influencers – not only because of their well-established following but also because you get product pictures in different environments, settings, and real-world situations. After all, do you want your product to be displayed in the same old boring white background, or do you rather want influencers showcasing your products in the real world?
My guess – it’s the latter option.
When you work with influencers, they will click pictures of themselves trying out your product and share it on their feeds (socials). If you’re working with an Amazon influencer, they’ll share these pictures on their Amazon storefronts.
At Stack Influence, we provide brands with 100% rights to all the content produced as part of the influencer marketing campaign. You can reuse all that awesome content and add it to your brand feed. And we work with a lot of micro-influencers – so you get access to hundreds of influencer-generated pictures which you can publish as Amazon posts.
Can you handle that awesomeness? I think you can.
So, give it a try and hire us for your influencer marketing campaigns today!
Other Interesting Reads -
Looking for the right Amazon influencers is an uphill battle.
Last week, I had an interesting hour-long call with our sales team where they mentioned that a lot of Amazon sellers are reaching out to us with one specific request –
“We’re interested in collaborating with Amazon influencers yet are facing a hard time finding credible and reliable influencers in our industry. Can you assist us or provide any guidance?”
And that’s what inspired me to write this post.
Collaborating with the wrong Amazon influencers is dangerous. Not only could you end up wasting your budget on failed campaigns, but it could also do serious damage to your brand’s reputation.
To save you the trouble of scouring the internet for the right Amazon influencers, we’ve put together this 10 top Amazon influencers in 2023 guide.
So, time to pour yourself a cup of your favorite drink as we present our list in front of you.
Disclaimer – The numbers mentioned in this post such as follower and subscriber counts were obtained via confidential scientific methods like Googling or social media stalking, at the time of writing. If you observe any changes in these numbers while reading this post, please blame time.
We’ve put in countless hours to carefully evaluate every single influencer in our 10 Top Amazon Influencer in 2023 list because we didn’t want it to be just another one of those top X lists on the internet.
And we’re excited to share this with you.
So, without further ado, let the influencer hunt begin. Here are the 10 top Amazon Influencers in 2023:
Who’s Andrea Denver? He’s a popular Italian fashion model currently residing in New York. With over 1.2M followers on Instagram, 250K+ followers on Instagram, and 20K+ followers on TikTok, I found him in the “Featured Creators” list on Amazon. Andrea Denver is the co-founder and CMO of an Italian-based streetwear brand named Son of Wind. You can learn more about his brand here.
Andrea actively promotes fashion, cooking, and skin care products on his Amazon storefront, including cooking tools, fashion items, and skincare products. He’s known for his unique fashion sense – and he has a dedicated follower base that looks up to him.
As of this writing, he has conducted just one Amazon live stream, which you can find here. Also, here are a few products he has currently listed on his Amazon storefront:
His posts are subject to good engagement. Here’s one:
Andrea may be a good fit if you run an Amazon men’s fashion brand with a good influencer marketing budget since most of his posts on Instagram and TikTok are related to fashion.
Julianna is another of my favorite Amazon influencers that promote products across many categories, including electronics and fashion. She has more than 100k followers on Instagram, 270k+ on TikTok, and 10k+ subscribers on YouTube. She’s super-active across all her socials.
And she LOVES going live on Amazon. You can find all her Amazon live streams here. On her Amazon storefront, along with her live streams and promoted products, you can find her manually created product ideas lists like this:
Her Amazon storefront is well-organized. Check out how organized her “Travel” product ideas list is:
Oh BTW – she’s a die-hard fan of SZA and Zendaya.
Don’t wait! Head over to her Amazon storefront today.
Who’s Kristal Heredia? According to her Amazon storefront bio, he’s “Just your go-to curvy gal sharing affordable finds!”But this go-to curvy gal has more than 399K Instagram followers, more than 9K subscribers on YouTube, and 700K+ followers on TikTok. She’s a social media phenomenon.Kristal is a Latina digital entrepreneur that shares impressive beauty and fashion tips for women across all her channels. She’s the founder and CEO of Mujeres Social, a digital agency that manages top talents in the industry.Her posts get a lot of engagement. Here’s one of her reels on Instagram:
Just like Julianna, she likes to keep her Amazon storefront organized. From holiday dresses to sunglasses ideas, you’ll find her Amazon storefront flooded with lovely well-organized lists.
As of this writing, she has conducted three Amazon live sessions which you can check out here.
The moment I hopped onto Emile’s Amazon storefront, I felt like I entered my own personal paradise. Seriously, for someone who loves gaming, tech, and cool stuff – it was magical. I’m a big Avatar fan – and watching his “Avatar: The Way of Water Gift Guide” live stream– that’s what drew me in.Emile is a well-recognized TV host and digital creator/influencer with 50K+ Instagram followers, 28K+ YouTube subscribers, 12K+ Twitter followers, and 100K+ TikTok followers. He has a solid online presence. On his Amazon storefronts, you’ll see him:
These products range from tech gadgets to general lifestyle items. Also, Emile’s live streams cover a wide range of topics – from fashion to tech. He hasn’t just listed his favorite Amazon products on his storefront, but he also creates videos to promote these products. Judging by his active Amazon presence, it seems Emile plans to grow his Amazon storefront in 2023. So, get on the train today!
Abigail Lorraine is another creator I came across in Amazon’s Top Creators section. As soon as I checked her socials, I fell in love with her content. Her posts are engaging and worth checking out. They receive a lot of engagement – which means she has a loyal follower base. As of this writing, she has 57K+ followers on Instagram and 206K+ followers on TikTok.
Judging by her Amazon storefront, she seems hyperactive. She loves going live on Amazon. Every single one of her Amazon live streams was worth watching. Her live sessions cover an extensive variety of topics – from décor updates to sweater weather to home must-haves. She’s well-known for her one-of-a-kind style – and her followers look up to her for their daily dose of inspiration.
These products range from tech gadgets to general lifestyle items. Also, Emile’s live streams cover a wide range of topics – from fashion to tech. He hasn’t just listed his favorite Amazon products on his storefront, but he also creates videos to promote these products.
Her Amazon storefront is well-organized – you’ll find a lot of product idea lists – from holiday outfits to fall clothing and more. In addition, she promotes products on her Amazon storefront by uploading videos like best living room chairs, cozy two-piece sets, work-from-home outfits, and more.
Her Amazon storefront is worth checking out. Click here to hop on.
Merilee is a beauty, fashion, and wellness influencer with a decent presence on Instagram – 14K+ followers. From smartly curated product ideas lists to stunning photos to engaging videos to unmissable live streams – she puts so much work into her Amazon storefront. Take a moment to appreciate her stunning pictures in dresses sold on Amazon:
Lovely ladies that hop onto her Amazon storefront can’t resist purchasing these products after seeing Merilee’s pictures. That’s the level of content you can expect when you work with her. She’s lovely to work with and shares a lot of interesting ideas during collaboration. She’ll work with you – as if she’s promoting her own brand.
If you’re a wrestling fan, you probably know who Nikki and Brie are. For those of you that don’t, Nikki and Brie Bella are identical twin sisters that have had countless high-profile wrestling matches in World Wrestling Entertainment (WWE).
Both have an incredible presence across different social media channels. Nikki Bella has more than 10.6M followers on Instagram; whereas Brie’s follower count stands at 8.5M. They like to call themselves “The Bella Twins.”
Their YouTube channel “The Bella Twins” has more than 3.5M subscribers. On their Amazon storefront, you’ll see them promoting a lot of beauty and fashion products. They don’t go live a lot but you can find their winter travel checklist live stream here.
I mentioned Jaz in our 2021 top Amazon influencers list as well. Since then, I have been keeping an eye on her Amazon storefront. From dresses to travel accessories to outdoor gears, she shares many product recommendations on her Amazon storefront (theohiogirljaz). She has more than 50K followers on Instagram (she had only 18K followers in 2021) and her posts are subject to a decent level of engagement.
Here's one of her posts on Instagram –
From beauty to fashion, she promotes countless Amazon products across different categories. You’ll find everything organized in her Idea Lists section. Also, she shares pictures and videos of herself wearing her favorite Amazon outfits on her storefront to promote products of brands she’s working with.She doesn’t go live much. However, she conducted two live stream sessions in the last few days – which means, she has big plans for 2023. Only time will tell. Jaz has high potential and is one of the most fun-loving influencers I’ve seen on the internet. You should definitely check her storefront.
Who doesn’t know Kyle Richards? She is a well-known American actress who has starred in some popular movies and TV shows, including The Real Housewives of Beverly Hills, The Car, Halloween Ends, etc.She has over 4M followers on Instagram and 80K followers on TikTok. She shares a wide range of products across different categories on her Amazon storefront. As of this writing, she has conducted eight live streams. Some of my personal favorites were A Day in My Life with Kyle Richards and her latest Winter Travel Checklist with Kyle Richards. She doesn’t share as many photos and videos as other Amazon influencers on our list do. But she doesn’t fail to drive traffic to her Amazon storefront from her socials.
Click here to check out Kyle Richard’s Amazon storefront.
Kathryn Zingone is a fashion and lifestyle influencer with impressive engagement. Even though she has 11.8K followers on Instagram, her posts receive thousands of likes and dozens of comments.
Her followers look up to her. In the above screenshot, look at the comment section flooded with comments like –“Where are your sandals from?? :)”“Where is the skirt frommmm!”She has more than 250K+ followers on TikTok with more than 9M likes. That’s huge. On her Amazon storefront, she has organized her product ideas lists based on the specific needs of her audience. Want to purchase something for New Year’s Eve? Or basics? Just hop onto her idea lists. As of this writing, she has conducted six live streams. Let’s see what she has in store for 2023.
We work with Amazon influencers all the time. In fact, we have the largest database of micro-influencers in the US. So, if you’re looking for an influencer marketing platform for A-Z-managed Amazon micro-influencer marketing, we’d love to help you out.
Click here to gain more insights.
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Ever purchased a Walmart product without going through its reviews? It’s as risky as bungee jumping without double-checking the bungee cord. Or going on a blind date without even checking the other person’s socials.
Nowadays, customers are like detectives. They scour the internet (Google, Quora, Communities, Reddit, niche-specific forums) to find the tiniest of details about a product they’re looking to purchase. And when it comes to finally making a purchase, they’re like FBI agents. From product reviews to seller ratings, they will examine every aspect of the retailer to make sure they’re not being scammed.
As a Walmart seller, we understand that you want to:
If that’s what you’re looking for, you need reviews on your Walmart product listings. Throughout this post, we’ll not only be explaining why Walmart reviews matter but also dive deep into the Walmart-approved Review Program that allows retailers to get authentic paid Walmart reviews powered by Plum.
Let’s dive in.
Storytime -
Ben was looking to purchase a smartphone but didn’t know which one. He reached out to his friends for recommendations. Alongside, he scoured the internet to get people’s opinions. With a lot of options to choose from, he couldn’t make up his mind and got really picky. He:
After a few days, he finally decided on the smartphone he wanted to purchase. Next step in his journey – visiting eCommerce marketplaces like Walmart and Amazon as well as smartphone company’s website to find the best deal. Across eCommerce marketplaces, he compared a lot of seller options in terms of pricing, quality, shipping and delivery, customer service, and reviews.
He explored the same smartphone’s product listings across both Walmart and Amazon. Why? He wanted to make sure that the seller he was purchasing from is credible and reliable. To know more, he even hopped onto sellers’ marketplace storefronts to look at their overall ratings.
Just like Ben, we have a lot of options today. And we’re really picky about the products we purchase and who we purchase them from.
Your customers will read your Walmart reviews thoroughly to make an informed decision. Not only do you need to deliver superior quality products, but you also need to offer top-notch customer experience.
Your Walmart product listings have no reviews at all, and you need a boost? There are several proven strategies you can apply to increase sales like running Walmart ads, offering better pricing, investing in keyword research, using Walmart’s marketing tools, and more. Also, don’t be afraid to ask your customers for Walmart reviews.
Walmart understands how competitive its marketplace is and how hard it is to get customer reviews. They don’t want sellers resorting to black hat tactics like paying for fake reviews. To help their sellers and tackle the fake reviews problem, Walmart announced its brand-registered sellers about the Walmart Review Program powered by the Plum Field Agent softwarre. Walmart along with other popular retailers like Target, Walgreens, and many more are a few of their other popular retailers.
What’s this rating and reviews program all about? And how can Walmart sellers use it to get paid authentic reviews?
Let’s find out.
Walmart, recently, told its marketplace sellers that they can use the Walmart Review Program to gain authentic reviews for their marketplace products. What’s the Walmart Review Program about?
The Walmart Review Program powered by the Plum Field Agent is a program that allows retailers to get reviews from real shoppers in a quick and easy manner. The platform mobilizes real Walmart shoppers to purchase your products, try them at their homes, and drop honest feedback.
Suppose you sell toys on the Walmart marketplace and want to give a jumpstart to your new toy product listing. To do that, you can use this program – where real shoppers will be encouraged to purchase your toy. These shoppers, upon receiving your product, will try (check the quality in this case) it at their homes. And once they’ve tried and tested your product out, they’ll be dropping their feedback on your listing. This way, Walmart reviews are 100% guaranteed.
The reason the Walmart Review Program came into existance is due to guaranteed honest reviews. Here, you are not paying for guaranteed five-star reviews. Instead, the shoppers mobilized are real and will genuinely try out your product and post about their experiences on your product listing.
Amazon has a similar in-house program called Vine.
Interested?
Follow these steps to enroll in the Walmart Review Program:
4. Click on “Let’s Get Started.”
5. Now, you’ll be asked to: a. Name your project and add start and end dates.
6. Add audience demographics – you can also choose “No Audience Preference.” For now, I didn’t add any audience preference.
7. Add your product.
8. Add the number of reviews you’d like. Let’s say I want to collect 10 reviews.
9. Purchase the project. Here’s the final costing Plum gave me:
As you can see, I’ve been charged:
And that’s how this program works.
For the thousands in attendance and the millions watching around the world…
FINALLY, Amazon unveiled its new set of Amazon video ads at UnBoxed 2022 conference.
This announcement got us so excited that we had no other choice but to put on our party hats.
Why?
That’s because we love videos.
But there’s one thing we love more, i.e., helping small and medium-sized Amazon sellers like you grow.
The latest Amazon video ads features will now empower advertisers of all sizes to create immersive video ad content easily using Video Builder’s ready-to-use customizable templates.
Another good news – if you love Sponsored Display ads, you’ll be happy to know that Amazon added the video format to its Sponsored Display Program.
Before we talk about these new video ad features in detail, let’s understand why you, as an Amazon seller, should care about Amazon video ads.
Let’s get the elephant out of the room – Amazon text-based ads are not convincing. While writing this article, I looked up “men’s bag” on Amazon search and here’s an example of some text-based Sponsored Product ad I came across:
Yes – factors like 8,092 reviews and the low price tag will make some buyers (who are ready to purchase) click through. But for me, there wasn’t any WOW factor here.
As I moved further down the Amazon SERP – I found this video ad that caught my attention immediately -
Made me fall in love with video ads – all over again.
Here’s something I realized – I love video ads over text-based ones.
And it’s not just me.
Wyzowl reported that about 73% of consumers prefer video ads to discover more about products and services. And 88% have claimed that video ads are so powerful that they convinced them to purchase a product or service.
Well-crafted engaging video ads are extremely powerful.
But if you want your video ads to work and help you increase your click-through + conversion rate, you need to make sure they’re convincing as well. From coming up with an engaging hook to targeting your audience’s problem to delivering a persuasive call-to-action (CTA) – you need to do it right.
YOU NEED TO DO IT RIGHT – this statement is the reason why most Amazon sellers are afraid of investing in video ads.
Most Amazon sellers don’t really know how to produce jaw-dropping video ads – and it’s totally understandable.
Another big myth among marketers and advertisers is – producing engaging videos is costly. Yes – it’s hard to produce engaging video content – there’s no denying it. However, producing videos is not costly at all – you just need to figure out the right way to do it. Amazon reached out to a few third-party sellers – who reported:
As we mentioned before, the latest Amazon video ads features empower advertisers of all sizes to create immersive video ad content easily using Video Builder’s ready-to-use customizable templates.
Let’s dive into this.
Here’s a quote from our CMO Will Gasner on this subject, “Video is the way of the future, and data across many brands running advertising campaigns shows that video ads can decrease costs up to 5X, increase conversions by 3X, and boost social engagement rates by 40%. Due to these reasons, it makes sense why marketplaces like Amazon are investing so much in offering new types of video advertisement options to sellers since the more sales sellers get, the more the marketplace makes.”
Following are the three new Amazon video ads features announced at UnBoxed 2022:
Most brands struggle with video production, especially small and medium-sized Amazon brands due to lack of resources and manpower.
Want to produce video tutorials or product demo videos yet don’t have the budget to hire a video producer and/or editor?
Good news – you don’t need to spend too much time, effort, and money anymore. You don’t need to learn how to use a video editing application like Adobe Premiere Pro. And you don’t really need to hire a video editor anymore.
With Amazon’s Video Builder (beta mode), you can produce highly engaging and compelling videos in no more than ten minutes. Here’s a screenshot of Video Builder's customizable templates:
From categories to themes and more, the platform is loaded with so many templates to choose from. According to Heather Kehrberg, Director of Global Creative Success at Amazon Ads –
All you need to do is pull product images + copy, upload creative assets, find the right template, and BOOM – you’re done. With Amazon’s Video Builder, producing compelling and action-driving video ads has now become easier.
Want to drive traffic to your Amazon store rather than your product listing? Amazon, at its UnBoxed 2022 conference announced that sellers running Sponsored Brand video ads can now redirect ad traffic directly to their store landing page.
You can choose whether you want to drive traffic to your Amazon store (including subpages) or product listing:
Up until the UnBoxed 2022 conference, advertisers could only run video ads using the Sponsored Brands option. But now, the video format is available on Sponsored Display Ads.
Wohoo!
Now, you can show off your Amazon products on and off the platform through immersive storytelling and in an engaging manner - as you can run Sponsored Display video ads of up to 45 seconds.
Example:
We reached out to a few more experts for their statements on Amazon’s new video features and here’s what they had to say:
“Amazon video ads are so powerful as they give you a way to stand out from your competitors. Instead of just a basic image if you have a strong hook you can drive a decent click-through rate and then hopefully conversion rate for your product listing. This announcement from Amazon is the logical next step as it opens up the platform to lots of new brands. Typically speaking video is expensive so this move to help make it more assessable to SMEs will only help Amazon increase its ad platform revenue. The reason SMEs will benefit more from the tools is that they’ll better aid in the video creation process to make this easier for them, thus being better able to produce higher quality videos at a lower price and without requiring them to put in too much effort and time.”
“The new ads are a boon for Content Creators around the world as they'll mean more work and a better way to sell services and content like streams or events. Brands will want to deliver engaging content that leads to purchases using influencers via demos, tutorials, unboxing, etc. Aiming the new ad formats at small and medium-sized businesses is a smart move as this means those businesses can now compete more with larger brands which will further put money in Amazon's pockets. The time they take to create is also interesting, Amazon says 10 minutes which means that such content could be a lot more reactive and fast-moving. A bonus for live streamers specifically. Amazon's latest series of ad announcements show a hungry ad department looking to develop its existing tools during a period of economic uncertainty.”
We fell in love with these new Amazon video ads features immediately.
Why?
That’s because we help Amazon sellers generate a lot of influencer-generated content.
We talked with a few of our clients - who built video ads using influencer-generated content. And trust me on this one - they were all praises.
The thing is - influencer-generated content is powerful. That’s because it’s not coming from your brand directly - but from influencers that people look up to. Build your video ads using this content - and you can knock your video advertising efforts out of the park.
At Stack Influence, we motivate brands to incorporate influencer-generated content into their other marketing campaigns. When you work with us, you’ll own 100% rights to content piece from the campaigns.
Click here to go through our process.
On Amazon, success comes in every shade of the rainbow. Every business has its own special flair, and to survive on this platform we must learn to color inside the lines while still showing the world who we are and why we matter.
From skincare to office supplies and inflatable kayaks, roughly 200 million Prime subscribers peruse Amazon listings for the basics and beyond. With an audience that vast (and competition to boot), it’s easy to get lost in the shuffle. So which end of the spectrum gets you to the pot of gold? Do you follow your own lead and learn as you go? Or does it take a village to thrive in the fickle frenzy that is Amazon?
We get it. It’s tricky figuring out when to ask for help and who to trust. Every brand is unique and only you can truly know the ins and outs of your business. To make matters even more complicated, there are plenty of self-proclaimed Amazon gurus that simply aren’t able to deliver on their promises. What does hiring an Amazon full-service management team entail? Is it right for you?
Selling on Amazon can be overwhelming, whether you’re new to the game or not. The rules are constantly changing, new competition is always emerging, and shoppers are savvier than ever. If your product isn’t the cheapest and the fastest, with the most five-star reviews, how do you stay afloat? Is ‘good enough’ really cutting it or is there room to grow?
Any business owner knows that there’s no way to take your brand to the next level without a healthy daily dose of undivided attention. This is where professional help can really demonstrate its value. A full-service Amazon consultant knows everything there is to know about selling on Amazon, from PPC and inventory to image guidelines and then some. With discerning eyes on your account health at all times, you can focus on the daily workings of your business, while a consulting team can take care of the additional work to stay on track when it comes to selling on Amazon. After all, time is money!
What exactly does help look like for you? The right Amazon consultant will do more than get you set up - they’ll work with you to formulate a plan of action that revolves around you. The right team will listen to your concerns and goals and help you get organized, giving you the lowdown on what to expect.
When you come to your first consultation, you should have a basic understanding of what you want to accomplish. For some, there is a dollar value, and for others, it’s about gaining that Prime badge or developing a strong brand presence.
A full-service consultant will be able to help you with almost every facet of your Amazon account. Some things your account manager should be able to help you with are:
1. Monitoring your account health
It is a time-consuming process to keep your eyes on your Amazon account. There may also be things outside of your scope that can benefit or harm you. Your Amazon account manager will perform weekly checks, monitor your PPC program, and respond to any negative reviews or feedback you receive. They focus on both the specifics and the general overview of your listings.
2. Optimizing your listings
Creating a solid listing is trickier than it may appear, and it certainly makes all the difference. To compete on Amazon, you should have well-written titles, descriptions, bullets, and professional-quality images that abide by their guidelines. High-ranking keywords should be strategically woven throughout your content without distracting from the conversational yet informative tone.
A full-service consulting agency will have professional copywriters, photographers, and graphic designers in-house. These experts can create killer content that authentically represents your brand.
3. Handling reviews and feedback
Reviews can make or break any listing. If you’re having trouble getting reviews or feedback, it’s time to enlist a pro! There are plenty of tools that are available to sellers to help them build their repertoire. Knowing which ones help and which ones are a waste of time will certainly save you countless hours of research and frustration.
As we all know, Amazon is incredibly gung-ho about customer satisfaction. Your Amazon consulting team knows how to handle even the most precarious situations and can help add credibility to your brand. Even negative situations like delayed shipments and refund requests can serve as a great opportunity to showcase your amazing customer service skills.
4. Establishing revenue goals
In an ecommerce account assessment, a skilled Amazon consultant will help you set realistic goals and work with you to bring this vision to life. Give anyone with ethereal promises the boot - a real professional will help you strategize with clear, simple steps that will get you closer to your goals.
No matter what your starting point is, progress is always possible. Given the right amount of time and resources, your Amazon account will thrive. Your consultant will suggest small, simple tweaks as well as long-term strategies for growth.
5. Monitoring PPC
It doesn’t matter how great your products are; if they’re not being seen, they’re not being sold. It can take an excruciating amount of time to get your listings to show up on Amazon’s organic search, but with the right PPC campaign, you can see almost instant improvement.
A full-service Amazon consulting firm is well-versed in the art of PPC and knows all the steps that are needed to get you noticed. They will work with you to establish an affordable plan that makes the most of your budget and yields real results.
6. Training and Guidance
Knowledge is power! An expert Amazon account management team will empower you to grow and expand your skills. Some offer training programs and are happy to take the time to sit with you and teach you what you want to know. Be wary of anyone that isn’t open to sharing their expertise - transparency is crucial in any relationship. If it doesn’t feel right, go with your gut!
Whether you’re a business owner starting out or an Amazon seller extraordinaire, there is always room for growth. Finding the right team can give your brand the edge you need to stay in the loop about rules and changes, effectively manage your advertising and marketing efforts, and stay sharp in a sea of competition.
Starting out, you should check case studies and reviews to see what other people have to say. While any seller knows you just can’t please them all, you can get a general overview of other people’s experiences.
Amazon consultants should have a wide range of tools at their disposal and should be able to substantiate their value. You should walk away from any meeting or consultation with a plan of attack and an understanding of expectations. After all, communication is key!
Find a team you feel comfortable with, who really delves into the details and thinks outside the box. Many reputable teams publish their own blogs and are happy to share their expertise about Amazon and other ecommerce platforms.
They can also serve as your one-stop-shop for all things Amazon and guide you on anything from policies to creative direction. Hiring someone to manage your Amazon account should mean you have less on your plate plus more time to do what you do best! Sure, you can manage just fine on your own. But is fine the ultimate destination?
If you’re looking to improve your Amazon presence, you’ve come to the right place! Awesome Dynamic is a full-service ecommerce consulting agency that works with businesses to develop a customized plan to take your brand to the next level. We are committed to creating positive change inspired by continuous improvement, exceptional customer service, and unbeatable expertise.