Aunt Fannie’s was introducing a new probiotic-powered Spray Cleaner into a highly competitive cleaning category dominated by large incumbents. Early traction was limited by low sales velocity, minimal keyword visibility, and a lack of reviews - key factors that influence Amazon ranking and shopper trust. To break through, Aunt Fannie’s needed a fast, scalable strategy to drive awareness, accelerate recurring sales, and establish credibility without relying exclusively on paid ads.
Aunt Fannie’s partnered with Stack Influence to execute a micro-influencer campaign designed to drive Amazon performance and authentic brand awareness. Stack Influence activated creators to promote the Spray Cleaner, generate branded content, and drive traffic directly to the Amazon listing. Influencer activity supported improved keyword indexing, stronger bestseller rankings, and consistent month-over-month sales growth. The campaign also generated reusable UGC assets that Aunt Fannie’s could leverage across ads, listings, and future product launches.
90-day campaign recap: 8× monthly Amazon unit sales (98 → 789+/mo), a 3.5× bestseller rank lift, and 528K social impressions powered by 189 creator promotions.
