Aunt Fannie’s was introducing a new probiotic-powered Spray Cleaner into a highly competitive cleaning category dominated by large incumbents. Early traction was limited by low sales velocity, minimal keyword visibility, and a lack of reviews - key factors that influence Amazon ranking and shopper trust. To break through, Aunt Fannie’s needed a fast, scalable strategy to drive awareness, accelerate recurring sales, and establish credibility without relying exclusively on paid ads.
90-day campaign recap: 8× monthly Amazon unit sales (98 → 789+/mo), a 3.5× bestseller rank lift, and 528K social impressions powered by 189 creator promotions.




