The latest info on influencer marketing trends, micro influencer news, and the world of social media
If you’re an in-house expert in charge of running Amazon micro-influencer campaigns at your company, you can probably relate to this GIF:
Some of your responsibilities may include –
My guess is - you and your team members are probably spending hundreds of hours each month.
But what if I told you that it doesn’t have to be this way?
You can save a lot of time with automated micro influencer campaigns. But here’s the thing - just like 99% of advice on the internet is easy-to-say-hard-to-implement, this one is no different.
What’s the right way to run automated micro influencer campaigns?
influencers can have their product recommendations under one roof. Also, influencers can easily categorize different kinds of products within their store for smooth navigation like this:
Throughout this post, we’d like to put in front of you the challenges most Amazon brands face while managing micro-influencer campaigns. Alongside, we’d also like to show you how automated micro influencer campaigns work the smart way.
Brace yourself!
We’re ready to dive in 3.2.1…
As simple as that!
As an Amazon store owner, if you’re wondering how to find the right Amazon influencer fit for your store, say no more.
Next, we’ll understand how you can find the right set of Amazon influencers to skyrocket your sales and profit margins.
Self-serve platforms offer influencer marketing tools like influencer databases, influencer discovery and analysis, product seeding, influencer payments, and many more – which you and your team members can use to manage your micro-influencer marketing campaigns in-house.
On the other hand, managed micro-influencer marketing platforms like Stack Influence do the heavy lifting for you so you and your team members can save your precious hours and focus on other important aspects of your business operations. From helping Amazon brands connect with the right influencers to communicating campaign requirements to building strategic campaigns to ensuring campaign conclusion and analyzing results, managed micro-influencer platforms put themselves in the driver’s seat to help you reach your destination.
BUT!
If you don’t use a platform at all, then you may currently be using free channels like Instagram, and Twitter to find and reach out to influencers. Also, as an influencer marketing specialist or Amazon business owner yourself, if you’re running micro-influencer marketing campaigns without a platform, then you may be juggling a lot of different things at once.
The first and hardest part is – finding the right influencers to work with. And it’s not just about finding the right influencers – you also need to communicate with them.
And the reason why it’s the hardest part – not every micro-influencer would be interested in working with you.
Of all the influencers you reach out to, only 1% - 5% would want to work with you and out of the people who express interest usually only 50% end up completing their promotions. This means – if you reach out to 1,000 influencers, you’ll only be able to get 5 – 25 influencers to work with you.
And here’s the thing:
If you want your micro-influencer campaigns to be successful, you need to work with a lot of micro-influencers. That’s because these influencers are creators with less than 25,000 followers.
So, let’s say you want to work with 5,000 micro-influencers. Then considering the 1% - 5% response rate and 50% completion rate, you’ll have to probably reach out to 200,000 – 1,000,000 influencers.
Now, the question is – how will you reach out to 200,000 to 1,000,000 influencers without a process and tools in place? And even if 20-30% of them respond, how will you reply to every single one of them?
“Finding enough Micro and Nano influencers to collaborate with you can be impossible for most brands and even when you find enough people, vetting them, conveying requirements, getting them product, supporting them, and making sure they properly post on social media is not only a full-time job that usually takes an entire team to effectively accomplish but many times is not even possible with a full team.”
Let’s move on to the next challenge, i.e. –
Now let’s say you’re working with 1,000 micro-influencers. The next thing you’ll have to do is send your products to every single micro-influencer on your list.
Sending products to 1,000 influencers will take too much of your time. And even after they receive the product, in case you didn’t get them to sign a contract, what if they choose not to post on social media?
Trust me – influencer frauds happen all the time. And you need to have a set process and system in place to avoid these frauds.
Even if you require your influencers to sign a contract prior to sending a product, it’s just too much manual work.
At Stack Influence, we take influencer frauds seriously. That’s the reason our influencer process ensures you never lose any product inventory expenses from fraudulent influencer actions (saves you on average 15% inventory loss on influencer collaborations).
Let’s move on to challenge #3.
Next, you need to make sure that every micro-influencer in your list lives up to their word and fulfills their requirements.
But it’s not just limited to checking whether every influencer posted on social media or not.
They’re promoting your products. So, you need to make sure that the content they created doesn’t harm your brand reputation in any way. And if the content created by a few micro-influencers probably can damage your brand reputation, you need to immediately reach out to them and ask them to take down the post.
Lastly, let’s not forget to track the campaign results.
According to William, “Stack Influence solves all that by automating the entire influencer funnel for brands and achieving influencer scales of thousands of promotions every month.”
Alongside reaching out to our in-house experts, we tapped into our rich influencer marketing community to find out what challenges most in-house experts face while working with micro-influencers.
Here’s an answer from David Hoos, B2B Performance Marketing Manager at The Outloud Group, “First, when working with micro-influencers, the biggest challenge is trying to manage quality relationships with the sheer volume of influencers you’re trying to work with. Second, when working with micro-influencers, many are still fairly inexperienced and may not have found the best way to authentically advocate for a brand or product and understand what works best in these partnerships. The key to effective micro-influencer programs is finding the right creators that authentically care about your product which can be a time-consuming job with what is usually a small in-house team.”
If you don’t use a micro-influencer marketing platform at all, you and your team members are spending thousands of hours combined on finding the right influencers, vetting them, conveying your requirements, dealing with the paperwork, handling the shipping logistics, making sure they live up to their word, ensuring campaign completion and tracking results.
Should you decide to opt for a self-serve platform, while you’ll have creative control, you’ll need dedicated in-house experts to do the heavy lifting.
On the other hand, if you are okay with sacrificing a bit of creative control, you can save hundreds of hours each month with a managed micro-influencer marketing platform.
Stack Influence is 100% automated from A-Z which means you don’t have to waste time searching for influencers, communicating campaign requirements, answering support questions, sending influencers your products, ensuring proper promotion completion, or analyzing results.
We did the math.
Upon using Stack Influence, you’ll literally be saving 250+ hours per 100 influencer promotions and can actually accomplish the scale you need to be successful finally running automated Micro Influencer campaigns.
Our influencers are only compensated with your products without monetary compensation which saves you $10 for every 1000 followers an influencer has (on average $30/influencer promotion on our platform).
Our influencer process ensures you never lose any product inventory expenses from fraudulent influencer actions (saves you on average 15% inventory loss on influencer collaborations).
Wondering what our process looks like?
Find out here.
A few months ago, we covered an article about Walmart possibly launching its dedicated Walmart Creator Platform – similar to the one Amazon has in place.
Reuters, in one of its articles, reported that Walmart filed trademarks for “Walmart Creator” & “Walmart Creator Collective” in July. This news swept eCommerce marketers and business owners right off their feet.
Back then, Walmart declined to comment on its trademark filing – so all we could do was speculate.
But not anymore!
On 18th October 2022, Walmart announced its Walmart creator platform called “Walmart Creator.” As stated by William White, the Chief Marketing Officer at Walmart US, “We know that our customers are inspired by stories and content they see from their favorite influencers in their social media feeds every day. This next step in our strategy will fuel inspiration for our customers – as it’ll help their favorite creators connect with our brand and the brands that they love at Walmart.”
What do you need to know about this platform?
First, it doesn’t matter if you are a new creator or an influencer with thousands, if not millions, of social media followers – you can join Walmart’s Creator Platform. As soon as you do, you’ll have access to the tools you need to promote and share thousands of products with your audience and earn money while doing it.
And the best part? You can earn revenue via commissions on sales – with no set cap. This program is still in its beta mode – and has been launched ahead of the holiday season to help creators earn revenue and meet their financial goals.
Upon signing up, Walmart creators get access to thousands of products that they can promote. In addition, they can review their performance, track their earnings, and access just about anything the platform has to offer through their portal.
Creators, for the products they want to earn commissions on, can share their product links wherever they want to – whether it’s their social media channels or specific groups. At the same time, they’ll receive product recommendations based on affinities and their interests. And so much more!
The program is still in Beta Mode and will be fully launched in 2023.
Wondering how the program works?
Let’s find out.
Thousands of products are available at Walmart. Now, influencers or creators, no matter whether they have thousands of followers on social media or have a limited following, they can sign up for the Walmart Creator Platform.
Right now, the platform is in Beta mode – so once you submit the application, you’ll have to wait for instructions from Walmart regarding the next steps – after signing up. But once your application is approved, you’ll be able to discover product collections – that you can create content around and promote on social media or your preferred platform.
You can promote your content on Instagram. Or Facebook.
Or you can even do it on your blog.
Have a rich email list? You can roll out newsletters to promote Walmart products and earn commissions.
There’s no cap on how much creators can earn. At the same time, upon joining the Walmart Creator Program, creators will be the first ones to know about brand campaigns and launches. Also, they’ll receive invites to private Walmart events. They can also learn from the top creators in their niche by tapping into the power of community. In addition, creators can also share insider tips and tricks to help their fellow creators succeed on the platform.
Sounds exciting, doesn’t it?
Wondering how to do that?
Allow us to share the exact steps creators need to follow to sign up to Walmart Creator Program.
To enroll in Walmart Creator Platform, head over to the Walmart Creator page. Click on “Apply Now” to sign up. Now, you’ll be asked to submit the following information:
Once filled, select “Next.”
Next is the “About You” section – where creators can select topics that describe their content.
Love sharing tech advice? Or healthcare tips? They can select up to five topics in the “Categories” section.
If you’re a Walmart Associate, select either of the second or third options. If not, select the first one.
The final step is – connecting your social media handles. You need to connect at least a single social media account to submit your application.
Once submitted, you’ll see this:
And you’ll receive the following email:
The team at Walmart will review your application. Once reviewed, their team will reach out to you regarding the next steps.
The next big thing in the world of eCommerce influencer marketing is finally here.
And it’s here to stay.
Have you tried out Walmart’s Creator Platform?
If not, submit your application today.
If you have been using it for some time, we’d love to hear about your experience.
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Brace yourselves! The holiday season is finally here.
And I have just one question for you.
Yes – it’s the time of the year when people are looking to spend the most.
However, for eCommerce businesses, it’s chaos out there.
It’s mayhem.
It’s like they’re fighting a war to catch their audience’s attention.
From bombarding customers with promotional emails to spending thousands of dollars on ad spend, the holiday season is the time of the year when eCommerce businesses ramp up their marketing and advertising efforts.
And if the numbers are to be believed – holiday sales have been estimated to be anywhere around $1.45 trillion and $1.47 trillion this year.
If you’re an Amazon third-party seller, I want you to get the most out of your holiday Amazon growth strategies and advertising budget. I want to help you run results-driven growth strategies that’ll not only help you increase your Amazon holiday sales but also grow in the long term.
That’s the reason I along with my team put together this blog post. Throughout this post, I’ll be talking about three results-driven Amazon growth strategies that third-party sellers can implement this holiday season.
Excited?
Let’s dive in straight away.
Amazon's Influencer Program has stepped up it's game
Screenshot of Amazon's Influencer Program Page
Get Accepted into Amazon Brand Registry
If you haven’t been accepted into Amazon Brand Registry or haven’t even given it a thought, you’re missing out. More than 700k Amazon sellers have already applied and are enjoying several perks like access to advanced analytics, dedicated support, enhanced control over listings, the ability to upload videos to product listings, and more.
You’ll get access to advanced tools that will not only help you understand your customers better but also secure your brand and its intellectual property.
Prior to the holiday season, you need to get as much information about your customers as possible. Also, you’d want to make sure that none of your competitors are stealing your intellectual property.
You can better manage everything by being a part of the Amazon Brand Registry.
Recently, we covered an article around the same – where we covered the following points:
We recommend giving it a read to understand what Amazon Brand Registry is all about and why you should get accepted into it, especially prior to the holiday season.
Win & Maintain the Amazon Buy Box
The holiday season is the time when people are purchasing like crazy. They don’t think as much – when compared with normal times. Most don’t even look at who the seller is.
The seller with a buy box gets the most sales.
What’s Amazon Buy Box?
When you hop onto an Amazon product listing, you may have seen that most product listings have multiple sellers. Here’s a screenshot of a cell phone stand’s product listing:
Here the seller that you’ll purchase from, if you click the “Buy Now” button, is – KalaMax. But if you look closely, there are more sellers selling the same product but at different prices.
The seller that appears at the top has won the Buy Box. And that’s what you need to focus on.
Most buyers don’t explore the “Other Sellers” option. What they usually do is:
So even if you’re selling a product yet haven’t won the Buy Box, no matter how many people head over to the product listing, you’ll find it incredibly hard to get sales.
How to win the buy box?
You need to position yourself as a credible and reliable Amazon seller. Deliver the best possible customer experience. Make sure that the products reach your customers on time. Offer the highest quality products to your customers with minimal return rates. And most importantly, offer good pricing.
Wondering how to win the buy box? Here’s what you need to do:
And once you’ve won it, that doesn’t mean you’ll stay there forever. You need to maintain it – so we recommend delivering excellence on Amazon. Make sure your account is in a healthy condition. Offer better pricing than your competitors.
Run Micro-Influencer Marketing Campaigns
We’re seeing more and more brands investing in influencer marketing. However, the only problem is – if you’re an Amazon seller looking forward to working with a mega or celebrity influencer, then you’ll have to spend thousands of dollars for a single post.
However, not all sellers have thousands of dollars to spare on one or two campaigns.
Working with mid-tier, mega, and celebrity influencers is costly. And it’s not as effective as working with micro-influencers is – when done right. Why should you work with micro-influencers? Here are the reasons:
Wondering why you should work with micro-influencers? Read our post covering this topic here.
We’re an Amazon micro-influencer company that has been helping hundreds of Amazon third-party sellers increase their sales and grow their businesses. We’ve run dozens of growth-driven Holiday Amazon growth strategies with positive ROI.
And we’d love nothing more than to help you out.
Learn more about our process here.
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Every other day, we’re seeing more and more companies laying off their employees.
In July, we witnessed Shopify lay off 1,000 employees. Snap, the parent company of Snapchat, laid off about 20% of its workforce – that’s more than 1,280 people. Add companies like Netflix, Amazon, Meta, and many more to the list.
One major factor that has been contributing to these massive layoffs is the recession.
Are we in a recession?
Not sure!
But if you Google the term “recession usa,” you’ll find top publications and news channels rolling out news articles with headlines like:
Investors are worried about their money. There’s immense pressure on C-level executives – which is the reason behind these massive layoffs.
And that’s not all.
Companies are freezing their hiring. At the same time, we’re seeing them slashing their marketing and advertising budgets. Companies that used to have a marketing budget of $10,000 per month have now slashed it to $1,500. But that’s not even the worst.
Some companies have decided to put a pause on their marketing and advertising efforts.
It’s crazy out there.
If you run influencer marketing campaigns or if you’re a senior executive wondering whether it’s a good idea to run recession influencer marketing campaigns, you may be wondering – where does this put us?
Should we slash our marketing budget? Should we even allocate money for influencer marketing? Is it even worth it?
We get it.
To help you understand whether you should run recession influencer marketing campaigns or not, we’ve put together this blog post.
We’re so excited to share our thoughts with you.
Let’s dive in.
First, it’s important to note that – no matter what you do, there’s a high probability of your company cutting down its marketing budget. And if that’s the case, you may end up wondering – whether you should invest in influencer marketing or not.
If yes, how much?
And the big question is – how to smartly invest in a recession influencer marketing campaign.
Right now, you’ll see more and more companies putting a pause on their marketing and advertising efforts. But as Henry Ford said, “Stopping advertising to save your money is like stopping your watch to save time.”
It doesn’t make sense.
During a recession, it’s time to think smart.
If you have a $1,000 per month influencer marketing budget, then you can’t just put all your eggs in one basket. This means – we won’t advise you to collaborate with three mega-influencers (who charge you $300 per post). In that case, you’ll just be wasting your marketing budget.
“When money is tight as an eCommerce seller in a recession there is no better use of funds than micro-influencer marketing since you can really stretch your dollar by getting a combination of UGC, sales, awareness, and brand building by only giving away products. Mitigating risk is another important factor in staying alive during a recession, and unlike putting all your eggs in one basket working with a celebrity influencer or relying on paid ads which just keep getting more expensive and less effective, you really diversify your risk with micro-influencers. There’s no other marketing or advertising channel in existence that will give you that much value and it’s important to keep marketing expenses low and effectiveness high during economic downswings which micro-influencers provide.”
Simple – if you want to stay alive in a recession, don’t put all your eggs in one basket. If you have a $1,000 monthly budget, working with a celebrity influencer doesn’t make sense – as they charge a lot. And running paid ads on top of that – you’ll exhaust your marketing budget in no time – without even generating the desired results.
Micro-Influencers don’t charge as high as celebrity influencers do. A micro-influencer may only charge you anywhere between $0 - $250 per post; whereas a mega-influencer charges anywhere around $10,000 per post.
We know – that’s huge.
We’ve put together the standard market rates to give you a rough idea.
And when you work with mega-influencers, they’ll not be personally invested in your success – as they will already be working with dozens of brands at any given time. Who knows – whether you’ll even be able to reach out to them directly or not, as they have their own team in place to do the talking.
Whereas, as Sidney Pierucci, the founder of ESPLMedia stated, “Micro-influencers are personally invested in your success. They are trusted sources of recommendations for their followers. It’s not just about eyeballs. Instead, the game is about getting eyeballs to care.”
When compared with mega-influencers, micro-influencers have more engaged followers. At the same time, working with micro-influencers is budget-friendly; and in today’s economic scenario, it’s really important for companies to smartly invest their money in marketing.
Honestly, we believe it doesn’t make sense to put a pause on your influencer marketing efforts – as in today’s ever-competitive world, trusted recommendations are what people are looking for. Just like you, people want to spend their money wisely – and one of the best ways to win their trust is by collaborating with influencers they trust.
What we wouldn’t recommend – putting a pause on your influencer marketing efforts just because a mega-influencer charges $10,000 per post. Instead, tap into micro-influencers and get the most out of your marketing dollars. At the same time, you should also tap into product seeding – which will get you the best bang for your buck in with influencer marketing.
Read our “Learn Why Product Seeding Promotions are the Best” article to know more.
At Stack Influence, we help brands run results-driven micro-influencer marketing campaigns and really stretch their dollar by getting a combination of sales, UGC, awareness, and brand building.
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5 Clever Amazon Holiday Sales Strategies - While the article is focused on 2022 Amazon Holiday Sales Strategies, these tips are also applicable in 2023.
Influencer marketing is so hot right now that even Amazon can’t resist but get in on the action. From launching the Amazon influencer program to encouraging influencers to go live with Amazon Live, Amazon is laser-focused on giving the creator economy a boost.
Amazon, in its efforts to help third-party sellers on the platform increase their sales and establish their dominance with influencer marketing, has launched a new program called the “Creator Connections Program.”
If you’re a third-party seller and are wondering why you can’t access this program in your Amazon Seller Central, then let us assure you that it’s still in Closed-Beta Mode and has only been rolled out to a select few sellers.
What is Amazon’s Creator Connections program all about?
Throughout this blog post, we’ll talk about:
We’re so excited to share this information with you.
So, without further ado, let’s dive straight in.
Looking forward to connecting with a beauty influencer to promote your beauty products on Amazon? Or maybe you sell tech products and want an Amazon tech influencer to help you out? With the Amazon Creator Connections Program, brands can tap into Amazon Associates to connect with leading creators. All they need to do is submit a request with basic information like:
Up until now, it has been really hard for third-party sellers to connect with the right creators. It’s just a lot of work. But the Amazon Creator Connections Program makes it simpler for brands to connect with the right Amazon Influencers.
It doesn’t matter what you sell on Amazon, this program will help you connect with influencers with the right interest, helping you boost your campaign straight.
Amazon gives a commission of anywhere between 1% and 10% to the creators – the commission rate depends on the product category; it’s high for electronic or other high-ticket items. On top of this, Amazon also allows brands to add their own commission rates. This means – if Amazon is paying an influencer a 5% commission rate and if the brand decides to incentivize the influencer with a 10% commission rate, then the total commission that the influencer will receive is 15%.
It’s game-changing.
While this new feature is game-changing, there’s not much Amazon has revealed about this. Also, a big problem brands face is – they don’t have the option to review the content created by the creators – which may lead to brand safety concerns. However, the program is still in closed-beta mode and we’ll get more information on this as we go.
If you are eligible and would like to access the Amazon Creator Connections Program, allow us to help you out. Let’s understand how sellers can access the Creator Connections Program.
As of this writing, Amazon’s Creator Connections Program is in Closed-Beta Mode and available to a select few eligible sellers based in the US. This program will later be rolled out globally but for now, it’s only available to sellers with US Seller Central.
Also, it’s important to be registered with Amazon Brand Registry to access this program. And you need to own a private label brand. While Amazon hasn’t rolled out any official eligibility criteria, but as they do, we’ll keep you updated.
Follow these steps to access the Creator Connections Program in your Amazon Seller Central Account:
Step I – You can locate the tool under “Advertising” in your Seller Central Account. If you see “Creator Connections,” this means you are eligible to tap into this program; otherwise not. Click on “Creator Connections” to launch Amazon’s Creator Connections tool.
Step II – You’ll be taken to the Creator Connections dashboard. You can create a new request for a campaign from your dashboard itself using the “Create Request” option. You can also view your past requests from here as well.
Step III – Now, you’ll be asked to submit the following information:
Step IV – Once you fill all of it out, click on “Send Request” to submit your request.
Step V – Now, you’ll see a tab with “Requests” and “Creators” tabs. In the “Requests” tab, you can see the requests you have sent out and their status. Under the “Creators” tab, you can explore different creators to work with. You can use the filters to find influencers who are the right fit for your brand. Creators can also add their rate card – where they can display information like how much they charge for an Instagram post, or TikTok video, or their minimum commission rate.
You can have a look at this information and shortlist the creators you’d like to work with.
Launching this program is Amazon’s next step towards boosting the creator economy. Just like this, we expect many more updates from Amazon - as they seem genuinely invested in the influencer marketing space.
If you have access to the closed beta, you should definitely give it a try. And if you’d like a group of strategic experts to smartly manage your Amazon influencer marketing campaign, we’d love nothing more than to help you out. With years of experience and expertise in Amazon influencer marketing, we’ve been helping Amazon sellers increase their sales and build brand awareness at a minimum cost.
Learn more about our process today!
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We are here to make things so much easier for you. At Stack Influence, we believe in helping Amazon store owners skyrocket their sales and grow their online store by collaborating with the right micro-influencers. Our mission is to facilitate growth in marketplace rankings, asset development, and increasing brand trust.
We allow eCommerce store owners to tap into our rich micro-influencer database, allowing them to reach out to the right set of audience efficiently.
Also, you can tap into the power of our platform to raise brand awareness, boost online traffic, build long-lasting relationships, and establish a strong online presence. We will help you find the right Amazon micro-influencer fit and build a highly converting influencer marketing campaign.
Click HERE to enter the realm of Stack Influence.
Whether you want to launch or scale your Amazon store, you can take your business to heights by collaborating with the right micro-influencers and setting influencer marketing campaigns the smart way.
And we’d love nothing more than helping you align your campaigns with your business goals.
Don’t we all love endlessly scrolling our Instagram news feeds and spending hours watching Instagram Reels? On top of this, don’t we all love engaging with our favorite creators or influencers on Instagram?
With over 1.44 billion monthly active users (MAU), Instagram is the 4th most used social media platform that has been dominating the social media space since 2010.
Four out of every five brands tap into Instagram influencer marketing. According to a report, over 79% of brands consider Instagram as a primary platform for their influencer marketing efforts. And it’s not going to change anytime soon.
Instagram Influencer marketing has and will dominate the influencer marketing space for the foreseeable future.
Wondering why?
Let’s find out.
To help brands realize why Instagram is the best platform for influencer marketing, we’ve put together this blog post. Throughout this blog post, we’ll learn why you should prioritize your Instagram influencer marketing efforts over YouTube, Facebook, Twitter, and LinkedIn influencer marketing.
Let’s dive in.
For years, Instagram has been the hub for influencer marketing. It was one of the first social media platforms to build links between influencers and brands.
Facebook was already popular by the time Instagram launched in 2010. However, over the course of the last few years, we witnessed people slowly losing interest in Facebook and ditching the platform as a result of the eight motives for Facebook withdrawal, as stated in a 2020 study:
Facebook is the most used social media platform with over 2.94 billion MAU. However, we’re seeing people slowly ditching Facebook and heavily consuming Instagram, all thanks to its focus on visual content and several feature rollouts like Instagram Reels, Instagram Stories, and many more.
Whether you love fashion or are a die-hard foodie, you can just tune in to your favorite creators on Instagram and endlessly consume their content. However, it’s not as easy to follow and consume content from your favorite creators or influencers on Facebook, Twitter, or other platforms.
YouTube is a great platform to consume content from your favorite influencers. And YouTube influencer marketing, when done right, can genuinely deliver great results. In fact, it’s one of the best platforms for influencer marketing; however, it takes forever to roll out YouTube videos. On the other hand, it’s simpler to grow a following on Instagram and collaborate with brands on Instagram.
In the last few years, brands have realized the potential of influencer marketing, all thanks to campaigns run by popular businesses like Daniel Wellington, Dunkin’ Donuts, Coca Cola and many more.
Instagram influencer marketing was not as popular as it is today. People didn’t know much about influencer marketing – it was a fairly new concept. As people witnessed their favorite creators collaborating with brands, it piqued their interest, which resulted in increased brand awareness, sales, and revenue. And with more and more Instagram influencer marketing success stories hitting the news, influencer marketing soon turned out to be one of the hottest marketing trends.
We hopped onto Google trends to understand how the popularity of the term “influencer marketing” has grown between 2012 and now. Here’s the graph:
As you can see, there has been a massive surge in the search volume of the term “influencer marketing” between 2015 and now.
In addition, we also did a comparison between the popularity of terms:
And here are the results:
The difference is clearly visible. Instagram influencer marketing is more popular than influencer marketing across other platforms.
For influencers, establishing their presence, interacting with their audience, and collaborating with brands is easier on Instagram. For brands, it’s easier to collaborate with influencers on Instagram.
Over 81% of people use Instagram for researching products and services. And the thing is – Instagram is a platform geared towards a younger audience. About 31.7% of people who use Instagram belong to the age range 25-34. Whereas it’s 30.2% for people in the age range 18-24.
Whether you want to collaborate with fashion influencers or food bloggers or travel creators, whatever industry your business belongs to, it’s much easier to find the right influencers and collaborate with them on Instagram. No other social media platform, in our opinion, has the capacity or reach to facilitate sponsored or branded posts.
From Instagram Stories to Reels, Instagram influencer marketing can seriously help brands level up their marketing game and generate increased sales and revenue. In addition, features like Instagram Shopping, live streaming, and more can help build viral influencer marketing campaigns. However, that’s not the case with other platforms.
The problem with YouTube influencer marketing – it has a high cost of entry for new and up-and-coming influencers. And it’ll take forever to structure and launch your influencer marketing campaign on YouTube.
Running Twitter influencer marketing campaigns is a good idea – but it won’t be as effective as Instagram influencer marketing due to:
Facebook isn’t as popular among younger audience as it was back in the early 2010s. LinkedIn is a professional platform – so if you’re planning to tap into LinkedIn influencer marketing, it’s important to make sure your target audience would love to see a promotional post related to your brand’s product or service on LinkedIn.
Instagram is the top choice and the best option for brands to run influencer marketing campaigns. At Stack Influence, we’ve been helping brands achieve ground-breaking results by helping them strategically tap into the power of Instagram influencer marketing, all thanks to our fully-managed service that helps brands save 2.5 hours, on average, per influencer managed.
At the same time, we have the largest database of micro-influencers in the US. We help brands collaborate with nano and micro-influencers, helping them achieve the best possible results. Our nano and micro-influencer campaigns will strengthen your brand presence, increase your online ad ROAs, allow you to create better marketing materials, boost your social media profile engagement and trust, and increase your rankings revenue.
Learn more about our pricing structure!
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The global influencer marketing industry is on the rise.
With over $16.4 billion in global value, influencer marketing is one of the most popular marketing strategies implemented by millions of brands globally.
And while some eCommerce brands run dedicated influencer marketing campaigns across Instagram, YouTube, Facebook, and other social media platforms, if you’re a third-party seller on Amazon, you can tap into their in-house influencer marketing programs.
Amazon has had a dedicated influencer marketing program since 2017. Read our “Stack Influence’s Go-To Amazon Influencer Guide for Sellers” to learn more about Amazon’s Influencer Program.
On Amazon, influencers can build their own dedicated storefronts where they can promote third-party sellers’ products.
But it’s not the same in the case of Walmart.
Third-party Walmart sellers looking forward to tapping into the power of influencer marketing have to directly collaborate with influencers across different social media platforms.
But that’s probably about to change.
Recently, Reuters reported that Walmart filed trademarks for “Walmart Creator Collective” and “Walmart Creator” on July 27th, 2022. The terms “creator” and “influencer” are often used interchangeably, which means Walmart’s trademark filing of these terms means that they’re probably about to launch their dedicated influencer marketing program.
It'll help Walmart stand toe-to-toe with Amazon – as they’ll be helping its retailers as well as third-party sellers efficiently collaborate with social media influencers to promote their products. This move will reportedly be a major competitive advantage for Walmart.
As of this writing, Walmart works with social media influencers for promoting apparel and grocery. In fact, the marketplace also has its dedicated loyalty program for Walmart+.
We can’t predict how things will turn out to be and what Walmart’s influencer marketing program will look like. In fact, Walmart has declined to comment on anything related to its recent trademark filing.
But here’s how Amazon’s influencer marketing program works:
As simple as that!
While things will probably not be the same in the case of Walmart, only time will time how the Walmart team builds its dedicated influencer marketing program.
According to Matt Gilbert, the Chief Executive of Business Partnerships at Partnerize, “Walmart is looking forward to capitalizing on advertisers’ moves to spend more of their budget on the creator economy.”
Walmart is trying to compete with Amazon – which is good news for retailers and third-party sellers. And with top guns like Walmart looking forward to investing their time and efforts in allowing their third-party sellers to tap into the creator economy, the future of influencer marketing looks bright.
For years we have been helping Amazon sellers establish a strong presence and dominate the marketplace with our strategic end-to-end influencer marketing services. We know all the ins and outs. In addition, we’ve been helping Walmart sellers with the same helping collaborate with nano and micro-influencers in their niche and run direct influencer marketing campaigns on the right platforms.
With years of experience and the right systems and processes, we’d love nothing more than to help you prepare for the upcoming Walmart Influencer Marketing Program launch.
Only time will tell how things play out. We’ll keep you updated.
Need help?
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Throughout the pandemic, Walmart aggressively grew it’s third-party marketplace. What they launched in 2009 is now home to more than 100,000 third-party sellers. And each year, we see more than 5,000 third-party sellers kickstarting their journey on Walmart.
Just like Amazon, we’re seeing a spike in the number of third-party sellers on Walmart.
Amidst this fierce competition, how can you get your product listings noticed? Also, how can you get people to purchase from you on Walmart?
To help you increase your sales and revenue, we’ve put together this blog post – where we’ll be shedding light on four tips that you should seriously consider to create an optimized Walmart Product Listing.
Ready?
Let’s dive right into it.
Following are the tips for creating an optimized Walmart Product Listing:
Let’s dive in.
We hopped onto Walmart and looked up product listing titles of a few products.
Women Leather Handbag:
Women’s Casual T-Shirt:
Leather Bag:
Parallelly, we hopped onto Amazon and looked up product listing titles.
Women T-Shirt:
Can you notice the difference?
If you look closely, you’ll find that product listings titles on Amazon are lengthy and stuffed with keywords. Whereas that’s not the case with Walmart product listings.
While creating product listing on Walmart, make sure that your product titles are not lengthy – anywhere around 50-75 characters in length should be fine.
To create Walmart-optimized product listings, we’d recommend using the formula shared by Walmart themselves:
Walmart is extremely particular about product listing titles. They don’t want sellers to stuff their product listing titles with keywords – so it’s really important to create titles that are precise yet at the same time creative.
A few other important points to consider while crafting product titles:
And most importantly, add the element of creativity.
Product title and description can only get you so far. There’s no point in knocking other sections of your product listing out of the park – if you aren’t focusing on uploading high-quality images.
Without professional and attractive product photos that help your audience gain deeper insight into your product, chances of maximum number of people hitting the “Buy Now” button is slim.
Following are the two kinds of images:
Your primary image should display the product clearly with a white background.
Here’s an example:
Don’t just focus on your product’s primary image. Also make sure that the secondary images of your product look professional and get your buyers to take the desired action.
You can’t use images containing illustrations, logos, additional graphics, overlays and text – so it’s important to keep this in mind.
Click HERE to read their Product Listing Images Policy.
Whether you sell clothes or tech products, you can collaborate with influencers to not only reach out to a world full of people but also use influencers’ credibility to position yourself as a reliable and lovable brand.
By getting a influencer to promote your products, you’re transferring their credibility to your brand. When you work with influencers, you’ll both be creating high-quality content – where influencer(s) endorses your products via images, stories, long-form videos or anything else.
But once you’re done with these campaigns, that doesn’t mean that you put this content in your “Memories” folder. You can repurpose this content and add them to your product listings. For example, if you sell leather bags, then you can use the image where influencer you collaborated with is holding your bag – add a white background and upload it on your Walmart product listings.
But we’d advise – communicating this with influencers ahead of time.
This will help you add credibility to your Walmart listing and brand.
At Stack Influence, we help brands collaborate with micro-influencers and deliver actual results. You can use influencer-generated content from your Stack Influence Campaigns and add them to your Walmart product listings.
Wondering what Walmart influencer marketing is?
We’d recommend reading our “What is Walmart’s Creator Program?” guide.
If you’re a new Walmart third-party seller, you can’t just randomly rank at the top for a generic keyword like television, smartphone, clothes, etc. These keywords are already being targeted by gazillions of other sellers selling the same category of products.
It’s important to find the right keywords – that your product listings can actually rank for. The process of finding keyword gaps and opportunities of keywords research. And to identify the best keywords with high-growth potential, you can use tools like Sellergr8, Wally Smarter & more.
While researching keywords, make sure you’re laser-focused on:
And that’s how you can create an optimized product listing. Alongside equipping these strategies, we’d also advise you to write clear and engaging Walmart-SEO focused product descriptions, not overlook product attributes, focus on competitive pricing and more.
At Stack Influence, we’ve been helping Walmart sellers increase their sales and revenue with strategic micro-influencer-marketing.
And we’d love nothing more than to help you out.
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Did you know that more than 700k Amazon sellers have enrolled their brands in Amazon Brand Registry? These brands are enjoying several perks – which are unavailable for brands or resellers who haven’t yet registered and got accepted. A few of these perks include:
If you’re an Amazon seller and have not yet registered, you’re missing out on these perks. But if it’s the first or second time you have heard about Amazon Brand Registry and are wondering whether you should apply or not, allow us to help.
Throughout this blog post, we’ll focus on:
We’re so excited to share this information with you.
Let’s dive in.
Here’s what Amazon mentioned on their official Brand Registry page:
“Amazon Brand Registry helps brands manage their listings, protect their intellectual property, and grow their business with access to advanced tools – for free.”
That’s right.
You don’t need to worry about paying some kind of hidden membership fee. It’s completely free.
Amazon Brand Registry is company’s official program where the brand owners (who get accepted) get access to advanced tools and that can help them secure their brand, detect + report intellectual property infringement, track the impact of infringement notices submitted by them, run creative ads, improve customer engagement and more.
Amazon Brand Registry doesn’t just help you protect and secure your brand and its assets. By getting accepted into this program, you:
To learn more about the perks of getting accepted into Amazon’s Brand Registry, we’d strongly recommend hop onto the program’s official page.
That being said, let’s learn why you should get accepted into the program.
“Your brand or name is simply your reputation. You have to fight in life to protect that as it means everything. Nothing’s more important." - Richard Branson
Protecting your brand on Amazon should be your #1 priority.
And that’s one of the big benefits of getting accepted into Amazon’s Brand Registry Program.
When you get accepted, you’ll have access to several tools that will not just help you protect your brand but also build a rock-solid presence on Amazon.
What if a third-party seller changes or modifies the product listing? If that happens, you’ll have to go through the trouble of reaching out to Amazon Support to get this issue fixed.
Worse – imagine another seller using your brand name to sell their low-quality products. That’s something that can really harm your brand image.
With Amazon Brand Registry, you’ll have enhanced control over how your product listings appear – as you’ll be subject to advanced protection. At the same time, you can quickly identify and report sellers using your brand name.
Next, Amazon Brand Registry provides sellers with much-needed tools that they can use to find opportunities and gaps as well as increase their conversion rate. You can use Amazon’s Brand Registry program alongside Amazon software like Helium to build a fool-proof strategy.
And that’s not all.
When you get accepted, you’ll have access to a new ad type – Sponsored Brands. With Sponsored Brands, you can run ads featuring three of your brand's products alongside your brand’s name and logo.
Feeling excited and want to register?
The bad news is – not every brand gets accepted.
You need to be eligible to get accepted into Amazon’s Brand Registry Program.
To be eligible to get accepted into Amazon’s Brand Registry Program, brands should have a registered or at least pending and active image-based or text-based trademark in each country that they wish to enroll.
This means – if you want to sell in the United States, then you will have to file for a registered or pending trademark in the United States. As stated by Amazon on their Amazon Brand Registry Eligibility Page:
At the same time, you should be able to verify yourself as the rights owner or authorized agent. To verify, Amazon will send a verification code to the rights owner of the trademark. Lastly, the last and most important requirement is to have an active Amazon Seller or Vendor Central Account.
Prior to applying, we’d advise you to thoroughly go through Amazon’s Brand Registry Eligibility Requirements page.
If you meet these requirements, the next step is to apply.
Want to get accepted into Amazon’s Brand Registry? We’d advise you to follow these steps:
As mentioned before, you need to have a Seller or Vendor Central account. If you do, just head over to Amazon’s Brand Registry Portal and sign in using your Vendor or Seller Central credentials.
Once logged in, the next step is to provide the required information like country of origin, GTIN (Global Trade Item Number), trademark registration number, manufacturing details, product category, EAN (European Article Number), UPC (Universal Product Code) and more.
Once you enter the required information, just submit your application. Amazon will then send a verification code to the Rights Owner of the trademark. You need to send this code to Amazon to get verified and accepted.
Getting into Amazon Brand Registry Program is definitely worth it. The program isn’t just about protecting your brand and its assets but also leveling up your branding efforts.
So what are you waiting for?
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Just like Amazon and Walmart, Target.com allows third-party sellers to sell on their marketplace via Target+. The products that are listed on Target+ will appear on Target.com.
However, if you’d like to sell on Target.com, you can’t just register an account and start selling directly. For third-party sellers, it’s an invite-only marketplace.
Since you’re reading this article, we’re assuming that you are an active Target.com third-party seller and are looking forward to increasing your sales.
Influencer marketing is one of the marketing strategies that have helped numerous third-party sellers across different marketplaces increase their brand awareness and grow their sales. And even though Target.com is an invite-only marketplace and not crowded as Amazon, by running a strategic Target.com influencer marketing campaign, you can achieve your goals the smart way.
Wondering what Target.com influencer marketing is. We understand that you may have a lot of questions.
Allow us to cover the following points:
We’re genuinely excited to share this information with you.
Let’s dive in.
The Influencer marketing global industry has been predicted to cross the $16.4 billion mark in 2022. More and more businesses are investing their top dollars in influencer marketing – and with the eCommerce industry crossing unbelievable heights, if you are a Target.com third-party seller, running strategic influencer marketing campaigns will help you:
Unlike Amazon, Target.com doesn’t have a dedicated influencer marketing program (as of this writing). However, what you can do is connect with influencers in your niche and collaborate with them to direct traffic to your Target.com listings.
Here’s what the process will look like:
And that’s how Target.com influencer marketing works. That being said, let’s try to understand how driving traffic to your Traffic.com listings can help you generate more sales and position yourself as a valuable brand in the marketplace’s eyes.
As we mentioned already, Target.com limits the number of third-party sellers who can sell on their marketplace. They conduct strict quality checks before letting a brand sell on their platform – unlike Amazon or Walmart.
Target wants its third-party sellers to not only sell the highest quality products but also deliver exceptional customer service and experience. In fact, when you sell on Target+, you will be required to ship the products within 24 hours.
With Target.com being one of the most popular online marketplaces, they already attract millions of people to their website. However, they want their sellers to drive traffic to their website as well – by promoting their listings across different platforms.
And if you drive quality traffic to your listings via influencer marketing, you’ll see a spike in sales. And as you start generating more sales, Target.com will start considering you a valuable brand, move you up in their rankings, and also may even include you in-store and give you high visibility on their shelves.
By collaborating with influencers in your niche, you’ll not only be driving traffic but the probability of converting them into paying customers is quite high – as they will be landing on your Target.com listings upon their favorite influencer’s recommendation.
But if you want to achieve the best possible results, it’s really important to ensure that you’re collaborating with the right influencers. Otherwise, you’ll be wasting your top dollars.
Also, it’s important to note that you don’t really need to have a gigantic-sized budget to run Target.com influencer marketing campaigns. Macro or celebrity influencers charge highly. But you don’t necessarily need to work with them, especially if they have a low engagement rate.
Instead, working with micro-influencers is a brilliant idea. Even though they have a limited audience, their followers are more engaged, and they’d love nothing more than to allocate more time to your campaign – as they aren’t as overloaded and jam-packed as mid-tier, macro, or mega influencers.
Learn more about why you should work with micro-influencers.
At Stack Influence, we strategically help eCommerce sellers collaborate with micro-influencers. And we’d love nothing more than to help you out.
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We are here to make things so much easier for you. At Stack Influence, we believe in helping Amazon store owners skyrocket their sales and grow their online store by collaborating with the right micro-influencers. Our mission is to facilitate growth in marketplace rankings, asset development, and increasing brand trust.
We allow eCommerce store owners to tap into our rich micro-influencer database, allowing them to reach out to the right set of audience efficiently.
Also, you can tap into the power of our platform to raise brand awareness, boost online traffic, build long-lasting relationships, and establish a strong online presence. We will help you find the right Amazon micro-influencer fit and build a highly converting influencer marketing campaign.
Click HERE to enter the realm of Stack Influence.
Whether you want to launch or scale your Amazon store, you can take your business to heights by collaborating with the right micro-influencers and setting influencer marketing campaigns the smart way.
And we’d love nothing more than helping you align your campaigns with your business goals.
It’s that time of year already.
The “Add to Cart” day is right around the corner.
Last year’s Prime day broke all records.
More than 250 million products were sold, with customers, on average, spending $47 per order.
Prime Day is no different than the holiday season.
We know – inflation is growing this year at an exponential pace. However, over 88% of the 1,000 consumers surveyed by Tinuiti reported that they’re looking forward to shopping on Prime Day. While consumers are looking forward to saving money by reducing their spending, 58% of the 1,000 consumers surveyed have reported that they plan to spend at least $100 this year.
And with Amazon Prime Day 2024 right around the corner (July 12th-13th), you may want to ensure that you’re ready, taking into consideration the ongoing inflation and supply chain issues.
To help you prepare for Amazon Prime Day 2024, we’ve put together this blog post – where we’ll be looking at the four brilliant strategies that you should implement to skyrocket your sales and avoid any hassles.
We’re so excited to share this with you.
So, without further ado, let’s dive into these strategies straight away.
Following are the strategies we’d advise you to implement this Prime Day:
As you may already know, inflation in the US is rising at an exponential pace. Almost everything you can think of – the prices are soaring. And with the current inflation rate highest since 1981, we’re seeing more and more people struggling daily.And with people planning on saving their money, if you want to catch their attention and purchase your product, you need to help them save their money.Offer them discounts that they can’t resist. But at the same time, make sure that you’re earning a decent profit. Don’t just create a promotion. Instead, create Amazon coupons or run lightning deals to attract your buyers.It’s a 2-day event and there isn’t much time for trying and testing. So, we’d advise you to offer your customers numerous ways to save their money. You can do this by:
According to the “The State of Influencer Marketing 2024” report, global influencer marketing will reportedly reach $16.4 billion by the end of this year. 89% of influencer marketers have reported that their influencer marketing ROI is way better than any other marketing channel they’ve ever used.
For every $1 brands invest in influencer marketing, they can expect an average return of $6.5.
Collaborating with Amazon influencers is one of the best ways to skyrocket your sales during Prime Day. And if you’re looking forward to selling more during this year’s Prime Day, we’d advise you to tap into the power of Amazon influencer marketing.
We’ve created numerous posts revolving around the same:
Another great Amazon Prime Day 2024 strategy is to optimize your Amazon product listings ahead of Prime Day.
Yes – discounted price, running lightning deals, and influencer marketing help. But it’s equally important to make sure that your product listings are attractive for the best possible clicks and conversions.
And here, we’re not just talking about your Product Listing Title, but also the content inside it. At the same time, we’d advise you to use attractive pictures – if the quality of your listing pictures hasn’t been up to the mark lately.
Read Amazon’s “Prepare product images” article to gain more information on Product image standards.
When we say optimize your Amazon listings, we mean:
Amazon is a high-intent retail platform with enormous traffic and reach yet compares favorably with other advertising platforms. Its average CPC -> 0.75% internationally and $0.87 for Sponsored Products (US) is lower than other platforms.
Running strategic Amazon ads is a great way to skyrocket your sales during Prime Day. While you may expect the CPC to rise during Prime Day, when done right, it’ll help you generate outstanding returns.
At the same time, if your budget is pretty limited, then you can start running deals and advertisements two days prior or two days after the event concludes. During these times, the CPC will be comparatively lower.
But don’t rule out Amazon advertising – as it’s one of the best ways to increase your sales and generate revenue during Prime Day.
Gear up! Amazon Prime Day 2024 is just around the corner. While growing inflation is a major concern, a majority of consumers have reported that they are genuinely excited for July 12th & 13th.
Implementing the strategies that we’ve mentioned in this blog post will not only help you prepare for Prime Day but also skyrocket your revenue.
And if you want to run strategic Amazon influencer marketing campaigns, allow our experts to help you out. We are one of the leading influencer platforms catered to Amazon merchants.
Allow our experts to help you out.
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If you’re an email marketer or a business that consistently rolls out strategic emails or newsletters, our guess is – you can’t imagine your life without email marketing software like MailChimp, ActiveCampaign, or Drip.
If you’re a project manager in an IT firm, imagine how hard it’d be for you if you didn’t have project management tools like Jira in your arsenal.
No matter which industry you belong to, there’s always a platform, tool, or software you rely on that makes your life a whole lot easier.
Now imagine – running an influencer marketing campaign without a reliable influencer marketing software.
You’d have to go through:
Without an influencer marketing platform in your arsenal, it’s hard.
Whether you’re looking forward to equipping your in-house influencer marketing team with a dedicated influencer marketing platform or want to tap into managed influencer marketing software, look no further.
In this blog post, we’ve put together the four best micro-influencer software that you should seriously consider in 2022.
We’re so excited to share our input.
Without further ado, let’s dive into it straight away.
Following are the four micro-influencer marketing software we love:
Let’s touch down on each of these platforms one by one.
Grin is a SaaS influencer marketing platform and promotes itself as an all-in-one creator management platform. One of the BIG plus points of using Grin is its 100 million influencer database – which includes influencers from YouTube, TikTok, and Instagram. And of these about 37 million have email addresses – so you can directly reach out to them.
It's an easy-to-use platform that encourages businesses to discover and recruit creators, nurture relationships, and finally, analyze individual as well as campaign-level metrics – right from within the platform itself.
And while Grin simplifies the end-to-end process for businesses, we’d advise you to use it only if you have a dedicated marketing team in place. If you are looking forward to outsourcing your operations, our advice would be to tap into A-Z managed micro-influencer marketing platforms like Stack Influence or Product Wind.
#paid is just like any other influencer marketing software. But – it offers a bit more. One of the highlights of using #paid is its handshake feature. This feature allows businesses to review proposals from influencers – where they state why they are a perfect fit and what their prices are.
Alongside this, the platform makes it a whole lot easier for businesses to launch their micro-influencer marketing campaigns within a few clicks, chat directly with creators, approve or disapprove things before they go live, and purchase paid social through creator handles, and lastly track their campaigns.
Its paid social through creator handles feature is another one of its major plus points. With this feature, you can whitelist different creators and the content they use for paid ads. With Facebook Ads Manager, you can push these ads under the creator’s handle – which helps offer a much more authentic feel.
And while #paid is a really good platform, its downside is that it’s a self-serve platform rather than a managed one. This means – you need to have someone from your team behind the desk handling the strategic and implementation part – someone who calls the shots.
Having been used by more than 1,600 brands globally, you can use Upfluence to find creators, nurture relationships manage your affiliate network, and increase your revenue.
It’s a self-serve influencer marketing platform that offers different features:
Just like Grin and #paid, it’s a SaaS influencer marketing platform. This means – you or your team members will have to sit behind the desk and be in charge of the planning and implementation part. Upfluence will act as your secret weapon that simplifies the end-to-end process for you and your team, all thanks to its wide range of features.
Rather than acting as a SaaS platform that you and your team members can use to handle and manage your influencer marketing campaigns, Stack Influence is an automated micro-influencer marketing platform. With Stack Influence you won’t have to lift a finger to achieve micro-influencer promotions at scale - no expensive platform subscription fees, no need to build out an inhouse team, and no stress of hitting your influencer marketing goals.
The Starter Plan includes 50-100 micro-influencer posts with per post price standing at a mere $39. And that’s not all. You’ll also be subject to the following features:
Stack Influence is a micro-influencer marketplace platform connecting online brands to social media micro-influencers and automating 100% of their collaborations at scale.
We are the leading Influencer platform catered to eCommerce merchants, especially Amazon sellers.
And we’d love nothing more than to help you out.
Depending on your requirements and whether you have a marketing team in place or not, you may either opt for a SaaS-based or managed micro-influencer marketing platform.
At Stack Influence, our mission is to facilitate growth in marketplace rankings, brand trust, and asset development for eCommerce sellers.
And if you are looking forward to tapping into influencer marketing, we’d love nothing more than to help you build and implement conversion-focused and results-driven campaigns.
Don’t wait around, sign up today!