The latest info on influencer marketing trends, micro influencer news, and the world of social media
Every passing day, we’re witnessing an ever-increasing number of businesses collaborating with influencers to promote their products and services.
Brands have been projected to spend a staggering $15 billion on influencer marketing this year. And we’re still in the initial stages - the influencer marketing industry has been predicted to boom in the coming years.
And while influencer marketing works wonders for businesses, we’re witnessing the space slowly become crowded.
The demand for macro or mega influencers is at an all-time high. It’s so high that businesses are willing to pay them thousands of dollars per post and even more for videos. While collaborating with macro or mega influencers can work wonders for your business, the two big problems are:
If you have a limited budget yet still want to run a conversion-focused creative influencer marketing campaign, a better alternative is to collaborate with micro-influencers.
Mega influencers on Instagram have an engagement rate of 1.21%. Whereas in the case of micro-influencers, it’s 3.86% on average – this means micro-influencers or influencers with limited following have a much higher engagement rate than the ones with an ocean full of followers.
And if you have been looking forward to collaborating with one or multiple mega-influencer(s) yet don’t really have the bandwidth and expertise required to run a conversion-focused and results-driven influencer marketing campaign, we’d advise you to tap into a managed micro-influencer platform like Stack Influence.
Wondering what a Managed Micro-Influencer Platform is?
Allow us to explain.
Throughout this blog post, we’ll not only be understanding the meaning of a managed micro-influencer platform but also looking at the top three platforms that you can tap into to level up your micro-influencer marketing campaigns.
Rather than building an in-house influencer marketing team and relying on an influencer software, tapping into a managed micro-influencer marketing platform can help businesses like Stack Influence who have access to all the resources, expertise, systems, and processes that you’ll need to build and implement results-driven micro-influencer marketing campaigns. You’ll be working with micro-influencers with much higher engagement rates than macro or mega influencers.
Let’s say you run a small eCommerce business with 5 employees who are responsible for different activities. Now, if you are planning to run an influencer marketing campaign and have a limited budget, you may end up asking them to handle and manage the end-to-end process – which involves finding the right micro-influencers to work with, working closely with them to build creative assets, running a strategic campaign, monitoring progress and more.
The thing about influencer marketing – it’s not simple. Your staff members may not have the bandwidth and resources to manage micro-influencer marketing campaigns. And even if you ask them to do so, without any systems and processes, you may end up wasting your money.
With a managed micro-influencer marketing platform, you can tap into a team of experts who will handle the end-to-end process for you – from planning to execution to help you level up your influencer marketing efforts. Some other features may include:
A managed micro-influencer marketing platform is not really a SaaS platform that you or your team members can use to run and launch influencer marketing campaigns. And it’s so much more than an influencer marketing agency – with access to dedicated dashboards, reporting analytics, and more.
That being said, let’s look at the top three managed micro-influencer marketing platforms to help you get your journey started.
Following are the three platforms you can tap into for the best possible results:
The reason why we have our very own managed micro-influencer marketing platform at the top of this list is that we offer the highest quality service at an affordable price. This means – whether you’re looking forward to promoting your recently launched product or want to skyrocket your business, you can tap into the power of Stack Influence without having to spend thousands of dollars.
Our Starter Plan includes 50-100 micro-influencer posts with per post price standing at a mere $39. Not only will you be working with our highly experienced influencer marketing experts who will be responsible for A-Z managed campaigns but you’ll also be subject to:
Experts at Stack Influence will be working with micro-influencers – who will promote your products on their social media handles. And in return, we offer them free products, exclusive social growth resources, our dedicated affiliate program for making recurring income, and opportunities to work with top-tier brands.
Statusphere is another well-established managed micro-influencer marketing platform. With Statusphere, you can get thousands of creators posting about your products or services within 30 days.
From data-driven matchmaking to guaranteed posting by creators to several other benefits, many businesses use Statusphere to level up their influencer marketing efforts.
The platform’s Starter Price Per Promotion stands at $150 with no added software fees.
One of the big downsides of working with Statusphere is that you’ll have to pay extra fees for Full Rights License U.G.C. At the same time, there’s no guarantee for product loss, a dedicated cashback rebate system for influencers, a custom landing page, and analytics reporting features.
Overall, it’s a good platform. But at Stack Influence, we believe that offer more features for limited pricing.
SwapPay management model is a bit different. SwayPay encourages customers to post TikTok videos to promote a brand’s products or services that the customer already owns and only pays them based on the quality of their content. And while it’s a good model for UGC, we’re not sure whether it’s reliable or not for brands with a limited presence or onlines businesses who are trying to drive sales.
SwapPay vets based on the quality of the posts rather than the number of followers. According to SwapPay, “The average SwayPayer has about 2k followers and makes around $9 per post.”
SwayPay works with well-established brands like Nike, McDonald’s, and more. As a brand looking forward to attracting more traffic, we don’t believe that working with SwayPay is a good idea. However, if you are a well-established brand looking for some micro-influencer UGC, SwapPay may just be the platform for you.
Influencer marketing is the talk of the virtual world. All brands are talking and posting about how working with a certain micro-influencer helped them generate 1,000% ROI.
But if you want your campaigns to be successful, you need to plan and implement them right. And what’s a managed micro-influencer marketing platform will help you with.
We are here to make things so much easier for you. At Stack Influence, we believe in helping Amazon store owners skyrocket their sales and grow their online store by collaborating with the right micro-influencers. Our mission is to facilitate growth in marketplace rankings, asset development, and increasing brand trust.
We allow eCommerce store owners to tap into our rich micro-influencer database, allowing them to reach out to the right set of audience efficiently.
Also, you can tap into the power of our platform to raise brand awareness, boost online traffic, build long-lasting relationships, and establish a strong online presence. We will help you find the right Amazon micro-influencer fit and build a highly converting influencer marketing campaign.
Click HERE to enter the realm of Stack Influence.
Whether you want to launch or scale your Amazon store, you can take your business to heights by collaborating with the right micro-influencers and setting influencer marketing campaigns the smart way.
And we’d love nothing more than helping you align your campaigns with your business goals.
“Because they’re personally invested in their crafts, micro-influencers are trusted sources of recommendations for their followers. The game isn’t just getting eyeballs. Instead, it’s getting eyeballs that actually care.”“True influence drives action, and not just awareness.”
- Sidney Pierucci, Founder of ESPLMedia
Data fetched from Statista indicates that the global influencer marketing industry has been growing at an exponential rate, from $1.7 billion in 2016 to a staggering $13.8 billion in 2021.
And with an ever-increasing number of businesses investing their top dollars in influencer marketing, we’re witnessing influencers, especially ones with millions of followers, charging budget-draining rates.
And while the charge per post depends on different factors, we’ve put together the standard market rates to give you a rough idea:
- Instagram: $0 - $250 per post
- YouTube: $0 - $500 per video
- TikTok: $0 - $125 per post
- Instagram: $250 - $1,000 per post
- YouTube: $500 - $2,000 per video
- TikTok: $125 - $500 per post
- Instagram: $1,000 - $10,000 per post
- YouTube: $2,000 - $20,000 per video
- TikTok: $500 - $5,000 per post
- Instagram: $10,000+ per post
- YouTube: $20,000+ per video
- TikTok: $5,000+ per post
While large corporations can easily allocate thousands of dollars towards influencer marketing, the same can’t be said for small or medium-sized businesses.
Despite mid-tier, macro, and mega-influencers charging thousands of dollars per post/video, brands all across the globe would love nothing more than to collaborate with them. However many brands have yet to see the value of working with small creators or micro-influencers – social media users with less than 25,000 followers/subscribers.
Some businesses out there are under the assumption that going bigger is better. Either they’ll collaborate with influencers with more than 25,000 followers, or they’ll ditch the idea of running influencer marketing campaigns at all.
And while going bigger is basic human nature, the thing is – going bigger is not always better. While some brands believe larger follower counts to be the only criteria – when it comes to choosing influencers, what if the mega or celebrity influencer you want to collaborate with has an extremely disappointing engagement rate?
Let’s say a micro-influencer with 20,000 followers ($100 per post) has an impressive 20% engagement rate, whereas a macro influencer with 600,000 followers ($7,000 per post) has a disappointing 1% engagement rate.
Now, if you collaborate with a micro-influencer with 20,000 followers and a 30% engagement rate, you’ll be engaging about 6,000 people for $100. On the other hand, if you collaborate with a macro influencer with 600,000 followers and a 1% engagement rate, you’ll be engaging with the same amount of people (6,000 followers) but instead of paying $100 you’ll be paying $7,000.
This right here is a perfect example of why bigger isn’t always better. While choosing the influencers to work with, you should seriously take different factors into consideration, including engagement rate, niche, type of content, and more.
And while some brands have shown their disinterest in running micro-influencer promotions, it’s important to note that influencers with a limited following can help you generate an ROI that macro or mega-influencer campaigns may fail to.
To help you navigate the realm of mega-influencer promotions, we’ve put together this blog post, where we’ll explain:
Without further ado, let’s dive straight into the realm of micro-influencer marketing.
Micro-influencers are social media with a tight-knit following who are willing to promote or represent a product or service. Their follower or subscriber count is less than 25,000.
And while these influencers do not have a gigantic-sized following, they’re well known for their area of interest/expertise as well as high-engagement rates.
Unlike some mid-tier, macro, or mega-influencers, micro-influencers will personally work with you on your campaigns and help you achieve the desired results.
And as a result of their high engagement rate, you may achieve great results at a pretty limited budget.
Here, we’re not saying that you shouldn’t collaborate with influencers with a massive following.
If you have the budget and if the engagement rate of these influencers is impressive, then you should obviously go for it.
However, if you are just ditching the idea of running micro-influencer promotions just because you don’t want to collaborate with an influencer with a pretty limited following, then we’ve put together the three BIG benefits of collaborating with micro-influencers over mega-influencers in the next section.
Following are the three reasons running micro-influencer promotions are more beneficial than mega-influencer marketing campaigns:
- Budget-Friendly
- Can Dedicate More Time
- High Engagement Rate
Budget-Friendly
As we mentioned in the introduction section, the global influencer marketing industry stands at a staggering $13.8 billion. And with more and more brands wanting to tap into influencer marketing, you’ll obviously find influencers charging a budget-draining amount per post.
Should you choose to collaborate with a mid-tier, macro, or mega influencer, you’d end up spending thousands of dollars each month. On the other hand, micro-influencers don’t charge as much and sometimes you can even just give influencers your products without any monetary compensation (like we do at Stack Influnece). On average brands most commonly pay anywhere around $43 - $721 per Instagram post. And you will never be able to collaborate with a mega-influencer at this budget.
While money is a crucial factor, micro-influencers are in it to establish long-lasting relationships and grow their following. So, if you collaborate with a micro-influencer with a high engagement rate, not only will you be subject to higher returns, but you’ll also see them overdelivering, resulting in a successful influencer marketing campaign.
Can Dedicate More Time
Mega-influencers are already collaborating with dozens of brands at any given point in time. You’ll find their schedule to be jam-packed. At the same time, they already have dozens, if not hundreds, of brands reaching out to them for collaboration.
And with such high demand, if you’re able to close a deal with a megaThe -influencer, chances are that he/she would not be able to dedicate a huge chunk of their time to your campaign. And while such influencers already have their dedicated teams in place, the follow-up and creative process will be impacted if you aren’t able to work with the influencer directly.
On the other hand, micro-influencers don’t have dozens or hundreds of brands contacting them. When compared with mega-influencers, they have fewer long-term relationships and contracts in place. This means – they’ll better be able to allocate their time towards your campaign and work with you directly to help you generate a great ROI.
High Engagement Rate
As stated by Social Bakers, micro-influencers boast up to about 60% increased engagement when compared with macro-influencers or nano-influencers. While it’s important to work with influencers in your niche, if you work with a micro-influencer in your niche, you’ll not only be subject to a higher engagement rate, but your conversion rate may skyrocket by an impressive 20%.
But that doesn’t mean you should go on a micro-influencer-hunting-spree. While micro-influencers have a limited yet engaged following, not every micro-influencer is subject to high engagement rates. While filtering the influencers you’d like to work with, make sure that you are taking into consideration the engagement rate of their followers and subscribers.
Running strategic micro-influencer promotions will not only help you generate an impressive ROI, but you’ll also be on your way to increasing brand awareness.
According to the Later x Fohr Influencer Marketing report, the lower the follower base, the higher the engagement rate. Many brands don’t know this yet but smaller is better.
In today’s crowded market, brands should prioritize engagement over follower count. So, if you haven’t yet tapped into micro-influencer promotions, you’re missing out on a lot.
With influencer marketing now a multi-billion-dollar industry and thousands of influencers engaging with their followers across different social media platforms, as a business owner – you may be looking forward to engaging with like-minded influencers in your niche. Over the course of the last few years, we’ve witnessed a staggering spike in brands showing their interest in hiring influencers to promote their products and services.
This ever-increasing demand has resulted in brands, especially the ones with a low-to-medium-sized budget, finding it harder to engage with influencers in their niche and getting them to promote their products or services.
But – what if we told you that you don’t need a gigantic-sized budget – one similar to the size of Eiffel Tower – to run highly-strategic influencer marketing campaigns?
At Stack Influence, we’ve helped thousands of brands generate more high-ticket sales and increase their revenue by planning and implementing scalable influencer marketing campaigns.
And the best part is – these brands didn’t pay thousands of dollars to influencers they wanted to collaborate with.
Technically, there are two common influencer marketing paying models:
When it comes to paid influencer campaigns, here’s what an unnamed influencer with around 100,000 – 250,000 followers claimed that she charges:
On the other hand, another unnamed influencer with slightly lower followers said that they charge:
Even though there is no standardization in terms of what the influencers charge a common metric is brand pay $10 for every 1000 followers an influencer has which can add up quick if you’re really trying to raise brand awareness at an effective scale. Sometimes, you may end up paying $10,000 or $50,000 or even more to really get a good ROI from your influencer promotions.
That’s the reason, at Stack Influence, we prefer sticking to Micro Influencer Product Seeding Promotions.
Also called influencer gifting, influencer product seeding promotions is the strategic process – where you, as a brand, can prepare a list of influencers you’d like to promote your products or services – and based on that, send out free gifts to them.
For example, if you run a leather bag eCommerce store in the US, then you can ship free, high-quality leather bags to like-minded lifestyle influencers. And when they receive them, they would probably love nothing more than to share photos and their experience with their followers.
36% of brands have reported that they prefer the influencer product seeding promotions model over paying cash to influencers. The reason why this method works as well as it does is – when you send free products to influencers and they post about it across their social media handles, their followers will know that it’s not a money-driven promotion.
They’ll find it to be much more authentic – which will result in more engagement and higher conversions. At the same time, it’ll help you save your top dollars, which you can invest in other portions of your business.
But – as good as influencer product seeding promotions model sound and look – it has its fair share of problems.
Very often after sending influencers your product to promote, they will never post about it across their social media profiles. Imagine sending a $400 item – only to know that they never posted about it losing your precious time and money.Brands have informed us that they experience this issue of “influencer fraud” 10% - 20% of the time they send influencer free products. When there is no money on the table, influencers can feel like there’s not a big obligation to promote a product after a brand sends it to them (even if they agreed to post). Since the name of the game with product seeding campaigns is scale, this issue of no show influencer promotions can really take a toll on your wallet. Also with influencers having more colalborations opportunities than ever these days, it can add fuel to the fire of people forgetting which products they promised to promote.So, let’s say you send a high-ticket item that costs $200 to 300 micro influencers you’d like to collaborate with. Out of the 300 influencers 20% of them never share their experience with their social media followers or get back to your emails reminding them to post.That’d be a $200 x 60 = $12,000 loss. Not very good for your marketing budget.
Problem #1 is a big one. To tackle it, you may attempt to only collaborate with influencers that you see posting about their experiences with other brands who you know are also running free product gifting campaigns. However, another big problem is scale. Most influencers who are willing to promote products without getting paid will have less than 20K followers so in order to run an effective influencer campaign you need to work with hundreds if not thousands of social media users. You’ll also want to make sure that they’re a part of your niche and have a high engagement rate.And when you try to find that many influencers with so many filters, you may run into some issues. Not only does it involve you having to spend a huge amount of your time, but the results may turn out to be disappointing, unfortunately.
Throughout the years, we’ve helped thousands of brands generate more high-ticket sales and increase their revenue by planning and implementing scalable micro influencer marketing campaigns. Over the years we’ve fine tuned our platform to solve all the issues with influencer product seeding.So – how do we tackle the two biggest problems?First – we have a database of 11M influencers and an A-Z management platform, which makes it extremely easy for us to find highly-targeted influencers – ones that would love nothing more than sharing their experience with their followers in exchange for only free products without getting paid.Goodbye Problem #2!Now how do we solve Problem #1 and prevent all the inventory loss from product seeding campaigns? Our solution is simple:
And that’s how the end-to-end process works. No inventory loss, no loss of time, and no stress ☺Also if an influencer doesnt complete their social promotion after purchasing your product, we don’t charge you anything for that influencer so you just get a free sale! We’re the only influencer marketing agency across the globe to have this unique process in place.And we’d love to do it for you.So, what are you waiting for?Level up your influencer marketing campaigns with our influencer product seeding based approach today.Read More Awesome Content:
Ecommerce Sellers
“Influencers are people. People, maybe personas, with a well-established brand and an audience. What makes them attractive to advertisers and beneficial for eCommerce businesses is their ability to speak to and interact with a very defined group of fans. The way this ecosystem is evolving and maturing – it looks just like the internet in the early days.”
- Mike Schmidt, founder of Dovetale
Influencer marketing has been at the forefront of the digital revolution for years. And despite thousands of eCommerce brands generating incredible returns after incorporating influencer marketing into their existing marketing strategy, we’re just getting started.
Data fetched from a report indicates that close to 24 million eCommerce stores exist on the internet at any given point in time. And with hundreds of eCommerce entrepreneurs launching their online stores each day, all thanks to eCommerce builders like Shopify, BigCommerce, and more - the global eCommerce retail sales have been projected to cross the $5.4 trillion by the end of this year (2022).
Such a meteoric growth has resulted in increased competition – which has made it harder for eCommerce store owners to put their products in front of their audience and convert them into paying customers. At the same time, they’re finding it extremely difficult to build genuine connections with their consumers.
In this ever-competitive world, we’re witnessing more and more eCommerce brands generating top dollars and getting incredible results by incorporating influencer marketing into their marketing strategy.
For every $1 you spend on influencer marketing, you can expect an average ROI of $6.5. And while influencer marketing is extremely powerful, there are a few common misconceptions about the strategy floating across the internet – which we’ll be listing down in this blog post. At the same time, we’ll be looking at why it’s important for eCommerce store owners to tap into the power of influencer marketing in 2022.
Following are the most common myths revolving around eCommerce influencer marketing:
Influencer marketing is only expensive if you don’t build a fool-proof strategy prior to execution. If your budget is $1,000, then you might not be able to afford to collaborate with mega or celebrity influencers. However, you can conduct some research and find nano or micro-influencers in your niche with high engagement to run results-driven influencer marketing campaigns – with your budget in check.At the same time, rather than paying influencers with cash, you can switch to influencer product seeding promotions – which has genuinely helped thousands of eCommerce stores generate more sales and higher revenue without breaking the bank. Read our “How Has Influencer Product Seeding Promotions Helped Thousands of Businesses Generate More Sales & Higher Revenue?” post to learn more.
Did you know that nano and micro-influencers are subject to higher engagement rates than other types of influencers? If you think – nano or micro-influencers can’t help you achieve the desired results, allow us to share some campaign social metrics from one of our recent campaigns:
Businesses that have failed to achieve the desired results by collaborating with nano and micro-influencers – maybe they did it wrong. Maybe, they didn’t work with influencers in their niche. Or maybe they reached out to the ones with lower engagement.
To achieve the best possible results, it’s extremely important to work with influencers with higher engagement rates. We’ll always prefer working with influencers with 1,000 followers yet 200 likes on their posts over influencers with 10,000 followers yet only 100 likes on their posts.
Engagement matters. It matters because engagement is closely correlated with conversion. If someone engages with content it means they are paying attention and more likely to follow through with a purchase. And if your campaigns are not working, maybe you are working with the wrong influencers. At Stack Influence, we have a database of 11M influencers and an A-Z campaign management platform, which makes it extremely easy for us to find highly-targeted influencers – ones that would love nothing more than sharing their experience with their followers.
We won’t say that there aren’t fake influencers with fake followers bragging about themselves across different social media platforms. There are.
If you just head over to Black Hat World, you’ll see numerous postings revolving around the same:
That’s disappointing.
But – not all influencers are the same. Not every influencer buys followers, likes, comments.
When you prepare a list of the influencers you’d like to work with, we’d advise you to follow their profiles for a day or two. Look at their engagement rate – comments across different posts – who likes their posts and more.
After a day or more of observation, you’ll know whether their followers, likes, comments are fake or not. And based on that, you can choose to proceed further. At Stack Influence we implement automated A.I. analysis on all our influencer profiles to flag any fake followers or engagements and exclude those profiles from our community.
Influencer marketing is a $13.8 billion global industry. And all thanks to its rising popularity and potential, businesses are not afraid of investing their precious marketing dollars into it. But – if you are still skeptical, then let us share a few reasons why you, as an eCommerce entrepreneur, must invest in influencer marketing in 2022.
Let’s have a look.
Following are the three big reasons influencer marketing is the real deal in 2022:
When you connect with the right influencers, you’ll be building genuine connections. Genuine influencers with organic following – are people who already have an emotional connection with their audience. Their followers look up to them and love interacting with them. And when their followers see them recommending a brand’s product(s) or service(s), they think of it as a personal recommendation.
Over 49% of consumers heavily depend on influencer recommendations, of which over 40% have bought something after witnessing their favorite influencers recommending it across Instagram, Facebook, YouTube.
They act as a bridge between the brand and the consumers – and when they recommend the brand’s products or services, they are saying to their followers that they trust this brand – which will help trigger an emotional connection.
When influencers recommend a brand’s product(s) or service(s), their followers, if the campaign is strategic and results-driven, may want to try that product or service out themselves.
And when they head over to the brand’s website or landing page, based on influencers’ recommendations, if the rest of your funnel is conversion-focused, you’ll see a staggering growth in sales.
People think of influencer recommendations as personal recommendations. So – when they head over to the brand’s website, they’ll already have a good impression of the brand’s product or service in their minds.
So – the chances of you converting them into paying customers will be higher. We think of it as word-of-mouth marketing at scale and there’s never been a more powerful and trusted marketing tactic than word of mouth.
Online advertising delivers outstanding results when implemented right. And so is the case with influencer marketing. But, when compared with online advertising, influencer marketing helps brands generate much better results and a bigger package of benefits.
For every dollar you spend on Google Ads, you can expect an average return of $2. On the other hand, as we mentioned before - for every $1 you spend on influencer marketing, you can expect an average ROI of $6.5.
That’s because online advertising is highly competitive and doesn’t help brands generate an emotional connection with their audience – in most cases. However, on the other hand, that’s not the case with influencer marketing. To help you attract a world full of traffic to your website and allow you to build emotional connections, influencer marketing is a brilliant marketing strategy – a must-implement in today’s competitive digital world. On top of all that, you’re going to be accumulating a war chest of User-Generated Content or images, video, and testimonials from influencers which you can use for other marketing initiatives and even help you get higher ROAS in your online ad campaigns. UGC has been shown to lead to 5X higher conversions when implemented into online ads compared to using professional photography.
Influencer marketing is promising. But – it’s no piece of cake. From finding the right influencers to work with, to setting up campaigns and providing support, to building the rest of your funnel, influencer marketing is time consuming and a strategic process.
At the same time, if you reach out to an influencer marketing agency, they’ll cost you thousands of dollars. Worse – if they’re all-talk, no-action, just like 90% of agencies on the internet, you may end up losing your precious dollars.
We wanted to solve this problem.
That’s the reason we’ve built our self-serving platform – Stack Influence – where you can run scalable micro influencer marketing campaigns totally hands off at a budget-friendly price. With Stack Influence you won’t have to spend hours planning and launching micro influencer campaigns, dealing with negotiating different fees for influencers, or losing inventory from fraudulent influencers stealing your products. Additionally, we’ve built a database of 11M active micro influencers – which will enable you to scale your campaigns within target niches at any given time.
We love influencer marketing. And we do it with all our heart. We’d love to work with you and will even give you a free trial of 20 managed influencers for your first campaign :)
Sell your Amazon business and run off into the sunset with all the money in the world. Too good to be true?
We’re witnessing a spike in the number of Amazon aggregators raising millions or maybe billions of dollars in venture capital. Some of the well-recognized examples include (subject to change):
- Capital Raised: $3.4B
- Capital Raised: $1.3B
- Capital Raised: $908M
- Capital Raised: $800M
- Capital Raised: $572M
- Capital Raised: $267M
With an ever-increasing number of Amazon sellers kickstarting their Amazon venture – and with them representing $300B in gross merchandise value, venture capital and investors all across the globe are looking forward to getting onboard.
Rather than purchasing these Amazon storefronts directly, VCs and investors are funding Amazon aggregators – who then purchase and grow dozens of eCommerce storefronts. And that’s not just the Amazon storefronts we’re talking about. If you sell your Amazon storefront to them, they’d probably be interested in purchasing your brand – as a whole – from you.
But that’s subject to negotiation.
For example, Thrasio, an Amazon aggregator that has raised $3.4B up until now, has purchased countless both on and off Amazon businesses since their inception – 2018.
Similarly, we’re witnessing brands like Perch, SellerX, Razor Group, Heyday gaining traction and closing a series of deals, helping VCs and investors boost their profitability and earn top dollars.
And while selling your Amazon storefront to an Amazon aggregator is one of the hottest trends in the eCommerce sector, third-party sellers are often left wondering, “Should We Be Selling Our Amazon Storefronts to Amazon Aggregators?”
To clear your doubts and help you make a mindful decision, we’ve prepared this blog post – where we’ll be diving deep into Amazon Aggregators.
To get started, let’s learn what are Amazon aggregators and who the top Amazon Aggregators are.
In a nutshell, Amazon aggregators are nothing but acquirers or consolidators. The top Amazon aggregators like Thrasio, Berlin Brands Group, Razor Group, and more are backed by VCs and investors.
Their business model is simple. Let’s head over to Thrasio’s website to gain a much better understanding. Upon visiting their “Contact Us” section, you’ll see their Contact Us form pop right in front of your screen.
Influencer marketing has predominantly been used by online eCommerce sellers to promote products or services, but recently Amazon sellers have started to use influencer marketing to boost their product listing rankings and to accumulate user-generated content for their brands. If you are an Amazon seller looking to increase your brand presence online, get a stream of initial sales or get user-generated content to utilize in advertising, social media or other marketing initiatives, then you should definitely consider flirting with the idea of an influencer marketing campaign.
Influencers don’t have to be users who have massive followings, either. There have now become different terms for various influencers (i.e. micro-influencers, mega-influencers, etc.). As an Amazon seller, I would personally recommend working with “micro-influencers” – social media users with 1,000 – 10,000 followers who are willing to promote your brand in exchange for a free product instead of getting paid. You could hire a macro-influencer (10k - 100K followers) or a mega-influencer (100K+ followers), but you will end up shelling out hundreds or thousands of dollars for a single post that will most likely be taken down after a day. There are numerous benefits to working with micro-influencers as an Amazon seller which include higher engagement rates, lower expenses and more reusable branded content to name a few.
And if we just look at the options in their “Total Annual Revenue” part, you can see:
Influencer marketing has predominantly been used by online eCommerce sellers to promote products or services, but recently Amazon sellers have started to use influencer marketing to boost their product listing rankings and to accumulate user-generated content for their brands. If you are an Amazon seller looking to increase your brand presence online, get a stream of initial sales or get user-generated content to utilize in advertising, social media or other marketing initiatives, then you should definitely consider flirting with the idea of an influencer marketing campaign.
Influencers don’t have to be users who have massive followings, either. There have now become different terms for various influencers (i.e. micro-influencers, mega-influencers, etc.). As an Amazon seller, I would personally recommend working with “micro-influencers” – social media users with 1,000 – 10,000 followers who are willing to promote your brand in exchange for a free product instead of getting paid. You could hire a macro-influencer (10k - 100K followers) or a mega-influencer (100K+ followers), but you will end up shelling out hundreds or thousands of dollars for a single post that will most likely be taken down after a day. There are numerous benefits to working with micro-influencers as an Amazon seller which include higher engagement rates, lower expenses and more reusable branded content to name a few.
And that’s huge.
This means – Thrasio doesn’t acquire all Amazon storefronts. Instead, they purchase storefronts with a decent-huge profit margin. The higher the margin, the better will be the offer you get.
NOTE – Thrasio doesn’t just acquire Amazon businesses. In their “What is your business section,” you can see the following options:
Influencer marketing has predominantly been used by online eCommerce sellers to promote products or services, but recently Amazon sellers have started to use influencer marketing to boost their product listing rankings and to accumulate user-generated content for their brands. If you are an Amazon seller looking to increase your brand presence online, get a stream of initial sales or get user-generated content to utilize in advertising, social media or other marketing initiatives, then you should definitely consider flirting with the idea of an influencer marketing campaign.
Influencers don’t have to be users who have massive followings, either. There have now become different terms for various influencers (i.e. micro-influencers, mega-influencers, etc.). As an Amazon seller, I would personally recommend working with “micro-influencers” – social media users with 1,000 – 10,000 followers who are willing to promote your brand in exchange for a free product instead of getting paid. You could hire a macro-influencer (10k - 100K followers) or a mega-influencer (100K+ followers), but you will end up shelling out hundreds or thousands of dollars for a single post that will most likely be taken down after a day. There are numerous benefits to working with micro-influencers as an Amazon seller which include higher engagement rates, lower expenses and more reusable branded content to name a few.
On the other hand, there are also Amazon aggregators like SellerX that are laser-focused on purchasing Amazon storefronts.
Influencer marketing has predominantly been used by online eCommerce sellers to promote products or services, but recently Amazon sellers have started to use influencer marketing to boost their product listing rankings and to accumulate user-generated content for their brands. If you are an Amazon seller looking to increase your brand presence online, get a stream of initial sales or get user-generated content to utilize in advertising, social media or other marketing initiatives, then you should definitely consider flirting with the idea of an influencer marketing campaign.
Influencers don’t have to be users who have massive followings, either. There have now become different terms for various influencers (i.e. micro-influencers, mega-influencers, etc.). As an Amazon seller, I would personally recommend working with “micro-influencers” – social media users with 1,000 – 10,000 followers who are willing to promote your brand in exchange for a free product instead of getting paid. You could hire a macro-influencer (10k - 100K followers) or a mega-influencer (100K+ followers), but you will end up shelling out hundreds or thousands of dollars for a single post that will most likely be taken down after a day. There are numerous benefits to working with micro-influencers as an Amazon seller which include higher engagement rates, lower expenses and more reusable branded content to name a few.
Now, you may be left wondering – what’s in it for these companies, right? Why are they paying such hefty dollars to Amazon storefront owners for their stores?
Answering this question, these aggregators have their own marketing and sales departments. When we say – they’ll be buying your Amazon storefront, they won’t just be buying your Amazon storefront. They’ll be buying your entire operations – from Amazon account to manufacturing to your off-Amazon stores – everything.
However, that’s subject to discussion. Amazon aggregators are becoming a huge part of the Amazon ecosystem. And when they buy your Amazon storefront, they’ll be using their resources to scale your brand and boost their profit margins.
These aggregators hold the potential to turn these Amazon storefronts into global businesses with a steady cash flow. From their marketing finance departments, Amazon aggregators have all the resources they need to build a profitable business – and by selling your Amazon storefront to them, you’ll be giving them a boost.
Amazon aggregators are looking for:
As a third-party seller, you may not really want to sell your baby (Amazon venture) for a lump-sum amount. And while that amount may be huge, you may want yourself to be a part of it. So – you can negotiate with the Amazon aggregators yourselves to reach the middle ground and maybe operate on a shared revenue model.
All of it depends on the terms.
We understand that your Amazon storefront may be your baby. Amazon is a $1.7 trillion company – and in the near future, we’ll be witnessing it reach the moon (not practically.)
Maybe when Elon Musk takes us to the moon (pun intended), we’ll have an Amazon storefront there – who knows what the future holds?
As we mentioned before, Amazon aggregators have all the resources and experts in the world who’d love nothing more than to scale your Amazon business and operations upon acquisition.
From their marketing department to their logistics, they’ll build a streamlined process to turn your business into a global company. However, Amazon aggregators like Thrasio & SellerX, before they buy your Amazon business would love to understand whether your business is the right fit for them.
After all, if they are purchasing your business for millions of dollars, they need to make sure that your business is the right fit for them. At the same time, upon acquisition, they’ll take care of your business like it’s their own baby.
Upon acquisition, Amazon aggregators focus on increasing the inventory to expand their operations and hit the global market. With their knowledge and logistics experience, they can make the necessary adjustments and at the same time promote your business to boost the profit margins.
Here’s a diagram perfectly representing the End-to-End ecosystem:
Influencer marketing has predominantly been used by online eCommerce sellers to promote products or services, but recently Amazon sellers have started to use influencer marketing to boost their product listing rankings and to accumulate user-generated content for their brands. If you are an Amazon seller looking to increase your brand presence online, get a stream of initial sales or get user-generated content to utilize in advertising, social media or other marketing initiatives, then you should definitely consider flirting with the idea of an influencer marketing campaign.
Influencers don’t have to be users who have massive followings, either. There have now become different terms for various influencers (i.e. micro-influencers, mega-influencers, etc.). As an Amazon seller, I would personally recommend working with “micro-influencers” – social media users with 1,000 – 10,000 followers who are willing to promote your brand in exchange for a free product instead of getting paid. You could hire a macro-influencer (10k - 100K followers) or a mega-influencer (100K+ followers), but you will end up shelling out hundreds or thousands of dollars for a single post that will most likely be taken down after a day. There are numerous benefits to working with micro-influencers as an Amazon seller which include higher engagement rates, lower expenses and more reusable branded content to name a few.
Amazon aggregators have the funds, market access, marketing experts, and expertise needed to scale your operations globally.
Amidst this, you may not really want a lump-sum amount – as a part of your acquisition process. Maybe, a 10% profit margin seems reasonable. And while most Amazon aggregators offer lump-sum amount as a part of the acquisition process, it’s subject to discussion.
Amazon Aggregators like Thrasio, Berlin Brands Group, SellerX would love nothing more than to discuss this further with you. Feel free to submit your contact details with one of them to connect with one of their representatives.
We are here to make things so much easier for you. At Stack Influence, we believe in helping Amazon store owners skyrocket their sales and grow their online store by collaborating with the right micro-influencers. Our mission is to facilitate growth in marketplace rankings, asset development, and increasing brand trust.
We allow eCommerce store owners to tap into our rich micro-influencer database, allowing them to reach out to the right set of audience efficiently.
Also, you can tap into the power of our platform to raise brand awareness, boost online traffic, build long-lasting relationships, and establish a strong online presence. We will help you find the right Amazon micro-influencer fit and build a highly converting influencer marketing campaign.
Click HERE to enter the realm of Stack Influence.
Whether you want to launch or scale your Amazon store, you can take your business to heights by collaborating with the right micro-influencers and setting influencer marketing campaigns the smart way.
And we’d love nothing more than helping you align your campaigns with your business goals.
Amazon conference's are the best place to learn about seller strategies and new tools, while making connections with the top sellers in the world.
So – here’s our top three list.
Drumroll….
- The Prosper Show
- 7-Figure Seller Summit
- NRF
Let’s touch down on every single one of these one by one.
Date – March 14th to March 16th, 2022
Location – Mandalay Bay, Las Vegas
The reason why we’ve “The Prosper Show” at the top of our list is that it’s a dedicated Amazon seller conference and it’s really informative. Also, it’s important to note that the content shared during these conferences is targeted towards intermediate-advanced sellers. As we mentioned in our previous blog post, Amazon is laser-focused on attracting people to their website which is why they are rewarding third-party sellers to drive traffic to their listings from different non-Amazon (external) sources.
That’s the kind of content you may expect during the Prosper show. Throughout this conference, you:
The amount of knowledge, valuable insights, and hacks shared during conferences is insane – and if you are an Amazon third-party seller looking forward to expanding his/her operations, The Prosper Show is the place to be this March.
Date – Anytime (Structured as a course)
Location – Online
In their own words, “7-Figure Seller Summit has helped thousands of eCommerce entrepreneurs strategically level up their venture.” While this is not exactly a conference, it’s one of the most popular and rewarding summits – which has been structured as an online course. This course has been divided into different phases – which sellers can tune in on different days:
Some of the big benefits of visiting the 7-Figure Seller Summit are:
While this conference doesn’t specifically target Amazon sellers, it shares valuable insights and knowledge, helping third-party Amazon sellers learn how they can grow and expand their Amazon business in a strategic manner.
Date – January 16th – January 18th, 2022 (January 15th – Opening Party)
Location – Jacob K. Convention Center | NYC
Before we share what makes this conference a must-visit, let me share a few features speakers who’ll be attending this conference.
This means – NRF’s 2022 roster is jam-packed, and you can expect to hear from each one of these experts – as they will be sharing their thoughts and sharing some personal tips and strategies to grow your online store. NRF, in my opinion, is hands-down one of the best eCommerce conferences. Again – it’s not a dedicated Amazon seller conference.
NRF has about 30,000 to 40,000 vendors, suppliers, and industry experts in attendance annually. Let’s look at who attended NRF 2020 – to help you gain a better understanding of the people to expect:
Apart from these, there’re various other conferences we love visiting. Our team was at PowWow Miami & AMZ Innovate in NYC over the past two weeks (at the time of writing), where the newest strategies were discussed by industry leaders, namely Thrasio & Canopy Management.
If there’s a really insightful Amazon conference, you’ll see our whole team there. That’s how much we love Amazon. That’s how much we love eCommerce.
And if you want to expand your knowledge base, find like-minded individuals in your space, connect with veteran sellers – Amazon seller conferences and meetups are the places to be.
We’ve booked our passes – have you?
See you there!
Amazon generated over $110.8 billion in sales in Q3 2021.
And in the near future, this number has been predicted to keep crossing its all-time highs, all thanks to Amazon’s ever-increasing popularity and more and more third-party sellers kickstarting their venture on the platform.
However, it’s crucial to note that not all these sales are driven by Amazon’s organic or paid search. Instead, you’ll be shocked to learn that third-party sellers attract a huge chunk of traffic to their Amazon listings via numerous off-platform sources like organic search, paid ads, referral, social media, etc.
While we don’t have concrete data for the same, we hopped onto SimilarWeb to gain insights into the different traffic sources. And here’s what we found out:
Results:
NOTE – Not all search or social traffic are driven by sellers advertising their Amazon product listings. But this will help you get an idea.
However, until recently, one of the big problems Amazon sellers faced was tracking and measuring the impact of off-Amazon advertising channels on their sales. This means – they find it really hard to distinguish direct Amazon traffic from off-platform ones.
If you have been facing the same problem, we’ve some good news for you. Now, you can not only track off-platform data with Amazon Attribution links but also tap into Amazon’s Brand Referral Bonus program – which is a brilliant opportunity for brands to earn a bonus by focusing on off-platform Amazon advertising.
In this blog post, we’d love nothing more than to share more information about:
Despite Amazon encouraging third-party sellers to drive traffic to their Amazon listings, not many sellers are fully aware of it. That’s the reason we wanted to craft and roll out this blog post.
Let’s dive deeper into both one by one.
Let’s say you made 500 sales last month. Out of these 500 let’s assume that about 100 were Amazon-PPC driven. But now, you have 400 sales in your bucket, which will make you think – what percentage of these sales occurred from Amazon search, Google Ads, Social Ads, influencer marketing referral, or other sources.
And until recently, there was no concrete way of determining this. Literally, if you had developed a platform to help us track this data a few months back, we’d have gladly paid you $1,000 for it.
Luckily, Amazon acknowledged this problem and rolled out Amazon Attribution Links – which is Amazon’s in-house, cutting-edge tool that can help businesses (third-party Amazon sellers) gain insights into how off-Amazon channels like social media, search, PPC, referrals, email marketing are impacting their sales on Amazon. And that’s not all.
This tool can even track traffic that was sent to a different website which ultimately converted on Amazon. And the best part is – you don’t have to pay even a single dime to access the tool. It’s completely free.
You can access Amazon Attribution via Amazon’s self-service console or with tools that integrate with Amazon Advertising API. While that’s good news for Amazon sellers, there’s some temporary bad news as well.
This tool is available to:
But that’s subject to change. So, we’d advise you to hold tight.
This tool can help you track various metrics, including total sales, add to cart, purchase rate, detailed page views, impressions, and click-through.
That being said, Amazon itself is encouraging third-party sellers to focus on their off-platform advertising and drive traffic to their Amazon listings from different sources. When I used the word “encouraging,” I really mean it – that’s because Amazon is offering sellers incentives to drive traffic to their Amazon listings from off-platform channels, all thanks to its Amazon Brand Referral program.
Introducing the most aggressive incentive program rolled out by Amazon to date – Brand Referral Program. This program encourages sellers to drive traffic to their Amazon listings from non-Amazon marketing efforts by giving them a bonus of 10%, on average, for every sale made via an off-Amazon source.
This 10% (on average) bonus is credited on the seller’s referral fee. And right now, Amazon is laser-focused on encouraging sellers to drive traffic to their listings from non-Amazon sources. Maybe, the retail giant has already realized the importance of this move and its long-term benefits.
That’s the reason Amazon Brand Referral Program gives bonuses to sellers even if the customer purchases the same product again for up to 14 days – starting from the day when the buyer was redirected to the listing.
For different products and categories, the Bonus Rate varies, which is why we’re about to present a table that includes different categories with their estimated bonus rates alongside them:
Influencer marketing has predominantly been used by online eCommerce sellers to promote products or services, but recently Amazon sellers have started to use influencer marketing to boost their product listing rankings and to accumulate user-generated content for their brands. If you are an Amazon seller looking to increase your brand presence online, get a stream of initial sales or get user-generated content to utilize in advertising, social media or other marketing initiatives, then you should definitely consider flirting with the idea of an influencer marketing campaign.
Influencers don’t have to be users who have massive followings, either. There have now become different terms for various influencers (i.e. micro-influencers, mega-influencers, etc.). As an Amazon seller, I would personally recommend working with “micro-influencers” – social media users with 1,000 – 10,000 followers who are willing to promote your brand in exchange for a free product instead of getting paid. You could hire a macro-influencer (10k - 100K followers) or a mega-influencer (100K+ followers), but you will end up shelling out hundreds or thousands of dollars for a single post that will most likely be taken down after a day. There are numerous benefits to working with micro-influencers as an Amazon seller which include higher engagement rates, lower expenses and more reusable branded content to name a few.
Influencer marketing has predominantly been used by online eCommerce sellers to promote products or services, but recently Amazon sellers have started to use influencer marketing to boost their product listing rankings and to accumulate user-generated content for their brands. If you are an Amazon seller looking to increase your brand presence online, get a stream of initial sales or get user-generated content to utilize in advertising, social media or other marketing initiatives, then you should definitely consider flirting with the idea of an influencer marketing campaign.
Influencers don’t have to be users who have massive followings, either. There have now become different terms for various influencers (i.e. micro-influencers, mega-influencers, etc.). As an Amazon seller, I would personally recommend working with “micro-influencers” – social media users with 1,000 – 10,000 followers who are willing to promote your brand in exchange for a free product instead of getting paid. You could hire a macro-influencer (10k - 100K followers) or a mega-influencer (100K+ followers), but you will end up shelling out hundreds or thousands of dollars for a single post that will most likely be taken down after a day. There are numerous benefits to working with micro-influencers as an Amazon seller which include higher engagement rates, lower expenses and more reusable branded content to name a few.
Influencer marketing has predominantly been used by online eCommerce sellers to promote products or services, but recently Amazon sellers have started to use influencer marketing to boost their product listing rankings and to accumulate user-generated content for their brands. If you are an Amazon seller looking to increase your brand presence online, get a stream of initial sales or get user-generated content to utilize in advertising, social media or other marketing initiatives, then you should definitely consider flirting with the idea of an influencer marketing campaign.
Influencers don’t have to be users who have massive followings, either. There have now become different terms for various influencers (i.e. micro-influencers, mega-influencers, etc.). As an Amazon seller, I would personally recommend working with “micro-influencers” – social media users with 1,000 – 10,000 followers who are willing to promote your brand in exchange for a free product instead of getting paid. You could hire a macro-influencer (10k - 100K followers) or a mega-influencer (100K+ followers), but you will end up shelling out hundreds or thousands of dollars for a single post that will most likely be taken down after a day. There are numerous benefits to working with micro-influencers as an Amazon seller which include higher engagement rates, lower expenses and more reusable branded content to name a few.
Influencer marketing has predominantly been used by online eCommerce sellers to promote products or services, but recently Amazon sellers have started to use influencer marketing to boost their product listing rankings and to accumulate user-generated content for their brands. If you are an Amazon seller looking to increase your brand presence online, get a stream of initial sales or get user-generated content to utilize in advertising, social media or other marketing initiatives, then you should definitely consider flirting with the idea of an influencer marketing campaign.
Influencers don’t have to be users who have massive followings, either. There have now become different terms for various influencers (i.e. micro-influencers, mega-influencers, etc.). As an Amazon seller, I would personally recommend working with “micro-influencers” – social media users with 1,000 – 10,000 followers who are willing to promote your brand in exchange for a free product instead of getting paid. You could hire a macro-influencer (10k - 100K followers) or a mega-influencer (100K+ followers), but you will end up shelling out hundreds or thousands of dollars for a single post that will most likely be taken down after a day. There are numerous benefits to working with micro-influencers as an Amazon seller which include higher engagement rates, lower expenses and more reusable branded content to name a few.
However, it’s important to note that this program is only applicable for Brand registered sellers. And if you haven’t already registered your brand yet, you can click HERE to do so.
Amazon has finally realized the long-term value of allowing sellers to attract traffic to their listings from non-Amazon marketing channels. And rolling out its brand referral program and launching their Attribution Links is no coincidence.
It’s a match made in heaven. With Amazon’s Attribution Links, you can track the exact number of people you drove to your listing via non-Amazon marketing channels – this means you don’t have to worry about the tech giant not giving you the credits you deserve.
No technical glitches! Nothing! It’s a fair game for Amazon third-party sellers and now Amazon wants you to leverage it.
Amazon Attribution Links also work perfectly with Stack Influence campaigns which drive traffic from social sources to Amazon listings. Now you can get a kick back from Amazon for running marketing campaigns with the Stack Influence platform. Don’t miss out on this incredible opportunity to track Amazon sales with influencer promotions and save money while doing so!
Sign up for a Stack Influence campaign today.
And the title says it all.
Amazon’s latest forum post related to off-Amazon rebates, coupons as well as other marketing incentives literally broke the internet and shook third-party sellers to the core.
Selling on Amazon is never a linear journey. It’s filled with lots of ups and downs. And the most important part to keep in mind is to have an eye on the latest news and keep yourself updated with the Amazon Selling Policies & Seller Code of Conduct.
One wrong move and you can get in trouble.
Throughout its latest forum post, Amazon stated:
At the same time, Amazon third-party sellers who were subscribed to services like Elite Seller and RebateKey received an email with the Seller Code of Conduct Policy warning them to avoid violating the rank manipulation, review manipulation, and seller code of conduct policies.
Additionally, we witnessed Amazon dig a grave for pure rebate and discount platforms like Elite Sellers & RebateKey by suspending their Amazon API privileges. Amazon third-party sellers using RebateKey & Elite Sellers received separate emails as well.
Elite Seller is now back, yet without features like ManyChat, SuperURL, or others that Amazon has asked sellers to discontinue on its latest forum post.
While there has been no concrete mention about the strategies and tactics that you can equip and the ones you can’t, and there has been no official changes to the official Seller Code of Conduct guide or Terms of Service, Amazon has indicated that it’s keeping an eye on third-party sellers with their forum post and email notifications.
Why hasn’t anyone been banned? Literally, thousands, if not millions, of Amazon sellers used RebateKey & Elite Sellers. And obviously, Amazon can’t ban or suspend all of them. That’s the reason they rolled out a warning – asking them to comply with Amazon TOS.
That being said, let’s learn what has changed – as per the latest Amazon’s forum post.
Up until Amazon rolled out its forum post, Amazon sellers were using third-party platforms like RebateKey and Elite Sellers to offer hefty discounts and rebates off Amazon. Product rebates and coupons have helped numerous third-party Amazon sellers climb the ranks and grow their business.
In fact, we recently wrote an article titled “The 5 Best Amazon Giveaway Sites to Grow Your Amazon Business.” In this article, we listed down the five best Amazon giveaway websites that third-party sellers can use to offer discounts and product rebates.
But now, Amazon has clarified:
This means – if you want to ensure that your Amazon seller account stays in healthy condition, you need to comply with the Amazon Seller Code of Conduct. It doesn’t matter if third-party sellers have been manipulating Amazon search with RebateKey or Elite Seller or not, it’s better to use in-house Amazon-offered programs to drive discovery of your products on the marketplace and boost your sales.
At the same time, with an ever-increasing number of third-party sellers signing up on the marketplace, the competition has become incredibly fierce. And it’s important to note that Amazon’s A9 algorithm considers reviews as an important factor to determine the search engine rankings.
This means – it’s really hard for new sellers to organically rank at the top. As a result, new sellers and even the existing ones started offering product rebates or hefty discounts in exchange for reviews, leading to manipulation of the Amazon search engine.
Apart from this, some other tactics sellers have been using to manipulate Amazon search include:
Now, with Amazon having had made a bold statement via its latest forum post, it makes sense for sellers to avoid such shady tactics that could get them in trouble and lead to account suspension.
When we dived deep into the TOS, we found out this under the “Acting Fairly” section:
Here, they’ve mentioned that it’s not advisable to artificially inflate web traffic by paying for clicks. But – with Amazon, Google Ads, or social media advertising, you’re obviously paying for clicks. So – that hasn’t been clarified as well.
Well – this is not the point. But here what we’d like to shed light on is despite rolling out it’s forum post, Amazon hasn’t clarified the strategies third-party sellers can equip and the ones they can’t. Most of it has still been left unclarified.
NOTE – Running Google Ads or influencer marketing campaign isn’t against TOS.
However, it’s really important for Amazon to update its TOS and make things clearer for third-party sellers.
If you’re a third-party seller, you can still offer rebates or product discounts via third-party platforms. But – you’ll just be risking entering into a gray area. And while Amazon didn’t take strict action this time or update their official TOS, they have left sellers equipping these tactics with a warning, and prospect of what may come with the TOS changes.
In our opinion, tactics like Search-Find-Buy, 2-Step URLs, Super URLs, Funnels, Treasure Hunts are dead. And if you tap into any of these, you’ll be risking your Amazon Seller account. And these aren’t the only tactics that you shouldn’t use. There are many Amazon product growth strategies that can help sellers manipulate search rankings. So, before you apply any strategy, it’s important to make sure that it doesn’t seem shady or doesn’t manipulate search rankings.
At Stack Influence, we’ve helped thousands of Amazon sellers boost their rankings with strategic micro-influencer marketing and social media promotions. We prioritize Amazon third-party sellers’ growth over anything else.
Since Amazon has strictly asked sellers to discontinue off-platform product rebates, discounts, and various shady tactics that can manipulate Amazon’s A9 algorithm, it makes sense to come up with safe innovative tactics to launch products and drive growth.
And that’s what we can help you with.
We run systematic high-end influencer marketing campaigns across different social media platforms to help both new and veteran Amazon sellers grow their business without any hesitation. And we’d love nothing more than to help you out.
Don’t wait around!
84% of online shoppers trust online reviews as much as personal recommendations.
And at the same time, 91% of consumers read online reviews occasionally or regularly.
This means – over 91% of your prospects and consumers will head over to the “Customer Reviews” sections of your product listings to decide whether they’d like to proceed forward with the purchase or not.
Additionally, Amazon’s A9 algorithm heavily focuses on delivering a rock-solid user and customer experience, which is why it seriously takes into consideration a product listing’s ratings and reviews to determine its placement on Amazon SERPs for the desired keywords.
From helping you improve your Amazon rankings to allowing shoppers to gain insights into your customer service, reviews can heavily influence your audience’s purchase decisions and help you build trust.
However, as an experienced Amazon seller, you may find yourself getting pretty frustrated over your customers not leaving their valuable feedback despite delivering world-class products and services.
According to experts, only 3% - 10% of online consumers actually go through the trouble of writing a review.
While you can take the much-needed steps to boost this number, there are a couple do’s and don'ts you should keep in mind in 2022 – which we will be discussing throughout this blog post.
We know you like to have a quick and spicy read. That’s the reason we’ve taken it upon ourselves to make things interesting for you. We’ll be approaching our do’s and don'ts on an alternate basis.
Let’s dive straight into it.
Most Amazon sellers are under the impression that they will get in trouble if they ask their customers to leave their valuable feedback. And if you have been thinking the same, we have some good news for you.
Amazon encourages Amazon sellers to ask customers to leave reviews. But while doing so, the retail giant expects Amazon sellers to equip the right set of tactics.
Firstly, Amazon’s internal system automatically requests customers to leave their valuable feedback. But as we mentioned, only 3% - 10% do – to improve this number sellers can tap into Amazon’s “Request a Review” feature – which they may find on the Order Details page.
Upon using this feature, Amazon will request both product review and seller feedback for the orders in the same email. Also, one of the big plus points of using this feature is that the requests that you send via this feature will use standardized language. This means – if your customers are based in Japan, the request will automatically be translated into your customer’s preferred language (Japanese).
We did a quick search of “Buy Amazon Reviews” and here are the results:
Also, you’ll find a number of freelancers on sites like Upwork, Fiverr, or many others offering their review-writing-and-posting services – which is clearly against Amazon TOS.
On top of this, Amazon doesn’t allow the following types of reviews:
While Amazon allows sellers to tap into its “Request a Review” feature, it’s not the only way to request feedback. You can personally reach out to your customers either via email or buyer-seller messaging but make sure you ask for a review in a neutral way (no leading language) and do not offer any incentives.
You can drop a simple email like:
“Hello {Name of Buyer},
Thanks for purchasing our {Product Name}.
We hope you are having a great time with it.
Your feedback is extremely valuable to us and our future shoppers. Also, it allows us to constantly ace our products and services.
Every review counts.
Click HERE to leave your valuable feedback.
Best Regards,
{Your Team Name}”
Or you can drop a simple message via Amazon’s buyer-seller messaging service.
One of the big mistakes most Amazon sellers make is copy and paste their review requests.
Something like this doesn’t work –
“Hello,
Thanks for purchasing our product.
Your valuable feedback would be appreciated.
Thanks!”
No – that’s the worst approach ever.
We understand that it can get really hard to write a personalized review request for every single order you receive. But – we’d advise you to build a template.
Like you can spice things up by adding your buyer’s name and the product he/she purchased. Personalization is always key and will increase your conversion rates!
Instead, here’s how a review request should be:
“Hello Seth,
Thanks for purchasing our Leather Bag for Men product listing.
We hope you are having a great time with it.
Your feedback is extremely valuable to us and our future shoppers. Also, it allows us to constantly ace our products and services.
Every review counts.
Click HERE to leave your valuable feedback.
Best Regards,
Stack Influence.”
Personalization can have a serious impact on the number of people leaving their valuable feedback.
Another good approach is to leave a personalized “Thank You” note along with the product you deliver. However do NOT offer any incentives in the note. Below is an example of note you could send but what they did wrong is saying “after you leave a review you can use the following code” which is somewhat of an incentive. You can offer people a discount code but don’t tie it to the review.
Amazon updates its TOS regularly. And it’s really important to make sure that you are playing by the rules all the time.
One day, rolling out a feedback email to your customers is allowed. Another – it gets banned. And if you don’t keep yourself updated with the TOS, you may find yourself getting in trouble.
Visit Amazon’s “Selling Policies & Seller Code of Conduct Page” to learn more. At the same time, they have a general page comprising help for Amazon sellers.
Lastly, they have a “Community Guidelines” page in place to further help you gain insights into their Do’s & Don’ts.
Keeping yourself updated with the latest rules and information is the way to go.
If you thoroughly review Amazon’s TOS, you’ll understand that asking for specific kinds of reviews, especially positive reviews, isn’t allowed at all.
You can’t go ahead and text your customers –
“Thanks for purchasing our product.
Leave us a 5-star review.”
Also, it’s not a good practice to send the same text via email.
Doing this may get you in serious trouble.
Instead, you need to be neutral while asking for reviews. Your message should comprise text like:
“Your feedback is extremely valuable to us and our future shoppers. Also, it allows us to constantly ace our products and services.
If you have the time, drop us your valuable feedback.”
Not many people leave their valuable feedback or review after purchasing products on Amazon. And even after using the “Request a Review” feature and dropping them an email or text, not everyone will leave their reviews.
Instead, the Do’s mentioned in this blog post will help you increase the percentage of your customers dropping their valuable feedback. And at the same time, these Do’s will help you equip the right set of tactics and not violate any guidelines Amazon has in place.
As an Amazon FBA seller, you may have thought of calling it quits and finally breaking up with your long infuriating partner – Amazon – at least once.
We understand.
In fact, we are well aware of how hard an Amazon seller’s journey can get.
But every relationship has its own ups and downs.
And no matter how competitive the Amazon landscape gets, let’s not forget the good times – theHoneymoon Period – when Amazon’s A9 Algorithm offers new sellers and new product listings a competitive advantage.
While there’s no official documentation out there related to the Amazon Honeymoon period, we’d say it’s more of a controversial issue. Various sellers have reached out to us looking for answers – trying to understand whether the Amazon Honeymoon Period is real or just another one of those rumors.
Also, if you dig more, you’ll find many Amazon FBA sellers asking questions revolving around Amazon Honeymoon Period:
And more!
You’ll find the forums to be flooded with these kinds of questions.
And if you have been hearing about the “Amazon Honeymoon Period” yet don’t really know what exactly it is and more importantly, what’s the buzz all about – don’t worry.
This blog post clearly explains what the Amazon Honeymoon Period is. Also, we’ll dive deep into the strategies that’ll help you get the most out of this phase.
Without further a do, let’s have a look.
You’ll be shocked to know that over 95% of product launches fail.
Worse – with an ever-increasing number of sellers kickstarting their Amazon venture and publishing hundreds of listings, ranking at the top of the Amazon SERPs for relevant keywords has now become harder.
But wait, there’s good news.
Amazon is fully aware of the ever-increasing competition. And it doesn’t matter if you are a new seller or an experienced veteran looking forward to launching a new product, the tech giant wants to give you a fighting chance.
Amazon’s A9 algorithm works in such a manner that it doesn’t solely rely on ratings and reviews for ranking purposes. If that was the case, new sellers would never be able to make it to the top and you’d find product listings with thousands of ratings and reviews ranking at the top.
Amazon has labeled its A9 algorithm “Top-Classified.”
Two of the reasons why Amazon is the largest marketplace in the world include:
Amazon has labeled its A9 algorithm “Top-Classified.” Obviously, they don’t want sellers manipulating the algorithm - which is why no one is fully aware of how the algorithm works exactly.
But after years of helping Amazon sellers skyrocket their sales and profit margin, and testing different strategies, we found out the following factors to be heavily considered by Amazon’s A9 algorithm
And more!
It doesn’t matter whether you are a new seller or an already experienced one about to launch a new product, we’ve some good news for you.
Right after you launch your product, Amazon will offer you a decisive advantage for a period of 30-90 days. This timeframe is what we like to call the “Amazon Honeymoon Period.” During this period, your new product listings can easily rank higher than normal for the targeted keywords.
Amazon’s A9 algorithm determines rankings based on sales, conversion rate, click-through rate, and many more. Sales history and conversion rate will have a major impact on your product listing’s search engine rankings. But - here’s the loophole (honestly, we don’t know if this is a loophole or it’s Amazon giving new product listings a fighting chance). New product listings don’t have a sales and conversion history. But since new listings don’t have a sales and conversion history, Amazon ranks these product listings based on factors like keywords, images, price, fulfillment method (maybe), description, backend keywords, and more. Look closely and you’ll see that these factors are not based on any kind of history.
Smart Amazon sellers already know this.
That’s the reason their primary focus is to capitalize on this period – as doing so allows them to have a much better chance of putting their products in front of their audience. And if they’re successfully able to unlock the full force of the Amazon Honeymoon Period, they’ll be able to reach out to a huge chunk of their target audience, which will help them boost their sales numbers, earn more reviews and in-turn position their product for long-term success.
At Stack Influence, we’ve helped hundreds, if not thousands, of sellers, turn their product launch into a grand success. And we want to help you with the same. That’s the reason we’re about to reveal the four major strategies you can implement to harness the power of the Amazon Honeymoon Period.
Following are the three brilliant strategies we’re about to discuss:
Let’s shed light on these strategies one at a time.
“When something free is thrown into the equation, people perceive the value of free products as higher.”- Dan Ariely
As humans, we love giveaways, free trials, or anything that can help us save a couple of bucks. Scoring free products feel like a jackpot. And it doesn’t matter even if you are a millionaire or billionaire, you’ll always be attracted by free products or impressive discounts.
That’s how our human brains are hotwired.
We’ve put together some stats to help you realize the power of promotional products:
The first thing we do – while we’re on the checkout page or are trying to purchase a product – we type in something like:
“Amazon Coupon Codes 2021” OR “Amazon Promos October” OR “Amazon Giveaways”
And the truth is – these giveaways work.
90% of consumers use coupons. At the same time, people are huge fans of product rebates – and they would love nothing more than to receive a 100% cashback on their Amazon purchase.
Right after you launch your product on Amazon, Amazon will give you a slight boost for 30-to-90 days (Amazon Honeymoon Period).
Now, this slight boost isn’t just enough. You need to build momentum by attracting traffic from other sources. And one of the best ways to do this is by hosting your giveaways (100% Product Rebates) or offer coupons on discount sites.
Read our “The 5 Best Amazon Giveaway Sites to Grow Your Amazon Business” blog post to learn more about these sites and build great momentum.
Influencer marketing is a multi-billion-dollar industry. Launch your Instagram, Facebook, YouTube, or any other social platform and you’ll see influencers engaging with their audience and recommending the products they personally use.
And the best part is that people love interacting with them back. Over four in every ten millennials have reported that the influencers they follow on Instagram or other platforms understand them way better than their real friends. About 75% of millennials take influencers’ recommendations into consideration when making purchase decisions. Also, a majority of Gen Z trust influencers – which is why brands are pouring in hundreds, if not thousands, of dollars in influencer marketing campaigns.
Similarly, if you are an Amazon seller wanting to tap into Amazon influencer marketing program, you can find the right fit by:
Read our “Your Go-to Amazon Influencers Guide” to learn what Amazon Influencers are and how to find the right fit for your Amazon Business.
Amazon’s, in its Q2 2021 earnings report, reported that its “Other” category generated $7.9 billion in sales. And while Amazon doesn’t break down any specific financials for advertising, we can conclude that Amazon’s advertising businesses generate around $8 billion each quarter – which indicates that the tech giant’s advertising revenue stands at about $32 billion each year.
One of the reasons why Amazon sellers spend thousands of dollars on Amazon PPC is that it works. When done right, Amazon PPC campaigns can deliver incredible results. And if you run highly strategic Amazon PPC campaigns, you’ll see an ever-increasing number of prospects heading over to your product listings, purchasing your products, and leaving their feedbacks.
And these are just a few of the factors Amazon’s A9 algorithm takes into consideration for determining search engine rankings. As we mentioned already, newly launched product listings are subject to a slight boost by Amazon. And if you execute strategic Amazon PPC campaigns promoting these newly launched listings, you hold a much better chance of reaching out in front of your target audience and positioning yourself strong for long-term success.
But – as easy as it was for me to use the word ‘strategic’ and ‘success,’ let me tell you that crafting strategic Amazon PPC campaigns is no piece of cake. It’s really important to equip yourself with the right set of tools to level up your advertising efforts.
Three of the top Amazon PPC growth platforms we’d like to recommend are:
Planning to launch your product? You have around 30-90 days until your Amazon boost expires.
By building a fool-proof strategy and incorporating the three tactics we’ve mentioned in this blog post, you can attract traffic towards your product listings, boost sales, build authority and generate ratings and reviews – which are a few of the factors Amazon A9 algorithm relies on for determining search engine rankings.
At Stack Influence, we’d love nothing more than to help you make the most out of your Amazon Honeymoon Period.
Don’t wait around!
Jungle Scout’s 2021 Amazon Advertising report indicates that Amazon has now become the first stage of more than 74% of consumers’ purchase journey. This means – more than 74% of consumers prefer conducting their product search on Amazon over Google and other search engines.
Amazon delivered a stellar, record-breaking performance in 2020 with its annual revenue standing at $386 billion, a 37.62% Y-o-Y increase.
Sourced Via Statista 2021
While various factors have contributed to Amazon’s mind-blowing success, you’ll be shocked to know that the tech giant’s Q4 revenue spiked by a whopping 30.58% in Q4 2020 – from $96.15 billion in Q3 2020 to $125.56 billion in Q4 2020.
Sourced Via Statista 2021
This data chart has been fetched from Statista. And if you look closely, you’ll observe that Amazon’s net revenue skyrockets in the fourth quarter of every year.
Wondering what causes this gigantic spike each year?
Our answer - it’s the holiday season.
The 2020 holiday retail sales stood at $789.4 billion in 2020, signaling an 8.3% Y-o-Y increase. Out of the $789.4 billion that people spent during the 2020 holiday season, $142.5 billion accounted for eCommerce purchases.
While Amazon didn’t share any actual sales numbers for either Cyber Monday or Black Friday, the eCommerce giant claimed the 2020 holiday season to be its biggest holiday season to date. And if the numbers are to be believed, about 42 cents of every dollar spent during the 2021 holiday season will go to Amazon.
It’s a great time to be an Amazon seller.
If you currently sell your products on Amazon, we have some exciting news for you. The 2021 Amazon Holiday season may break all past records. U.S. Retail executives expect the 2021 eCommerce holiday sales to grow by a gigantic 35% over last year.
We’ve crafted this amazing piece to help you skyrocket your 2021 holiday sales in the smartest manner possible.
In this blog post, we’ll be looking at the five clever Amazon Holiday Sales strategies – we personally are going to implement - to help you hit your KPIs and conquer your goals.
Let’s dive straight into them.
Following are five of the most brilliant Amazon holiday sales strategies we advise you to implement:
Amazon’s 2020 advertising revenue stood at a massive $32 billion – which means Amazon sellers are allocating a huge chunk of their profit margins towards Amazon PPC advertising.
And if you haven’t been tapping into the power of Amazon PPC advertising, you’re missing out on a lot. With strategic planning as well as implementation, you can drive thousands, if not millions, of your prospects to your product listings or Amazon storefronts.
With Sponsored Product Ads, Sponsored Display Ads, Sponsored Brand Ads, you can:
And these are a few of the factors that can have a gigantic-sized impact on Amazon’s A9 algorithm. This means – if you do it right, you can boost your organic rankings as well.
This holiday season, we don’t just want you to ramp up your PPC efforts. At the same time, we want you to do it right. By automating your Amazon PPC advertising efforts, you can not only save your precious hours but also scale your ad campaigns and eliminate human error. Also, Amazon PPC advertising automation will help you hit your ACoS & ROI targets.
Five of the best Amazon PPC growth platforms include:
Also, we’d advise you to target holiday keywords – anything holiday or gift-related is a great idea. For example, if you run a leather products store on Amazon, one of the keywords you may include – “Thanksgiving Leather Bag for Men.”
For every dollar businesses spent on influencer marketing, you can expect an average $6.5 ROI. In the last three years itself, the global influencer marketing space has grown from $6.5 billion to $13.8 billion.
A recent study conducted by LTK indicates that influencers will be the #1 drivers of purchase on social media platforms this holiday season.
- Rodney Mason, Marketing Head at LTK
Some of the relevant stats surrounding the influencer marketing space:
And with Amazon standing tall as the #1 retail eCommerce marketplace, it makes sense to tap into the power of influencer marketing to boost your sales on the platform during the holiday season. Fortunately, Amazon has its own influencer program – where it allows influencers to create their own storefronts. On these storefronts, influencers can add items they’d like to recommend to their audience sold by Amazon sellers.
To learn more, check out our “Your Go-To Amazon Influencers Guide.” Also, feel free to read our “10 Best Amazon Influencers in 2021” guide ☺
More than six million new sellers join Amazon every single year. With Amazon’s annual net revenue hitting record-highs each year, the number of Amazon sellers kickstarting their Amazon venture will exponentially rise in the next few years.
This holiday season - a record-breaking number of Amazon sellers will reportedly run sponsored ads, offer heavy discounts, and try to do everything in their power to skyrocket their sales and boost their profit margins.
And if you want to break through the noise, we’d advise you to build a rock-solid holiday season strategy with the right set of tools in your arsenal. Some of the best Amazon seller software include:
Read our detailed “The 5 Best Amazon Seller Software in 2021” guide to gain more insights into these Amazon seller tools.
From helping you find profitable products to conduct thorough keywords research and inventory management, these suites of tools will help you hit your KPIs and at the same time conquer your holiday marketing and advertising goals in an efficient manner.
The best thing about the holiday season – brands host giveaways and at the same time offer heavy discounts on their products. That’s the reason millions of Americans wait for the holiday season to purchase the products they have been looking forward to getting their hands on.
But – to stand out – we’d advise you to kickstart your holiday sale a bit early. For example, you can start offering discounts on your products a week before the holiday season kicks in. Think of it as a pre-holiday season sale. And you can do the same a week after the conclusion of the holiday sales. A week after the holiday season is concluded – you can run a sale named “The Holiday Discounts are Back for a Week” or something similar.
And trust me on this – it’ll do wonders for your Amazon business. That’s because people love discounts. Also, you can host giveaways to build hype.
Some of the best Amazon giveaway and discount sites include:
At the same time, you can create coupons from within Seller Central itself. To create one:
Either you may offer a price discount or a percentage-based one. However, it’s important to keep in mind that there’s a minimum $100 budget for running a coupon.
Similarly, you can create Deals by hopping onto the “Deals” section under the “Advertising” tab.
Now, you can roll out these deals and coupons via email marketing, influencer marketing, or PPC – to maximize your conversions.
The last thing you’d want is to run out of stock during the holiday season. Hence, it’s important to proactively manage your inventory – and this strategy shouldn’t be followed only during the holiday season but at any time of the year.
Amazon stops accepting new FBA sellers somewhere around mid-October or November. So, if you are planning to tap into Amazon FBA, you need to send your first shipment of merchandise to the retail giant immediately (we’d advise as soon as you’re done reading the article). We hope you read this article before Amazon stops accepting new FBA sellers.
As stated by Amazon, Amazon FBA sellers need to make sure that their products are shipped to the Amazon fulfillment centers by:
Sourced Via Amazon
Also, we’d advise you to use an Amazon Inventory Management Solution like Brightpearl or Sellbrite for the purpose.
If you prefer FBM over FBA, you need to ensure that your products are well-stocked for the holiday season. Also, you should set the handling times to something that you can actually achieve. Otherwise, it may result in poor customer experience, angry customers, and in turn deactivated product listing.
The holiday season is upon us. And as soon as you’re done reading the article – we’d advise you to implement the five Amazon holiday sales strategies we’ve shared with you.
And if you want to ace your Amazon marketing and advertising efforts – not just during the holiday season but throughout the year, feel free to reach out to our Amazon experts at Stack Influence.
Our highly customized micro-influencer marketing campaigns are focused on helping you put your Amazon business in hyper-growth mode. Here’s what you’ll get with our growth plan:
Don’t wait around!
Amazon sells more than 12 million products, excluding media, books, wines as well as services. When we factor in the products sold by Amazon marketplace sellers, the total count exceeds the 353 million mark.
And these are just rough numbers we’ve fetched from a study.
Sourced Via Statista
According to Statista, third-party sellers accounted for more than 56% of the overall product sales on Amazon in Q2 2021.
More than 400,000 marketplace sellers join the platform each year. And by the time you’re done reading this article, about a dozen will have joined the platform and launched their own product(s).
Amazon is huge.
After all, it’s a GIGANTIC $1.7 trillion company.
And with an ever-increasing number of sellers kickstarting their Amazon venture these days, the competition is extremely brutal.
It’s a madhouse.
We’ve witnessed most new sellers talk about launching a new product on Amazon as if they were preparing a cup of coffee.
But trust me on this – selling on Amazon isn’t a child’s play.
Well – you can always log in to your seller account and get your first listing up and running.
But that’ll take you not too far.
If you want your Amazon venture to be a profitable one, you need to spend a huge chunk of your valuable time finding the right products to sell, conducting thorough competitive analysis, preparing a profit-delivering pricing strategy, building a rock-solid brand, crafting conversion-focused product listings, and lastly delivering a stellar customer experience.
To build a profitable Amazon business from the ground up, you’ll have to invest your precious hours, efforts, and money – and more.
But in the end, when you start achieving your goals and start hitting your KPIs, you’ll find all of it to be completely worth it.
It’s a long road ahead. And to help you steer in the right direction, we’ve prepared a list of the five most brilliant product-launch tips new Amazon sellers should implement to put their Amazon business in hyper-growth mode.
We're the Amazon growth hackers. We've helped our clients strategically build 6-7 figures profitable Amazon businesses right from scratch. And while doing so, we tested and implemented a world full of growth and product launch strategies – of which some failed, whereas the ones we are about to discuss delivered incredible results.
Let’s have a look at the five best product launch tips new Amazon sellers like you should consider to grow their Amazon business:
Let's discuss these points one by one.
We believe – you have already thought of a product to sell by now. If you have, that’s good. But prior to launching your product, it’s important to understand whether it’ll really turn out to be profitable or not.
What if the search volume is extremely low?
Worse - what if the competition is unbeatable?
You need to take different factors into consideration while identifying the product(s) you should and should not be selling on Amazon.
To find out the most profitable products, tap into one of this Amazon seller software:
Read our “The 5 Best Amazon Seller Software in 2021” to identify the right Amazon software pick for your business.
And once you have identified profitable product(s) you'd like to sell, the next step is to conduct a thorough competitive analysis. Try to gain deeper insights into their pricing strategy, their message, listings, business model, ratings, product sales, performance, and more.
Analyze their target keywords, ad campaigns, product listings, and more for inspiration. And based on that, build and execute a fool-proof, results-driven product launch strategy for your Amazon business.
"You need to take different factors into consideration while identifying the product(s) you should and should not be selling on Amazon."
I can not stress enough how critical it is to target the right set of keywords on Amazon. Conducting an in-depth competitive analysis will help you find the keywords your competitors are targeting. But that doesn't mean you shouldn't carry out your own research.
You do not need hundreds or thousands of keywords lined up in an Excel sheet or your CRM. What you need is the right set of keywords that will help you rank at the top of the Amazon search engine.
Yes – you read it right.
You need to think of Amazon as a search engine. That’s because it functions like one.
Amazon indexes information and takes into consideration different ranking factors to determine the rankings. From the product’s title to product description, you need to enrich your content with keywords to achieve the best possible results.
Remember the suites of tools we mentioned in the last point? Tools like Jungle Scout, Helium 10, and others are packed with their own keyword research tools to help you identify the keywords you should be targeting.
With these tools, you can find out what people are searching for and uncover high-ranking keywords.
However, despite that, you'll have to spend your valuable time and effort. These tools won't automate your Amazon business. No – they'll just help you steer in the right direction.
To build a profitable Amazon business without having to put in dedicated time and effort, you can reach out to our Stack Influence Experts. From building a profitable strategy to niche targeting to running highly targeted custom-built influencer marketing campaigns, we’ll be with you at each step of the way.
Enrich your product titles and descriptions with the right keywords. Also, do the same in the backend of your seller account.
Amazon takes backend keywords seriously. Hence, it’s important for sellers to do the same. Rather than thinking of the backend to be a formality, you should consider it to be the most important part.
If you’re delaying the Amazon product launch just because you have only 5-7 listing photos available with you, stop worrying – even five listing photos are enough.
But – if you’re uploading only five photos, you need to make sure that their quality is top-notch. You need to have clear pictures of your product.
However, if you don’t, feel free to reach out to a product photographer and graphic designer. They’d love nothing more than helping you out.
At the same time, adding a video or two highlighting how to use your product and its benefits will level up your product listing.
The ideal length should be about 60-90 seconds – where your prospects or customers can see your product in action. Also, we’d advise you to have a 15-20 second video for your PPC campaign.
Lastly, we'd advise you to craft a conversion-focused product listing copy that not only lists down the features plus benefits of your product, but also keeps your prospects and customers glued up.
You’d want your potential customers to trust you, right? As a new Amazon seller, your customers will find it incredibly hard to trust you with their money. So, to help yourself build a great impression, we’d advise you to secure an Amazon Prime Badge.
This badge will help you show your customers that their purchases will be shipped and delivered right at their doorsteps within two days. Prime-eligible products appear higher on Amazon search results.
How to become eligible for Amazon Prime? It’s easy. Opt for Amazon FBA today.
For every dollar you invest in influencer marketing, you can expect an average of $6.5 ROI. These days, the internet is flooded with a world full of influencers. These influencers collaborate with different brands to promote their products and services, and in return, they either receive free products or money – depending on the agreement between both parties.
To help you with your efforts, Amazon allows influencers to create their own storefronts on the platform where they can promote an Amazon seller’s product(s).
You can collaborate with these influencers to skyrocket your sales and grow your Amazon business in an efficient manner. But before you do that, read our “Your Go-To Amazon Influencers Guide” to gain more insights into Amazon influencers.
Tap into our rich micro/nano-influencers database to level up your marketing efforts.
Everyone knows that Amazon reviews are incredibly important. Outside of the good PR they provide for your products, they also influence your marketing campaigns, ad placements, and product rankings. Simply put, your product needs more reviews to be successful, especially right after launching when they’re at their most vulnerable.
To ramp up your reviews, you can always give Amazon Vine a try. Another great option is employing review software such as eComEngine’s FeedbackFive. This customizable tool sends out product review requests on your behalf to people who have purchased your products. You can reach more buyers with much less work and also monitor your reviews to keep a close eye on how consumers are rating your items.
If it’s your first time launching an Amazon product, you may find yourself confused and all jumbled up – I understand, it's normal.
And if you want to hit your KPIs and set your Amazon business on hyper-growth mode, we’d advise you to systematically implement the five product launch tips we’ve mentioned above.
That's our secret to a smart Amazon product launch.
Become a Stack Influence Partner today to strategically launch a profitable Amazon product.