Top Food Influencers of 2024

Introduction

Food influencers have become a force to be reckoned with in the digital world, changing the way we discover and appreciate culinary experiences. 

According to a report by ResearchAndMarkets, the global food influencer market is projected to reach $9.6 billion by 2024, highlighting their growing impact. 

With mouth-watering food photos, engaging storytelling, and expertise in diverse cuisines, these influencers have built devoted communities and created thriving careers out of their passion for food.

What sets these influencers apart is their ability to create visually stunning, drool-worthy content that captivates our senses. 

Through social media platforms like Instagram, YouTube, and TikTok, they transport us into a world of gastronomic delights. Moreover, these influencers have become champions of emerging food trends, from alternative ingredients to sustainable food practices, showcasing the culinary world’s limitless possibilities.

Perhaps equally important is their role in promoting diversity and inclusivity within the food industry. They celebrate different cultures, cuisines, and voices, giving a platform to chefs and home cooks from all walks of life. 

These influencers use their platform to foster a more inclusive and global food community.

In the following sections, we’ll delve into the top food influencers to watch out for in 2024, from those promoting healthy eating to those exploring global cuisine. 

Get ready to be inspired, discover new flavors, and join us as we explore the exciting world of food influencers.

Methodology:

To determine the top food influencers of 2024, we conducted extensive research, analyzed audience engagement metrics, considered culinary expertise, and assessed the influencers’ impact on food trends and diversity.

1. Research:

To determine the top food influencers of 2024, we conducted extensive research, analyzed audience engagement metrics, considered culinary expertise, and assessed the influencers’ impact on food trends and diversity.

2. Audience Engagement Metrics:

We analyzed metrics like followers, likes, comments, and shares to gauge popularity and impact.

We considered formal culinary education, training at renowned institutes, work experience in kitchens, and achievements in the food industry.

3. Impact on Food Trends:

We assessed influencers’ promotion of innovative ingredients, techniques, global cuisines, and commitment to sustainability.

4. Diversity and Inclusivity:

We prioritized influencers who celebrate different cultures, cuisines, and voices, promoting a more inclusive culinary world.

By using these factors, we identified the top food influencers set to make an impact in 2024.

Please note that the provided sources are for reference purposes and support the points made in the methodology section.

Top Food Influencers of 2024

Influencer 1: Emily Mariko

12.7M on Tiktok 1.8M on Instagram

Since 2021, Emily Mariko has been a well-known face in the social media food trend. 

Mariko began her career in marketing and digital media while working in product development at Loreal. Because of this, she became a trailblazer in the digital sphere, gaining over 1.24 million followers since she started publishing content in 2012 according to Gazette. 

In 2021, her social media following really took off when she began sharing ASMR-style videos of herself preparing delicious and nutritious meals. She started posting quiet material of herself testing new foods, cooking, hauling, and discussing her daily life because her followers resonated with this style of content creation. 

Her famous salmon and rice wraps took the internet by storm taking leftover salmon and rice on seaweed wraps like a diy sushi roll. 

This provided Mariko a special cuisine that became identified with her, setting her apart from the others and causing her to flourish quickly on social media.

Influencer 2: Bayashi

54.2M on Tiktok  4.5M on Instagram

With his trademark broad smile and self-taught culinary skills, Japanese chef Bayashi creates a safe haven for his viewers on his computer screen according to Suki Desu. 

He incorporates ASMR into his cooking and offers simple recipes for fans of the genre. For his large audience, Bayashi’s recipes mostly feature Japanese cuisine while displaying some of his favorite foreign foods. 

Influencer 3: Tommy Winkler

10.7M Tiktok on 666k on Instagram

Thomas Winkler started content creation in 2019 just to show people what he eats in a day. 

He is known to be heavily into working out and, therefore, eats quite a lot, more than people thought initially upon watching his first viral video. His audience found it shocking, and the video quickly gained popularity. 

From then on, people began commenting different food emojis to try, challenges, and cuisines from all around the world. 

Since then, Tommy has traveled to more than ten countries and forty-eight states to try their delectable cuisines and compare them worldwide according to Today

Influencer 4: Mariam (mxriyum)

7.7M on Tiktok 1.5M on Instagram

Mariam is a talented home cook from Palestine who enjoys sharing her recipes with others. 

She developed her love of creativity early on by helping her mother in the kitchen, which inspired her to share her own recipes on TikTok according to Mxriyum.com. 

When Maiam’s aesthetically pleasing and soothing videos connected with so many people in 2020—during a very stressful time—they went viral. 

She now regularly shares her homemade dishes on social media and invites her followers to try making them. 

Conclusion:

After conducting comprehensive research and analysis, we have identified these top food influencers who are set to make an impact in 2024. 

These individuals have not only amassed significant followings on platforms like Instagram, YouTube, and TikTok but also possess culinary expertise and have influenced food trends in diverse ways.

One of the factors we considered in our evaluation was audience engagement metrics. 

We analyzed factors such as the number of followers, likes, comments, and shares to determine the influencers’ popularity and impact with the help of this blog from Hootsuite. High levels of engagement signify a strong and dedicated fanbase, indicating that their content resonates with their audience. 

Inclusivity and diversity were significant considerations in our evaluation process. 

We prioritized influencers who celebrate different cultures, cuisines, and voices, as their inclusion enriches the food community and creates a more inclusive culinary world. You can explore more about promoting diversity and inclusion in the food industry at Deloitte.

By considering these factors, we have identified the top food influencers who are poised to make a significant impact in 2024. 

Keep an eye on their content as they continue to inspire and shape the culinary world.