Curology was expanding its dermatologist-designed skincare line on Amazon in one of the platform's most saturated categories, where established brands dominate search results and shopper attention. Despite a proven product, growth was constrained by limited sales velocity, weak organic keyword positioning, and insufficient social proof, the core inputs Amazon's algorithm rewards. To compete, Curology needed a scalable way to drive external demand, accelerate recurring purchases, and build authentic credibility without leaning entirely on paid media.
Stack Influence deployed 422 vetted micro-influencers over six months to generate steady, authentic demand for Curology on Amazon. Each creator purchased the product directly on Amazon, driving the consistent sales velocity and external traffic signals that Amazon's ranking algorithm rewards. Creators then shared their genuine experiences across Instagram and TikTok, producing a compounding stream of social proof, fully licensed UGC, and 164 organic testimonials that strengthened the listing month after month. The fully managed campaign required no influencer sourcing, negotiation, or coordination from the Curology team, turning what is typically a heavy operational lift into a predictable growth channel.
6-month campaign recap: 9× monthly Amazon unit sales (636 → 5,745+/mo), a 15× bestseller rank lift, and 1M social impressions powered by 422 creator promotions.
