The latest info on influencer marketing trends, micro influencer news, and the world of social media
If you’re like me, you love following your favorite Amazon brands on Instagram. Their Instagram posts allow you to get a closer look at their products in different environments and settings and see them in action – which was impossible to do on Amazon prior to the beta launch of Amazon posts.
Suppose you’re looking to purchase a women’s dress on Amazon. What you’ll probably do is hop onto Amazon, look up something like “women dress long sleeve” or another relevant keyword (depending on what you’re looking for), and explore the top-ranking product listings. But while exploring these listings, you’re unable to fully understand how the dresses look like in real life or how they appear in different settings.
Why?
Well, here’s the problem – Amazon sellers are required to publish pictures of their products in a white background; thereby restricting buyers from getting a good understanding of the product they’re seeing. According to Amazon, “Your main image must be on a white background and must occupy 85% of the image frame.”
And let’s be real – savvy shoppers want to see a product in all its glory. So, some of them head straight to the seller’s Instagram profile to find pictures of products in a variety of enviable and realistic settings. Also, sellers want to drive traffic to their listings from reliable sources. So, it’s no surprise some Amazon sellers have been heavily using Instagram to show off their wares.
The retail giant knew this.
So…
Amazon noticed that an insane number of third-party sellers are driving traffic to their product listings via Instagram by publishing high-quality product-related content and unique lifestyle images. However, these types of images aren’t allowed to be added to product listings due to Amazon’s Product Photography Guidelines in place.
In order to empower sellers to publish these images on Amazon itself, Amazon introduced “Posts.”
What is this feature all about?
Let’s find out.
Amazon Posts are here to shake things up. It’s just like Instagram posts but on Amazon. Using this feature, third-party brand-registered sellers can post all the unique, lifestyle product-related content that they have always desired to add to their Amazon product listings but couldn’t.
For months, I have been noticing this - Amazon is taking social eCommerce seriously. They’re totally committed to integrating social media into their marketplace. Amazon is equipping sellers with all the tools and features they need to promote their products in new and innovative ways inside the marketplace itself.
According to Amazon, “Amazon Posts allow buyers to explore products with a free and immersive image-first experience. With Amazon Posts, sellers can show their products in action and help shoppers visualize products in realistic settings.”
2023 is the year when Amazon takes over the world of social eCommerce by storm.
I reached out to Paul Armstrong, Editor at What Did Amazon Do This Week, for his quote on Amazon Posts. He responded,“Posts is yet another attempt by Amazon to really bring some of the love for Instagram over to their ecosystem. This success will depend on the quality of initial posts from a stylistic and utility perspective. Beyond users, the time it takes a brand to upkeep the feed will also be a key determiner of how successful this will be.”
Using the Amazon Posts feature is simple. It’s just like Instagram. How convenient! All you need to do is create high-quality and engaging product-related posts – and publish them on Amazon.
As I said before, Amazon Posts is free. And currently, it’s in Beta. Before you start using Posts, it’s important to note that this feature is only available to brand-registered sellers and vendors in the United States. As of this writing, Amazon Posts isn’t available outside the US; but things will change soon. Also, if you want to use Amazon Posts, you need to have your own Amazon storefront.
Haven’t created your storefront yet? Click here to learn how to do it.
Examples of a few stunning Amazon storefronts are –
2. Ranger Ready
To be eligible to use Amazon Posts, you need to meet these criteria -
Once you meet the requirements, you can go ahead and start your Amazon Posts journey from here.
Upon logging in to your Amazon account, choose the brand that you’d like to promote. Upload your brand logo and submit it. Once done, you’ll be able to create posts (we recommend editing the pictures outside Amazon). You can add captions and product ASINs (up to 10 per brand post) for more discoverability.
That being said, if you are wondering what the best way to create content for your Instagram posts is, my recommendation would be to run influencer marketing campaigns.
We just love working with influencers – not only because of their well-established following but also because you get product pictures in different environments, settings, and real-world situations. After all, do you want your product to be displayed in the same old boring white background, or do you rather want influencers showcasing your products in the real world?
My guess – it’s the latter option.
When you work with influencers, they will click pictures of themselves trying out your product and share it on their feeds (socials). If you’re working with an Amazon influencer, they’ll share these pictures on their Amazon storefronts.
At Stack Influence, we provide brands with 100% rights to all the content produced as part of the influencer marketing campaign. You can reuse all that awesome content and add it to your brand feed. And we work with a lot of micro-influencers – so you get access to hundreds of influencer-generated pictures which you can publish as Amazon posts.
Can you handle that awesomeness? I think you can.
So, give it a try and hire us for your influencer marketing campaigns today!
Other Interesting Reads -
Looking for the right Amazon influencers is an uphill battle.
Last week, I had an interesting hour-long call with our sales team where they mentioned that a lot of Amazon sellers are reaching out to us with one specific request –
“We’re interested in collaborating with Amazon influencers yet are facing a hard time finding credible and reliable influencers in our industry. Can you assist us or provide any guidance?”
And that’s what inspired me to write this post.
Collaborating with the wrong Amazon influencers is dangerous. Not only could you end up wasting your budget on failed campaigns, but it could also do serious damage to your brand’s reputation.
To save you the trouble of scouring the internet for the right Amazon influencers, we’ve put together this 10 top Amazon influencers in 2023 guide.
So, time to pour yourself a cup of your favorite drink as we present our list in front of you.
Disclaimer – The numbers mentioned in this post such as follower and subscriber counts were obtained via confidential scientific methods like Googling or social media stalking, at the time of writing. If you observe any changes in these numbers while reading this post, please blame time.
We’ve put in countless hours to carefully evaluate every single influencer in our 10 Top Amazon Influencer in 2023 list because we didn’t want it to be just another one of those top X lists on the internet.
And we’re excited to share this with you.
So, without further ado, let the influencer hunt begin. Here are the 10 top Amazon Influencers in 2023:
Who’s Andrea Denver? He’s a popular Italian fashion model currently residing in New York. With over 1.2M followers on Instagram, 250K+ followers on Instagram, and 20K+ followers on TikTok, I found him in the “Featured Creators” list on Amazon. Andrea Denver is the co-founder and CMO of an Italian-based streetwear brand named Son of Wind. You can learn more about his brand here.
Andrea actively promotes fashion, cooking, and skin care products on his Amazon storefront, including cooking tools, fashion items, and skincare products. He’s known for his unique fashion sense – and he has a dedicated follower base that looks up to him.
As of this writing, he has conducted just one Amazon live stream, which you can find here. Also, here are a few products he has currently listed on his Amazon storefront:
His posts are subject to good engagement. Here’s one:
Andrea may be a good fit if you run an Amazon men’s fashion brand with a good influencer marketing budget since most of his posts on Instagram and TikTok are related to fashion.
Julianna is another of my favorite Amazon influencers that promote products across many categories, including electronics and fashion. She has more than 100k followers on Instagram, 270k+ on TikTok, and 10k+ subscribers on YouTube. She’s super-active across all her socials.
And she LOVES going live on Amazon. You can find all her Amazon live streams here. On her Amazon storefront, along with her live streams and promoted products, you can find her manually created product ideas lists like this:
Her Amazon storefront is well-organized. Check out how organized her “Travel” product ideas list is:
Oh BTW – she’s a die-hard fan of SZA and Zendaya.
Don’t wait! Head over to her Amazon storefront today.
Who’s Kristal Heredia? According to her Amazon storefront bio, he’s “Just your go-to curvy gal sharing affordable finds!”But this go-to curvy gal has more than 399K Instagram followers, more than 9K subscribers on YouTube, and 700K+ followers on TikTok. She’s a social media phenomenon.Kristal is a Latina digital entrepreneur that shares impressive beauty and fashion tips for women across all her channels. She’s the founder and CEO of Mujeres Social, a digital agency that manages top talents in the industry.Her posts get a lot of engagement. Here’s one of her reels on Instagram:
Just like Julianna, she likes to keep her Amazon storefront organized. From holiday dresses to sunglasses ideas, you’ll find her Amazon storefront flooded with lovely well-organized lists.
As of this writing, she has conducted three Amazon live sessions which you can check out here.
The moment I hopped onto Emile’s Amazon storefront, I felt like I entered my own personal paradise. Seriously, for someone who loves gaming, tech, and cool stuff – it was magical. I’m a big Avatar fan – and watching his “Avatar: The Way of Water Gift Guide” live stream– that’s what drew me in.Emile is a well-recognized TV host and digital creator/influencer with 50K+ Instagram followers, 28K+ YouTube subscribers, 12K+ Twitter followers, and 100K+ TikTok followers. He has a solid online presence. On his Amazon storefronts, you’ll see him:
These products range from tech gadgets to general lifestyle items. Also, Emile’s live streams cover a wide range of topics – from fashion to tech. He hasn’t just listed his favorite Amazon products on his storefront, but he also creates videos to promote these products. Judging by his active Amazon presence, it seems Emile plans to grow his Amazon storefront in 2023. So, get on the train today!
Abigail Lorraine is another creator I came across in Amazon’s Top Creators section. As soon as I checked her socials, I fell in love with her content. Her posts are engaging and worth checking out. They receive a lot of engagement – which means she has a loyal follower base. As of this writing, she has 57K+ followers on Instagram and 206K+ followers on TikTok.
Judging by her Amazon storefront, she seems hyperactive. She loves going live on Amazon. Every single one of her Amazon live streams was worth watching. Her live sessions cover an extensive variety of topics – from décor updates to sweater weather to home must-haves. She’s well-known for her one-of-a-kind style – and her followers look up to her for their daily dose of inspiration.
These products range from tech gadgets to general lifestyle items. Also, Emile’s live streams cover a wide range of topics – from fashion to tech. He hasn’t just listed his favorite Amazon products on his storefront, but he also creates videos to promote these products.
Her Amazon storefront is well-organized – you’ll find a lot of product idea lists – from holiday outfits to fall clothing and more. In addition, she promotes products on her Amazon storefront by uploading videos like best living room chairs, cozy two-piece sets, work-from-home outfits, and more.
Her Amazon storefront is worth checking out. Click here to hop on.
Merilee is a beauty, fashion, and wellness influencer with a decent presence on Instagram – 14K+ followers. From smartly curated product ideas lists to stunning photos to engaging videos to unmissable live streams – she puts so much work into her Amazon storefront. Take a moment to appreciate her stunning pictures in dresses sold on Amazon:
Lovely ladies that hop onto her Amazon storefront can’t resist purchasing these products after seeing Merilee’s pictures. That’s the level of content you can expect when you work with her. She’s lovely to work with and shares a lot of interesting ideas during collaboration. She’ll work with you – as if she’s promoting her own brand.
If you’re a wrestling fan, you probably know who Nikki and Brie are. For those of you that don’t, Nikki and Brie Bella are identical twin sisters that have had countless high-profile wrestling matches in World Wrestling Entertainment (WWE).
Both have an incredible presence across different social media channels. Nikki Bella has more than 10.6M followers on Instagram; whereas Brie’s follower count stands at 8.5M. They like to call themselves “The Bella Twins.”
Their YouTube channel “The Bella Twins” has more than 3.5M subscribers. On their Amazon storefront, you’ll see them promoting a lot of beauty and fashion products. They don’t go live a lot but you can find their winter travel checklist live stream here.
I mentioned Jaz in our 2021 top Amazon influencers list as well. Since then, I have been keeping an eye on her Amazon storefront. From dresses to travel accessories to outdoor gears, she shares many product recommendations on her Amazon storefront (theohiogirljaz). She has more than 50K followers on Instagram (she had only 18K followers in 2021) and her posts are subject to a decent level of engagement.
Here's one of her posts on Instagram –
From beauty to fashion, she promotes countless Amazon products across different categories. You’ll find everything organized in her Idea Lists section. Also, she shares pictures and videos of herself wearing her favorite Amazon outfits on her storefront to promote products of brands she’s working with.She doesn’t go live much. However, she conducted two live stream sessions in the last few days – which means, she has big plans for 2023. Only time will tell. Jaz has high potential and is one of the most fun-loving influencers I’ve seen on the internet. You should definitely check her storefront.
Who doesn’t know Kyle Richards? She is a well-known American actress who has starred in some popular movies and TV shows, including The Real Housewives of Beverly Hills, The Car, Halloween Ends, etc.She has over 4M followers on Instagram and 80K followers on TikTok. She shares a wide range of products across different categories on her Amazon storefront. As of this writing, she has conducted eight live streams. Some of my personal favorites were A Day in My Life with Kyle Richards and her latest Winter Travel Checklist with Kyle Richards. She doesn’t share as many photos and videos as other Amazon influencers on our list do. But she doesn’t fail to drive traffic to her Amazon storefront from her socials.
Click here to check out Kyle Richard’s Amazon storefront.
Kathryn Zingone is a fashion and lifestyle influencer with impressive engagement. Even though she has 11.8K followers on Instagram, her posts receive thousands of likes and dozens of comments.
Her followers look up to her. In the above screenshot, look at the comment section flooded with comments like –“Where are your sandals from?? :)”“Where is the skirt frommmm!”She has more than 250K+ followers on TikTok with more than 9M likes. That’s huge. On her Amazon storefront, she has organized her product ideas lists based on the specific needs of her audience. Want to purchase something for New Year’s Eve? Or basics? Just hop onto her idea lists. As of this writing, she has conducted six live streams. Let’s see what she has in store for 2023.
We work with Amazon influencers all the time. In fact, we have the largest database of micro-influencers in the US. So, if you’re looking for an influencer marketing platform for A-Z-managed Amazon micro-influencer marketing, we’d love to help you out.
Click here to gain more insights.
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Ever purchased a Walmart product without going through its reviews? It’s as risky as bungee jumping without double-checking the bungee cord. Or going on a blind date without even checking the other person’s socials.
Nowadays, customers are like detectives. They scour the internet (Google, Quora, Communities, Reddit, niche-specific forums) to find the tiniest of details about a product they’re looking to purchase. And when it comes to finally making a purchase, they’re like FBI agents. From product reviews to seller ratings, they will examine every aspect of the retailer to make sure they’re not being scammed.
As a Walmart seller, we understand that you want to:
If that’s what you’re looking for, you need reviews on your Walmart product listings. Throughout this post, we’ll not only be explaining why Walmart reviews matter but also dive deep into the Walmart-approved Review Program that allows retailers to get authentic paid Walmart reviews powered by Plum.
Let’s dive in.
Storytime -
Ben was looking to purchase a smartphone but didn’t know which one. He reached out to his friends for recommendations. Alongside, he scoured the internet to get people’s opinions. With a lot of options to choose from, he couldn’t make up his mind and got really picky. He:
After a few days, he finally decided on the smartphone he wanted to purchase. Next step in his journey – visiting eCommerce marketplaces like Walmart and Amazon as well as smartphone company’s website to find the best deal. Across eCommerce marketplaces, he compared a lot of seller options in terms of pricing, quality, shipping and delivery, customer service, and reviews.
He explored the same smartphone’s product listings across both Walmart and Amazon. Why? He wanted to make sure that the seller he was purchasing from is credible and reliable. To know more, he even hopped onto sellers’ marketplace storefronts to look at their overall ratings.
Just like Ben, we have a lot of options today. And we’re really picky about the products we purchase and who we purchase them from.
Your customers will read your Walmart reviews thoroughly to make an informed decision. Not only do you need to deliver superior quality products, but you also need to offer top-notch customer experience.
Your Walmart product listings have no reviews at all, and you need a boost? There are several proven strategies you can apply to increase sales like running Walmart ads, offering better pricing, investing in keyword research, using Walmart’s marketing tools, and more. Also, don’t be afraid to ask your customers for Walmart reviews.
Walmart understands how competitive its marketplace is and how hard it is to get customer reviews. They don’t want sellers resorting to black hat tactics like paying for fake reviews. To help their sellers and tackle the fake reviews problem, Walmart announced its brand-registered sellers about the Walmart Review Program powered by the Plum Field Agent softwarre. Walmart along with other popular retailers like Target, Walgreens, and many more are a few of their other popular retailers.
What’s this rating and reviews program all about? And how can Walmart sellers use it to get paid authentic reviews?
Let’s find out.
Walmart, recently, told its marketplace sellers that they can use the Walmart Review Program to gain authentic reviews for their marketplace products. What’s the Walmart Review Program about?
The Walmart Review Program powered by the Plum Field Agent is a program that allows retailers to get reviews from real shoppers in a quick and easy manner. The platform mobilizes real Walmart shoppers to purchase your products, try them at their homes, and drop honest feedback.
Suppose you sell toys on the Walmart marketplace and want to give a jumpstart to your new toy product listing. To do that, you can use this program – where real shoppers will be encouraged to purchase your toy. These shoppers, upon receiving your product, will try (check the quality in this case) it at their homes. And once they’ve tried and tested your product out, they’ll be dropping their feedback on your listing. This way, Walmart reviews are 100% guaranteed.
The reason the Walmart Review Program came into existance is due to guaranteed honest reviews. Here, you are not paying for guaranteed five-star reviews. Instead, the shoppers mobilized are real and will genuinely try out your product and post about their experiences on your product listing.
Amazon has a similar in-house program called Vine.
Interested?
Follow these steps to enroll in the Walmart Review Program:
4. Click on “Let’s Get Started.”
5. Now, you’ll be asked to: a. Name your project and add start and end dates.
6. Add audience demographics – you can also choose “No Audience Preference.” For now, I didn’t add any audience preference.
7. Add your product.
8. Add the number of reviews you’d like. Let’s say I want to collect 10 reviews.
9. Purchase the project. Here’s the final costing Plum gave me:
As you can see, I’ve been charged:
And that’s how this program works.
For the thousands in attendance and the millions watching around the world…
FINALLY, Amazon unveiled its new set of Amazon video ads at UnBoxed 2022 conference.
This announcement got us so excited that we had no other choice but to put on our party hats.
Why?
That’s because we love videos.
But there’s one thing we love more, i.e., helping small and medium-sized Amazon sellers like you grow.
The latest Amazon video ads features will now empower advertisers of all sizes to create immersive video ad content easily using Video Builder’s ready-to-use customizable templates.
Another good news – if you love Sponsored Display ads, you’ll be happy to know that Amazon added the video format to its Sponsored Display Program.
Before we talk about these new video ad features in detail, let’s understand why you, as an Amazon seller, should care about Amazon video ads.
Let’s get the elephant out of the room – Amazon text-based ads are not convincing. While writing this article, I looked up “men’s bag” on Amazon search and here’s an example of some text-based Sponsored Product ad I came across:
Yes – factors like 8,092 reviews and the low price tag will make some buyers (who are ready to purchase) click through. But for me, there wasn’t any WOW factor here.
As I moved further down the Amazon SERP – I found this video ad that caught my attention immediately -
Made me fall in love with video ads – all over again.
Here’s something I realized – I love video ads over text-based ones.
And it’s not just me.
Wyzowl reported that about 73% of consumers prefer video ads to discover more about products and services. And 88% have claimed that video ads are so powerful that they convinced them to purchase a product or service.
Well-crafted engaging video ads are extremely powerful.
But if you want your video ads to work and help you increase your click-through + conversion rate, you need to make sure they’re convincing as well. From coming up with an engaging hook to targeting your audience’s problem to delivering a persuasive call-to-action (CTA) – you need to do it right.
YOU NEED TO DO IT RIGHT – this statement is the reason why most Amazon sellers are afraid of investing in video ads.
Most Amazon sellers don’t really know how to produce jaw-dropping video ads – and it’s totally understandable.
Another big myth among marketers and advertisers is – producing engaging videos is costly. Yes – it’s hard to produce engaging video content – there’s no denying it. However, producing videos is not costly at all – you just need to figure out the right way to do it. Amazon reached out to a few third-party sellers – who reported:
As we mentioned before, the latest Amazon video ads features empower advertisers of all sizes to create immersive video ad content easily using Video Builder’s ready-to-use customizable templates.
Let’s dive into this.
Here’s a quote from our CMO Will Gasner on this subject, “Video is the way of the future, and data across many brands running advertising campaigns shows that video ads can decrease costs up to 5X, increase conversions by 3X, and boost social engagement rates by 40%. Due to these reasons, it makes sense why marketplaces like Amazon are investing so much in offering new types of video advertisement options to sellers since the more sales sellers get, the more the marketplace makes.”
Following are the three new Amazon video ads features announced at UnBoxed 2022:
Most brands struggle with video production, especially small and medium-sized Amazon brands due to lack of resources and manpower.
Want to produce video tutorials or product demo videos yet don’t have the budget to hire a video producer and/or editor?
Good news – you don’t need to spend too much time, effort, and money anymore. You don’t need to learn how to use a video editing application like Adobe Premiere Pro. And you don’t really need to hire a video editor anymore.
With Amazon’s Video Builder (beta mode), you can produce highly engaging and compelling videos in no more than ten minutes. Here’s a screenshot of Video Builder's customizable templates:
From categories to themes and more, the platform is loaded with so many templates to choose from. According to Heather Kehrberg, Director of Global Creative Success at Amazon Ads –
All you need to do is pull product images + copy, upload creative assets, find the right template, and BOOM – you’re done. With Amazon’s Video Builder, producing compelling and action-driving video ads has now become easier.
Want to drive traffic to your Amazon store rather than your product listing? Amazon, at its UnBoxed 2022 conference announced that sellers running Sponsored Brand video ads can now redirect ad traffic directly to their store landing page.
You can choose whether you want to drive traffic to your Amazon store (including subpages) or product listing:
Up until the UnBoxed 2022 conference, advertisers could only run video ads using the Sponsored Brands option. But now, the video format is available on Sponsored Display Ads.
Wohoo!
Now, you can show off your Amazon products on and off the platform through immersive storytelling and in an engaging manner - as you can run Sponsored Display video ads of up to 45 seconds.
Example:
We reached out to a few more experts for their statements on Amazon’s new video features and here’s what they had to say:
“Amazon video ads are so powerful as they give you a way to stand out from your competitors. Instead of just a basic image if you have a strong hook you can drive a decent click-through rate and then hopefully conversion rate for your product listing. This announcement from Amazon is the logical next step as it opens up the platform to lots of new brands. Typically speaking video is expensive so this move to help make it more assessable to SMEs will only help Amazon increase its ad platform revenue. The reason SMEs will benefit more from the tools is that they’ll better aid in the video creation process to make this easier for them, thus being better able to produce higher quality videos at a lower price and without requiring them to put in too much effort and time.”
“The new ads are a boon for Content Creators around the world as they'll mean more work and a better way to sell services and content like streams or events. Brands will want to deliver engaging content that leads to purchases using influencers via demos, tutorials, unboxing, etc. Aiming the new ad formats at small and medium-sized businesses is a smart move as this means those businesses can now compete more with larger brands which will further put money in Amazon's pockets. The time they take to create is also interesting, Amazon says 10 minutes which means that such content could be a lot more reactive and fast-moving. A bonus for live streamers specifically. Amazon's latest series of ad announcements show a hungry ad department looking to develop its existing tools during a period of economic uncertainty.”
We fell in love with these new Amazon video ads features immediately.
Why?
That’s because we help Amazon sellers generate a lot of influencer-generated content.
We talked with a few of our clients - who built video ads using influencer-generated content. And trust me on this one - they were all praises.
The thing is - influencer-generated content is powerful. That’s because it’s not coming from your brand directly - but from influencers that people look up to. Build your video ads using this content - and you can knock your video advertising efforts out of the park.
At Stack Influence, we motivate brands to incorporate influencer-generated content into their other marketing campaigns. When you work with us, you’ll own 100% rights to content piece from the campaigns.
Click here to go through our process.
On Amazon, success comes in every shade of the rainbow. Every business has its own special flair, and to survive on this platform we must learn to color inside the lines while still showing the world who we are and why we matter.
From skincare to office supplies and inflatable kayaks, roughly 200 million Prime subscribers peruse Amazon listings for the basics and beyond. With an audience that vast (and competition to boot), it’s easy to get lost in the shuffle. So which end of the spectrum gets you to the pot of gold? Do you follow your own lead and learn as you go? Or does it take a village to thrive in the fickle frenzy that is Amazon?
We get it. It’s tricky figuring out when to ask for help and who to trust. Every brand is unique and only you can truly know the ins and outs of your business. To make matters even more complicated, there are plenty of self-proclaimed Amazon gurus that simply aren’t able to deliver on their promises. What does hiring an Amazon full-service management team entail? Is it right for you?
Selling on Amazon can be overwhelming, whether you’re new to the game or not. The rules are constantly changing, new competition is always emerging, and shoppers are savvier than ever. If your product isn’t the cheapest and the fastest, with the most five-star reviews, how do you stay afloat? Is ‘good enough’ really cutting it or is there room to grow?
Any business owner knows that there’s no way to take your brand to the next level without a healthy daily dose of undivided attention. This is where professional help can really demonstrate its value. A full-service Amazon consultant knows everything there is to know about selling on Amazon, from PPC and inventory to image guidelines and then some. With discerning eyes on your account health at all times, you can focus on the daily workings of your business, while a consulting team can take care of the additional work to stay on track when it comes to selling on Amazon. After all, time is money!
What exactly does help look like for you? The right Amazon consultant will do more than get you set up - they’ll work with you to formulate a plan of action that revolves around you. The right team will listen to your concerns and goals and help you get organized, giving you the lowdown on what to expect.
When you come to your first consultation, you should have a basic understanding of what you want to accomplish. For some, there is a dollar value, and for others, it’s about gaining that Prime badge or developing a strong brand presence.
A full-service consultant will be able to help you with almost every facet of your Amazon account. Some things your account manager should be able to help you with are:
1. Monitoring your account health
It is a time-consuming process to keep your eyes on your Amazon account. There may also be things outside of your scope that can benefit or harm you. Your Amazon account manager will perform weekly checks, monitor your PPC program, and respond to any negative reviews or feedback you receive. They focus on both the specifics and the general overview of your listings.
2. Optimizing your listings
Creating a solid listing is trickier than it may appear, and it certainly makes all the difference. To compete on Amazon, you should have well-written titles, descriptions, bullets, and professional-quality images that abide by their guidelines. High-ranking keywords should be strategically woven throughout your content without distracting from the conversational yet informative tone.
A full-service consulting agency will have professional copywriters, photographers, and graphic designers in-house. These experts can create killer content that authentically represents your brand.
3. Handling reviews and feedback
Reviews can make or break any listing. If you’re having trouble getting reviews or feedback, it’s time to enlist a pro! There are plenty of tools that are available to sellers to help them build their repertoire. Knowing which ones help and which ones are a waste of time will certainly save you countless hours of research and frustration.
As we all know, Amazon is incredibly gung-ho about customer satisfaction. Your Amazon consulting team knows how to handle even the most precarious situations and can help add credibility to your brand. Even negative situations like delayed shipments and refund requests can serve as a great opportunity to showcase your amazing customer service skills.
4. Establishing revenue goals
In an ecommerce account assessment, a skilled Amazon consultant will help you set realistic goals and work with you to bring this vision to life. Give anyone with ethereal promises the boot - a real professional will help you strategize with clear, simple steps that will get you closer to your goals.
No matter what your starting point is, progress is always possible. Given the right amount of time and resources, your Amazon account will thrive. Your consultant will suggest small, simple tweaks as well as long-term strategies for growth.
5. Monitoring PPC
It doesn’t matter how great your products are; if they’re not being seen, they’re not being sold. It can take an excruciating amount of time to get your listings to show up on Amazon’s organic search, but with the right PPC campaign, you can see almost instant improvement.
A full-service Amazon consulting firm is well-versed in the art of PPC and knows all the steps that are needed to get you noticed. They will work with you to establish an affordable plan that makes the most of your budget and yields real results.
6. Training and Guidance
Knowledge is power! An expert Amazon account management team will empower you to grow and expand your skills. Some offer training programs and are happy to take the time to sit with you and teach you what you want to know. Be wary of anyone that isn’t open to sharing their expertise - transparency is crucial in any relationship. If it doesn’t feel right, go with your gut!
Whether you’re a business owner starting out or an Amazon seller extraordinaire, there is always room for growth. Finding the right team can give your brand the edge you need to stay in the loop about rules and changes, effectively manage your advertising and marketing efforts, and stay sharp in a sea of competition.
Starting out, you should check case studies and reviews to see what other people have to say. While any seller knows you just can’t please them all, you can get a general overview of other people’s experiences.
Amazon consultants should have a wide range of tools at their disposal and should be able to substantiate their value. You should walk away from any meeting or consultation with a plan of attack and an understanding of expectations. After all, communication is key!
Find a team you feel comfortable with, who really delves into the details and thinks outside the box. Many reputable teams publish their own blogs and are happy to share their expertise about Amazon and other ecommerce platforms.
They can also serve as your one-stop-shop for all things Amazon and guide you on anything from policies to creative direction. Hiring someone to manage your Amazon account should mean you have less on your plate plus more time to do what you do best! Sure, you can manage just fine on your own. But is fine the ultimate destination?
If you’re looking to improve your Amazon presence, you’ve come to the right place! Awesome Dynamic is a full-service ecommerce consulting agency that works with businesses to develop a customized plan to take your brand to the next level. We are committed to creating positive change inspired by continuous improvement, exceptional customer service, and unbeatable expertise.
If you’re an in-house expert in charge of running Amazon micro-influencer campaigns at your company, you can probably relate to this GIF:
Some of your responsibilities may include –
My guess is - you and your team members are probably spending hundreds of hours each month.
But what if I told you that it doesn’t have to be this way?
You can save a lot of time with automated micro influencer campaigns. But here’s the thing - just like 99% of advice on the internet is easy-to-say-hard-to-implement, this one is no different.
What’s the right way to run automated micro influencer campaigns?
influencers can have their product recommendations under one roof. Also, influencers can easily categorize different kinds of products within their store for smooth navigation like this:
Throughout this post, we’d like to put in front of you the challenges most Amazon brands face while managing micro-influencer campaigns. Alongside, we’d also like to show you how automated micro influencer campaigns work the smart way.
Brace yourself!
We’re ready to dive in 3.2.1…
As simple as that!
As an Amazon store owner, if you’re wondering how to find the right Amazon influencer fit for your store, say no more.
Next, we’ll understand how you can find the right set of Amazon influencers to skyrocket your sales and profit margins.
Self-serve platforms offer influencer marketing tools like influencer databases, influencer discovery and analysis, product seeding, influencer payments, and many more – which you and your team members can use to manage your micro-influencer marketing campaigns in-house.
On the other hand, managed micro-influencer marketing platforms like Stack Influence do the heavy lifting for you so you and your team members can save your precious hours and focus on other important aspects of your business operations. From helping Amazon brands connect with the right influencers to communicating campaign requirements to building strategic campaigns to ensuring campaign conclusion and analyzing results, managed micro-influencer platforms put themselves in the driver’s seat to help you reach your destination.
BUT!
If you don’t use a platform at all, then you may currently be using free channels like Instagram, and Twitter to find and reach out to influencers. Also, as an influencer marketing specialist or Amazon business owner yourself, if you’re running micro-influencer marketing campaigns without a platform, then you may be juggling a lot of different things at once.
The first and hardest part is – finding the right influencers to work with. And it’s not just about finding the right influencers – you also need to communicate with them.
And the reason why it’s the hardest part – not every micro-influencer would be interested in working with you.
Of all the influencers you reach out to, only 1% - 5% would want to work with you and out of the people who express interest usually only 50% end up completing their promotions. This means – if you reach out to 1,000 influencers, you’ll only be able to get 5 – 25 influencers to work with you.
And here’s the thing:
If you want your micro-influencer campaigns to be successful, you need to work with a lot of micro-influencers. That’s because these influencers are creators with less than 25,000 followers.
So, let’s say you want to work with 5,000 micro-influencers. Then considering the 1% - 5% response rate and 50% completion rate, you’ll have to probably reach out to 200,000 – 1,000,000 influencers.
Now, the question is – how will you reach out to 200,000 to 1,000,000 influencers without a process and tools in place? And even if 20-30% of them respond, how will you reply to every single one of them?
“Finding enough Micro and Nano influencers to collaborate with you can be impossible for most brands and even when you find enough people, vetting them, conveying requirements, getting them product, supporting them, and making sure they properly post on social media is not only a full-time job that usually takes an entire team to effectively accomplish but many times is not even possible with a full team.”
Let’s move on to the next challenge, i.e. –
Now let’s say you’re working with 1,000 micro-influencers. The next thing you’ll have to do is send your products to every single micro-influencer on your list.
Sending products to 1,000 influencers will take too much of your time. And even after they receive the product, in case you didn’t get them to sign a contract, what if they choose not to post on social media?
Trust me – influencer frauds happen all the time. And you need to have a set process and system in place to avoid these frauds.
Even if you require your influencers to sign a contract prior to sending a product, it’s just too much manual work.
At Stack Influence, we take influencer frauds seriously. That’s the reason our influencer process ensures you never lose any product inventory expenses from fraudulent influencer actions (saves you on average 15% inventory loss on influencer collaborations).
Let’s move on to challenge #3.
Next, you need to make sure that every micro-influencer in your list lives up to their word and fulfills their requirements.
But it’s not just limited to checking whether every influencer posted on social media or not.
They’re promoting your products. So, you need to make sure that the content they created doesn’t harm your brand reputation in any way. And if the content created by a few micro-influencers probably can damage your brand reputation, you need to immediately reach out to them and ask them to take down the post.
Lastly, let’s not forget to track the campaign results.
According to William, “Stack Influence solves all that by automating the entire influencer funnel for brands and achieving influencer scales of thousands of promotions every month.”
Alongside reaching out to our in-house experts, we tapped into our rich influencer marketing community to find out what challenges most in-house experts face while working with micro-influencers.
Here’s an answer from David Hoos, B2B Performance Marketing Manager at The Outloud Group, “First, when working with micro-influencers, the biggest challenge is trying to manage quality relationships with the sheer volume of influencers you’re trying to work with. Second, when working with micro-influencers, many are still fairly inexperienced and may not have found the best way to authentically advocate for a brand or product and understand what works best in these partnerships. The key to effective micro-influencer programs is finding the right creators that authentically care about your product which can be a time-consuming job with what is usually a small in-house team.”
If you don’t use a micro-influencer marketing platform at all, you and your team members are spending thousands of hours combined on finding the right influencers, vetting them, conveying your requirements, dealing with the paperwork, handling the shipping logistics, making sure they live up to their word, ensuring campaign completion and tracking results.
Should you decide to opt for a self-serve platform, while you’ll have creative control, you’ll need dedicated in-house experts to do the heavy lifting.
On the other hand, if you are okay with sacrificing a bit of creative control, you can save hundreds of hours each month with a managed micro-influencer marketing platform.
Stack Influence is 100% automated from A-Z which means you don’t have to waste time searching for influencers, communicating campaign requirements, answering support questions, sending influencers your products, ensuring proper promotion completion, or analyzing results.
We did the math.
Upon using Stack Influence, you’ll literally be saving 250+ hours per 100 influencer promotions and can actually accomplish the scale you need to be successful finally running automated Micro Influencer campaigns.
Our influencers are only compensated with your products without monetary compensation which saves you $10 for every 1000 followers an influencer has (on average $30/influencer promotion on our platform).
Our influencer process ensures you never lose any product inventory expenses from fraudulent influencer actions (saves you on average 15% inventory loss on influencer collaborations).
Wondering what our process looks like?
Find out here.
A few months ago, we covered an article about Walmart possibly launching its dedicated Walmart Creator Platform – similar to the one Amazon has in place.
Reuters, in one of its articles, reported that Walmart filed trademarks for “Walmart Creator” & “Walmart Creator Collective” in July. This news swept eCommerce marketers and business owners right off their feet.
Back then, Walmart declined to comment on its trademark filing – so all we could do was speculate.
But not anymore!
On 18th October 2022, Walmart announced its Walmart creator platform called “Walmart Creator.” As stated by William White, the Chief Marketing Officer at Walmart US, “We know that our customers are inspired by stories and content they see from their favorite influencers in their social media feeds every day. This next step in our strategy will fuel inspiration for our customers – as it’ll help their favorite creators connect with our brand and the brands that they love at Walmart.”
What do you need to know about this platform?
First, it doesn’t matter if you are a new creator or an influencer with thousands, if not millions, of social media followers – you can join Walmart’s Creator Platform. As soon as you do, you’ll have access to the tools you need to promote and share thousands of products with your audience and earn money while doing it.
And the best part? You can earn revenue via commissions on sales – with no set cap. This program is still in its beta mode – and has been launched ahead of the holiday season to help creators earn revenue and meet their financial goals.
Upon signing up, Walmart creators get access to thousands of products that they can promote. In addition, they can review their performance, track their earnings, and access just about anything the platform has to offer through their portal.
Creators, for the products they want to earn commissions on, can share their product links wherever they want to – whether it’s their social media channels or specific groups. At the same time, they’ll receive product recommendations based on affinities and their interests. And so much more!
The program is still in Beta Mode and will be fully launched in 2023.
Wondering how the program works?
Let’s find out.
Thousands of products are available at Walmart. Now, influencers or creators, no matter whether they have thousands of followers on social media or have a limited following, they can sign up for the Walmart Creator Platform.
Right now, the platform is in Beta mode – so once you submit the application, you’ll have to wait for instructions from Walmart regarding the next steps – after signing up. But once your application is approved, you’ll be able to discover product collections – that you can create content around and promote on social media or your preferred platform.
You can promote your content on Instagram. Or Facebook.
Or you can even do it on your blog.
Have a rich email list? You can roll out newsletters to promote Walmart products and earn commissions.
There’s no cap on how much creators can earn. At the same time, upon joining the Walmart Creator Program, creators will be the first ones to know about brand campaigns and launches. Also, they’ll receive invites to private Walmart events. They can also learn from the top creators in their niche by tapping into the power of community. In addition, creators can also share insider tips and tricks to help their fellow creators succeed on the platform.
Sounds exciting, doesn’t it?
Wondering how to do that?
Allow us to share the exact steps creators need to follow to sign up to Walmart Creator Program.
To enroll in Walmart Creator Platform, head over to the Walmart Creator page. Click on “Apply Now” to sign up. Now, you’ll be asked to submit the following information:
Once filled, select “Next.”
Next is the “About You” section – where creators can select topics that describe their content.
Love sharing tech advice? Or healthcare tips? They can select up to five topics in the “Categories” section.
If you’re a Walmart Associate, select either of the second or third options. If not, select the first one.
The final step is – connecting your social media handles. You need to connect at least a single social media account to submit your application.
Once submitted, you’ll see this:
And you’ll receive the following email:
The team at Walmart will review your application. Once reviewed, their team will reach out to you regarding the next steps.
The next big thing in the world of eCommerce influencer marketing is finally here.
And it’s here to stay.
Have you tried out Walmart’s Creator Platform?
If not, submit your application today.
If you have been using it for some time, we’d love to hear about your experience.
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Brace yourselves! The holiday season is finally here.
And I have just one question for you.
Yes – it’s the time of the year when people are looking to spend the most.
However, for eCommerce businesses, it’s chaos out there.
It’s mayhem.
It’s like they’re fighting a war to catch their audience’s attention.
From bombarding customers with promotional emails to spending thousands of dollars on ad spend, the holiday season is the time of the year when eCommerce businesses ramp up their marketing and advertising efforts.
And if the numbers are to be believed – holiday sales have been estimated to be anywhere around $1.45 trillion and $1.47 trillion this year.
If you’re an Amazon third-party seller, I want you to get the most out of your holiday Amazon growth strategies and advertising budget. I want to help you run results-driven growth strategies that’ll not only help you increase your Amazon holiday sales but also grow in the long term.
That’s the reason I along with my team put together this blog post. Throughout this post, I’ll be talking about three results-driven Amazon growth strategies that third-party sellers can implement this holiday season.
Excited?
Let’s dive in straight away.
Amazon's Influencer Program has stepped up it's game
Screenshot of Amazon's Influencer Program Page
Get Accepted into Amazon Brand Registry
If you haven’t been accepted into Amazon Brand Registry or haven’t even given it a thought, you’re missing out. More than 700k Amazon sellers have already applied and are enjoying several perks like access to advanced analytics, dedicated support, enhanced control over listings, the ability to upload videos to product listings, and more.
You’ll get access to advanced tools that will not only help you understand your customers better but also secure your brand and its intellectual property.
Prior to the holiday season, you need to get as much information about your customers as possible. Also, you’d want to make sure that none of your competitors are stealing your intellectual property.
You can better manage everything by being a part of the Amazon Brand Registry.
Recently, we covered an article around the same – where we covered the following points:
We recommend giving it a read to understand what Amazon Brand Registry is all about and why you should get accepted into it, especially prior to the holiday season.
Win & Maintain the Amazon Buy Box
The holiday season is the time when people are purchasing like crazy. They don’t think as much – when compared with normal times. Most don’t even look at who the seller is.
The seller with a buy box gets the most sales.
What’s Amazon Buy Box?
When you hop onto an Amazon product listing, you may have seen that most product listings have multiple sellers. Here’s a screenshot of a cell phone stand’s product listing:
Here the seller that you’ll purchase from, if you click the “Buy Now” button, is – KalaMax. But if you look closely, there are more sellers selling the same product but at different prices.
The seller that appears at the top has won the Buy Box. And that’s what you need to focus on.
Most buyers don’t explore the “Other Sellers” option. What they usually do is:
So even if you’re selling a product yet haven’t won the Buy Box, no matter how many people head over to the product listing, you’ll find it incredibly hard to get sales.
How to win the buy box?
You need to position yourself as a credible and reliable Amazon seller. Deliver the best possible customer experience. Make sure that the products reach your customers on time. Offer the highest quality products to your customers with minimal return rates. And most importantly, offer good pricing.
Wondering how to win the buy box? Here’s what you need to do:
And once you’ve won it, that doesn’t mean you’ll stay there forever. You need to maintain it – so we recommend delivering excellence on Amazon. Make sure your account is in a healthy condition. Offer better pricing than your competitors.
Run Micro-Influencer Marketing Campaigns
We’re seeing more and more brands investing in influencer marketing. However, the only problem is – if you’re an Amazon seller looking forward to working with a mega or celebrity influencer, then you’ll have to spend thousands of dollars for a single post.
However, not all sellers have thousands of dollars to spare on one or two campaigns.
Working with mid-tier, mega, and celebrity influencers is costly. And it’s not as effective as working with micro-influencers is – when done right. Why should you work with micro-influencers? Here are the reasons:
Wondering why you should work with micro-influencers? Read our post covering this topic here.
We’re an Amazon micro-influencer company that has been helping hundreds of Amazon third-party sellers increase their sales and grow their businesses. We’ve run dozens of growth-driven Holiday Amazon growth strategies with positive ROI.
And we’d love nothing more than to help you out.
Learn more about our process here.
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Every other day, we’re seeing more and more companies laying off their employees.
In July, we witnessed Shopify lay off 1,000 employees. Snap, the parent company of Snapchat, laid off about 20% of its workforce – that’s more than 1,280 people. Add companies like Netflix, Amazon, Meta, and many more to the list.
One major factor that has been contributing to these massive layoffs is the recession.
Are we in a recession?
Not sure!
But if you Google the term “recession usa,” you’ll find top publications and news channels rolling out news articles with headlines like:
Investors are worried about their money. There’s immense pressure on C-level executives – which is the reason behind these massive layoffs.
And that’s not all.
Companies are freezing their hiring. At the same time, we’re seeing them slashing their marketing and advertising budgets. Companies that used to have a marketing budget of $10,000 per month have now slashed it to $1,500. But that’s not even the worst.
Some companies have decided to put a pause on their marketing and advertising efforts.
It’s crazy out there.
If you run influencer marketing campaigns or if you’re a senior executive wondering whether it’s a good idea to run recession influencer marketing campaigns, you may be wondering – where does this put us?
Should we slash our marketing budget? Should we even allocate money for influencer marketing? Is it even worth it?
We get it.
To help you understand whether you should run recession influencer marketing campaigns or not, we’ve put together this blog post.
We’re so excited to share our thoughts with you.
Let’s dive in.
First, it’s important to note that – no matter what you do, there’s a high probability of your company cutting down its marketing budget. And if that’s the case, you may end up wondering – whether you should invest in influencer marketing or not.
If yes, how much?
And the big question is – how to smartly invest in a recession influencer marketing campaign.
Right now, you’ll see more and more companies putting a pause on their marketing and advertising efforts. But as Henry Ford said, “Stopping advertising to save your money is like stopping your watch to save time.”
It doesn’t make sense.
During a recession, it’s time to think smart.
If you have a $1,000 per month influencer marketing budget, then you can’t just put all your eggs in one basket. This means – we won’t advise you to collaborate with three mega-influencers (who charge you $300 per post). In that case, you’ll just be wasting your marketing budget.
“When money is tight as an eCommerce seller in a recession there is no better use of funds than micro-influencer marketing since you can really stretch your dollar by getting a combination of UGC, sales, awareness, and brand building by only giving away products. Mitigating risk is another important factor in staying alive during a recession, and unlike putting all your eggs in one basket working with a celebrity influencer or relying on paid ads which just keep getting more expensive and less effective, you really diversify your risk with micro-influencers. There’s no other marketing or advertising channel in existence that will give you that much value and it’s important to keep marketing expenses low and effectiveness high during economic downswings which micro-influencers provide.”
Simple – if you want to stay alive in a recession, don’t put all your eggs in one basket. If you have a $1,000 monthly budget, working with a celebrity influencer doesn’t make sense – as they charge a lot. And running paid ads on top of that – you’ll exhaust your marketing budget in no time – without even generating the desired results.
Micro-Influencers don’t charge as high as celebrity influencers do. A micro-influencer may only charge you anywhere between $0 - $250 per post; whereas a mega-influencer charges anywhere around $10,000 per post.
We know – that’s huge.
We’ve put together the standard market rates to give you a rough idea.
And when you work with mega-influencers, they’ll not be personally invested in your success – as they will already be working with dozens of brands at any given time. Who knows – whether you’ll even be able to reach out to them directly or not, as they have their own team in place to do the talking.
Whereas, as Sidney Pierucci, the founder of ESPLMedia stated, “Micro-influencers are personally invested in your success. They are trusted sources of recommendations for their followers. It’s not just about eyeballs. Instead, the game is about getting eyeballs to care.”
When compared with mega-influencers, micro-influencers have more engaged followers. At the same time, working with micro-influencers is budget-friendly; and in today’s economic scenario, it’s really important for companies to smartly invest their money in marketing.
Honestly, we believe it doesn’t make sense to put a pause on your influencer marketing efforts – as in today’s ever-competitive world, trusted recommendations are what people are looking for. Just like you, people want to spend their money wisely – and one of the best ways to win their trust is by collaborating with influencers they trust.
What we wouldn’t recommend – putting a pause on your influencer marketing efforts just because a mega-influencer charges $10,000 per post. Instead, tap into micro-influencers and get the most out of your marketing dollars. At the same time, you should also tap into product seeding – which will get you the best bang for your buck in with influencer marketing.
Read our “Learn Why Product Seeding Promotions are the Best” article to know more.
At Stack Influence, we help brands run results-driven micro-influencer marketing campaigns and really stretch their dollar by getting a combination of sales, UGC, awareness, and brand building.
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5 Clever Amazon Holiday Sales Strategies - While the article is focused on 2022 Amazon Holiday Sales Strategies, these tips are also applicable in 2023.
Influencer marketing is so hot right now that even Amazon can’t resist but get in on the action. From launching the Amazon influencer program to encouraging influencers to go live with Amazon Live, Amazon is laser-focused on giving the creator economy a boost.
Amazon, in its efforts to help third-party sellers on the platform increase their sales and establish their dominance with influencer marketing, has launched a new program called the “Creator Connections Program.”
If you’re a third-party seller and are wondering why you can’t access this program in your Amazon Seller Central, then let us assure you that it’s still in Closed-Beta Mode and has only been rolled out to a select few sellers.
What is Amazon’s Creator Connections program all about?
Throughout this blog post, we’ll talk about:
We’re so excited to share this information with you.
So, without further ado, let’s dive straight in.
Looking forward to connecting with a beauty influencer to promote your beauty products on Amazon? Or maybe you sell tech products and want an Amazon tech influencer to help you out? With the Amazon Creator Connections Program, brands can tap into Amazon Associates to connect with leading creators. All they need to do is submit a request with basic information like:
Up until now, it has been really hard for third-party sellers to connect with the right creators. It’s just a lot of work. But the Amazon Creator Connections Program makes it simpler for brands to connect with the right Amazon Influencers.
It doesn’t matter what you sell on Amazon, this program will help you connect with influencers with the right interest, helping you boost your campaign straight.
Amazon gives a commission of anywhere between 1% and 10% to the creators – the commission rate depends on the product category; it’s high for electronic or other high-ticket items. On top of this, Amazon also allows brands to add their own commission rates. This means – if Amazon is paying an influencer a 5% commission rate and if the brand decides to incentivize the influencer with a 10% commission rate, then the total commission that the influencer will receive is 15%.
It’s game-changing.
While this new feature is game-changing, there’s not much Amazon has revealed about this. Also, a big problem brands face is – they don’t have the option to review the content created by the creators – which may lead to brand safety concerns. However, the program is still in closed-beta mode and we’ll get more information on this as we go.
If you are eligible and would like to access the Amazon Creator Connections Program, allow us to help you out. Let’s understand how sellers can access the Creator Connections Program.
As of this writing, Amazon’s Creator Connections Program is in Closed-Beta Mode and available to a select few eligible sellers based in the US. This program will later be rolled out globally but for now, it’s only available to sellers with US Seller Central.
Also, it’s important to be registered with Amazon Brand Registry to access this program. And you need to own a private label brand. While Amazon hasn’t rolled out any official eligibility criteria, but as they do, we’ll keep you updated.
Follow these steps to access the Creator Connections Program in your Amazon Seller Central Account:
Step I – You can locate the tool under “Advertising” in your Seller Central Account. If you see “Creator Connections,” this means you are eligible to tap into this program; otherwise not. Click on “Creator Connections” to launch Amazon’s Creator Connections tool.
Step II – You’ll be taken to the Creator Connections dashboard. You can create a new request for a campaign from your dashboard itself using the “Create Request” option. You can also view your past requests from here as well.
Step III – Now, you’ll be asked to submit the following information:
Step IV – Once you fill all of it out, click on “Send Request” to submit your request.
Step V – Now, you’ll see a tab with “Requests” and “Creators” tabs. In the “Requests” tab, you can see the requests you have sent out and their status. Under the “Creators” tab, you can explore different creators to work with. You can use the filters to find influencers who are the right fit for your brand. Creators can also add their rate card – where they can display information like how much they charge for an Instagram post, or TikTok video, or their minimum commission rate.
You can have a look at this information and shortlist the creators you’d like to work with.
Launching this program is Amazon’s next step towards boosting the creator economy. Just like this, we expect many more updates from Amazon - as they seem genuinely invested in the influencer marketing space.
If you have access to the closed beta, you should definitely give it a try. And if you’d like a group of strategic experts to smartly manage your Amazon influencer marketing campaign, we’d love nothing more than to help you out. With years of experience and expertise in Amazon influencer marketing, we’ve been helping Amazon sellers increase their sales and build brand awareness at a minimum cost.
Learn more about our process today!
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We are here to make things so much easier for you. At Stack Influence, we believe in helping Amazon store owners skyrocket their sales and grow their online store by collaborating with the right micro-influencers. Our mission is to facilitate growth in marketplace rankings, asset development, and increasing brand trust.
We allow eCommerce store owners to tap into our rich micro-influencer database, allowing them to reach out to the right set of audience efficiently.
Also, you can tap into the power of our platform to raise brand awareness, boost online traffic, build long-lasting relationships, and establish a strong online presence. We will help you find the right Amazon micro-influencer fit and build a highly converting influencer marketing campaign.
Click HERE to enter the realm of Stack Influence.
Whether you want to launch or scale your Amazon store, you can take your business to heights by collaborating with the right micro-influencers and setting influencer marketing campaigns the smart way.
And we’d love nothing more than helping you align your campaigns with your business goals.
Don’t we all love endlessly scrolling our Instagram news feeds and spending hours watching Instagram Reels? On top of this, don’t we all love engaging with our favorite creators or influencers on Instagram?
With over 1.44 billion monthly active users (MAU), Instagram is the 4th most used social media platform that has been dominating the social media space since 2010.
Four out of every five brands tap into Instagram influencer marketing. According to a report, over 79% of brands consider Instagram as a primary platform for their influencer marketing efforts. And it’s not going to change anytime soon.
Instagram Influencer marketing has and will dominate the influencer marketing space for the foreseeable future.
Wondering why?
Let’s find out.
To help brands realize why Instagram is the best platform for influencer marketing, we’ve put together this blog post. Throughout this blog post, we’ll learn why you should prioritize your Instagram influencer marketing efforts over YouTube, Facebook, Twitter, and LinkedIn influencer marketing.
Let’s dive in.
For years, Instagram has been the hub for influencer marketing. It was one of the first social media platforms to build links between influencers and brands.
Facebook was already popular by the time Instagram launched in 2010. However, over the course of the last few years, we witnessed people slowly losing interest in Facebook and ditching the platform as a result of the eight motives for Facebook withdrawal, as stated in a 2020 study:
Facebook is the most used social media platform with over 2.94 billion MAU. However, we’re seeing people slowly ditching Facebook and heavily consuming Instagram, all thanks to its focus on visual content and several feature rollouts like Instagram Reels, Instagram Stories, and many more.
Whether you love fashion or are a die-hard foodie, you can just tune in to your favorite creators on Instagram and endlessly consume their content. However, it’s not as easy to follow and consume content from your favorite creators or influencers on Facebook, Twitter, or other platforms.
YouTube is a great platform to consume content from your favorite influencers. And YouTube influencer marketing, when done right, can genuinely deliver great results. In fact, it’s one of the best platforms for influencer marketing; however, it takes forever to roll out YouTube videos. On the other hand, it’s simpler to grow a following on Instagram and collaborate with brands on Instagram.
In the last few years, brands have realized the potential of influencer marketing, all thanks to campaigns run by popular businesses like Daniel Wellington, Dunkin’ Donuts, Coca Cola and many more.
Instagram influencer marketing was not as popular as it is today. People didn’t know much about influencer marketing – it was a fairly new concept. As people witnessed their favorite creators collaborating with brands, it piqued their interest, which resulted in increased brand awareness, sales, and revenue. And with more and more Instagram influencer marketing success stories hitting the news, influencer marketing soon turned out to be one of the hottest marketing trends.
We hopped onto Google trends to understand how the popularity of the term “influencer marketing” has grown between 2012 and now. Here’s the graph:
As you can see, there has been a massive surge in the search volume of the term “influencer marketing” between 2015 and now.
In addition, we also did a comparison between the popularity of terms:
And here are the results:
The difference is clearly visible. Instagram influencer marketing is more popular than influencer marketing across other platforms.
For influencers, establishing their presence, interacting with their audience, and collaborating with brands is easier on Instagram. For brands, it’s easier to collaborate with influencers on Instagram.
Over 81% of people use Instagram for researching products and services. And the thing is – Instagram is a platform geared towards a younger audience. About 31.7% of people who use Instagram belong to the age range 25-34. Whereas it’s 30.2% for people in the age range 18-24.
Whether you want to collaborate with fashion influencers or food bloggers or travel creators, whatever industry your business belongs to, it’s much easier to find the right influencers and collaborate with them on Instagram. No other social media platform, in our opinion, has the capacity or reach to facilitate sponsored or branded posts.
From Instagram Stories to Reels, Instagram influencer marketing can seriously help brands level up their marketing game and generate increased sales and revenue. In addition, features like Instagram Shopping, live streaming, and more can help build viral influencer marketing campaigns. However, that’s not the case with other platforms.
The problem with YouTube influencer marketing – it has a high cost of entry for new and up-and-coming influencers. And it’ll take forever to structure and launch your influencer marketing campaign on YouTube.
Running Twitter influencer marketing campaigns is a good idea – but it won’t be as effective as Instagram influencer marketing due to:
Facebook isn’t as popular among younger audience as it was back in the early 2010s. LinkedIn is a professional platform – so if you’re planning to tap into LinkedIn influencer marketing, it’s important to make sure your target audience would love to see a promotional post related to your brand’s product or service on LinkedIn.
Instagram is the top choice and the best option for brands to run influencer marketing campaigns. At Stack Influence, we’ve been helping brands achieve ground-breaking results by helping them strategically tap into the power of Instagram influencer marketing, all thanks to our fully-managed service that helps brands save 2.5 hours, on average, per influencer managed.
At the same time, we have the largest database of micro-influencers in the US. We help brands collaborate with nano and micro-influencers, helping them achieve the best possible results. Our nano and micro-influencer campaigns will strengthen your brand presence, increase your online ad ROAs, allow you to create better marketing materials, boost your social media profile engagement and trust, and increase your rankings revenue.
Learn more about our pricing structure!
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The global influencer marketing industry is on the rise.
With over $16.4 billion in global value, influencer marketing is one of the most popular marketing strategies implemented by millions of brands globally.
And while some eCommerce brands run dedicated influencer marketing campaigns across Instagram, YouTube, Facebook, and other social media platforms, if you’re a third-party seller on Amazon, you can tap into their in-house influencer marketing programs.
Amazon has had a dedicated influencer marketing program since 2017. Read our “Stack Influence’s Go-To Amazon Influencer Guide for Sellers” to learn more about Amazon’s Influencer Program.
On Amazon, influencers can build their own dedicated storefronts where they can promote third-party sellers’ products.
But it’s not the same in the case of Walmart.
Third-party Walmart sellers looking forward to tapping into the power of influencer marketing have to directly collaborate with influencers across different social media platforms.
But that’s probably about to change.
Recently, Reuters reported that Walmart filed trademarks for “Walmart Creator Collective” and “Walmart Creator” on July 27th, 2022. The terms “creator” and “influencer” are often used interchangeably, which means Walmart’s trademark filing of these terms means that they’re probably about to launch their dedicated influencer marketing program.
It'll help Walmart stand toe-to-toe with Amazon – as they’ll be helping its retailers as well as third-party sellers efficiently collaborate with social media influencers to promote their products. This move will reportedly be a major competitive advantage for Walmart.
As of this writing, Walmart works with social media influencers for promoting apparel and grocery. In fact, the marketplace also has its dedicated loyalty program for Walmart+.
We can’t predict how things will turn out to be and what Walmart’s influencer marketing program will look like. In fact, Walmart has declined to comment on anything related to its recent trademark filing.
But here’s how Amazon’s influencer marketing program works:
As simple as that!
While things will probably not be the same in the case of Walmart, only time will time how the Walmart team builds its dedicated influencer marketing program.
According to Matt Gilbert, the Chief Executive of Business Partnerships at Partnerize, “Walmart is looking forward to capitalizing on advertisers’ moves to spend more of their budget on the creator economy.”
Walmart is trying to compete with Amazon – which is good news for retailers and third-party sellers. And with top guns like Walmart looking forward to investing their time and efforts in allowing their third-party sellers to tap into the creator economy, the future of influencer marketing looks bright.
For years we have been helping Amazon sellers establish a strong presence and dominate the marketplace with our strategic end-to-end influencer marketing services. We know all the ins and outs. In addition, we’ve been helping Walmart sellers with the same helping collaborate with nano and micro-influencers in their niche and run direct influencer marketing campaigns on the right platforms.
With years of experience and the right systems and processes, we’d love nothing more than to help you prepare for the upcoming Walmart Influencer Marketing Program launch.
Only time will tell how things play out. We’ll keep you updated.
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