As a brand-new product launch, Avantara's Moisture Boost Serum entered one of Amazon's most crowded categories with no sales history, no reviews, and no keyword footprint. Established serums dominated the search results, and without early velocity the listing had little chance of surfacing organically. Avantara needed a way to generate real purchases, authentic content, and credible social proof simultaneously, without resorting to tactics that put the listing at risk. Micro-influencer product seeding gave them all three from a single campaign.
3-month campaign recap: 3x monthly Amazon unit sales (76 to 258/mo), a 1.7x bestseller rank lift, and 497.5K social impressions powered by 446 creator promotions.




