Avantara scaled Moisture Boost Serum sales 3x on Amazon in 3 months

results

3x
Revenue
498k
Impressions
1.7x
Rank Boost
446
Influencers

Avantara launched its Moisture Boost Serum into Amazon's Beauty & Personal Care category and grew monthly unit sales from 76 to 258, a 3x lift over the three-month campaign. Its bestseller rank climbed from #177,557 to #102,810, a 1.7x improvement driven by consistent sales velocity rather than paid spikes. The product closed the campaign holding a 4.9-star rating, giving new shoppers strong social proof at the point of purchase. With rank, reviews, and recurring revenue all trending up, Avantara ended the campaign with compounding momentum heading into its next quarter.

Across the campaign, 446 micro-influencer promotions generated 497.5K impressions and 5,902 engagements (5,000 likes and 902 comments), producing $10,034 in Earned Media Value. Stack Influence also collected 156 written testimonials from participating creators, a 35% testimonial conversion rate that gave Avantara a library of authentic quotes and reusable content for ads, listings, and social.

As a brand-new product launch, Avantara's Moisture Boost Serum entered one of Amazon's most crowded categories with no sales history, no reviews, and no keyword footprint. Established serums dominated the search results, and without early velocity the listing had little chance of surfacing organically. Avantara needed a way to generate real purchases, authentic content, and credible social proof simultaneously, without resorting to tactics that put the listing at risk. Micro-influencer product seeding gave them all three from a single campaign.

3-month campaign recap: 3x monthly Amazon unit sales (76 to 258/mo), a 1.7x bestseller rank lift, and 497.5K social impressions powered by 446 creator promotions.
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