Anne Klein wanted to increase visibility and traffic for a specific line of watch products on Amazon while maintaining a premium, elegant brand aesthetic. The challenge was sourcing influencers who not only met a minimum follower threshold but also aligned visually and demographically with Anne Klein’s established brand identity. Additionally, the brand needed influencers capable of driving measurable off-platform traffic through swipe-up links, while ensuring reliable campaign execution and on-time completion across a fixed launch window.
90 brand-aligned influencers reached 1.5 million combined followers, drove 4,592 swipe-up clicks to Amazon, and produced 90 reusable video assets — all at a 90% campaign completion rate.
