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How Glade scaled their air freshener from $48K/month to $1.3M annual rev run rate

results

2.2x

Revenue

492k

Impressions

1.6x

Search Growth

294

Influencers

Glade grew monthly PlugIns Air Freshener sales from 2,547 units to 5,644 units, a 2.2x lift over the campaign. Its bestseller search positioning in Health & Household climbed from #20,246 to #13,018, a 1.6x improvement in category position. Sales velocity was still accelerating into June towards the end of the campaign, pointing to durable sales and growth momentum past the campaign window.

The campaign generated 492K impressions and 2,880 engagements across 2.5K likes and 380 comments, delivered through 294 creator promotions. That activity also produced $6,748 in Earned Media Value. The volume of authentic video and image content generated by creators additionally gave Glade a fresh, scalable library of social proof, ad material, and marketing assets.

Glade came in as an established Amazon brand competing in a crowded home fragrance category where shelf visibility is hard to win and hold. Steady but flat sales velocity left the brand ranked deep in Health & Household, limiting organic discovery for high-intent shoppers. The product had loyal buyers but a thin pipeline of current, relatable social proof to convert new audiences. Glade needed to drive real purchase demand while building a durable base of user-generated content it could reuse across channels.

3-month campaign recap: 2.2x monthly Amazon unit sales (2,547 to 5,644/mo), a 1.6x bestseller search positioning lift, and 492K social impressions powered by 294 creator promotions.

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Engagement rate skyrocketed

Besides the influencers generating content for promotional channels and brand awareness we’ve been seeing that our engagement rate has been much higher – number of likes, comments compared to other influencer collaborations.

Pay influencers only in product

I’ve been working with stack influencers for five months. Instead of paying between $500 and $1,000 for one post, as you would with larger influencers, you give them a product of their choosing.

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Helped grow our Amazon business

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Stack overall was a great experience from the content generation and scaling UGC content. The platform is extremely easy to use with a great interface for reviewing content, the content stats, downloading and using UGC videos, and viewing credits.

August 25, 2025

Promote products in volume on social channels

Stack allows us one arm of influencer marketing that can operate without excessive maintenance on our end. We get some content we can use and it helps push consumers to our ecommerce sites.

August 28, 2025

This is a solid marketing arm of our strategic growth

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September 12, 2025

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We find that the team at Stack Influencer responds and sets up campaigns quickly. Their community brings the results we are looking for and then some. Stack Influence helps boost popularity of new products on instagram and bring new consumers to the product as

September 15, 2025

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I like that you can direct your purchases not only to Amazon or to your own website but to other websites as well. As a company that also works with wholesale customers this is very helpful for us getting more sales to their websites to jumpstart our products/

October 3, 2025

Great Platform to Help Build Brand Awareness on Amazon

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September 22, 2025

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October 6, 2025

Overall, Stack Influence is a great service, especially for sellers looking for authentic, scalable ways to improve their brand presence on Amazon. The concept is strong — connecting brands with micro-influencers to generate social posts, build sales momentum,

September 29, 2025