customer stories
Home Goods

How Glade scaled their air freshener from $48K/month to $1.3M annual rev run rate

results

2.2x
Revenue
492k
Impressions
1.6x
Search Growth
294
Influencers

Glade grew monthly PlugIns Air Freshener sales from 2,547 units to 5,644 units, a 2.2x lift over the campaign. Its bestseller search positioning in Health & Household climbed from #20,246 to #13,018, a 1.6x improvement in category position. Sales velocity was still accelerating into June towards the end of the campaign, pointing to durable sales and growth momentum past the campaign window.

Line chart: monthly Amazon unit sales grew 2.2x, from 2,547 to 5,644, as sales rank improved from #20,246 to #13,018
Six micro-influencers showing a plug-in air freshener diffuser and gift box in user-generated content photos

The campaign generated 492K impressions and 2,880 engagements across 2.5K likes and 380 comments, delivered through 294 creator promotions. That activity also produced $6,748 in Earned Media Value. The volume of authentic video and image content generated by creators additionally gave Glade a fresh, scalable library of social proof, ad material, and marketing assets.

Glade came in as an established Amazon brand competing in a crowded home fragrance category where shelf visibility is hard to win and hold. Steady but flat sales velocity left the brand ranked deep in Health & Household, limiting organic discovery for high-intent shoppers. The product had loyal buyers but a thin pipeline of current, relatable social proof to convert new audiences. Glade needed to drive real purchase demand while building a durable base of user-generated content it could reuse across channels.

3-month campaign recap: 2.2x monthly Amazon unit sales (2,547 to 5,644/mo), a 1.6x bestseller search positioning lift, and 492K social impressions powered by 294 creator promotions.
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Engagement rate skyrocketed
Besides the influencers generating content for promotional channels and brand awareness we’ve been seeing that our engagement rate has been much higher – number of likes, comments compared to other influencer collaborations.
March 20, 2025
Pay influencers only in product
I’ve been working with stack influencers for five months. Instead of paying between $500 and $1,000 for one post, as you would with larger influencers, you give them a product of their choosing.
May 7, 2025
Unilever loves Stack Influence
Stack Influence is a cost-effective solution to run micro-influencer campaigns that abstracts out the hard bits for you, like influencer accumulation, managing influencers to make sure they complete their tasks, and compensation.
April 14, 2025
Innovative influencer program
Easy of use. Fast onboarding. Great team that is very educated. Helped us get a ton of micro influencers for our amazon products. It really helped us boost things. There was nothing we disliked about Stack Influence.
April 18, 2025
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May 13, 2025
Stack Influence Partners with you
Stack Influence understands the ecom landscape and works hard to create unique solutions to generate sales and reviews for your products. Stack Influence also generates interest and gathers market intelligence about the products we are offering.
May 21, 2025
Helped grow our Amazon business
The program set up was very easy and it appears to be improving reviews and generating UGC for us. We are continuing to lean in as we do see Stack Influence increasing awareness and helping lift our organic ranking.
June 4, 2025
Stack helped my haircare brand grow on Amazon!
I found Stack while looking for a way to grow awareness for my independent hair care brand online, mostly on Amazon. Stack has proven to be very effective in getting great UGC and improving my organic seller ranking and online presence.
June 18, 2025
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June 26, 2025
Stack is great
I have participated in many of these influencer programs, and Stack is the only one that has ever worked! I have burned a lot of cash on worthless programs. We crushed it with them. I am doing another program with Stack as we speak.
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July 23, 2025
By far the best product launch service I've used.
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August 6, 2025
Amazing platform to scale Amazon focused UGC
Stack overall was a great experience from the content generation and scaling UGC content. The platform is extremely easy to use with a great interface for reviewing content, the content stats, downloading and using UGC videos, and viewing credits.
August 25, 2025
Promote products in volume on social channels
Stack allows us one arm of influencer marketing that can operate without excessive maintenance on our end. We get some content we can use and it helps push consumers to our ecommerce sites.
August 28, 2025
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September 12, 2025
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September 15, 2025
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I like that you can direct your purchases not only to Amazon or to your own website but to other websites as well. As a company that also works with wholesale customers this is very helpful for us getting more sales to their websites to jumpstart our products/
October 3, 2025
Great Platform to Help Build Brand Awareness on Amazon
I find the platform to be a very efficient way to gift product to influencers that can support our Amazon business and help build overall brand awareness, which is becoming increasingly more important on the channel. It is highly scalable and looking forward
September 22, 2025
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October 6, 2025
Useful tool
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September 29, 2025