customer stories

Home Goods

How Glade scaled their air freshener from $48K/month to $1.3M annual rev run rate

results

2.2x

Revenue

492k

Impressions

1.6x

Rank Boost

294

Influencers

Glade grew monthly PlugIns Air Freshener sales from 2,547 units to 5,644 units, a 2.2x lift over the campaign. Its bestseller rank in Health & Household climbed from #20,246 to #13,018, a 1.6x improvement in category position. Product quality held strong throughout, with the star rating ticking up from 4.3 to 4.4. Sales velocity was still accelerating into June, pointing to durable momentum past the campaign window.

The campaign generated 492K impressions and 2,880 engagements across 2.5K likes and 380 comments, delivered through 294 creator promotions. That activity produced $6,748 in Earned Media Value and 176 testimonials, a 60% testimonial conversion rate against completed posts. The volume of authentic content gave Glade a fresh, scalable library of social proof.

Glade came in as an established Amazon brand competing in a crowded home fragrance category where shelf visibility is hard to win and hold. Steady but flat sales velocity left the brand ranked deep in Health & Household, limiting organic discovery for high-intent shoppers. The product had loyal buyers but a thin pipeline of current, relatable social proof to convert new audiences. Glade needed to drive real purchase demand while building a durable base of user-generated content it could reuse across channels.

3-month campaign recap: 2.2x monthly Amazon unit sales (2,547 to 5,644/mo), a 1.6x bestseller rank lift, and 492K social impressions powered by 294 creator promotions.

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Pay influencers only in product

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Stack overall was a great experience from the content generation and scaling UGC content. The platform is extremely easy to use with a great interface for reviewing content, the content stats, downloading and using UGC videos, and viewing credits.

August 25, 2025

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August 28, 2025

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September 12, 2025

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September 15, 2025

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October 3, 2025

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September 22, 2025

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October 6, 2025

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September 29, 2025