customer stories

Beauty

Thome’s Amazon Glow-Up: Face Serum Sales Soared 24X

results

24x

Revenue

411.7K

Impressions

6x

Rank Boost

295

Influencers

Thome launched its face serum into a crowded category and moved monthly Amazon unit sales from 179/mo to 4,349/mo, a 24x increase. Its bestseller rank in Beauty & Personal Care climbed from #78,959 to #14,125, a lift of nearly 6x. The product held a strong 4.5-star rating across the campaign while volume scaled. That combination of rising velocity and steady reviews carried real momentum into the back half of the year.

Micro influencers generated 411.7K impressions and roughly 1,580 engagements (1.3K likes plus 280 comments) across 295 completed promotions, producing $4,822 in Earned Media Value. The campaign also returned 55 product testimonials along with 440 UGC assets that Thome has full rights to repurpose across their online ad campaigns, product listings, and marketing materials.

Thome was introducing a new face serum with no sales history and no organic visibility in one of Amazon's most competitive categories. Starting near rank #78,959 meant almost no keyword positioning, minimal review velocity, and little social proof to convince first-time buyers. Established beauty brands dominated the top of the category, so paid ads alone would not build trust fast enough. Thome needed authentic volume, real customer content, and enough purchase velocity to signal relevance to Amazon's ranking algorithm.

5-month campaign recap: 24x monthly Amazon unit sales (179 to 4,349/mo), a 6x bestseller rank lift, and 411.7K social impressions powered by 295 creator promotions.

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Engagement rate skyrocketed

Besides the influencers generating content for promotional channels and brand awareness we’ve been seeing that our engagement rate has been much higher – number of likes, comments compared to other influencer collaborations.

Pay influencers only in product

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Stack overall was a great experience from the content generation and scaling UGC content. The platform is extremely easy to use with a great interface for reviewing content, the content stats, downloading and using UGC videos, and viewing credits.

August 25, 2025

Promote products in volume on social channels

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August 28, 2025

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September 12, 2025

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September 15, 2025

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October 3, 2025

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September 22, 2025

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October 6, 2025

Overall, Stack Influence is a great service, especially for sellers looking for authentic, scalable ways to improve their brand presence on Amazon. The concept is strong — connecting brands with micro-influencers to generate social posts, build sales momentum,

September 29, 2025