customer stories

Improving Meta ad conversions with Micro Influencer whitelisting

results

35%
Lower CPA
5x
ROI
468k
Impressions
27%
Lower CPC

AlterMe’s Growth

AlterMe saw significant improvements in Meta ad efficiency after launching influencer whitelisting ads. Cost per sale decreased by 35%, dropping from $85.57 to $55.34 per sale. Cost per click improved by 27%, declining from $5.84 to $3.89. Over the campaign, AlterMe generated $23,105 in sales with $13,170 in ad spend, while only investing $2,500 in influencer collaborations, resulting in more than 5X ROI.

AlterMe's User Generated Content

The campaign also delivered strong engagement and social proof. Influencer content generated 468,931 impressions and 29,542 engagements, with an average 6.3% engagement rate. In total, 7 influencer posts were promoted, driving 28,177 total social actions and providing reusable UGC assets for future paid and organic marketing initiatives.

AlterMe was running Meta ads but faced rising costs and declining efficiency common in performance marketing. Traditional brand-created creatives struggled to maintain strong click-through and conversion rates, leading to inflated cost per sale. AlterMe needed a scalable way to refresh ad creative, improve trust signals, and lower acquisition costs - without increasing overall ad spend. The challenge was finding high-performing content that felt native, authentic, and conversion-driven within Meta’s ad ecosystem.

Whitelisting influencer content as Meta ads cut cost per sale by 35% and cost per click by 27%, delivering a 5X ROI on just $2,500 in influencer spend alongside 468,931 impressions and a 6.3% engagement rate.
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