AlterMe was running Meta ads but faced rising costs and declining efficiency common in performance marketing. Traditional brand-created creatives struggled to maintain strong click-through and conversion rates, leading to inflated cost per sale. AlterMe needed a scalable way to refresh ad creative, improve trust signals, and lower acquisition costs - without increasing overall ad spend. The challenge was finding high-performing content that felt native, authentic, and conversion-driven within Meta’s ad ecosystem.
Whitelisting influencer content as Meta ads cut cost per sale by 35% and cost per click by 27%, delivering a 5X ROI on just $2,500 in influencer spend alongside 468,931 impressions and a 6.3% engagement rate.




