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84% of online shoppers trust online reviews as much as personal recommendations.
And at the same time, 91% of consumers read online reviews occasionally or regularly.
This means – over 91% of your prospects and consumers will head over to the “Customer Reviews” sections of your product listings to decide whether they’d like to proceed forward with the purchase or not.
Additionally, Amazon’s A9 algorithm heavily focuses on delivering a rock-solid user and customer experience, which is why it seriously takes into consideration a product listing’s ratings and reviews to determine its placement on Amazon SERPs for the desired keywords.
From helping you improve your Amazon rankings to allowing shoppers to gain insights into your customer service, reviews can heavily influence your audience’s purchase decisions and help you build trust.
However, as an experienced Amazon seller, you may find yourself getting pretty frustrated over your customers not leaving their valuable feedback despite delivering world-class products and services.
According to experts, only 3% - 10% of online consumers actually go through the trouble of writing a review.
While you can take the much-needed steps to boost this number, there are a couple do’s and don'ts you should keep in mind in 2022 – which we will be discussing throughout this blog post.
We know you like to have a quick and spicy read. That’s the reason we’ve taken it upon ourselves to make things interesting for you. We’ll be approaching our do’s and don'ts on an alternate basis.
Let’s dive straight into it.
Most Amazon sellers are under the impression that they will get in trouble if they ask their customers to leave their valuable feedback. And if you have been thinking the same, we have some good news for you.
Amazon encourages Amazon sellers to ask customers to leave reviews. But while doing so, the retail giant expects Amazon sellers to equip the right set of tactics.
Firstly, Amazon’s internal system automatically requests customers to leave their valuable feedback. But as we mentioned, only 3% - 10% do – to improve this number sellers can tap into Amazon’s “Request a Review” feature – which they may find on the Order Details page.
Upon using this feature, Amazon will request both product review and seller feedback for the orders in the same email. Also, one of the big plus points of using this feature is that the requests that you send via this feature will use standardized language. This means – if your customers are based in Japan, the request will automatically be translated into your customer’s preferred language (Japanese).
We did a quick search of “Buy Amazon Reviews” and here are the results:
Also, you’ll find a number of freelancers on sites like Upwork, Fiverr, or many others offering their review-writing-and-posting services – which is clearly against Amazon TOS.
On top of this, Amazon doesn’t allow the following types of reviews:
While Amazon allows sellers to tap into its “Request a Review” feature, it’s not the only way to request feedback. You can personally reach out to your customers either via email or buyer-seller messaging but make sure you ask for a review in a neutral way (no leading language) and do not offer any incentives.
You can drop a simple email like:
“Hello {Name of Buyer},
Thanks for purchasing our {Product Name}.
We hope you are having a great time with it.
Your feedback is extremely valuable to us and our future shoppers. Also, it allows us to constantly ace our products and services.
Every review counts.
Click HERE to leave your valuable feedback.
Best Regards,
{Your Team Name}”
Or you can drop a simple message via Amazon’s buyer-seller messaging service.
One of the big mistakes most Amazon sellers make is copy and paste their review requests.
Something like this doesn’t work –
“Hello,
Thanks for purchasing our product.
Your valuable feedback would be appreciated.
Thanks!”
No – that’s the worst approach ever.
We understand that it can get really hard to write a personalized review request for every single order you receive. But – we’d advise you to build a template.
Like you can spice things up by adding your buyer’s name and the product he/she purchased. Personalization is always key and will increase your conversion rates!
Instead, here’s how a review request should be:
“Hello Seth,
Thanks for purchasing our Leather Bag for Men product listing.
We hope you are having a great time with it.
Your feedback is extremely valuable to us and our future shoppers. Also, it allows us to constantly ace our products and services.
Every review counts.
Click HERE to leave your valuable feedback.
Best Regards,
Stack Influence.”
Personalization can have a serious impact on the number of people leaving their valuable feedback.
Another good approach is to leave a personalized “Thank You” note along with the product you deliver. However do NOT offer any incentives in the note. Below is an example of note you could send but what they did wrong is saying “after you leave a review you can use the following code” which is somewhat of an incentive. You can offer people a discount code but don’t tie it to the review.
Amazon updates its TOS regularly. And it’s really important to make sure that you are playing by the rules all the time.
One day, rolling out a feedback email to your customers is allowed. Another – it gets banned. And if you don’t keep yourself updated with the TOS, you may find yourself getting in trouble.
Visit Amazon’s “Selling Policies & Seller Code of Conduct Page” to learn more. At the same time, they have a general page comprising help for Amazon sellers.
Lastly, they have a “Community Guidelines” page in place to further help you gain insights into their Do’s & Don’ts.
Keeping yourself updated with the latest rules and information is the way to go.
If you thoroughly review Amazon’s TOS, you’ll understand that asking for specific kinds of reviews, especially positive reviews, isn’t allowed at all.
You can’t go ahead and text your customers –
“Thanks for purchasing our product.
Leave us a 5-star review.”
Also, it’s not a good practice to send the same text via email.
Doing this may get you in serious trouble.
Instead, you need to be neutral while asking for reviews. Your message should comprise text like:
“Your feedback is extremely valuable to us and our future shoppers. Also, it allows us to constantly ace our products and services.
If you have the time, drop us your valuable feedback.”
Not many people leave their valuable feedback or review after purchasing products on Amazon. And even after using the “Request a Review” feature and dropping them an email or text, not everyone will leave their reviews.
Instead, the Do’s mentioned in this blog post will help you increase the percentage of your customers dropping their valuable feedback. And at the same time, these Do’s will help you equip the right set of tactics and not violate any guidelines Amazon has in place.
As an Amazon FBA seller, you may have thought of calling it quits and finally breaking up with your long infuriating partner – Amazon – at least once.
We understand.
In fact, we are well aware of how hard an Amazon seller’s journey can get.
But every relationship has its own ups and downs.
And no matter how competitive the Amazon landscape gets, let’s not forget the good times – theHoneymoon Period – when Amazon’s A9 Algorithm offers new sellers and new product listings a competitive advantage.
While there’s no official documentation out there related to the Amazon Honeymoon period, we’d say it’s more of a controversial issue. Various sellers have reached out to us looking for answers – trying to understand whether the Amazon Honeymoon Period is real or just another one of those rumors.
Also, if you dig more, you’ll find many Amazon FBA sellers asking questions revolving around Amazon Honeymoon Period:
And more!
You’ll find the forums to be flooded with these kinds of questions.
And if you have been hearing about the “Amazon Honeymoon Period” yet don’t really know what exactly it is and more importantly, what’s the buzz all about – don’t worry.
This blog post clearly explains what the Amazon Honeymoon Period is. Also, we’ll dive deep into the strategies that’ll help you get the most out of this phase.
Without further a do, let’s have a look.
You’ll be shocked to know that over 95% of product launches fail.
Worse – with an ever-increasing number of sellers kickstarting their Amazon venture and publishing hundreds of listings, ranking at the top of the Amazon SERPs for relevant keywords has now become harder.
But wait, there’s good news.
Amazon is fully aware of the ever-increasing competition. And it doesn’t matter if you are a new seller or an experienced veteran looking forward to launching a new product, the tech giant wants to give you a fighting chance.
Amazon’s A9 algorithm works in such a manner that it doesn’t solely rely on ratings and reviews for ranking purposes. If that was the case, new sellers would never be able to make it to the top and you’d find product listings with thousands of ratings and reviews ranking at the top.
Amazon has labeled its A9 algorithm “Top-Classified.”
Two of the reasons why Amazon is the largest marketplace in the world include:
Amazon has labeled its A9 algorithm “Top-Classified.” Obviously, they don’t want sellers manipulating the algorithm - which is why no one is fully aware of how the algorithm works exactly.
But after years of helping Amazon sellers skyrocket their sales and profit margin, and testing different strategies, we found out the following factors to be heavily considered by Amazon’s A9 algorithm
And more!
It doesn’t matter whether you are a new seller or an already experienced one about to launch a new product, we’ve some good news for you.
Right after you launch your product, Amazon will offer you a decisive advantage for a period of 30-90 days. This timeframe is what we like to call the “Amazon Honeymoon Period.” During this period, your new product listings can easily rank higher than normal for the targeted keywords.
Amazon’s A9 algorithm determines rankings based on sales, conversion rate, click-through rate, and many more. Sales history and conversion rate will have a major impact on your product listing’s search engine rankings. But - here’s the loophole (honestly, we don’t know if this is a loophole or it’s Amazon giving new product listings a fighting chance). New product listings don’t have a sales and conversion history. But since new listings don’t have a sales and conversion history, Amazon ranks these product listings based on factors like keywords, images, price, fulfillment method (maybe), description, backend keywords, and more. Look closely and you’ll see that these factors are not based on any kind of history.
Smart Amazon sellers already know this.
That’s the reason their primary focus is to capitalize on this period – as doing so allows them to have a much better chance of putting their products in front of their audience. And if they’re successfully able to unlock the full force of the Amazon Honeymoon Period, they’ll be able to reach out to a huge chunk of their target audience, which will help them boost their sales numbers, earn more reviews and in-turn position their product for long-term success.
At Stack Influence, we’ve helped hundreds, if not thousands, of sellers, turn their product launch into a grand success. And we want to help you with the same. That’s the reason we’re about to reveal the four major strategies you can implement to harness the power of the Amazon Honeymoon Period.
Following are the three brilliant strategies we’re about to discuss:
Let’s shed light on these strategies one at a time.
“When something free is thrown into the equation, people perceive the value of free products as higher.”- Dan Ariely
As humans, we love giveaways, free trials, or anything that can help us save a couple of bucks. Scoring free products feel like a jackpot. And it doesn’t matter even if you are a millionaire or billionaire, you’ll always be attracted by free products or impressive discounts.
That’s how our human brains are hotwired.
We’ve put together some stats to help you realize the power of promotional products:
The first thing we do – while we’re on the checkout page or are trying to purchase a product – we type in something like:
“Amazon Coupon Codes 2021” OR “Amazon Promos October” OR “Amazon Giveaways”
And the truth is – these giveaways work.
90% of consumers use coupons. At the same time, people are huge fans of product rebates – and they would love nothing more than to receive a 100% cashback on their Amazon purchase.
Right after you launch your product on Amazon, Amazon will give you a slight boost for 30-to-90 days (Amazon Honeymoon Period).
Now, this slight boost isn’t just enough. You need to build momentum by attracting traffic from other sources. And one of the best ways to do this is by hosting your giveaways (100% Product Rebates) or offer coupons on discount sites.
Read our “The 5 Best Amazon Giveaway Sites to Grow Your Amazon Business” blog post to learn more about these sites and build great momentum.
Influencer marketing is a multi-billion-dollar industry. Launch your Instagram, Facebook, YouTube, or any other social platform and you’ll see influencers engaging with their audience and recommending the products they personally use.
And the best part is that people love interacting with them back. Over four in every ten millennials have reported that the influencers they follow on Instagram or other platforms understand them way better than their real friends. About 75% of millennials take influencers’ recommendations into consideration when making purchase decisions. Also, a majority of Gen Z trust influencers – which is why brands are pouring in hundreds, if not thousands, of dollars in influencer marketing campaigns.
Similarly, if you are an Amazon seller wanting to tap into Amazon influencer marketing program, you can find the right fit by:
Read our “Your Go-to Amazon Influencers Guide” to learn what Amazon Influencers are and how to find the right fit for your Amazon Business.
Amazon’s, in its Q2 2021 earnings report, reported that its “Other” category generated $7.9 billion in sales. And while Amazon doesn’t break down any specific financials for advertising, we can conclude that Amazon’s advertising businesses generate around $8 billion each quarter – which indicates that the tech giant’s advertising revenue stands at about $32 billion each year.
One of the reasons why Amazon sellers spend thousands of dollars on Amazon PPC is that it works. When done right, Amazon PPC campaigns can deliver incredible results. And if you run highly strategic Amazon PPC campaigns, you’ll see an ever-increasing number of prospects heading over to your product listings, purchasing your products, and leaving their feedbacks.
And these are just a few of the factors Amazon’s A9 algorithm takes into consideration for determining search engine rankings. As we mentioned already, newly launched product listings are subject to a slight boost by Amazon. And if you execute strategic Amazon PPC campaigns promoting these newly launched listings, you hold a much better chance of reaching out in front of your target audience and positioning yourself strong for long-term success.
But – as easy as it was for me to use the word ‘strategic’ and ‘success,’ let me tell you that crafting strategic Amazon PPC campaigns is no piece of cake. It’s really important to equip yourself with the right set of tools to level up your advertising efforts.
Three of the top Amazon PPC growth platforms we’d like to recommend are:
Planning to launch your product? You have around 30-90 days until your Amazon boost expires.
By building a fool-proof strategy and incorporating the three tactics we’ve mentioned in this blog post, you can attract traffic towards your product listings, boost sales, build authority and generate ratings and reviews – which are a few of the factors Amazon A9 algorithm relies on for determining search engine rankings.
At Stack Influence, we’d love nothing more than to help you make the most out of your Amazon Honeymoon Period.
Don’t wait around!
Jungle Scout’s 2021 Amazon Advertising report indicates that Amazon has now become the first stage of more than 74% of consumers’ purchase journey. This means – more than 74% of consumers prefer conducting their product search on Amazon over Google and other search engines.
Amazon delivered a stellar, record-breaking performance in 2020 with its annual revenue standing at $386 billion, a 37.62% Y-o-Y increase.
Sourced Via Statista 2021
While various factors have contributed to Amazon’s mind-blowing success, you’ll be shocked to know that the tech giant’s Q4 revenue spiked by a whopping 30.58% in Q4 2020 – from $96.15 billion in Q3 2020 to $125.56 billion in Q4 2020.
Sourced Via Statista 2021
This data chart has been fetched from Statista. And if you look closely, you’ll observe that Amazon’s net revenue skyrockets in the fourth quarter of every year.
Wondering what causes this gigantic spike each year?
Our answer - it’s the holiday season.
The 2020 holiday retail sales stood at $789.4 billion in 2020, signaling an 8.3% Y-o-Y increase. Out of the $789.4 billion that people spent during the 2020 holiday season, $142.5 billion accounted for eCommerce purchases.
While Amazon didn’t share any actual sales numbers for either Cyber Monday or Black Friday, the eCommerce giant claimed the 2020 holiday season to be its biggest holiday season to date. And if the numbers are to be believed, about 42 cents of every dollar spent during the 2021 holiday season will go to Amazon.
It’s a great time to be an Amazon seller.
If you currently sell your products on Amazon, we have some exciting news for you. The 2021 Amazon Holiday season may break all past records. U.S. Retail executives expect the 2021 eCommerce holiday sales to grow by a gigantic 35% over last year.
We’ve crafted this amazing piece to help you skyrocket your 2021 holiday sales in the smartest manner possible.
In this blog post, we’ll be looking at the five clever Amazon Holiday Sales strategies – we personally are going to implement - to help you hit your KPIs and conquer your goals.
Let’s dive straight into them.
Following are five of the most brilliant Amazon holiday sales strategies we advise you to implement:
Amazon’s 2020 advertising revenue stood at a massive $32 billion – which means Amazon sellers are allocating a huge chunk of their profit margins towards Amazon PPC advertising.
And if you haven’t been tapping into the power of Amazon PPC advertising, you’re missing out on a lot. With strategic planning as well as implementation, you can drive thousands, if not millions, of your prospects to your product listings or Amazon storefronts.
With Sponsored Product Ads, Sponsored Display Ads, Sponsored Brand Ads, you can:
And these are a few of the factors that can have a gigantic-sized impact on Amazon’s A9 algorithm. This means – if you do it right, you can boost your organic rankings as well.
This holiday season, we don’t just want you to ramp up your PPC efforts. At the same time, we want you to do it right. By automating your Amazon PPC advertising efforts, you can not only save your precious hours but also scale your ad campaigns and eliminate human error. Also, Amazon PPC advertising automation will help you hit your ACoS & ROI targets.
Five of the best Amazon PPC growth platforms include:
Also, we’d advise you to target holiday keywords – anything holiday or gift-related is a great idea. For example, if you run a leather products store on Amazon, one of the keywords you may include – “Thanksgiving Leather Bag for Men.”
For every dollar businesses spent on influencer marketing, you can expect an average $6.5 ROI. In the last three years itself, the global influencer marketing space has grown from $6.5 billion to $13.8 billion.
A recent study conducted by LTK indicates that influencers will be the #1 drivers of purchase on social media platforms this holiday season.
- Rodney Mason, Marketing Head at LTK
Some of the relevant stats surrounding the influencer marketing space:
And with Amazon standing tall as the #1 retail eCommerce marketplace, it makes sense to tap into the power of influencer marketing to boost your sales on the platform during the holiday season. Fortunately, Amazon has its own influencer program – where it allows influencers to create their own storefronts. On these storefronts, influencers can add items they’d like to recommend to their audience sold by Amazon sellers.
To learn more, check out our “Your Go-To Amazon Influencers Guide.” Also, feel free to read our “10 Best Amazon Influencers in 2021” guide ☺
More than six million new sellers join Amazon every single year. With Amazon’s annual net revenue hitting record-highs each year, the number of Amazon sellers kickstarting their Amazon venture will exponentially rise in the next few years.
This holiday season - a record-breaking number of Amazon sellers will reportedly run sponsored ads, offer heavy discounts, and try to do everything in their power to skyrocket their sales and boost their profit margins.
And if you want to break through the noise, we’d advise you to build a rock-solid holiday season strategy with the right set of tools in your arsenal. Some of the best Amazon seller software include:
Read our detailed “The 5 Best Amazon Seller Software in 2021” guide to gain more insights into these Amazon seller tools.
From helping you find profitable products to conduct thorough keywords research and inventory management, these suites of tools will help you hit your KPIs and at the same time conquer your holiday marketing and advertising goals in an efficient manner.
The best thing about the holiday season – brands host giveaways and at the same time offer heavy discounts on their products. That’s the reason millions of Americans wait for the holiday season to purchase the products they have been looking forward to getting their hands on.
But – to stand out – we’d advise you to kickstart your holiday sale a bit early. For example, you can start offering discounts on your products a week before the holiday season kicks in. Think of it as a pre-holiday season sale. And you can do the same a week after the conclusion of the holiday sales. A week after the holiday season is concluded – you can run a sale named “The Holiday Discounts are Back for a Week” or something similar.
And trust me on this – it’ll do wonders for your Amazon business. That’s because people love discounts. Also, you can host giveaways to build hype.
Some of the best Amazon giveaway and discount sites include:
At the same time, you can create coupons from within Seller Central itself. To create one:
Either you may offer a price discount or a percentage-based one. However, it’s important to keep in mind that there’s a minimum $100 budget for running a coupon.
Similarly, you can create Deals by hopping onto the “Deals” section under the “Advertising” tab.
Now, you can roll out these deals and coupons via email marketing, influencer marketing, or PPC – to maximize your conversions.
The last thing you’d want is to run out of stock during the holiday season. Hence, it’s important to proactively manage your inventory – and this strategy shouldn’t be followed only during the holiday season but at any time of the year.
Amazon stops accepting new FBA sellers somewhere around mid-October or November. So, if you are planning to tap into Amazon FBA, you need to send your first shipment of merchandise to the retail giant immediately (we’d advise as soon as you’re done reading the article). We hope you read this article before Amazon stops accepting new FBA sellers.
As stated by Amazon, Amazon FBA sellers need to make sure that their products are shipped to the Amazon fulfillment centers by:
Sourced Via Amazon
Also, we’d advise you to use an Amazon Inventory Management Solution like Brightpearl or Sellbrite for the purpose.
If you prefer FBM over FBA, you need to ensure that your products are well-stocked for the holiday season. Also, you should set the handling times to something that you can actually achieve. Otherwise, it may result in poor customer experience, angry customers, and in turn deactivated product listing.
The holiday season is upon us. And as soon as you’re done reading the article – we’d advise you to implement the five Amazon holiday sales strategies we’ve shared with you.
And if you want to ace your Amazon marketing and advertising efforts – not just during the holiday season but throughout the year, feel free to reach out to our Amazon experts at Stack Influence.
Our highly customized micro-influencer marketing campaigns are focused on helping you put your Amazon business in hyper-growth mode. Here’s what you’ll get with our growth plan:
Don’t wait around!
Amazon sells more than 12 million products, excluding media, books, wines as well as services. When we factor in the products sold by Amazon marketplace sellers, the total count exceeds the 353 million mark.
And these are just rough numbers we’ve fetched from a study.
Sourced Via Statista
According to Statista, third-party sellers accounted for more than 56% of the overall product sales on Amazon in Q2 2021.
More than 400,000 marketplace sellers join the platform each year. And by the time you’re done reading this article, about a dozen will have joined the platform and launched their own product(s).
Amazon is huge.
After all, it’s a GIGANTIC $1.7 trillion company.
And with an ever-increasing number of sellers kickstarting their Amazon venture these days, the competition is extremely brutal.
It’s a madhouse.
We’ve witnessed most new sellers talk about launching a new product on Amazon as if they were preparing a cup of coffee.
But trust me on this – selling on Amazon isn’t a child’s play.
Well – you can always log in to your seller account and get your first listing up and running.
But that’ll take you not too far.
If you want your Amazon venture to be a profitable one, you need to spend a huge chunk of your valuable time finding the right products to sell, conducting thorough competitive analysis, preparing a profit-delivering pricing strategy, building a rock-solid brand, crafting conversion-focused product listings, and lastly delivering a stellar customer experience.
To build a profitable Amazon business from the ground up, you’ll have to invest your precious hours, efforts, and money – and more.
But in the end, when you start achieving your goals and start hitting your KPIs, you’ll find all of it to be completely worth it.
It’s a long road ahead. And to help you steer in the right direction, we’ve prepared a list of the five most brilliant product-launch tips new Amazon sellers should implement to put their Amazon business in hyper-growth mode.
We're the Amazon growth hackers. We've helped our clients strategically build 6-7 figures profitable Amazon businesses right from scratch. And while doing so, we tested and implemented a world full of growth and product launch strategies – of which some failed, whereas the ones we are about to discuss delivered incredible results.
Let’s have a look at the five best product launch tips new Amazon sellers like you should consider to grow their Amazon business:
Let's discuss these points one by one.
We believe – you have already thought of a product to sell by now. If you have, that’s good. But prior to launching your product, it’s important to understand whether it’ll really turn out to be profitable or not.
What if the search volume is extremely low?
Worse - what if the competition is unbeatable?
You need to take different factors into consideration while identifying the product(s) you should and should not be selling on Amazon.
To find out the most profitable products, tap into one of this Amazon seller software:
Read our “The 5 Best Amazon Seller Software in 2021” to identify the right Amazon software pick for your business.
And once you have identified profitable product(s) you'd like to sell, the next step is to conduct a thorough competitive analysis. Try to gain deeper insights into their pricing strategy, their message, listings, business model, ratings, product sales, performance, and more.
Analyze their target keywords, ad campaigns, product listings, and more for inspiration. And based on that, build and execute a fool-proof, results-driven product launch strategy for your Amazon business.
"You need to take different factors into consideration while identifying the product(s) you should and should not be selling on Amazon."
I can not stress enough how critical it is to target the right set of keywords on Amazon. Conducting an in-depth competitive analysis will help you find the keywords your competitors are targeting. But that doesn't mean you shouldn't carry out your own research.
You do not need hundreds or thousands of keywords lined up in an Excel sheet or your CRM. What you need is the right set of keywords that will help you rank at the top of the Amazon search engine.
Yes – you read it right.
You need to think of Amazon as a search engine. That’s because it functions like one.
Amazon indexes information and takes into consideration different ranking factors to determine the rankings. From the product’s title to product description, you need to enrich your content with keywords to achieve the best possible results.
Remember the suites of tools we mentioned in the last point? Tools like Jungle Scout, Helium 10, and others are packed with their own keyword research tools to help you identify the keywords you should be targeting.
With these tools, you can find out what people are searching for and uncover high-ranking keywords.
However, despite that, you'll have to spend your valuable time and effort. These tools won't automate your Amazon business. No – they'll just help you steer in the right direction.
To build a profitable Amazon business without having to put in dedicated time and effort, you can reach out to our Stack Influence Experts. From building a profitable strategy to niche targeting to running highly targeted custom-built influencer marketing campaigns, we’ll be with you at each step of the way.
Enrich your product titles and descriptions with the right keywords. Also, do the same in the backend of your seller account.
Amazon takes backend keywords seriously. Hence, it’s important for sellers to do the same. Rather than thinking of the backend to be a formality, you should consider it to be the most important part.
If you’re delaying the Amazon product launch just because you have only 5-7 listing photos available with you, stop worrying – even five listing photos are enough.
But – if you’re uploading only five photos, you need to make sure that their quality is top-notch. You need to have clear pictures of your product.
However, if you don’t, feel free to reach out to a product photographer and graphic designer. They’d love nothing more than helping you out.
At the same time, adding a video or two highlighting how to use your product and its benefits will level up your product listing.
The ideal length should be about 60-90 seconds – where your prospects or customers can see your product in action. Also, we’d advise you to have a 15-20 second video for your PPC campaign.
Lastly, we'd advise you to craft a conversion-focused product listing copy that not only lists down the features plus benefits of your product, but also keeps your prospects and customers glued up.
You’d want your potential customers to trust you, right? As a new Amazon seller, your customers will find it incredibly hard to trust you with their money. So, to help yourself build a great impression, we’d advise you to secure an Amazon Prime Badge.
This badge will help you show your customers that their purchases will be shipped and delivered right at their doorsteps within two days. Prime-eligible products appear higher on Amazon search results.
How to become eligible for Amazon Prime? It’s easy. Opt for Amazon FBA today.
For every dollar you invest in influencer marketing, you can expect an average of $6.5 ROI. These days, the internet is flooded with a world full of influencers. These influencers collaborate with different brands to promote their products and services, and in return, they either receive free products or money – depending on the agreement between both parties.
To help you with your efforts, Amazon allows influencers to create their own storefronts on the platform where they can promote an Amazon seller’s product(s).
You can collaborate with these influencers to skyrocket your sales and grow your Amazon business in an efficient manner. But before you do that, read our “Your Go-To Amazon Influencers Guide” to gain more insights into Amazon influencers.
Tap into our rich micro/nano-influencers database to level up your marketing efforts.
Everyone knows that Amazon reviews are incredibly important. Outside of the good PR they provide for your products, they also influence your marketing campaigns, ad placements, and product rankings. Simply put, your product needs more reviews to be successful, especially right after launching when they’re at their most vulnerable.
To ramp up your reviews, you can always give Amazon Vine a try. Another great option is employing review software such as eComEngine’s FeedbackFive. This customizable tool sends out product review requests on your behalf to people who have purchased your products. You can reach more buyers with much less work and also monitor your reviews to keep a close eye on how consumers are rating your items.
If it’s your first time launching an Amazon product, you may find yourself confused and all jumbled up – I understand, it's normal.
And if you want to hit your KPIs and set your Amazon business on hyper-growth mode, we’d advise you to systematically implement the five product launch tips we’ve mentioned above.
That's our secret to a smart Amazon product launch.
Become a Stack Influence Partner today to strategically launch a profitable Amazon product.
Promotional discounts and giveaways are powerful. About 32.5% of brands organize at least one giveaway a month. Whereas about 16.1% host more than two giveaways per month.
At the same time, product rebates make consumers about 75.4% more likely to make a purchase.
The thing about giveaways or product rebates – people love them.
Apart from this, there’s one other thing that they can’t seem to resist.
That’s – an impressive discount.
Over 64% of consumers wait for a product to go on sale before they finally check out their cart. More than 59% are on the hunt for promo codes prior to purchasing anything online.
About 30% sign up for a price tracking service to get notified when an item goes on sale. Nearly 2/3rd of survey respondents claimed that a coupon code or promotion is highly likely to close a deal.
As an Amazon seller, it doesn't matter if you are just getting started or have years of experience; you'd love nothing more than running out of products to sell.
While there’s no doubt that optimizing your Amazon store and product pages, running paid ad campaigns, reaching out to, and collaborating with Amazon influencers should be at the top of an Amazon sellers’ mind – one marketing strategy that has time and time again delivered fruitful results is running promotional discount and giveaway campaigns.
People love discounts. Listed below are a few statistics to prove my point:
Source Via Pexel
While Amazon had its own giveaway program – which allowed sellers to host giveaways easily – the eCommerce giant retired this program in October 2019 due to undisclosed reasons.
But that doesn’t mean Amazon sellers can’t offer discounts or product rebates to gain momentum and boost their sales, especially during the holiday season.
You can.
There are various third-party websites or platforms that will help you offer discounts via coupon codes or product rebates.
But honestly, we believe that the internet is swamped with hundreds of such Amazon deal websites these days.
We want you to choose the very best – one that fits your business requirements and delivers a great experience to not just you but your customers as well.
Think of an Amazon Giveaway or Deal website as Tinder – but for Amazon buyers and sellers.
On these websites, you can offer discounts or Amazon rebates. Your prospects would love nothing more than hopping onto these platforms and finding the best deals for themselves. And while exploring, if they love the deals that you have up and running, they’ll make a purchase from your Amazon store.
This blog post lists down the five best Amazon Giveaway websites that’ll help you advance your business goals in 2021.
NOTE: None of these Amazon Giveaway sites allow Amazon sellers to host just giveaways. Instead, these platforms will help you offer discounts and product rebates – these product rebates can range up to 100% - which is in essence a product giveaway.
Let’s have a look.
“One of the best tools or strategies that can help keep a brand – whether new or old – at the top of consumers’ minds comes in the form of promotional items or giveaways.”
Okay, so after hours of digging the world wide web, collaborating with our Stack Influence experts, and trying different Amazon product giveaway sites, we narrowed down the top five:
Let’s touch down on each of these Amazon product giveaway websites slash platforms one by one.
Source Via Stack Influence
Of course, we’re biased.
But the reason why we have our platform at the top of our 5 Best Amazon Giveaway sites list is the fact that we’ll not promote your offer in front of just anyone out there. Instead, we deliver highly targeted offers in front of the people that are most likely to desire your products (real targeted consumers).
What makes us different is our focus towards putting relevant Amazon products in front of the right audience.
So, let’s say you sell leather bags. While we will allow you to offer discounts and product rebates, these giveaways will be curated and presented in front of the people who are most likely one of your actual customers and really want your products. In addition, these customers are also social media influencers who will test out your product and authentically promote it on their social media profiles; resulting in brand awareness, increased social engagement, and a plethora of valuable “user-generated content”.
That’s what makes us different.
We could have easily built a deal website like Jump Send and RebateKey for Amazon Sellers. But our main focus has always been to deliver a customized experience. Rather than having it the same way for all the sellers, we will allow you to build custom giveaways and target the right audience.
And that’s not all.
While our fees start at $39 per giveaway and get cheaper as you scale, our experts at Stack Influence focus on every single giveaway personally and our services additionally include:
When compared with our competitors, our price per giveaway may seem high – but our services aren’t just limited to helping Amazon sellers offer discounts or product rebates.
Instead, we help them skyrocket their sales by 100% managing collaborations with micro-influencers – who will promote their products on their social media feeds – helping them gain more exposure and grow their Amazon business.
Depending on your requirements, you may schedule a call with us – where we will discuss your promotional/giveaway needs and share our custom pricing structure.
Source Via RebateKey
Amazon Sellers can’t resist falling in love with RebateKey. It's a San-Diego-based cloud platform that allows eCommerce store owners to launch rebates and offer discounts on products. The website has two different sections – one's for rebates while the other is for coupons.
The sign-up process is simple. And to start listing your Amazon products on RebateKey, you’ll need a seller’s account and provide key information about your business like:
Once set up, you can submit rebate or promotional campaigns for approval.
The RebateKey dashboard is user-friendly and straightforward. Buyers will have to wait for around 35 days to receive their rebate check.
Some of the platform’s features include:
For every sale, RebateKey will charge you a flat $2.95 fee. When compared with its competitors, we can conclude that RebateKey is excellent value for money. On RebateKey, it’s really simple to list your products plus launch your rebate campaigns.
Source Via Vipon
Vipon is another one of the well-reputed Amazon giveaway sites where buyers can find the best deals on a great variety of products. Usually, Amazon sellers on Vipon offer 20-90% off on their products. With more than a million product offerings and the same number of online shoppers, Vipon is one of the best coupon and deal-based Amazon giveaway websites.
Source Via Vipon
Their basic plan stands at $500 per year – so if you are a new Amazon seller looking forward to gaining more exposure – you can kickstart your venture at a budget-friendly price. Depending on your requirements, you may even opt for other plans – of which the highest stands at $16,000 per year. Sellers may even opt for "Featured Promotions," – which will help them achieve greater visibility. Also, some of the platform's other exciting features include:
Vipon’s deal creation process is simple and easy to use. And when executed brilliantly, you can not only boost your sales but strategically grow your business.
Source Via Rebaid
Rebaid is another Amazon Giveaway site that focuses on rebates only. You won't find a coupon code lying around the platform. Rather than hosting a giveaway, you can offer a 100% product rebate. You don't necessarily need to offer a complete 100% cashback, but it'll help you attract more and more customers. Buyers will receive their rebate within three days – which makes it even exciting for the buyers.
Source Via Rebaid
Usually, rebates range between 25 and 100% of the product value – this value is set by the seller while creating the promotion. The primary aim of offering rebates on this platform is to improve Amazon listing rankings and generate sales velocity. The platform is easy to use, and you won't have to go through a lengthy tutorial just to understand how this product giveaway site actually works. Some of the platform's features include:
For each product redeemed, you'll be charged a flat fee of $2.95. You can even subscribe to its Basic Plan – which is completely free – all you'll be charged for is redemption.
However, this plan won’t comprise the SFB & SMS Follow-Up Features. To tap into the power of these features, you’ll have to subscribe to the $79 per month Pro Package – which we believe is worth the money.
Source Via Jump Send
Previously, Jungle Scout & Jump Send served as two different platforms from the same company. However, in 2019, the company merged Jump Send with Jungle Scout – which was an extremely smooth merger.
Jump Send allows Amazon sellers to accelerate their product sales, boost their rankings and earn coveted reviews in a smart manner. Launching a promotional campaign is super-easy, and you can start creating promotion codes in no time.
Also, you can use its email follow-up tool to ask your buyers to leave their valuable feedback. Jump Send's launch platform feature will help you create promotion giveaways – allowing you to offer great discounts to your potential shoppers. Also, for new sellers – its inventory restock feature is really useful. This feature will prevent a single user from purchasing multiple products at the same time, as this may lead to you running out of products.
People love discounts. They can’t resist product rebates. Whether you’re a new Amazon seller or a veteran with years of experience, you can tap into the power of one of these Amazon giveaway sites to shoot up your sales and grow your Amazon business.
And when done right, you can also generate more organic reviews and improve your Amazon rankings.
So, what are you waiting for?
Run your First Promotional Campaign Today!
These days, the internet is flooded with thousands of Amazon seller tools. Every week – we witness an early-stage startup or well-established company rolling out a brand-new Amazon FBA tool.
And trust me – these companies hire some of the best professionals to help them market and advertise their seller tools effectively. From designers to copywriters to paid ad specialists to influencers, every single person in charge of marketing and advertising the product plays a major role in crafting and executing brilliant campaigns in a systematic manner.
And that’s all good. Companies should obviously equip themselves with result-oriented marketing professionals. Also, I am not denying that businesses should market or advertise their products or services.
They should.
In fact, they shouldn’t be afraid of investing their top dollars in marketing and advertising.
But there’s just ONE BIG problem.
“It’s all about using the right tools – with the right triggers – within a proper marketing framework."- Vishen Lakhiani
Without battle-testing the seller tools, companies hire professionals or agencies to mindlessly promote and advertise their products. And in some cases – we have witnessed these companies completely ignoring consumer feedback. The end result - they keep marketing degraded low-quality products – just for the sake of earning a quick buck.
In fact, you’ll find them using terms like:
Such well-crafted, conversion-focused marketing and advertising campaigns often trick Amazon sellers into purchasing worthless, all-talk, no-action Amazon seller tools.
And after finally getting their hands on these tools, there’s just one thought that passes their mind:
“Damn, I just wasted my top dollars on this shitty software.
This doesn’t even work.”
And that’s the harsh reality.
It doesn’t matter if you're an up-and-coming Amazon seller or a veteran; such brilliantly crafted marketing and advertising campaigns can lure you in.
And the thing is - we don’t want you to be victims of such campaigns.
That’s the primary reason we’ve produced this blog post.
We wanted to present in front of you - five of the best Amazon seller software that you can use to systematically grow your Amazon store. These are the seller tools we personally use and recommend to help our clients ace their marketing efforts.
Let’s have a look.
Here’s a list of the five Amazon seller tools we love:
The first one in our list – Jungle Scout is hands-down one of the best Amazon research tools that both new and veteran sellers can use to find winning products, research keywords, estimate sales, and conduct thorough competitors' research. And the best part is that it's simple to use and user-friendly.
One of the big reasons why most Amazon sellers fail is the lack of product research. While some sellers do carry out some initial research, they end up selling products that are either garbage or highly competitive.
And as we have mentioned in the past, Amazon is home to 6.3 million sellers. And with more and more sellers joining the platform, it's extremely crucial to conduct thorough product research and ensure that your products are profitable, unique, and in-demand.
So, rather than having to spend hours analyzing competitors, hunting for profitable products, and filling Excel sheets with product names and categories, all you need to do is equip Jungle Scout in your arsenal. It's an all-in-one platform for selling on Amazon. Right from the very beginning, this tool will do the heavy lifting for you.
This seller software will help you identify profitable and unique products, ideas, and keywords based on parameters like Listing Quality Score, competition, product category, opportunity score, and average price.
Think of Amazon as a long-lost island with hidden treasure. Using Jungle Scout is like hiring thousands of treasure hunters who’ll help you find it.
There are also things that I don't really like about this platform like issues with opportunity scores and the lack of free trial.
It's 2021, and we believe that every company out there should offer a free trial to help sellers understand whether the tool is a perfect fit for their business or not. However Jungle Scout is worth its weight in gold and valuable for businesses both big and small, so I’d personally recommend taking the “risk” to subscribe.
The problem with the opportunity score is that – if the sellers don't know what to look for, it can be inaccurate. At the same time, the Basic version unlocks only a handful of features. So, to unlock the full force of Jungle Scout, one will have to subscribe to the Suite or Professional version.
ZonGuru is action-packed with impressive features, including Niche Finder, Niche Rater, Keywords Spotlight, Listing Optimizer, Business Dashboard, Keyword Tracker, IP Monitor Email Automator, Review Automator, and many more.
It’s the all-in-one Amazon seller software that offers big data solutions for the purpose of helping sellers identify market opportunities, research top-selling products and find the best suppliers.
From helping Amazon sellers find the best-selling products to conducting thorough competitive analysis to optimize listings, this tool will not disappoint you.
ZonGuru seller tools are easy to use and provide sellers with a world full of data right in front of them. Also, these tools are dedicated to helping sellers attract high-quality traffic towards their Amazon stores.
So, whether you're planning to kickstart your Amazon venture or are already selling 100+ products, it doesn't matter – this tool is a one-stop-shop for scaling your Amazon business and taking it to heights.
Product research can either make or break your Amazon business. When done the smart way, it can even help you build a six or seven-figure Amazon store. Or you can just end up wasting your investment on poor-selling products. And that's what AMZScout excels at.
Folks at AMZScout market this Amazon seller software as the “Complete Toolset for Selling on Amazon.” It’s home to numerous winning tools that will do the heavy lifting for you and eliminate the guesswork.
From helping you build a rock-solid foundation to planning your Amazon business for maximum profitability, AMZScout is one of the best Amazon suites of tools that you’ll find on the world wide web. It’s so good that even giants like Red Bull, Dell & Disney use it to boost their profit numbers. Some of its features include:
AMZScout has a rich product database. Also, you won’t face any technical complications while accessing the Chrome extension.
And while it’s a great tool, it’s not as great as its competitors – which includes the tools we’ve mentioned above. However, for new Amazon sellers with a pretty low budget who are just getting started – it’s a good option.
Otherwise, if budget is not an issue, we’d advise you to opt for JungleScout, Helium 10, or ZonGuru.
IO Scout is one of the most affordable all-in-one Amazon Seller tools available today. It’s packed with features like Product Finder, Keyword Research, Trend & History, Reverse ASIN, and many more.
Upon hopping onto their website, you may find it to be extremely simple – but once you explore further, you’ll find IO Scout to be loaded with several impressive features – that can help new Amazon sellers build a strong foundation. If you’re an experienced Amazon seller looking forward to scaling your business, we’d advise you to go with JungleScout, Helium 10, ZonGuru – due to its limited functionality.
IO Scout’s Chrome extension will make things easier for you. Any information you need – you can get your hands on it quickly with this seller software. This tool fetches accurate results when determining the volume of products sold.
It’s affordable and allows users to choose between subscription-based and once-in-a-lifetime pricing models.
Helium 10 is one of the most popular end-to-end Amazon management and growth suite of tools that helps Amazon sellers with:
This seller tool is beloved and used by various Amazon sellers with millions of dollars in revenue. With Helium 10, you can find the most trending products, build optimized listings, conduct competitive analysis, build targeted landing pages and do so much more. Also, the company’s customer support team is highly responsive – so you won’t have to worry about finding yourself lost.
For different purposes, you can use different tools like inventory protector and management, market tracker, landing page builder, and much more. It's all an Amazon seller will ever need.
Helium 10 does almost all the heavy lifting and completely eliminates the guesswork, allowing store owners to grow their business in a systematic manner. You can access every single piece of data from within the dashboard.
On the other hand, one of the cons of Helium 10 is that it has no supplier database. Also, it has a steep learning curve. This means you’ll have to spend some time with the platform to be claimed as the “Helium 10 Master.”
And that’s our top five list. Once you equip the right tool for your Amazon business, the next step is to familiarize yourself with its ins and outs.
The competition on Amazon is incredibly fierce. And only Amazon Seller software can help you break through the noise. But having a tool in your arsenal won't be enough.
These tools don’t guarantee success. To skyrocket your sales and grow your business, you’ll have to build conversion-focused systems. And then only will you be able to make your way up the ladder.
At Stack Influence, we help Amazon sellers climb the ladder of success by helping them tap into the power of Amazon influencer marketing. And we can help you with the same using our battle-tested growth platform and strategies.
Don’t wait around!
And for those not familiar with the concept of Amazon influencers, quick-read our recently published “Your Go-To Amazon Influencer’s Guide.”
These days, selling your products on Amazon isn’t as easy and straightforward as it used to be.
Amazon is home to more than 6.3 million unique sellers.
Out of these, over 2 million actively sell their products on the Amazon marketplace.
From targeting the right keywords to investing thousands of dollars in paid ad campaigns to building highly converting email drip campaigns, you can put together and execute the most dominating strategy yet still fail to achieve the desired results.
Amazon marketplace is fiercely competitive. And if you are hell-bent on breaking through the noise and staying not just one but multiple steps ahead of your competitors, you can’t afford to apply the same set of tactics that everyone else does.
It’s critical for Amazon sellers to scout out creative plus innovative ways to reach out to their prospects and customers.
One such tactic that has helped thousands, if not millions, of brands, accelerate their growth is influencer marketing. According to reports, for every dollar businesses spend on influencer marketing, they can expect an average return of $6.5.
Nearly 17% of companies spend about half of their marketing and advertising budget on influencer marketing.
That’s how powerful this strategy truly is.
And if you’re planning to jumpstart your Amazon venture and boost your sales and profit margin, you can consider reaching out to and collaborate with the top Amazon influencers in your niche.
Not familiar with the concept of Amazon influencers? Read “Your Go-To Amazon Influencers Guide” to gain deeper insights.
In this blog post, we’ll look at the top 10 Amazon influencers in 2021. These are influencers with not only a loyal follower base but a high engagement rate and eye-catching Amazon storefronts.
Amazon's Influencer Program has stepped up it's game
Screenshot of Amazon's Influencer Program Page
So, well – here’s the list:
Let’s look at the unique traits of each of these top Amazon influencers one by one.
“I believe – influencers are dreamers. They’re leaders with a vision.”- Johnny Hunt
The brains behind Jalissa Queen LLC – Jalissa Queen holds her position as the third top Amazon product reviewer – as she has now been reviewing products for more than five years straight.
Source via Amazon
She loves sharing her honest and unbiased opinions on technology, fashion, and beauty. Almost every single one of her reviews comprises detailed pictures of the product – which she tests rigorously and rates based on her own self-crafted review system.
Source via Amazon
Not only is she a brilliant reviewer but also a source of guidance, motivation, and laughter.
Read more about Jalissa HERE.
Source via Amazon
Koree Ream, a veteran personal trainer and co-founder at Nomad’s Elite Sports Performance is one of the most reliable up-and-coming Amazon influencers that recommends stylish and budget-friendly fitness gear for women and everyday wear and accessories.
Not only is she a fitness enthusiast and a dedicated personal trainer, but she also offers her valuable piece of advice on mental health.
One of Nomad’s Elite Personal Training posts on Facebook that caught my attention straight away:
Source via Amazon
An inspiration for thousands – she’s one of the top Amazon influencers. And if you’re an Amazon seller loaded with brilliant fitness gear and everyday items in your inventory, reach out to Koree straight away.
With more than 442K subscribers on YouTube (as of this writing), Brad Kowitz and this son record their trail adventures in Jeep Wrangler Rubicon. Back in 2015, Brad kickstarted his YouTube venture to share his off-road adventures. TrailRecon - a channel that started out with a simple goal of making memories is highly beloved.
Source via Amazon
Brad’s success story has also been featured in Amazon’s Affiliate Program Section. His extensive background in fitness and camping positions him as a reliable authority for his followers and brands all across the globe.
Theohiogirljaz is one of the most stunning and insightful Amazon storefronts I’ve ever come across. It’s simple and home to some of the best and most budget-friendly product recommendations.
From travel accessories to outdoor gear to beautiful dresses, Jaz recommends some of the best products to her followers.
Source via Amazon
With more than 18.7K followers on Instagram, her posts are subject to an impressive engagement rate. Recently, one of her Instagram reels garnered about 1,122 likes and 57 comments.
Source via Instagram
Ashley Marquez – the founder of Teach Create Motivate – is really passionate about teaching and education. She’s a 3rd-grade teacher based in Texas and is obsessed with fostering student choice plus independence in the classroom.
She has partnered with some of the top brands like Otto Storage and Sphero. Her main aim is to serve teachers and students through her freebies, unique blog posts, podcast episodes, and other mindful resources.
Meet Ashley:
Holland is one of the most beloved fashion influencers and stylists based in South Florida. She’s on a mission to help people look and feel their very best through the clothes they’re wearing. Her mind-blowing product recommendations are something to look up to.
Holland’s Amazon Storefront is one of the best we’ve ever come across – and if you’re a fashion brand with the aim of establishing your dominance on Amazon, Holland’s the one to partner with.
Source via Amazon
In his words, “I help people get unstuck.”
Justin’s “Stuck Not Broken” podcast is a major hit. Through his podcast, he helps his audience cope up with their day-to-day problems and helps them find the right direction.
Source via Amazon
Justin is a Licensed Marriage and Family Therapist who’s obsessed with the Polyvagal Theory. On his Amazon storefront, he promotes truly value-adding E-Books and Manuals on self-help.
Listen to his podcast on Spotify, Apple Podcasts, Google Podcasts, and Sticher.
Mako’s about to hit the 2 million subscribers mark on YouTube. She’s an up-and-coming YouTube sensation and a force to be reckoned with.
Source via Youtube
She produces highly engaging videos about watercolor painting, sketches, and some other tips and tricks related to art and life. At the same time, she also posts motivational YouTube videos on self-expression.
Some of her most popular videos include:
While Mako has only a handful of categories on her Amazon storefront, you’ll find her product recommendations to be reliable and worth trying out.
Source via Amazon
Owner of Total Body 21, Leticia Gardner is a fitness enthusiast with over 400k Instagram followers. And that’s not all. All her posts have a great engagement rate, making her a credible and authoritative source in her niche.
Source via Instagram
Her Amazon storefront is loaded with mind-blowing product recommendations – from fashion to home décor to cute-looking accessories. Leticia not only shares her recommendations but also posts pictures of hers after dressing up to give her audience a sneak-peek of what they should expect.
Source via Instagram
With thousands of followers on YouTube, Instagram, Twitch, and other social platforms, Trisha Hershberger has been dominating the entertainment, gaming, and tech industry for years.
Source via Youtube
Over the course of years, she has appeared on Disney XD, MTV, Smosh, IGN, The Fine Bros, DC All Access, and more. She loves to call her community the “Dragonrider Army.” She’s well known for her work on SourcefedNerd, Kingston, Geek & Sundry, and more.
Trisha has taken the gaming industry by storm and recommends gaming and tech accessories and gadgets on her Amazon storefront. In addition to this, she also recommends her fun geek chic fashion outfits.
Source via Amazon
Depending on your business model, the niche you belong to, and the products you’re selling, the top Amazon influencers who are a perfect fit for your store will vary.
While selecting the right fit, make sure that you’re reaching out to the ones who belong to your industry. Otherwise, you may end up wasting your big bucks on failed campaigns – which is something we don’t want you to go through.
At Stack Influence, we help Amazon sellers connect with the most reliable Amazon micro-influencers. We’re the industry experts and have loaded our inventory with cutting-edge AI tech to develop a suite of services focused on helping our clients grow their Amazon businesses in the most efficient manner.
So, what are you waiting for?
The global influencer marketing industry is on the rise.
With brands all across the globe investing thousands of dollars in influencer marketing each month, the industry has been predicted to cross the $13.8 billion mark by the end of this year. For every dollar businesses spend on influencer marketing, they can expect an average return of $6.5.
That’s insane.
On one hand, some celebrities cash in more than a million dollars per sponsored post. Whereas, on the other, influencers with about a million followers earn anywhere between $100K and $250K per sponsored post.
And that’s not all.
Nano-influencers – influencers with 1,000 or fewer followers – and micro-influencers – influencers with 1,001 – 10,000 followers – cash in $40K-$100K every single year.
Trust me – influencer marketing is one of the most versatile and promising marketing strategies in today’s digital era.
In fact, it’s at the heart of the digital revolution.
Upon incorporating influencer marketing into their existing marketing strategy like working with a PR Agency, brands can not only skyrocket their sales and profit margins but also build a loyal customer base. Whereas influencers can earn top dollars while doing what they love – and let’s admit it – almost every single one of us loves hanging out on our favorite social media platforms.
Amazon's Influencer Program has stepped up it's game
Screenshot of Amazon's Influencer Program Page
Whether you’re an active Amazon seller with years of experience on the platform who’s looking forward to scaling his/her operations and acquiring new customers or are someone who’s just planning to kickstart his/her Amazon journey, we’ve produced this guide to help you understand how you can maximize your reach and fuel your top-of-the-funnel marketing campaigns by tapping into the power of Amazon Influencer program.
This blog post clearly explains what Amazon influencers are and how the Amazon Influencer Program actually works in real life. Also, we'll help you understand how to find the right set of Amazon influencers to ace your marketing efforts.
Let’s not wait anymore – we’re so excited to share this information with you. Let’s dive in straight away.
These days, almost everyone is aware of who an influencer is. And whether we realize it or not, influencers have become a vital part of our everyday lives in today’s fast-paced digital era.
More than 49% of consumers heavily depend on influencer recommendations. About 40% have reported that they purchased a product or service after seeing it on YouTube, Twitter, or Instagram.
Four in ten millennial subscribers claim that their favorite influencers understand them way better than their friends.
“True influence drives action, and not just awareness.”
- Jay Baer
86% of women rely on social media for purchasing advice. And when it comes to influencer marketing, more than half of women claim influencers to have a huge impact on their purchasing decisions.
With Amazon holding its position as the #1 retail eCommerce marketplace and generating billions of dollars in profits each quarter, we’ve witnessed an ever-increasing number of store owners signing up on the platform and kickstarting their Amazon journey.
Amazon Marketplace is home to more than 6.3 million unique sellers, out of which about 1.5 million are active. And more than 446,000 sellers are added to the list every year.
Here’s a graph showcasing the rise in the number of Amazon sellers between January 2017 and January 2021.
Graph showcasing the rise in the number of Amazon sellers between January 2017 and January 2021.
Screenshot Source: Marketplace Pulse.
At this pace, more than 714,000 new sellers will have reportedly signed up on the platform by the end of 2021.
While those are extremely promising numbers for Amazon and its stakeholders, there's one thing that we can conclude – the competition is incredibly fierce, and it's literally impossible for new sellers to break through the noise, especially if they don't have a well-established online presence.
To help them with their effort, Amazon launched its dedicated influencer program. It’s pretty similar to and is an extension of the Amazon Associates (affiliate) program.
Amazon Associates is geared towards people with their own blogs, niche websites, or email lists. What makes Amazon Influencer Program stand out is that it’s intended for people (influencers) with large and loyal followings on social media.
With Amazon realizing the unbelievable potential of the growing influencer marketing space, it’s a perfect opportunity for influencers to set up their own Amazon storefront, promote products sold by different brands and earn commissions upon every qualifying purchase.
Amazon influencers are influencers with their own Amazon storefronts – where they can post a listing of products they are endorsing. Not every person or influencer who applies on the platform gets in.
Photograph sources via Pexels
First, it’s mandatory for influencers to have a decent presence on Twitter, Instagram, Facebook, and YouTube in order to qualify. Secondly, to get qualified, they are required to meet certain criteria:
Influencers can promote products on their storefront through their social media channels and drive massive traffic. And for every qualifying purchase, they’ll get some kind of commission.
Some of the most popular Amazon influencer storefront examples include:
Click through their names to get a taste of their Amazon storefronts.
The Amazon Influencer Marketing Program now accepts all forms of Influencers
Photograph of Influencers via Pexels
As mentioned before, Amazon influencers can easily apply to the Amazon Influencer program. And to get qualified, there’s a certain criteria they need to meet.
But, upon getting qualified, they can add products being sold on Amazon to their storefronts, and for every successful purchase, they'll receive some kind of commission fee. And they can promote their storefront or products on their social media channels to drive traffic and achieve success with their influencer marketing journey.
With Amazon Influencer Program, Amazon influencers can have their product recommendations under one roof. Also, influencers can easily categorize different kinds of products within their store for smooth navigation like this:
And upon clicking on a category, their followers can have a look at the products they are recommending:
As simple as that!
As an Amazon store owner, if you’re wondering how to find the right Amazon influencer fit for your store, say no more.
Next, we’ll understand how you can find the right set of Amazon influencers to skyrocket your sales and profit margins.
We’ve witnessed hundreds or thousands of Amazon store owners reaching out to Amazon influencers on a regular basis. And the thing is – finding the right influencer isn’t just enough.
Always remember – it’s a two-way street. While Amazon influencers would love nothing more than adding more and more products to their storefront, they’d prefer promoting products that people are most likely to purchase – ones that are in demand.
At the same time, you need to engage them and make them believe in your brand. This will not only help you build a long-lasting relationship with the influencers but will also motivate them to skyrocket your sales.
Let’s look at how you can find the right Amazon influencer fit for your online store and engage them to drive the best possible results:
Imagine a beauty influencer promoting a brand’s tech products on her social media channels. We’ve seen brands wasting thousands of dollars on influencers that don’t even belong to their niche.
Believe me – that’s a dumb move.
If you’re selling beauty products, it’s highly advisable to build a long-lasting relationship with beauty influencers. If you sell tech products, collaborate with tech influencers.
So, before we dive into the deep waters, it’s critical to understand who your target audience is. Ask yourself:
These kinds of questions will help you understand who your target audience is. And once you have the answers, you can explore social media channels to gain insights into the influencers they are following and engaging with the most.
And when you do that, you’ll get a clear idea of the kind of influencers you should be collaborating with. Now, you can just make your way to Google or explore creators on Amazon to find the right Amazon influencer fit for your online store.
Photograph sources via Pexels
Now, you’ll have a clear idea of the kind of influencers you should be collaborating with. The next step is to exploring the #FoundItOnAmazonp page to find the right fit.
Once you land on the page, you’ll be able to click through different influencers’ profiles.
Some influencers will also have their social media accounts listed on their profile. Or you can just Google their name to understand whether they are the right fit for you.
Once you land on their social media profiles, look at:
Also, you can just hop onto www.amazon.com and type in “Amazon Lives” to look at the creators live streaming on Amazon.
We did the same and found Carla Stevenne – a gorgeous Amazon beauty influencer.
And upon scrolling down, you can find other creators live streaming on Amazon and also featured creators, TV personalities, and more. Also, you can explore the Amazon Lives page to find the right Amazon influencer fit for your niche.
Some of these Amazon influencers may be celebrity-level and may even end up exhausting your budget. We believe that collaborating with micro-influencers delivers the highest engagement rate, which is why we are heavily focused on helping Amazon store owners drive more sales by connecting them with the right Amazon influencers.
"I think influencer marketing is going to have a golden era of a decade. And I believe we are at the very beginning of it, and I'm nothing but extremely fond of it.”
- Gary Vaynerchuck
We believe that hashtags are one of mankind's greatest creations to date.
Literally, you can look for any possible piece of information by typing in the relevant hashtags on social media platforms.
From exploring new food dishes to finding the right Amazon influencers, you can use relevant hashtags for just about anything.
Hashtags are the foundation of social media communities and conversations. With hashtags, you can connect with people with similar interests.
And you can find the right Amazon influencer fit for your store by using the hashtags:
#amazoninfluencer, #amazonfinds, #amazonstyle, #amazonlives, #amazoninfluencerprogram, #amazonambassador.
Also, you can create your own branded hashtags – which your influencers can use to widen your brand’s reach.
Hashtags are the foundation of social media communities and conversations.
Photograph of Influencers via Pexels
We are here to make things so much easier for you. At Stack Influence, we believe in helping Amazon store owners skyrocket their sales and grow their online store by collaborating with the right micro-influencers. Our mission is to facilitate growth in marketplace rankings, asset development, and increasing brand trust.
We allow eCommerce store owners to tap into our rich micro-influencer database, allowing them to reach out to the right set of audience efficiently.
Also, you can tap into the power of our platform to raise brand awareness, boost online traffic, build long-lasting relationships, and establish a strong online presence. We will help you find the right Amazon micro-influencer fit and build a highly converting influencer marketing campaign.
Click HERE to enter the realm of Stack Influence.
Whether you want to launch or scale your Amazon store, you can take your business to heights by collaborating with the right micro-influencers and setting influencer marketing campaigns the smart way.
And we’d love nothing more than helping you align your campaigns with your business goals.
Conversion attribution and measuring accurate ROI remains one of the biggest challenges in the influencer marketing industry.
Tracking eCommerce purchase conversions using decorated links is usually the main method influencer campaigns administer to accurately measure ROI. However aspects of Influencer promotions are homogeneous to word-of-mouth marketing and many sales derived from influencer campaigns are untraceable and unattributed.
Apple’s new ITP 2.2 and Google limiting Chrome’s third-party cookies to 24 hours is only making matters worse for online brands pursuing social media influencer campaigns. Attributing purchases that occur after 24 hours since a customer clicks a link will now only be feasible if a discount coupon is included in the promotion, if an accreditation prompt is integrated into an eCommerce checkout system (i.e. “Where did you hear about us” question), or if advanced server-side tracking structures are implemented.
Apple’s new ITP 2.2 and Google Chrome browser have begun limiting third-party cookies to 24 hours changing tracking protocals.
Image of Chrome Browser on phone from Pexels
I do not believe this recent privacy initiative by the browser platforms will dissuade brands and agencies from using link decoration in their influencer promotions since plenty of sales will be made within 24 hours of promotion inception. However I do think many future marketing campaigns will be leveraging promo codes in conjunction to their trackable links in order to augment their ability to accredit purchase conversions.
Using discount coupons does provide an additional step to complete a purchase but emphatically incentives consumers to follow through with an influencer’s suggestion instead of buying a competitive product elsewhere. Coupons that expire also induce time pressure psychological motivation on consumers, encouraging them to promptly take advantage of a fleeting opportunity while causing them to complete less research and compare less criteria.
Influencer marketing has predominantly been used by online eCommerce sellers to promote products or services, but recently Amazon sellers have started to use influencer marketing to boost their product listing rankings and to accumulate user-generated content for their brands. If you are an Amazon seller looking to increase your brand presence online, get a stream of initial sales or get user-generated content to utilize in advertising, social media or other marketing initiatives, then you should definitely consider flirting with the idea of an influencer marketing campaign.
Influencers don’t have to be users who have massive followings, either. There have now become different terms for various influencers (i.e. micro-influencers, mega-influencers, etc.). As an Amazon seller, I would personally recommend working with “micro-influencers” – social media users with 1,000 – 10,000 followers who are willing to promote your brand in exchange for a free product instead of getting paid. You could hire a macro-influencer (10k - 100K followers) or a mega-influencer (100K+ followers), but you will end up shelling out hundreds or thousands of dollars for a single post that will most likely be taken down after a day. There are numerous benefits to working with micro-influencers as an Amazon seller which include higher engagement rates, lower expenses and more reusable branded content to name a few.
Influencer marketing has predominantly been used by online eCommerce sellers to promote products or services, but recently Amazon sellers have started to use influencer marketing to boost their product listing rankings and to accumulate user-generated content for their brands. If you are an Amazon seller looking to increase your brand presence online, get a stream of initial sales or get user-generated content to utilize in advertising, social media or other marketing initiatives, then you should definitely consider flirting with the idea of an influencer marketing campaign.
Influencers don’t have to be users who have massive followings, either. There have now become different terms for various influencers (i.e. micro-influencers, mega-influencers, etc.). As an Amazon seller, I would personally recommend working with “micro-influencers” – social media users with 1,000 – 10,000 followers who are willing to promote your brand in exchange for a free product instead of getting paid. You could hire a macro-influencer (10k - 100K followers) or a mega-influencer (100K+ followers), but you will end up shelling out hundreds or thousands of dollars for a single post that will most likely be taken down after a day. There are numerous benefits to working with micro-influencers as an Amazon seller which include higher engagement rates, lower expenses and more reusable branded content to name a few.
It is general practice that influencers will receive credit for all purchases that convert in any time frame following their promotion and not limited to a specific window. However, most influencer campaigns run by agencies are performed over a specific period of time so analytics reporting will normally only detail purchase conversions occurring within the defined campaign timespan.
"Influencers will receive credit for all purchases that convert in any time frame following their promotion"
In this current day and age, consumers have lots of avenues available to them to shop online, and for many products there are numerous competitive alternatives to choose from. This recent reality incentivizes consumers to no longer make impulse purchases and instead run comparative analyses on products they desire to buy - consequently resulting in some purchase conversions occurring more than 24 hours after initial interest.
Influencer marketing has predominantly been used by online eCommerce sellers to promote products or services, but recently Amazon sellers have started to use influencer marketing to boost their product listing rankings and to accumulate user-generated content for their brands. If you are an Amazon seller looking to increase your brand presence online, get a stream of initial sales or get user-generated content to utilize in advertising, social media or other marketing initiatives, then you should definitely consider flirting with the idea of an influencer marketing campaign.
Influencers don’t have to be users who have massive followings, either. There have now become different terms for various influencers (i.e. micro-influencers, mega-influencers, etc.). As an Amazon seller, I would personally recommend working with “micro-influencers” – social media users with 1,000 – 10,000 followers who are willing to promote your brand in exchange for a free product instead of getting paid. You could hire a macro-influencer (10k - 100K followers) or a mega-influencer (100K+ followers), but you will end up shelling out hundreds or thousands of dollars for a single post that will most likely be taken down after a day. There are numerous benefits to working with micro-influencers as an Amazon seller which include higher engagement rates, lower expenses and more reusable branded content to name a few.
As I previously mentioned, another way to measure attribution besides using promo codes is to include required questionnaire prompts at cart or checkout gateways asking consumers how they discovered a product. Marketers also could include questions in purchase order confirmation emails to get customers to follow up with answers to who directed them to their website or eCommerce platform.
Tracking where people come from, why they purchase and who incentivized a purchase decision are all becomeing more complicated by the day.
More complicated workarounds to measure attribution can be implemented by technical website developers. These predominantly include administering server side protocols like leveraging local storage to circumvent normal cookie tracking. There currently exist various viable strategies to bypass the new cookie tracking time constraints and continue to track consumer behavior on websites, even in the age of ITP 2.2.
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For every company, cash is the lifeline. It doesn’t always make sense (and oftentimes it's impossible) to spend money on hiring an agency to build and manage campaigns for your brand.
Running influencer marketing campaigns can be a costly pursuit due to the extensive process of sourcing, negotiating, and managing social creators. The good news is that a lot of what goes into Micro-Influencer marketing can be done through sweat and grind if funds are low and man power is accessible in-house.
Man power is needed if you want to run an influencer marketing campaign on a small budget.
Image of team work from Pexels
The best way to begin a cost-saving social commerce campaign using influencers is to start with hashtags. If you sell athletic equipment, find the 20 to 30 most popular hashtags for related subjects like sports, gyms, exercise, etc. One tool to source popular hashtags is all-hashtag.com but there are many to choose from.
Once you’ve done some hashtag research, create a spreadsheet with relevant data points (name, niche, IG handle, etc.) and follow the process below:
- Click top posts for hashtag X
- Click into each post and through to the person’s profile
- Check to make sure they have the desired number of followers
- Check to make sure their content is consistently relevant, or directly related to your niche
- Check if their engagement is a bare minimum of 2% (the formula for engagement is [likes + comments per post] / # of followers)
- Try to find their email in bio and if you can’t find it, direct message them
- Record all relevant data points in your spreadsheet
- Move to next post for hashtag X
- Repeat
Influencer marketing has predominantly been used by online eCommerce sellers to promote products or services, but recently Amazon sellers have started to use influencer marketing to boost their product listing rankings and to accumulate user-generated content for their brands. If you are an Amazon seller looking to increase your brand presence online, get a stream of initial sales or get user-generated content to utilize in advertising, social media or other marketing initiatives, then you should definitely consider flirting with the idea of an influencer marketing campaign.
Influencers don’t have to be users who have massive followings, either. There have now become different terms for various influencers (i.e. micro-influencers, mega-influencers, etc.). As an Amazon seller, I would personally recommend working with “micro-influencers” – social media users with 1,000 – 10,000 followers who are willing to promote your brand in exchange for a free product instead of getting paid. You could hire a macro-influencer (10k - 100K followers) or a mega-influencer (100K+ followers), but you will end up shelling out hundreds or thousands of dollars for a single post that will most likely be taken down after a day. There are numerous benefits to working with micro-influencers as an Amazon seller which include higher engagement rates, lower expenses and more reusable branded content to name a few.
Influencer marketing has predominantly been used by online eCommerce sellers to promote products or services, but recently Amazon sellers have started to use influencer marketing to boost their product listing rankings and to accumulate user-generated content for their brands. If you are an Amazon seller looking to increase your brand presence online, get a stream of initial sales or get user-generated content to utilize in advertising, social media or other marketing initiatives, then you should definitely consider flirting with the idea of an influencer marketing campaign.
Influencers don’t have to be users who have massive followings, either. There have now become different terms for various influencers (i.e. micro-influencers, mega-influencers, etc.). As an Amazon seller, I would personally recommend working with “micro-influencers” – social media users with 1,000 – 10,000 followers who are willing to promote your brand in exchange for a free product instead of getting paid. You could hire a macro-influencer (10k - 100K followers) or a mega-influencer (100K+ followers), but you will end up shelling out hundreds or thousands of dollars for a single post that will most likely be taken down after a day. There are numerous benefits to working with micro-influencers as an Amazon seller which include higher engagement rates, lower expenses and more reusable branded content to name a few.
I would recommend building out a good amount of potential influencer prospects, because only a small percentage will end up being good candidates for the job and only a few will be willing to participate. Working with smaller influencers (i.e Micro-Influencers) can be difficult because their compensation is usually minimal (unless you have a large enough budget to pay them a good fee). Fortunately, data has given us the ability to navigate the playing field providing us with ways to mitigate the risk when dealing with any influencer.
"Only a small percentage of influencers will end up being good candidates for the job and only a few will be willing to participate."
To limit your probability of negative outcome as much as possible when running these campaigns, I would suggest you consider the following: the more responsive a person is during negotiations, the more likely they are to be reliable; the more they engage with their post comments, the more likely they are to care about their following base; the more they show a passion for your market niche in their profile, the more likely they are to truly care about your product. There’s more you can take into consideration but those tips will give you a solid foundation.
As it stands, we are living through a moment in time in which we have access to a marketing channel that is remarkably underpriced. Traditional businesses have started spending real dollars on it in recent years, and I believe it’s time for under the radar Amazon merchants to follow suit.
Influencer marketing has predominantly been used by online eCommerce sellers to promote products or services, but recently Amazon sellers have started to use influencer marketing to boost their product listing rankings and to accumulate user-generated content for their brands. If you are an Amazon seller looking to increase your brand presence online, get a stream of initial sales or get user-generated content to utilize in advertising, social media or other marketing initiatives, then you should definitely consider flirting with the idea of an influencer marketing campaign.
Influencers don’t have to be users who have massive followings, either. There have now become different terms for various influencers (i.e. micro-influencers, mega-influencers, etc.). As an Amazon seller, I would personally recommend working with “micro-influencers” – social media users with 1,000 – 10,000 followers who are willing to promote your brand in exchange for a free product instead of getting paid. You could hire a macro-influencer (10k - 100K followers) or a mega-influencer (100K+ followers), but you will end up shelling out hundreds or thousands of dollars for a single post that will most likely be taken down after a day. There are numerous benefits to working with micro-influencers as an Amazon seller which include higher engagement rates, lower expenses and more reusable branded content to name a few.
If man power is short, time is limited, but you have a large marketing budget war chest, merchants should take advantage of the power and advantages an influencer marketing agency can offer. The edge an agency will provide you is massive time and stress savings; quick and highly targeted identification of niche specific influencers who are adept at promoting products; utilization of tried and true methodologies to negotiate with influencers; and insurance that influencers actually complete all promotional requirements in a timely manner without taking your product or payment and running.
It's not worth it to count your pennies when your return on investment can be enormous.
Influencer agencies can be costly but deciding to “pay to play” can tremendously work in your favor since ROI from influencer campaigns at the current moment are extremely high. Also with the additional pay off of accumulating User-Generated Content, brand awareness and word of mouth sales, paying for an influencer campaign run by an agency is well worth the expense.
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AMAZON MARKETPLACE
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Why Amazon Influencer Marketing
is the next Big Thing
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This past week Business Insider released some leaked documents showing that Amazon is expanding their influencer marketing program which has been on the back burner for the past two years since launching in 2017.
Amazon has been on the forefront of many technological trends over the past few decades and they haven't fallen short on influencer marketing. After the success of their affiliate marketing program, giving individuals commissions for bringing the online marketplace sales, they decided to create a similar program catered to influencers in order to take advantage of the many marketing benefits social media users have to offer.
Amazon's Influencer Program has stepped up it's game
Screenshot of Amazon's Influencer Program Page
The Amazon Influencer Program gives influencers on social media platforms (like Instagram or Youtube) their own custom page on the Amazon marketplace. On this page, influencers can add any number of products that they would like to promote to their audience, creating a custom "online store" with their own special 'vanity URL' (i.e. amazon.com/shop/influencer-name). When someone purchases a product from their custom store page, the influencer will receive a commission of the profits.
"Amazon has been on the forefront of many technological trends over the past few decades and they haven't fallen short on Influencer marketing."
This feature is similar to Amazon’s Associate Program where individuals can get a commission from promoting products with a special 'affiliate link' but this new program provides Influencers more power or “influence” by giving them a branded presence on Amazon with a custom page to promote as many products as they wish.
Giving influencers their own page on Amazon allows them to easily direct their followers to a single location to make money with the online giant as opposed to directing followers to individual product links with 'affiliate tags' as was the strategy in the past.
Influencer marketing has predominantly been used by online eCommerce sellers to promote products or services, but recently Amazon sellers have started to use influencer marketing to boost their product listing rankings and to accumulate user-generated content for their brands. If you are an Amazon seller looking to increase your brand presence online, get a stream of initial sales or get user-generated content to utilize in advertising, social media or other marketing initiatives, then you should definitely consider flirting with the idea of an influencer marketing campaign.
Influencers don’t have to be users who have massive followings, either. There have now become different terms for various influencers (i.e. micro-influencers, mega-influencers, etc.). As an Amazon seller, I would personally recommend working with “micro-influencers” – social media users with 1,000 – 10,000 followers who are willing to promote your brand in exchange for a free product instead of getting paid. You could hire a macro-influencer (10k - 100K followers) or a mega-influencer (100K+ followers), but you will end up shelling out hundreds or thousands of dollars for a single post that will most likely be taken down after a day. There are numerous benefits to working with micro-influencers as an Amazon seller which include higher engagement rates, lower expenses and more reusable branded content to name a few.
The major change Amazon has made to their influencer program is to allow Micro-Influencers to join. If you don’t already know what Micro-Influencers are or what different types of influencers exist, you can learn more about them in our blog article Why Micro-Influencers are the Best Influencers. Since the program's inception, only influencers who had large following bases either on Instagram, Twitter, Facebook or Youtube were allowed to join the Amazon influencer program. According to Business Insider’s research, this has finally changed.
The Amazon Influencer Marketing Program now accepts all forms of Influencers
Amazon started soliciting and accepting numerous Micro-Influencers who have been coming out on Twitter and other social media platforms announcing their recent invitations and involvement in the program. Apparently “thousands have been signing up”. This has shifted the tides of their old strategy which involved only accepting big time social media personalities such as Mark Cuban and Gillian Michaels.
"The major change Amazon has made to their Influencer Program is to allow Micro-Influencers to join."
Another major update Amazon has implemented this past year is a revamp of their product commission structure from a stepped commission (increased profits for higher sales) to a flat rate commission (no increase in percentage based on sales). Amazon has decided to give different percentages of profits to influencers who promote various product niches on the marketplace. Influencers and Amazon Associates alike will be have the same structure until further notice.
The highest paid commissions are being paid to fashion influencers who have the opportunity to make 10% of every sale they are apart of. I assume Amazon is catering their highest commissions to the fashion industry to bolster their own fashion line which was released in 2017. The second highest commission is going to influencers who promote furniture products which is followed close behind by the non-apparel category that includes Amazon’s own products Echo and Fire. It makes sense Amazon wants to reward influencers for soliciting sales on their higher priced goods and products that they produce in-house.
Another way Amazon allows Influencers to make money is by giving them flat fee monetary rewards called “bounties”. Bounties are earned by Influencers bringing in sales through embedded buttons on their Influencer pages or banner ads specifically targeted at their own online services like Prime, Audible and Amazon Fresh. According to the insights that Business Insider recently disclosed, Influencers will be able to make up to $15 US and as low as $3 US for every service sign-up they bring in.
Influencer marketing has predominantly been used by online eCommerce sellers to promote products or services, but recently Amazon sellers have started to use influencer marketing to boost their product listing rankings and to accumulate user-generated content for their brands. If you are an Amazon seller looking to increase your brand presence online, get a stream of initial sales or get user-generated content to utilize in advertising, social media or other marketing initiatives, then you should definitely consider flirting with the idea of an influencer marketing campaign.
Influencers don’t have to be users who have massive followings, either. There have now become different terms for various influencers (i.e. micro-influencers, mega-influencers, etc.). As an Amazon seller, I would personally recommend working with “micro-influencers” – social media users with 1,000 – 10,000 followers who are willing to promote your brand in exchange for a free product instead of getting paid. You could hire a macro-influencer (10k - 100K followers) or a mega-influencer (100K+ followers), but you will end up shelling out hundreds or thousands of dollars for a single post that will most likely be taken down after a day. There are numerous benefits to working with micro-influencers as an Amazon seller which include higher engagement rates, lower expenses and more reusable branded content to name a few.
The Amazon influencer program has found a unique way to bypass the issue of accepting influencers who have fake followers. This issue has become a major problem in the influencer marketing industry over the past few years with the advent of mass fake social profiles and automation-bots who can create a false perception that a social media profile has extreme popularity when in reality they are small fish. Many influencers will purchase fake followers in order to increase their fee for sponsored posts and will even buy fake likes on their posts to create a facade of high engagement. The rise of fake follower accounts has resulted in brands getting conned out of millions of dollars.
The New York Times did an extended story on the fake follower industry called The Follower Factory, as well as Time magazine who wrote about Twitters purge of fake accounts which resulted in high profile individuals like Justin Bieber, Katy Perry and even Obama losing millions of followers. Amazon has been able to avoid this major issue in the social media influencer industry by only rewarding influencers for purchases they bring in, not for their following reach or post engagement.
Influencer marketing has been growing at an exponential rate for the past five years
It’s not surprising that Amazon has finally step their game up with their Influencer Program since Influencer promotion is becoming one of the best online marketing tactics for eCommerce sellers and is growing at an annual rate of 38% with an estimated ad spend poised to reach between $5 billion and $10 billion in 2022. It’s also not too shocking that they now have included social media users with tight-knit followings into their program since Micro-Influencers have become the leading influencer type for marketing campaigns in 2018, and Amazon’s previous attempt at soliciting big name Influencers wasn’t very successful (as Forbes pointed out in their article “One Year Later, Amazon's Influencer Program Has Not Changed The World”).
Amazon’s online marketplace competitor Walmart has also recently entered the Influencer space by integrating brands’ Influencer posts into their product listings in an attempt to “out-innovate” the leading online marketplace giant. Starting last June, Influencer pictures of food recipes, product recommendations, and blog articles began appearing below some products’ specifications. With Amazon’s strong hold and huge market share of 48% in the online retail market, Walmart is going to really have to really step up their game in order to increase their meager 3.7% online retail market share and try to take on the digital retail goliath.
It’s a bright future for Influencer marketing as a whole, as well as for Amazon sellers as we enter into 2019. It will be interesting to see what other changes both Amazon and Walmart make this year to take advantage of the power social media influencers have on consumer sales.
There is an underlying layer of disrespect for online marketplace sellers, even today in 2019. Where does this sentiment come from? More importantly, what sort of effect does it have on the marketing climate for these merchants?
When somebody says they own a company, and their products are sold in Wal-Mart or Costco, a common reaction is something along the lines of “Impressive!”. When that same guy says he sells products on Amazon, the average person still pictures a dude named Frank selling G.I. Joes out of his parent’s basement. Yet, In 2017 alone, 300,000 new Amazon merchants started selling online and 140,000 sellers surpassed $100k in annual revenue.
A common perception of Amazon sellers is that they're selling random things like action figures instead of being legitimate brands.
Image of G.I. Joes from Pexels
Public opinion towards the internet itself was highly skeptical in the mid to late 90’s, so it only makes sense that every platform on the web continues to be met with scrutiny until its efficacy becomes tried and true. Just like any other consumer goods company, Amazon merchants have a need for B2B marketing solutions and it’s about time marketing agencies start targeting them as aggressively as they do any other traditional business.
Influencer marketing has predominantly been used by online eCommerce sellers to promote products or services, but recently Amazon sellers have started to use influencer marketing to boost their product listing rankings and to accumulate user-generated content for their brands. If you are an Amazon seller looking to increase your brand presence online, get a stream of initial sales or get user-generated content to utilize in advertising, social media or other marketing initiatives, then you should definitely consider flirting with the idea of an influencer marketing campaign.
Influencers don’t have to be users who have massive followings, either. There have now become different terms for various influencers (i.e. micro-influencers, mega-influencers, etc.). As an Amazon seller, I would personally recommend working with “micro-influencers” – social media users with 1,000 – 10,000 followers who are willing to promote your brand in exchange for a free product instead of getting paid. You could hire a macro-influencer (10k - 100K followers) or a mega-influencer (100K+ followers), but you will end up shelling out hundreds or thousands of dollars for a single post that will most likely be taken down after a day. There are numerous benefits to working with micro-influencers as an Amazon seller which include higher engagement rates, lower expenses and more reusable branded content to name a few.
Influencer marketing has predominantly been used by online eCommerce sellers to promote products or services, but recently Amazon sellers have started to use influencer marketing to boost their product listing rankings and to accumulate user-generated content for their brands. If you are an Amazon seller looking to increase your brand presence online, get a stream of initial sales or get user-generated content to utilize in advertising, social media or other marketing initiatives, then you should definitely consider flirting with the idea of an influencer marketing campaign.
Influencers don’t have to be users who have massive followings, either. There have now become different terms for various influencers (i.e. micro-influencers, mega-influencers, etc.). As an Amazon seller, I would personally recommend working with “micro-influencers” – social media users with 1,000 – 10,000 followers who are willing to promote your brand in exchange for a free product instead of getting paid. You could hire a macro-influencer (10k - 100K followers) or a mega-influencer (100K+ followers), but you will end up shelling out hundreds or thousands of dollars for a single post that will most likely be taken down after a day. There are numerous benefits to working with micro-influencers as an Amazon seller which include higher engagement rates, lower expenses and more reusable branded content to name a few.
It’s been a couple years now since Amazon started their Influencer program, allowing social media users to generate income through affiliate links. Still, merchants on the platform seem to be behind the curve when it comes to utilizing Influencers as a growth tactic for their brands; why is that?
Historically, Amazon has made it difficult to track and analyze metrics with respect to how a customer clicks through to a listing and where the click came from. Often times, this can discourage merchants from investing in Influencer campaigns; but it isn’t a new problem for marketers.
"82% of consumers are highly likely to follow the product recommendations of Micro-Influencers"
Let’s take a moment to think about other forms of marketing in which measuring ROI may be difficult. What about billboards? Bus stop banners? Television commercials? We know for sure that all of these mediums are effective at getting people talking, but how can we map the actions from the initial touchpoint to customer acquisition. The answer is, we can’t.
Fortunately, it doesn’t really matter. As a business, one of your primary goals is to get people talking about your product. A whopping 64% of marketing executives indicate that word of mouth is the most effective form of marketing. Also 82% of consumers are highly likely to follow the product recommendations of Micro-Influencers and they start 22% more buying conversation than average consumers according to a study done by the Wharton School Of Business. At this point, it’s pretty clear to marketers everywhere that Micro-Influencers get that job done.
Influencer marketing has predominantly been used by online eCommerce sellers to promote products or services, but recently Amazon sellers have started to use influencer marketing to boost their product listing rankings and to accumulate user-generated content for their brands. If you are an Amazon seller looking to increase your brand presence online, get a stream of initial sales or get user-generated content to utilize in advertising, social media or other marketing initiatives, then you should definitely consider flirting with the idea of an influencer marketing campaign.
Influencers don’t have to be users who have massive followings, either. There have now become different terms for various influencers (i.e. micro-influencers, mega-influencers, etc.). As an Amazon seller, I would personally recommend working with “micro-influencers” – social media users with 1,000 – 10,000 followers who are willing to promote your brand in exchange for a free product instead of getting paid. You could hire a macro-influencer (10k - 100K followers) or a mega-influencer (100K+ followers), but you will end up shelling out hundreds or thousands of dollars for a single post that will most likely be taken down after a day. There are numerous benefits to working with micro-influencers as an Amazon seller which include higher engagement rates, lower expenses and more reusable branded content to name a few.
Most people involved in marketing and/or social media have heard of the term “engagement”, but what makes it so important? The importance lies in the current state of the internet. Technology has turned our attention span slim, and people are unlikely to remember a post unless they actively engage with it.
After all, Micro-Influencer marketing is just a virtual version of word of mouth marketing, at scale. Conversations that would travel 4 degrees of separation may have taken a few months 50 years ago. Today those same conversations transpire in a matter of minutes.
UGC or User-Generated Content has become one of the most valuable returns from persuing Micro-Influencer marketing
For Amazon merchants, this reality carries a few positive implications. They have access to underpriced promotion that is scalable, uncovering an entirely new distribution channel. They are able to create user-generated content at scale, which consumers engage more with authenticity as opposed to professional photography. UGC has been shown to produce 5x conversion rates and 300% increased click through rates when used in online advertising compared to professional photography. Last but not least, Influencer marketing cuts Amazon sellers marketing budget expenses, affecting the bottom line while also providing the opportunity to build a brand outside of Amazon’s ecosystem. All of these facets of Influencer promotions pave the way for a larger, more sustainable, and less vulnerable online marketplace business.
More From The Stack Blog
AMAZON MARKETPLACE
The Amazon Influencer
Program gets a Facelift
AMAZON INFLUENCERS
Why Amazon Influencer Marketing is the Next Big Thing
Why Amazon Influencer Marketing
is the next Big Thing
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