Top 10 Influencer Clothing Brands

In the age of social media, content creators and influencers have turned personal branding into booming fashion businesses. Many of today’s top influencer clothing brands were founded by online personalities who leveraged their massive followings, influencer marketing savvy, and direct-to-consumer e-commerce to build successful labels. Unlike traditional retailers, these influencer-owned brands often launch online (some even as Amazon sellers) and grow via loyal fan communities, micro influencers, and creative UGC (user-generated content) campaigns. From inclusive shapewear lines to trendsetting streetwear and chic boutique labels, influencer entrepreneurs are reshaping the fashion industry with personal flair and community-first strategies. 

Below is a quick overview of the top influencer clothing brands and their standout qualities:

1. Skims – Kim Kardashian

Skims by Kim Kardashian is one of the world’s most famous influencer-led fashion brands, celebrated for redefining shapewear and everyday apparel. Kardashian launched Skims in September 2019 with a mission to offer inclusive, comfortable shapewear in skin-tone shades. The debut 36-piece collection sold out within minutes, reportedly earning about $2 million on launch day. Backed by savvy social media buzz (modeled by Kim’s family and friends) and constant influencer engagement, Skims quickly grew beyond just shapewear. By 2023, Skims was valued at approximately $4 billion after a major funding round, reflecting its phenomenal growth. The brand has expanded into lounge and activewear, swimwear, and even a men’s line – all while maintaining a focus on body diversity and modern style. Skims’ marketing is known for viral campaigns featuring celebrities and creators alike, making it much more than merch – it’s a true fashion powerhouse built on influencer credibility.

Key Highlights:

• • Influencer Founder: Kim Kardashian West – mega-influencer with 360M+ Instagram followers, lending instant global reach.

     

  • Inclusive Shapewear: Wide range of nudes and sizes; Kim famously started Skims after dyeing her own shapewear with tea bags to match skin tones.

     

  • Explosive Growth: Sold out launch (≈$2M in minutes) and valued at ~$4B by 2023. Now expanding via retail partnerships (e.g. Nordstrom) and big-name collaborations (a Nike SKIMS collection is forthcoming).

2. Khy – Kylie Jenner

Khy is the newest venture from beauty mogul and influencer Kylie Jenner, bringing her trendsetting taste to the apparel world. Launched in late 2023, Khy debuted with a tightly curated capsule of faux-leather trench coats and minimalist basics that sold out almost immediately. Rather than relying on bold logos or merch-style designs, Khy takes a refined, “off-duty model” approach – think sleek, tailored pieces with a bit of edge. Jenner’s massive social media influence (she’s one of the most-followed people online) ensured Khy’s launch made headlines, but the brand is proving it has substance beyond the hype. Early collections have been praised for their elevated yet accessible style, showing Kylie’s intent to build a legitimate fashion label rather than a short-lived celebrity line. She’s even collaborating with emerging designers on future drops to keep the brand fresh and credible. With Kylie’s name behind it, Khy is poised to become a mainstay in influencer fashion, bridging high fashion inspiration and Instagram-ready wearability.

Key Highlights:

• • High-Profile Founder: Kylie Jenner – social media superstar (400M+ followers) who brings built-in fan demand and press coverage.

     

  • Immediate Sellouts: First release in 2023 (featuring faux leather trenches and sculpted basics) sold out instantly, signaling strong market appetite.

     

  • Elevated Aesthetic: Focuses on neutral, chic pieces (more “model off-duty” than flashy logos). Shows Kylie’s commitment to style and longevity, not just quick virality.

3. Djerf Avenue – Matilda Djerf

Djerf Avenue is a Scandinavian fashion brand founded by Swedish influencer Matilda Djerf that has achieved cult status for its effortlessly chic and ethical approach. Launched in 2019, this line captures Matilda’s signature “Scandi cool” aesthetic: clean lines, neutral and pastel tones, and relaxed-yet-polished silhouettes. Djerf Avenue focuses on timeless basics – blazers, breezy dresses, trousers – that reflect a capsule wardrobe philosophy rather than fast-fashion trends. Uniquely, Matilda built her brand with a slow fashion mindset: the company emphasizes high-quality fabrics, sustainable production, and ethical labor practices from day one. This values-driven approach, combined with Matilda’s relatable social media presence, fostered a deeply loyal community of fans worldwide. Without flashy ad campaigns or celebrity endorsements, Djerf Avenue grew via word-of-mouth on Instagram and TikTok, proving that quality and authenticity resonate. In just a few years, it has become one of the most successful influencer-founded clothing brands of the decade, marrying social media savvy with conscious design.

Key Highlights:

• • Founder’s Influence: Matilda Djerf (@matildadjerf) built a 2.7M+ follower base with her personal style, then turned that influence into a brand. Fans feel invested in her vision.

     

  • Ethical Fashion: Prioritizes sustainability and ethical manufacturing (small-batch drops, eco-friendly materials). Rejects the typical fast-fashion model.

     

  • Signature Style: Known for relaxed suits, chunky knits, “model-off-duty” jeans, and classic basics in soft colors. Djerf’s aesthetic defined the viral “Scandinavian girl” look that many brands now emulate.

4. Frankies Bikinis – Francesca Aiello

Founded by Francesca Aiello at just 17 years old, Frankies Bikinis has grown from a teen’s passion project into a global beachwear empire. Francesca started the swimwear line in 2012, designing bikinis for herself and friends in Malibu – and thanks to Instagram, demand exploded almost overnight. Frankies Bikinis quickly earned a reputation for its boldly cut, cheeky swim styles that perfectly captured the carefree California vibe. Over the years, the brand’s sexy and playful designs caught the eye of celebrities and it-girls; everyone from Gigi Hadid to Pamela Anderson has collaborated on collections. This star power, combined with savvy social media marketing, turned Frankies into one of the most talked-about influencer fashion brands to emerge from the Instagram generation. Not one to stay static, Francesca has expanded Frankies Bikinis beyond swimwear – now offering clothing, loungewear, beauty products, and more – all while keeping the line’s early 2000s nostalgic flair intact. The brand masters the art of hype through limited drops that often sell out fast, proving Francesca’s knack for knowing what her community wants.

Key Highlights:

• • Young Visionary: Francesca Aiello is often cited as the youngest designer to ever show at Miami Swim Week (age 19). Started Frankies while still in high school, now a celebrated fashion CEO.

     

  • Beachwear Trendsetter: Pioneered many Instagram swim trends (from tie-dye bikinis to terry cloth styles). Known for sexy cuts and Y2K-inspired prints that define “cool girl” beach fashion.

     

  • Celebrity Collabs: High-profile capsule collections with the likes of model Gigi Hadid, actress Sydney Sweeney, and even pop culture icons (e.g. a nostalgic line with Pamela Anderson) have kept the brand in the spotlight.

5. Maēbe – Molly-Mae Hague

Maēbe (stylized with the diacritic) is a rising influencer-owned clothing brand founded by Molly-Mae Hague, a UK reality star turned social media influencer. Launched in late 2023, Maēbe made a splash with its very first collection, immediately standing out as one of the most polished new influencer fashion labels. Molly-Mae brought her well-known love of minimalist, neutral-toned fashion to the brand – Maēbe’s pieces include tailored trousers, simple yet elegant tops, and feminine silhouettes that feel straight out of her own wardrobe. Rather than chasing fleeting trends, Maēbe emphasizes timeless, wearable elegance for the modern young woman. The brand has also earned praise for its inclusive approach to sizing and “thoughtful cuts” that flatter a variety of body types, signaling Molly-Mae’s intent to welcome all fans into the fold. Backed by Molly-Mae’s 9 million Instagram followers and her credibility as a former fashion creative director, Maēbe enjoyed strong early sales and social buzz in the UK. Fashion insiders are already calling it one of the top influencer clothing brands to watch in 2025.

Key Highlights:

• • Founder Background: Molly-Mae Hague leveraged fame from Love Island and her status as a top UK influencer (8M+ IG followers) to launch Maēbe and drive immediate interest.

     

  • Classic Aesthetic: Focus on neutral colors (beige, white, black), clean lines, and mix-and-match basics. Maēbe’s collections are designed to be “Instagrammable” yet not fast-fashion throwaways.

     

  • Size Inclusivity: Offers a wide size range and designs cut to suit different body shapes, aligning with the trend of inclusive influencer brands (a value Molly-Mae has championed).

6. Saski Collection – Tammy Hembrow

Australian fitness influencer Tammy Hembrow transformed her personal brand into Saski Collection, a multimillion-dollar athleisure label that’s all about bold style in the gym and beyond. Tammy launched Saski in 2017 after struggling to find workout clothes that were both high-performance and fashion-forward – so she created her own. The result is a line of form-fitting activewear (think matching sports bra and legging sets, cropped hoodies, and biker shorts) that not only looks sleek but also holds up to serious training. Body-hugging fabrics, vibrant colors, and edgy design details define Saski’s collections, which have made it a major player in the global athleisure boom. Tammy’s immense social media following (over 17 million on IG) provided an initial customer base, but she didn’t stop at just selling to her fans. Saski aggressively grew its reach by employing micro-influencer marketing tactics – for example, Tammy seeded products to other fitness influencers and regularly reposts customer photos as community shoutouts. This strategy of authentic promotion and community-building has earned Saski a loyal international customer base. From postpartum workout gear to yoga chic, Saski Collection proves that an influencer’s personal fitness journey can launch a lasting brand.

Key Highlights:

• • Fitness Influencer Founder: Tammy Hembrow was already a fitness icon on Instagram before starting Saski. Her credibility in the fitness space lent instant trust to the brand.

     

  • Athleisure Pioneer: Helped popularize the “gym-to-street” look. Saski’s designs often set Instagram fitness trends (e.g. high-waist bike shorts and one-shoulder sports bras that became ubiquitous).

     

  • Community Marketing: Grew via grassroots influencer campaigns – micro influencers were gifted Saski sets, sharing genuine reviews and UGC that amplified word-of-mouth buzz. This peer-to-peer marketing helped Saski scale globally without huge ad spends.
    

7. Are You Am I – Rumi Neely

Are You Am I is a luxury clothing line launched in 2015 by Rumi Neely, one of the original fashion bloggers of the 2000s. Rumi was a pioneer of influencer style via her blog “Fashion Toast,” and with Are You Am I she translated her edgy, high-fashion tastes into a label of her own. This brand is all about exclusivity and edge – it deliberately eschews the mass-market route many influencer brands take. Instead, Are You Am I offers a curated range of sexy minimalist pieces (silk camisoles, leather minis, barely-there slip dresses) at a high price point, targeting fashion-forward consumers who want that editorial look. Rumi’s vision was to create items that she personally loved but couldn’t find elsewhere, and it struck a chord. The line quickly became one of the chicest influencer-founded brands, precisely because it feels like a designer label with a point of view, rather than merch. While not everyone can afford Are You Am I, its unapologetically exclusive approach is part of the allure – owning a piece feels like being in a special style club. With its Los Angeles-meets-Tokyo aesthetic and emphasis on quality materials, Are You Am I has a devoted fanbase and remains an influential force in indie luxury fashion years after its launch.

Key Highlights:

• • OG Influencer Pedigree: Rumi Neely rose to fame in the late 2000s as a top style blogger, giving her brand immediate fashion clout and industry respect.

     

  • Niche Luxury: Operates more like an indie designer brand than an Instagram brand. Small production runs, premium fabrics (silks, leathers), and prices to match – e.g. $200+ for a camisole.

     

  • Cult Following: Embraced by models, artists, and fashionistas who value exclusivity. Are You Am I’s intentional niche appeal proves not all influencer brands chase volume; carving out a high-end niche can succeed too.

8. Song of Style – Aimee Song

Song of Style is the fashion label of Aimee Song, a trailblazing content creator who turned her decade-plus of influence into a clothing brand. Aimee was among the first wave of fashion influencers (she started her blog in 2008), and in 2019 she finally launched a namesake apparel line in partnership with retailer Revolve. The brand remains a Revolve exclusive, meaning it’s sold direct-to-consumer online through that platform, leveraging Revolve’s robust e-commerce machine and Aimee’s social reach. Song of Style’s collections reflect Aimee’s personal style – a mix of laid-back California vibes with pops of trend-driven glamour. You’ll find silky slip dresses, tailored blazers paired with denim, vibrant prints alongside everyday neutrals. The goal, as Aimee describes, was to make a designer aesthetic accessible and wearable for everyone. In practice, that translates to versatile pieces that can be dressed up or down, appealing to Aimee’s millions of followers who have watched her master high-low dressing for years. Best-sellers like the Mara knit set and Gelato heels have consistently sold out, proving the brand’s resonance. By staying true to her voice and partnering with a fashion retail powerhouse, Aimee Song ensured Song of Style became an influencer brand success story that’s still going strong.

Key Highlights:

• • Influencer to Entrepreneur: Aimee leveraged over 10+ years of audience trust (on IG, YouTube, etc.) to seamlessly launch her brand. Fans felt they were buying a piece of her famed wardrobe.

     

  • Revolve Partnership: By launching via Revolve, the brand tapped into an existing fashion customer base and top-notch fulfillment – a smart path for an influencer brand scaling quickly.

     

  • Style Diversity: Ranges from casual to cocktail attire. Aimee’s knack for mixing high and low fashion is evident: e.g., pairing a $300 Song of Style blazer with vintage jeans mimics how she styles outfits for her content. This broad appeal keeps the line relatable yet aspirational.

9. Chiara Ferragni Collection – Chiara Ferragni

Italian entrepreneur Chiara Ferragni is often called “the original fashion influencer,” and her self-titled brand, Chiara Ferragni Collection, set the template for influencer-to-brand success. Chiara launched her line in 2013, initially as a shoe collection featuring her now-iconic cartoonish eye logo. The first batch of shoes sold out within days, proving that her millions of online fans were eager to wear something she created. Over the next few years, Chiara expanded the collection into a full-fledged fashion and accessories brand – adding clothing like jackets and t-shirts, plus bags, cosmetics, and more. By 2016, the brand was generating over $15 million in revenue annually and opening flagship stores in fashion capitals from Milan to Shanghai. What makes the Chiara Ferragni Collection stand out is how it blends pop-culture fun with high fashion credibility: the winking eye motif and sparkly sneakers cater to a young, trend-savvy crowd, yet Chiara’s status in the industry (including a Harvard Business case study on her career) gives the brand prestige. She essentially turned her personal style into a global empire long before the term “influencer” was mainstream. A decade on, the brand remains influential and continues to drop new collaborations (e.g. Chiara x Converse sneakers) that excite her international fanbase.

Key Highlights:

• • Pioneering Example: Chiara was one of the first bloggers to monetize style at this scale. Forbes named her “the most powerful fashion influencer in the world” in 2017, underlining her brand’s impact.

     

  • Signature Branding: The eye logo and playful graphics are instantly recognizable. This strong branding helped the products stand out in a crowded market and become a lifestyle symbol for fans.

     

  • Global Expansion: Achieved brick-and-mortar retail success – by 2018, she had flagship stores in Milan, Paris, and across Asia. Few influencer brands reach that level of international retail presence. Chiara Ferragni did, cementing her status as both influencer and fashion mogul.

10. Rouje – Jeanne Damas

Rouje is the embodiment of Parisian chic, created by French “it-girl” Jeanne Damas, who went from fashion blogger to successful designer. Jeanne launched Rouje in 2016 at age 25, initially selling limited runs of her dreamy wrap dresses and vintage-inspired blouses directly via Instagram and her website. The response was enormous – women around the world wanted to capture that effortless French girl style Jeanne became famous for. Rouje’s aesthetic centers on feminine, classic pieces like floral tea dresses, perfect-fit high-waisted jeans, petite cardigans, and Parisian prints. Over time, the brand evolved from an online-only boutique to a full-fledged fashion label. It remains proudly direct-to-consumer (Jeanne calls Rouje “a brand for women, by women,” reflecting her hands-on curation) but also operates flagship stores in Paris and now New York City. Impressively, Rouje has stayed true to its roots of accessible elegance while scaling up. The brand is size-inclusive and emphasizes designing for real women’s bodies, which is a point of pride for Jeanne. With over a million followers tuning into Jeanne’s style tips, Rouje has achieved that rare feat of turning a personal je ne sais quoi into an international fashion phenomenon – effectively exporting the Parisian lifestyle to closets everywhere.

Key Highlights:

• • French “It-Girl” Appeal: Jeanne Damas leveraged her status as a modern Jane Birkin–like muse on social media to give Rouje instant cachet. Fans feel they’re getting a slice of authentic Parisian style with each piece.

     

  • Direct & Authentic: Started as an Instagram shop selling directly to followers, which created a close-knit community feeling. Even as it grew, Rouje maintained that D2C model and a personal touch (Jeanne often models and art-directs campaigns herself).

     

  • Timeless Fashion: Rouje’s success lies in timeless designs (wrap dresses, polka dots, red lipstick aesthetics) rather than flash-in-the-pan trends. This gives it cross-generational appeal and staying power beyond the influencer bubble. The “French-girl look” that Rouje helped popularize is now a mainstream fashion influence worldwide.
    

Conclusion to Top 10 Influencer Clothing Brands

From Los Angeles to Paris, these top influencer clothing brands illustrate how digital creators can build real-world business empires. A common thread is that each founder nurtured a community – turning followers into fervent customers by sharing authentic content and listening to feedback. Many of these brands also intelligently harnessed micro influencers and fan content to amplify their reach. According to Stack Influence (a leading micro-influencer platform), campaigns that gift products to everyday creators generate valuable UGC and high-quality traffic for e-commerce sellers. In other words, even smaller-scale influencers and happy customers posting about a product can snowball into massive word-of-mouth marketing. This grassroots buzz is exactly how niche labels like Djerf Avenue and Saski Collection scaled up without traditional advertising.

In summary, the success of the brands above is a blueprint for modern marketing: combine a founder’s authentic vision with savvy influencer marketing, leverage the trust of an online audience, and foster community-driven growth. It’s a formula that has turned personal passion into profitable fashion. Stack Influence and similar platforms make it clear that you don’t need Kim Kardashian’s fame to start a label – even micro-influencer collaborations and UGC can propel a small Amazon seller or startup brand to new heights. As we’ve seen, influencer-owned clothing brands are not a passing trend but a powerful force in retail, blurring the line between creator and consumer. The next time you shop your feed and see the latest sweatshirt or dress “drop” from a content creator, you might just be witnessing the rise of the next big influencer fashion brand – one Instagram post at a time.