Top 10 Fashion Influencers to Follow in 2025

Fashion influencers are shaping style trends and driving e-commerce in 2025 like never before. On platforms ranging from Instagram to TikTok and YouTube, these content creators inspire millions with their outfits, haul videos, and creative styling tips. Brands have taken note – from luxury fashion houses to Amazon sellers – and are collaborating with both mega influencers and micro influencers to reach engaged audiences through authentic, user-generated content (UGC).

In this updated list (inspired by Influencity’s popular “Top 10 Fashion Influencers” post), we focus on mostly U.S.-based fashion influencers with a few global icons in the mix. Each influencer here has a track record of setting trends online, leveraging e-commerce, and partnering with notable brands (from high-end designers to Amazon Fashion). Whether you’re an Amazon seller looking for UGC or a style enthusiast seeking inspiration, these influencers are worth the follow.

Below is a quick comparison chart of their Instagram follower counts (in millions), illustrating the range from global mega-influencers to influential niche creators:

Follower count comparison of top fashion influencers in 2025 (Instagram)

Let’s dive into the top 10 fashion influencers of 2025, spanning Instagram, TikTok, and YouTube, and see how they’re making waves in the fashion and social commerce scene:

1. Chiara Ferragni (@chiaraferragni) – 28.7M Instagram Followers

About: Hailing from Italy, Chiara Ferragni is often cited as the original fashion influencer turned global entrepreneur. Her style diaries and high-glam posts have earned her nearly 29 million followers on IG, and she’s parlayed that influence into her own successful fashion line.

Platform & Niche: Instagram is Chiara’s main stage, where she shares everything from runway-worthy outfits to candid lifestyle moments. Her content blends luxury fashion with a relatable lifestyle vibe, making high fashion feel accessible.

Brand Collaborations: Chiara has fronted campaigns for Prada and Louis Vuitton, among other top designers. She’s also a Louis Vuitton ambassador and frequently works with luxury brands that align with her chic aesthetic. Her entrepreneurial ventures (including her Chiara Ferragni Collection) underscore her role in e-commerce, proving she’s more than just a style icon – she’s a savvy businesswoman in the digital fashion space.

2. Emma Chamberlain (@emmachamberlain) – 15M Instagram Followers

About: Emma Chamberlain represents the rise of the Gen Z fashion content creator. Bursting onto the scene via YouTube vlogs, she evolved from a “relatable teen” persona into a bona fide fashion trendsetter. With around 15 million IG followers and over 12 million YouTube subscribers, Emma’s influence spans multiple platforms.

Platform & Niche: Emma is a YouTube fashion darling who also dominates on Instagram. Her content ranges from thrifted outfit hauls and candid “get ready with me” videos to high-fashion event vlogs (she even interviewed celebrities on the Met Gala red carpet for Vogue!). Her style is an eclectic mix of vintage, casual, and couture – always delivered with an approachable, humorous tone that Gen Z loves.

Brand Collaborations: Now an official Louis Vuitton and Cartier partner, Emma has solidified her fashion cred. She’s appeared in Louis Vuitton campaigns and is known to rock their pieces in her content. She even ventured into design with collaborations like Emma Chamberlain X Warby Parker, bringing her retro-cool aesthetic to an eyewear line. Emma’s journey from bedroom vlogger to high-fashion muse exemplifies how content creators can shape and reflect fashion culture – and drive plenty of e-commerce buzz along the way.

3. Camila Coelho (@camilacoelho) – 10.1M Instagram Followers

About: Camila Coelho is a Brazilian-American fashion influencer based in Los Angeles, celebrated for her glamorous style and bilingual content. A former makeup artist, Camila transitioned into fashion blogging and YouTube, eventually amassing just over 10 million followers on IG.

Platform & Niche: Camila’s feeds are filled with red-carpet looks, jet-set travel outfits, and beauty tutorials, though fashion remains front and center. She often posts in both English and Portuguese, engaging a global audience. Camila’s high-fashion meets real-life approach (from couture gowns to everyday chic) makes her content appealing to luxury lovers and everyday fashionistas alike.

Brand Collaborations: Major brands have taken notice of Camila’s influence. She has partnered with luxury houses like Dior and Lancôme, and is a fixture at events for brands like Revolve. (Fun fact: she even walked in a Tommy Hilfiger runway show and has been featured on magazine covers). Camila also launched her own beauty line, Elaluz, and a fashion collection on Revolve, highlighting her strong ties to the e-commerce side of the industry. For any brand aiming to reach stylish Latina and American audiences, Camila is a go-to collaborator.

4. Aimee Song (@aimeesong) – 7.3M Instagram Followers

About: One of the OG fashion bloggers, Aimee Song is the creator of the blog Song of Style and a pioneer in turning online fame into fashion influence. With over 7 million Instagram followers, Aimee has maintained her relevance by evolving her content – from early outfit-of-the-day posts to today’s mix of fashion, lifestyle, and even motherhood updates.

Platform & Niche: Aimee’s niche is effortless street style with a sustainable twist. Based in Los Angeles, she’s known for mixing high and low fashion pieces into covetable looks. She was also one of the first influencers to champion sustainability and mindful shopping; you’ll often find her talking about rewearing favorite pieces and investing in quality staples. Her tone is friendly and down-to-earth, which keeps her highly relatable even as she rubs shoulders with high fashion elites.

Brand Collaborations: Aimee’s influence has led to partnerships with top-tier brands. She’s worked with Chloé and Tiffany & Co. on campaigns, blending luxury branding with her California-cool image. Notably, Aimee also launched her own fashion line (in partnership with Revolve) and even had a Barbie made in her likeness – talk about influence! Brands that emphasize sustainability and style find a perfect ambassador in Aimee Song, who proves you can be trendy and eco-conscious.

5. Chriselle Lim (@chrisellelim) – 1.6M Instagram Followers

About: Chriselle Lim is a Los Angeles-based influencer who seamlessly blends high fashion with working-mom life. With around 1.6 million IG followers, she’s built a loyal audience that loves her elegant style and entrepreneurial spirit. (She’s co-founder of a parenting startup and the owner/creative director of the fragrance brand PHLUR, exemplifying the influencer-to-entrepreneur trend in e-commerce.)

Platform & Niche: Chriselle started on YouTube and her blog The Chriselle Factor, offering style advice and beauty tips. Now, her Instagram showcases polished outfits that transition from business meetings to time with her kids. Her niche could be described as “elegant, attainable luxury for the modern woman.” She often talks about balancing style with the realities of motherhood and work, which resonates with many of her followers.

Brand Collaborations: Reflecting her elevated style, Chriselle has collaborated with luxury fashion houses like Chanel and Gucci. She’s a front-row regular at Fashion Week and has been featured in campaigns that target sophisticated, career-driven women. Given her experience, Chriselle also partners with lifestyle and beauty brands, and her own brand ventures speak to her understanding of e-commerce and product development. Her influence is proof that a fashion content creator can successfully bridge digital content and real-world brand building.

6. Jessica Wang (@jessicawang) – 1.9M Instagram Followers / 5M TikTok Followers

About: Jessica Wang is a New York City-based fashion influencer known for her dramatic flair in style and content creation. She commands almost 2 million followers on Instagram and has an even bigger presence on TikTok with over 5 million fans – a testament to her skill in creating viral short-form videos.

Platform & Niche: On Instagram, Jessica’s feed is all high-fashion glamour and editorial-worthy outfits. On TikTok, she’s famous for her quick-change transition videos and styling hacks that often go viral. She’s the influencer who can pull off a couture gown in one post and then show you “10 ways to style a blazer” in the next. Her niche is bold, sophisticated fashion with an editorial twist, often set against the backdrop of NYC.

Brand Collaborations: Jessica’s luxe yet accessible style has attracted collaborations with both high-end designers and major retailers. She’s worked with Nordstrom and Neiman Marcus, and partnered with luxury brands like Fendi, Dior, and Dolce & Gabbana. These collaborations frequently leverage her knack for video content – for instance, creating Reels or TikToks that showcase a brand’s collection in a creative way. With one foot in the influencer world and another in the content creator realm (thanks to her videography skills), Jessica exemplifies the power of multi-platform storytelling in fashion marketing.

7. Brittany Xavier (@brittanyxavier) – 2M Instagram Followers / 5.1M TikTok Followers

About: Brittany Xavier is a Californian fashion influencer who has mastered the art of cross-platform content. She started as a blogger and Instagrammer, but her savvy move into TikTok skyrocketed her reach (over 5 million TikTok followers and ~2 million on IG). Brittany’s content often features her family – she’s a mom of three – blending fashion with lifestyle in a modern way.

Platform & Niche: Brittany’s niche could be described as “polished fashion meets real life.” She’ll share a high-style outfit post one day, and a fun TikTok dance with her daughters the next. Her TikToks, especially, are known for creative transitions (like snapping into new outfits) and relatable vignettes of mom-life in chic clothing. She also frequently posts “5 Amazon finds that just make sense” and styling hauls, reflecting how influencers today straddle both luxury and affordable fashion worlds.

Brand Collaborations: Brittany’s broad appeal has led to partnerships spanning affordable retailers and couture brands alike. Notably, she’s collaborated with Dior (even having a Dior-sponsored baby shower!) and Yves Saint Laurent, and done campaigns with Saks Fifth Avenue and H&M. She also regularly works with Amazon Fashion, curating finds on her Amazon storefront and promoting e-commerce deals to her followers. Brittany’s success with both luxury and mass-market brands shows the value of influencers who can produce authentic, high-Engagement UGC – whether it’s a Dior bag unboxing or a Target look for less.

8. Danielle Bernstein (@weworewhat) – 3.3M Instagram Followers

About: Danielle Bernstein, known from her handle WeWoreWhat, is a prominent American fashion influencer turned entrepreneur. With 3.3 million IG followers, Danielle has been a fixture in the influencer scene since the early 2010s and has built an entire brand empire around her personal style.

Platform & Niche: Danielle’s style leans toward trendy streetwear with a business-savvy twist. On Instagram, you’ll see her in everything from cutting-edge street style looks to dressed-up power suits. She’s also known for sharing her journey as a female entrepreneur – launching clothing lines, a lifestyle blog, and even authoring a book. Her content often appeals to aspirational young women who are into both fashion and the idea of building their own businesses or brands.

Brand Collaborations: Over the years, Danielle has collaborated with major fashion players. She’s had collections with Onia (swimwear) and designed pieces for Nordstrom, and she’s partnered with heritage brands like Levi’s for special campaigns. A highlight in her career was launching her own fashion line, Shop WeWoreWhat, which sells on her e-commerce site and through retailers. She even teamed up with Amazon’s The Drop for a limited-edition collection, bringing her designs to the mega online marketplace (a move that shows her understanding of the power of Amazon’s platform in fashion). Despite some controversies along the way, Danielle remains influential – illustrating how an influencer can evolve into a multifaceted brand of her own.

9. Wisdom Kaye (@wisdm) – 7.4M Instagram Followers

About: Dubbed the “best-dressed guy on TikTok” early in his career, Wisdom Kaye is a Texas-born fashion influencer who has taken the internet by storm. With 7.4 million Instagram followers and massive TikTok notoriety, Wisdom is one of the few male fashion influencers to achieve mega-influencer status in the female-dominated fashion space.

Platform & Niche: Wisdom first went viral on TikTok for his creative outfit challenges (remember the “Vogue Challenge” or his anime-inspired looks?). He successfully carried that momentum to Instagram, where he posts high-fashion editorial photos and style videos. His niche is avant-garde and editorial menswear – think bold patterns, dramatic silhouettes, and an effortless mix of streetwear and couture. Gen Z adores his content because he makes high fashion fun, often adding a playful or cinematic twist to his styling videos.

Brand Collaborations: Wisdom’s rapid rise led to collaborations with some of the biggest luxury brands. He’s been featured in campaigns for BOSS and Balmain, and worked with Bulgari and Ralph Lauren Fragrances as well. These brands tap Wisdom for his ability to bring fresh, Gen Z energy to classic luxury. He also frequents fashion weeks and has been embraced by designers looking to appeal to younger male audiences. With his cross-platform influence and distinct style, Wisdom Kaye highlights how male content creators are also driving trends (and sales) in the fashion world.

10. Leonie Hanne (@leoniehanne) – 4.8M Instagram Followers

About: Leonie Hanne is a German-born fashion blogger turned influencer who has become a staple of international fashion weeks. With 4.8 million followers on Instagram, Leonie offers a globe-trotting perspective on style. Her lavish outfits and front-row appearances make her feed a daily source of couture eye candy.

Platform & Niche: Instagram is Leonie’s primary platform, where she showcases high-glam outfits and luxury lifestyle snaps. Expect to see her in head-to-toe designer looks, often straight off the runway. She’s known for her love of bold colors, statement pieces, and impeccable accessorizing. Leonie’s content is aspirational – it’s the kind of feed where every post could be an editorial in Harper’s Bazaar. Yet she also shares travel diaries and personal moments, adding a touch of personality to the glamour.

Brand Collaborations: Leonie’s global influence makes her a favorite for luxury brand collaborations. She has worked with almost every big name in high fashion: Louis Vuitton, Bulgari, Miu Miu, Max Mara, and more. She’s even been on magazine covers and in international editions of Vogue and Cosmopolitan. Brands love Leonie for her truly international audience and the polished way she presents products. For any fashion label looking to make a splash on Instagram, Leonie Hanne’s feed is prime real estate.

Pro-Tip for Brands: The above influencers show the spectrum of what’s possible – from relatable micro content to high-end campaigns. In fact, many e-commerce brands and Amazon sellers are now leveraging micro-influencers in addition to these top stars. Partnering with micro influencers (creators with a modest but highly engaged following) can generate authentic buzz and user-generated content that drives trust and conversions. Platforms like Stack Influence specialize in automating these micro-influencer campaigns for e-commerce, connecting brands with a network of niche content creators to produce scalable UGC and drive sales. This performance-driven approach means even smaller brands can benefit from influencer marketing, often paying for results while gaining a library of content and reviews.

Key Takeaways for 2025 Fashion Marketing

• Multi-Platform Presence

Top influencers are diversifying across Instagram, TikTok, YouTube, and blogs. Consistent branding on all channels is key to their massive reach (e.g., Brittany Xavier’s seamless transition from IG to TikTok).

• Authenticity & UGC

Audiences crave realness. Influencers who mix polished posts with candid Stories or lo-fi TikToks often see higher engagement. Brands increasingly seek out this authenticity through influencer-generated content rather than traditional ads.

• E-Commerce Integration

From Amazon’s The Drop collaborations to influencers launching their own product lines, 2025’s fashion influencers are deeply intertwined with online retail. Their followers are not just liking photos – they’re clicking “Add to Cart” based on recommendations. Brands like Revolve, for instance, have built entire strategies around influencer partnerships and capsule collections.

• Micro-Influencer Impact

Bigger isn’t always better in 2025. While the stars on this list have huge followings, many fashion labels (especially indie brands and Amazon marketplace sellers) find micro influencers and niche content creators hugely effective for targeted campaigns. These smaller influencers often deliver high ROI through engaged communities and more affordable collaboration costs.

Conclusion to Top 10 Fashion Influencers to Follow in 2025

The fashion influencers of 2025 are a dynamic mix of entrepreneurs, creatives, and trendsetters. They’re equally at home on a couture runway as they are in a mirror selfie showing off an Amazon find. By blending engaging content with savvy brand partnerships, they’ve become power players in both social media and e-commerce. For followers, these influencers offer endless style inspiration. For brands, they provide a trusted bridge to consumers’ hearts (and wallets) in an age where social media and shopping are more intertwined than ever. Keep an eye on these names – and don’t underestimate the rising micro influencers following in their footsteps – as you plan your fashion feeds and marketing strategies for the year ahead.