Top 10 Dog Influencers of 2025

Dogs have officially taken over the influencer marketing scene. In fact, a recent survey found 2 out of 5 people prefer filling their social feeds with pets rather than people, and 1 in 4 pet parents has tried to build a social media brand for their pet. From micro influencers sharing everyday puppy antics to superstar canines with millions of followers, dog influencers are everywhere – and brands are wagging their tails at the marketing opportunities. These furry content creators (with a little help from their humans) generate highly engaging user-generated content (UGC) that fans adore and 85% of consumers trust more than traditional ads. Whether you’re an Amazon seller or a marketer for a big pet food company, tapping into the “pawsome” world of dog influencers can boost your e-commerce presence and fetch serious results.

Top 10 Dog Influencers of 2025 at a Glance

Here’s a quick overview of the top ten dog influencers making waves in 2025, including their main platforms, follower counts, and niche or brand “fit”:

(Follower counts are approximate as of 2025 and across primary platforms; “niche/brand fit” highlights the influencer’s content focus and types of brands that align well.)

Below we dive into each of these influential pups in detail – what makes them special and how they can add value in brand collaborations.

1. Jiffpom

Jiffpom often sports adorable costumes (like this unicorn onesie) that delight his millions of fans.

If there’s a King of canine content, it’s Jiffpom. This tiny Pomeranian sits atop the Instagram throne with nearly 10 million followers – making him the most-followed dog on the platform. Jiffpom rose to fame with viral videos of his tricks, like running on two legs (yes, just his hind legs or forelegs!) – stunts so unique they “caught on fire” and even landed him a cameo in a Katy Perry music video. Fans can’t get enough of Jiff’s sweet teddy-bear face and the cute costumes he wears in his posts (he’s been dressed as Santa, the Easter Bunny, a unicorn – you name it).

Beyond the adorable Instagram photos, Jiffpom also dabbled in TikTok (where he once amassed ~20 million followers before taking a pause). He’s not just a pet – he’s a full-fledged celebrity. Jiff has brand deals with major companies (from a pet food line to even Ulta Beauty cosmetics) and sets the gold standard for pet influencer partnerships. For brands, Jiffpom represents massive reach and universal appeal – basically any cute or family-friendly product can fit with his persona. Want to launch a new dog toy on Amazon or add a fun face to your e-commerce marketing? Jiff’s content practically guarantees high engagement thanks to his global fanbase and the “awww” factor he delivers. Keep in mind, though, working with the top dog comes at a cost – Jiffpom is known to be on the expensive side for sponsorships. Big brands may splurge for Jiff, but smaller companies might consider up-and-coming pups later on this list for a more budget-friendly collaboration. Either way, Jiffpom’s success shows how a distinctive, lovable pet persona can turn into influencer marketing gold. 🏆🐾

2. Doug the Pug

Meet Doug the Pug, arguably one of the most famous dogs in the world (and he knows it!). Doug isn’t just Instagram-famous with 3.6 million followers – he’s hung out with celebrities like Ed Sheeran and Justin Bieber, starred in music videos, and even has an official day declared in his honor (May 20 is “Doug the Pug Day” in Nashville). With 6+ million TikTok fans and countless meme-worthy posts, Doug has achieved what many human influencers dream of. He’s been spotted in a Katy Perry video (“Swish Swish”) and regularly rubs paws with Hollywood stars, solidifying his status as a pop culture icon.

What makes Doug special is his relatable, funny personality – he’s often dressed in goofy outfits or reenacting movie scenes (picture Doug as a Harry Potter pug, or enjoying pizza in bed). His owners have expanded his brand into books, calendars, and a whole merchandise line for his “Doug Nation” of fans. For brands, Doug is a marketing dream because he has crossover appeal: pet lovers adore him, and even people who don’t follow other pet accounts know who Doug the Pug is. He’s got credibility and reach beyond the pet niche. Partnering with Doug can mean instant buzz – whether it’s promoting a new dog treat or appearing in a cross-promotional ad campaign. His humorous, laid-back vibe is a great fit for products that want a lighthearted, viral touch. From influencer marketing perspective, Doug’s content often goes viral simply because it’s downright funny and cute, which can translate to high visibility for sponsored posts. He’s also known to do charitable work (his foundation has supported kids with cancer), adding a heartwarming angle for brands that value social good. In short, Doug the Pug has “already made it” – and any collaboration he touches will likely turn to gold (or at least make a lot of people smile!).

3. Tucker Budzyn

If you’ve ever fallen down a TikTok rabbit hole of dog videos, you’ve likely laughed at Tucker Budzyn. This golden retriever has become a social media legend through hilarious videos where his owner “voices” his inner thoughts – often about treats, tricks, or teasing his doggy son, Todd. With over 11.5 million TikTok followers and millions more on YouTube and Instagram, Tucker’s reach is massive. What’s even more impressive: Tucker is a seven-figure influencer, earning serious money through sponsored content – his mom-ager Courtney revealed that between TikTok, YouTube, and Instagram deals, Tucker brings in millions per year (a single YouTube integration can pay $40–60k, and an Instagram Story series around $20k). Not bad for a goofy floof from Michigan!

Tucker’s niche is comedy and “dog’s perspective” content. Fans love how he calls his owner “Linda” and the way his videos are edited to show him “talking” or reacting like a human. This authenticity and humor lead to sky-high engagement – it’s not unusual for Tucker’s videos to get tens of thousands of comments and shares because people feel like they know him. For brands, working with Tucker is a chance to inject fun into their marketing. Pet food and treat companies are an obvious match (Tucker’s done hysterical “food review” videos of various snacks), but he’s also promoted cleaning products (in a comedic “my dog made a mess” context) and even tech gadgets for pet owners. The key is that anything Tucker promotes comes off as a trusted recommendation from a friend’s dog – and who could doubt that sweet golden face? His engagement rates illustrate why pet influencers are so powerful: as one expert noted, pet accounts can see 10–40% engagement on posts, and audiences truly trust recommendations coming from a cute pup. Tucker embodies that principle; he feels like everyone’s family dog. Brands that collaborate with him (or similar content-focused doggos) should lean into his comedic style and give him creative freedom to do his thing – the results will likely be both adorable and effective. Just be prepared: if you team up with Tucker, he might just jokingly demand extra treats as part of his contract! 😉

4. “What About Bunny”

One of the most fascinating stars in the dog influencer world is Bunny, the Sheepadoodle known from the account “What About Bunny.” Bunny has captured the internet’s heart by doing something we never imagined a dog could do – “talking” using buttons! Through a soundboard of push-buttons with recorded words, Bunny can ask for snacks, go outside, or express her feelings – she’s learned at least 92 words and keeps expanding her vocabulary. It’s no wonder her TikTok has exploded to 8.6 million followers (with millions more views on YouTube and Instagram). People are genuinely fascinated by the idea of a talking dog, and Bunny’s daily “conversations” with her owner are both adorable and mind-blowing.

For brands, Bunny represents the innovative, educational side of pet influencing. She’s proven that audiences love seeing a pet learn and use technology – which is a perfect tie-in for pet tech and smart gadgets. In fact, Bunny often features a product called FluentPet (the company that makes her talking buttons) in her videos, showing how she presses “food” or “play” to communicate – a brilliant example of influencer marketing seamlessly integrated into content. A pet product or service that has an educational angle (training tools, smart feeders, communication devices, etc.) would be a natural collaborator for Bunny. But even beyond tech, Bunny’s wholesome content (playing, asking for belly rubs, etc.) fits with any brand aiming to promote learning through play or the special bond between pets and owners.

Bunny’s popularity also highlights a key trend: pet accounts can crossover into mainstream discussions about science and communication. She’s been featured in news articles and even academic conversations about animal cognition. This gives any partnership a bit of extra credibility and press appeal. A campaign with Bunny could easily go viral not just in pet-lover circles, but in general media – “Check out what Bunny the talking dog ‘said’ about this new dog treat!” It practically writes itself. The takeaway for marketers is to think creatively: Bunny became a top influencer by standing out with a unique skill. If your brand can tap into that uniqueness (and maybe help other pet parents teach their dogs new tricks), you’ll fetch a lot of positive attention.

5. Marutaro

Not all top dog influencers hail from the U.S. – Marutaro is a Shiba Inu from Japan who has charmed a global audience with his daily adventures. With 2.3 million Instagram followers, Marutaro gives a window into life in Japan from a dog’s perspective. His feed is filled with scenic walks, seasonal festivities, and Maru’s adorable facial expressions (Shibas are known for their big smiles and occasional grumpy looks, both of which Maru has perfected). Followers love the wholesome vibe – it’s like a slice of zen and cuteness in every post, often featuring Japan’s beautiful landscapes or cultural moments with Maru dressed up for holidays.

One impressive aspect of Marutaro’s brand is his extensive online shop. This pup has merch – and lots of it. From decorations and clothing to even dog-themed cookies, Maru’s family has turned his popularity into a full-fledged business. This means Marutaro isn’t just an influencer, but also an entrepreneur! For other brands, especially those looking to reach Asian markets or a global pet-loving audience, Maru is a fantastic collaborator. His content is language-agnostic (cute is a universal language), so products featured with Maru get exposure to fans in Japan, the U.S., and everywhere in between.

Maru’s niche is very lifestyle and heartwarming – think cozy home goods, pet accessories, or travel gear that can be showcased during his outings. A campaign with Marutaro might involve him using a comfy dog bed at home, trying on a new harness during a mountain hike, or posing with custom pet-themed stationery (all of which would fit his aesthetic). Also, because he’s a Shiba Inu – a breed that already has a meme-famous representative (remember “Doge”?) – Maru carries that same friendly, meme-ready appeal but in a genuine, non-meme package. Brands can leverage his trusted image; fans feel like Maru is their dog from abroad. If you’re an Amazon seller with a product that has a kawaii (cute) flair or something that could catch on in Japan, teaming up with Marutaro could open doors to an international customer base. Plus, you might just learn a bit about Japanese culture along the way – Maru’s content often highlights traditions, showing how pet influencers can educate as well as entertain.

6. Tuna (Tunameltsmyheart)

If you need a smile on a rough day, Tuna the Chiweenie is your dog. Tuna (famous handle: @tunameltsmyheart) is a small rescue dog with a big personality and an unforgettable look – he has an exaggerated overbite and wrinkly neck that give him a cartoonishly adorable appearance. Far from being a “flaw,” Tuna’s unique look is exactly what propelled him to 1.9 million Instagram followers and internet stardom. His owner posts silly photos and videos of Tuna in all sorts of scenarios – often with funny captions – and it’s impossible not to chuckle or say “aww.”

Tuna’s backstory makes fans love him even more: he was abandoned as a puppy and suffered emotional trauma, but was later adopted and transformed into an internet sensation. It’s the classic “rags to riches” tale, or perhaps snout-to-stardom in this case. This narrative of rescue and redemption resonates deeply with animal lovers. As a result, Tuna’s community of fans is extremely positive and supportive, seeing him as a symbol that every underdog can have their day.

For brands, Tuna is a goldmine for wholesome, humorous marketing. His content isn’t glossy or about perfection – it’s about finding joy in quirks and imperfections. That aligns wonderfully with pet rescue campaigns, nonprofit partnerships, or any product that wants to emphasize authenticity and love (think: pet adoption drives, or a line of pet toys that donates proceeds to shelters). Tuna has also done plenty of light-hearted product features – from doggy sweaters (which look hilariously cute on his skinny frame) to traveling around in style (promoting pet-friendly hotels, for example). Because his vibe is so silly yet sweet, fans trust that whatever Tuna shares will be something that makes pets happy or safe. His engagement is solid – 2 million dedicated followers is nothing to sniff at – and you’ll often see fans tagging friends in Tuna’s posts to spread the laughter.

In influencer marketing terms, Tuna shows the power of leaning into a niche: his “adorably goofy” branding is consistent and strong. A savvy Amazon seller or brand could even create a Tuna-inspired product (who wouldn’t want a plush toy that looks like Tuna’s face?) and it would likely sell out with the promotion on his page. Tuna truly melts hearts, just as his username suggests, and he can also melt the tension around promotional content, making ads feel like a fun sharing between friends. If your brand’s motto is “embrace what makes you different,” there’s no better ambassador than Tuna.

7. Loki the Wolfdog

For nature and adventure enthusiasts, Loki the Wolfdog is the ultimate follow. Loki is a breathtaking mix of husky, Arctic wolf, and malamute – basically he looks like a majestic wolf wandering out of a fairy tale, but he’s living his best domesticated life with his human, often out in the wilderness. Loki’s claim to fame is those jaw-dropping outdoor photos: him standing on mountain summits, trekking through forests, or relaxing by a campfire with the Aurora Borealis overhead. With 1.8 million Instagram followers tuning in, Loki has inspired countless people to travel with their dogs and appreciate the great outdoors.

Loki’s content is aspirational yet relatable – yes, he’s posing in epic landscapes, but you also see the bond between Loki and his owner (they often appear together, highlighting that having a dog is an adventure in itself). Fans are enamored with Loki’s beauty and free spirit, often leaving comments about how Loki’s posts motivate them to take their own “wolfdog” (or, you know, regular dog) on more hikes. This emotional connection to an active lifestyle is where brands come in. Loki has a merchandise store full of gear like apparel, prints of his photos, and even coffee mugs adorned with his image – showing that his followers love to bring a piece of Loki’s world into their own lives.

For brands in the outdoor, travel, or pet gear sectors, Loki is a perfect partner. He’s already worked with pet harness companies and even Jeep (imagine Loki in a 4×4 commercial – it fits!). A camping equipment brand could sponsor a Loki trip where he showcases a durable dog tent or all-weather dog boots. An Amazon seller with a new rugged dog backpack or GPS pet tracker would likely see huge interest if Loki’s out there demonstrating it on the trails. His audience skews a bit different from the typical cutesy pet crowd – these are hikers, campers, and photographers, a valuable niche that spends money on experiences and gear. And importantly, they trust Loki’s adventures; if he’s braving snow with a certain dog jacket on, they trust that product’s quality because Loki doesn’t do fake.

Loki’s collaborations also benefit from incredible visuals. Any piece of content featuring him is automatically striking – which means even as UGC (user-generated content), a brand would be proud to reshare Loki’s photos on their own channels. It’s like having a pro nature photographer and a model in one – albeit a furry four-legged model. When teaming up with influencers like Loki, brands should remember to let the natural storytelling lead. Loki’s posts often carry a narrative of exploration and friendship. Sponsored content that frames a product as part of that narrative (“this water bowl kept Loki hydrated on a 10-mile hike in the Rockies”) will feel seamless and inspiring. With Loki the Wolfdog, you’re not just selling a product – you’re selling a lifestyle of adventure that countless dog owners aspire to. 🐺🌲

8. Maya the Samoyed (“Polar Bear”)

Maya, affectionately known as “Maya the Polar Bear,” is a Samoyed dog who’s basically a living cloud of fluff and happiness. She’s one of Instagram’s most-followed dogs with around 1.7–2 million followers, and she’s taken TikTok by storm too with about 5.5 million fans there. One look at Maya and it’s easy to see the appeal: big smile, snow-white fur, and an always-happy demeanor that can brighten anyone’s day. Her account often features her little brother Michi (a rescue German Spitz mix), so there’s double the cuteness when they play together.

What sets Maya apart is that her content isn’t just pretty dog pictures (though they are extremely pretty – imagine Maya sitting in a field of pink flowers, pure magic). Maya’s human often shares helpful tips and fun DIYs, like healthy dog food recipes and treat-making tutorials. It’s wholesome, educational content wrapped up in adorable delivery. Fans love that they can learn something to benefit their own pets while enjoying Maya’s antics. She’s also known for pop culture references and skits, giving her profile a bit of a trendy, meme-savvy vibe alongside the cozy pet moments.

From a brand perspective, Maya is a versatile influencer. Her huge following and consistently high engagement (often 60k+ likes per post) make her one of the more premium pet influencers – in fact, she’s noted as being among the most expensive for sponsorships due to demand. However, you get what you pay for: Maya has worked with top pet industry names like Pug Life Harness, Furbo Dog Camera, and SmartDog gadgets, delivering excellent content for each. For Amazon sellers or brands, partnering with Maya could mean having her demonstrate your product in one of her cute videos (imagine Maya excitedly using a new puzzle feeder, or showing off a sparkling clean coat from a special shampoo). Given her focus on health (those DIY recipes) and her gentle persona, she’s a stellar fit for premium pet foods, grooming products, pet tech, and any brand that targets caring “pet parents.”

Maya’s friendly, safe-for-all-ages image also means she could easily promote family-oriented products – even outside the pet niche – such as home cleaning products (pet-safe, of course), or matching apparel for kids and dogs. The key is that anything Maya does, she does it with a big smile and approachable style. Brands can leverage the peer-like trust she has: followers know that if Maya “approves” something (or her owner, by extension), it’s legit. And as with others on this list, there’s a community feel – Maya often interacts with or “friends” other dog influencers online, so a campaign that needed multiple pets could easily involve her. All in all, Maya brings fluff and substance, a combination that makes audiences and marketers equally happy.

9. Tika the Iggy

Who says fashion is just for humans? Tika the Iggy is here to slay (and play). Tika is a grey Italian Greyhound from Montreal who has become an international fashion icon in the dog world. With over 1 million Instagram followers (recently surging to ~2M as her fame grows)a, Tika’s claim to fame is her wardrobe – a collection of dog couture that would make runway models jealous. From cozy rainbow sweaters to custom gowns, Tika dons outfits in her photos and viral videos, often paired with a hilarious voiceover expressing her sassy opinions on the clothes (“I’m not sure about this look, Dad!”). One particularly famous video of Tika trying on all her winter sweaters while proclaiming which ones are “UNCOMFY” skyrocketed her popularity and even caught the attention of celebrities and designers (pop star Lizzo is a fan, and yes, Vogue has featured Tika at events like Fashion Week).

Tika’s niche is clearly pet fashion and lifestyle. She’s the go-to dog influencer if you have a stylish product or want to target trend-conscious pet owners. In terms of brand collaborations, Tika is selective – much like a top human fashion influencer might be. She works with brands that match her luxe yet playful vibe. She’s modeled for dog clothing lines, appeared in campaigns for high-end pet accessories, and even launched her own merch (Tika-themed apparel and goodies for her fans). The engagement on her content is through the roof: she’s known to get up to 200k likes on posts when an outfit really wows her audience. It helps that her owner/manager, Thomas, is savvy in the influencer space and has propelled Tika to partnerships many might not expect for a dog – including walking red carpets at events.

For companies, working with Tika can bring a lot of creative flair. Imagine a human fashion brand doing a tongue-in-cheek campaign where Tika wears a mini doggy version of their new collection – instant viral potential. Pet apparel and accessory brands, of course, are a natural fit (Tika’s essentially a living lookbook for how fabulous a dog can look in a bandana, coat, or even doggy boots). Also, any product focused on smaller dogs’ comfort (because as much as Tika jokes about being “uncomfy,” she actually raises a good point about Italian Greyhounds needing warm outfits in cold weather!) could be positioned with her as the spokesdog. Beyond clothing, Tika’s sophisticated-but-fun persona could lend itself to lifestyle collabs: think boutique dog-friendly hotels, designer home decor for pets (fancy dog beds), or gourmet pet treats. If your brand wants to send the message that “pet luxury” is a thing, Tika’s your girl.

Plus, Tika’s success underscores how storytelling and personality make influencer campaigns shine. Her voiceovers and comedic timing make her fashion posts more than just cute – they’re genuinely entertaining mini-stories. Brands partnering with her can ride that wave by allowing the content to stay true to Tika’s style: witty, a tad sarcastic, yet utterly charming. As an influencer marketing note, Tika’s rise from a “few hundred followers to a style superstar” shows that unique content (here, a fashionable dog with something to say) can carve out a powerful niche in a crowded space. The lesson for marketers? Don’t be afraid to get creative – audiences love it, and dogs like Tika can deliver it.

10. Beanie & Katerina Finck

Last but certainly not least, let’s talk about Beanie and her human, Katerina Finck – proof that you don’t need millions of followers to make a big impact. Katerina is a 20-something content creator and proud “dog mom” to little Beanie, a teacup Goldendoodle who weighs just 4 pounds (tiny!) and is as cute as can be. Together, they’ve built a growing following on TikTok (hundreds of thousands strong and climbing fast) by sharing relatable, heartwarming, and often hilarious snippets of their life. In fact, their content was compelling enough to be highlighted as a must-follow in 2024, and they’ve had a few viral videos that introduced the world to Beanie’s big personality.

What will you see on @beanieandkaterina’s feed? Cuteness overload. Beanie might be dressed up in an adorable outfit (matching with Katerina sometimes), strutting her stuff despite her small size, or snuggling up to Katerina bringing comfort during tough times. Katerina often shares candid bits of her daily routine – from morning vlogs as a dog mom to updates about her family – and how Beanie brings joy through it all. (A particularly touching angle: Katerina has shared how Beanie cheered up her mother during a battle with cancer, a story that resonated deeply with their audience.) This genuine, raw storytelling sets them apart. Their tone is very friendly and casual, like you’re FaceTiming with a friend who’s showing you the silly thing her puppy did today.

For brands, Katerina and Beanie represent the power of micro-influencers. They may not have Jiffpom-level numbers, but their engagement and influence in their niche are impressive. Followers often feel personally connected to them – they chat in the comments like old pals. This means when Katerina recommends a product, her audience listens. She’s already collaborated with pet care brands (for example, she expressed gratitude for Chewy’s influencer program helping her as a new dog mom) and creates excellent UGC-style content reviewing pet toys, doggy outfits, and home goods for pet owners. If you’re an Amazon seller, teaming up with a micro influencer like Katerina can be a smart move: you get high-quality content plus authentic word-of-mouth promotion. And micro-influencers tend to be very cost-effective relative to their return – they often have conversion rates that rival bigger influencers, because their audience trust is so strong.

Beanie and Katerina’s value for brand collaborations lies in how versatile their content is. Need a cute unboxing video of your pet subscription box? Beanie will literally jump into the box (and likely fall asleep on the plushy inside). Want to demonstrate that your dog shampoo is tear-free? Katerina can show a real-life bath time with Beanie, with all the messy, sweet details pet parents appreciate. Their content is essentially home videos meets influencer marketing, which is exactly the kind of authentic UGC that performs well on social media and even in ads. Also, because Katerina herself is a young adult, she bridges the gap between pet content and lifestyle content – she can tie in fashion, home decor, or wellness products into her dog mom life narrative smoothly.

In summary, Beanie & Katerina might be the smallest duo on this list, but they embody something huge: the future of influencer marketing is in genuine storytelling and micro community-building. Brands that collaborate with them won’t just get a cute post – they’ll gain an advocate who truly uses and loves their product and shares it in a heartfelt way. And sometimes, that’s worth more than a million impressions. Keep an eye on this pair – their following is growing, and who knows, they might be in Jiffpom territory one day!

How to Leverage Dog Influencers in Your Marketing Campaigns

By now, your mind is probably racing with ideas (and maybe just cute dog images 🥰). Whether you’re a big pet care company or an Amazon seller with a nifty new dog gadget, working with dog influencers can boost your marketing fetch… er, reach. Here are some practical tips to make the most of these furry content creators in your campaigns:

1. Find the Right “Breed” of Influencer for Your Niche 

Just like you’d choose a human influencer whose audience aligns with your product, do the same with dog influencers. Each pup has their persona and niche. Selling outdoor hiking gear? Team up with an adventurous dog like Loki the Wolfdog who basically lives in the mountains. Got a chic doggy clothing line? A fashion-forward pup like Tika the Iggy is your girl. If your product is broadly for all pet owners, mega-stars like Jiffpom or Doug the Pug cast a wide net. But if it’s specific (e.g., a Frenchie harness designed for broad chests), you might look for a popular French bulldog account. Alignment is key – the more naturally a product fits into the dog’s typical content, the more authentic and effective the promotion will be.

2. Remember that Micro-Influencers Can Have Mega Impact

Bigger isn’t always better in influencer marketing. Our list features micro and mid-tier influencers like Katerina & Beanie to illustrate that follower count isn’t everything. Micro dog influencers (say, those with 5k to 100k followers) often have super-engaged audiences who actually know each other from the comment section and trust the influencer’s recommendations deeply. Plus, micro influencers are often more flexible and budget-friendly for brands. Many Amazon sellers have found success sending free products to dozens of smaller pet accounts – getting a flood of honest reviews, cute photos, and videos in return, which they can repost as UGC. In fact, smaller pet influencers frequently see engagement rates well above 10%, sometimes up to 40%, and they can drive high conversion because their followers are a tight-knit community. So don’t shy away from the “underdogs” – a pack of micro-influencers can sometimes out-bark a single big name in terms of ROI.

3. Encourage UGC and Cross-Promotion

One dog influencer post can turn into a treasure trove of marketing material for your brand if you plan it right. Always get permission (most influencers are happy to grant this for sponsored work) to repost their content on your brand’s pages. A photo of, say, Maya the Samoyed using your dog bowl could be perfect for your Instagram feed or even product listing images (social proof!). You can also run campaigns that involve the influencer’s followers, turning it into a UGC opportunity: for instance, “Doug the Pug is wearing our new bandana – show us how it looks on your dog!” and create a hashtag. This leverages the influencer’s reach to generate content and buzz from everyday pet owners. Also consider giving the influencer an exclusive discount code or Amazon referral link to share; it not only helps track sales coming from the collab, but also incentivizes their followers to try your product. And don’t forget to engage with the audience – if people comment on the influencer’s post asking questions about your product, be ready to hop in and chat (from your brand account or have the influencer respond with info you’ve provided). It shows that you’re an involved, pet-loving brand, not just lurking in the background.

4. Leverage Influencer Platforms to Scale Up

If managing dozens of individual collaborations sounds like herding cats (or rather, herding dogs!), fear not – there are tools to help. Stack Influence, for example, is a leading micro-influencer marketing platform that specializes in connecting brands with micro influencers – including a huge network of pet influencers – in a streamlined way. It’s tailored for e-commerce and Amazon sellers, automating a lot of the campaign legwork. How does it work? In Stack Influence’s case, they help coordinate sending out free products to a curated pack of dog influencers, and in exchange those pups (or their humans) create genuine posts featuring the product. The platform handles the matchmaking and logistics, while you watch the UGC roll in. This kind of service is incredibly useful if you want to run, say, a campaign with 20 different dog influencers at once to flood social media with your brand (without sending 200 DMs and tracking 200 follow-ups on your own). There are other networks and agencies too – from pet-specific agencies like The Dog Agency or Pets on Q, to more general influencer marketplaces. The key advantage is efficiency and scale. These platforms also often provide metrics, so you can see which posts are performing, making it easier to calculate that all-important ROI. In short, if you’re serious about incorporating influencer marketing into your strategy (especially for a product launch or big promotion), using a tool like Stack Influence can save time and fetch you a higher volume of quality content.

By following these tips, brands and marketers can effectively harness the cuteness, creativity, and credibility of dog influencers. From mega-stars like Jiffpom to micro “pupfluencers” like Beanie, there’s a dog out there for every brand and campaign. In an era where consumers crave authenticity and fun, a wagging tail in a social media post might be exactly what your marketing strategy needs. So don’t be afraid to get out there and say hello to these furry influencers – throw them a pitch (maybe with a treat in it), and you just might start a partnership that’s as rewarding as a belly rub on a Friday evening.

Conclusion to Top 10 Dog Influencers of 2025

Dog influencers are more than just a cute trend – they’re a formidable force in social media and influencer marketing today. These top 10 pups of 2025 show the diversity in the pack: from big names with entertainment-world clout to niche micro influencers who feel like the dog next door, each brings their own style and loyal audience. Brands and Amazon sellers can reach those audiences in a genuine way by partnering with the right dogs, whether to generate UGC, boost e-commerce sales, or simply spread brand awareness with a side of smiles. The key takeaway? Authenticity and engagement win. Pet content naturally delivers both, which is why pet influencers often see higher engagement and trust than many human influencers. People just can’t resist a cute face paired with a genuine story or recommendation.

So here’s to these amazing dogs and their humans who work hard to create content that makes us laugh, learn, and feel warm and fuzzy inside. They remind us that marketing doesn’t have to be dry – it can be playful and heartwarming. In the end, tapping into that positivity can only be a good thing for your brand’s image and customer relationships. Ready to let the dogs out (into your marketing plan)? 🐶🎥 Go for it – your audience will thank you, and you might just enjoy the process as much as the results!