Enter a product's selling price and your landed cost, pick the category and size tier, and get net profit per unit, margin, return on cost, and a break-even price.
Add the product's selling price and your landed cost per unit what you pay to get one unit ready to sell.
See profit per unit, net margin, return on cost, and your break-even price, then adjust price or cost to see what moves the number.
Choose the product category and FBA size tier so the calculator applies the correct referral and fulfillment fees.
Real margin, not guesswork
Referral and FBA fees come out before you see a dollar. The calculator subtracts both, so the number you see is what actually lands in your account.
Category-accurate fees
Referral rates run from 6 to 45 percent and several categories are tiered by price. The tool applies the right rate for your category and price point automatically.
Know your break-even
See the lowest price that still covers cost and fees, so you can price with a cushion for ads and returns instead of finding the floor the hard way.
Amazon takes its cut up front. Every sale carries a referral fee, and FBA adds a fulfillment fee based on size and weight. On low-cost goods, the two together can eat a third of the price. Model both against your landed cost to know if a product really makes money.


On gifted and seeded products, the goal is review velocity and rank, not first-unit profit. That trade works only if you know your real per-unit economics. Set a floor here, then decide how much margin to reinvest into demand. Micro-influencer seeding drives volume without per-post cash fees.