Driving Amazon growth for a fitness brand with Micro Influencers

results

4.6x
ROI
$23,642
Revenue
138,753
Impressions
10.8%
Engagement

STRIG’s Growth

STRIG’s Amazon performance saw significant improvement during the two-month influencer marketing campaign. Average monthly revenue increased from $3,504 to $11,821, generating $23,642 in total revenue and delivering a 4.6X return on investment. STRIG’s keyword rankings on Amazon also improved substantially, with #1–3 page keyword placements increasing from 4 to 12 during the campaign. These gains were supported by an estimated 42 follow-up actions, reinforcing sustained Amazon growth beyond the initial launch window.

STRIG's User Generated Content

Beyond Amazon sales, the campaign drove strong brand awareness and social engagement. Influencers generated 138,753 Instagram impressions, 15,056 total engagements, and an average 10.8% engagement rate across 100 Instagram feed posts. STRIG also benefited from exposure to a combined influencer audience of 281,465 followers, along with the long-term value of fully licensed user-generated content for future ecommerce and advertising efforts.

STRIG was preparing to launch a new massage technology device in a highly competitive fitness and wellness market. As a growing ecommerce brand, they needed to build trust quickly, drive product awareness, and improve Amazon keyword rankings without relying on traditional advertising alone. Generating authentic user-generated content and verified purchases was critical to gaining visibility on Amazon and standing out against established competitors. Additionally, STRIG needed influencers who genuinely aligned with fitness, recovery, and wellness to ensure credible messaging and meaningful engagement with the right audience.

In two months, monthly revenue grew from $3,504 to $11,821 (4.6X ROI), Amazon keyword rankings tripled, and 100 creator posts drove 138,753 impressions at a 10.8% engagement rate.
video

Lorem ipsum doler sit amet

Pay a flat fee per influencer post

We only charge if an influencer posts – 100% managed and guaranteed. Increase your brand awareness, drive more sales, and accumulate U.G.C.

Start {scaling} micro influencers {today}

Join 1000s of brands already growing with Stack Influence
Get started

Trusted by thousands of ecommerce brands