customer stories

Beauty

Launching a 6-figure Amazon product with Micro Influencers

results

$161,966

Revenue

7.3x

Sales Growth

4.7x

Rank Lift

12x

ROI

Parnell’s Growth

Parnell experienced substantial Amazon performance gains during the three-month campaign. Best Seller Rankings improved 4.7X, moving from an average of #34,871 in October to #7,312 by December in the Beauty & Personal Care category, and from #198 to #80 in Foundation Makeup. Monthly recurring unit sales increased 7.3X, growing from an average of 652 units in October to 4,814 units in December. The campaign generated $161,966 in total revenue, resulting in a 12X ROI during the holiday season.

Parnell's User Generated Content

Beyond Amazon sales, the campaign delivered strong social impact and reusable assets. Influencer content generated 206,534 impressions and 8,881 engagements, achieving an average 4.3% engagement rate. Parnell also received full rights to all high-resolution images and videos produced, allowing the brand to repurpose UGC across paid ads, listings, and future campaigns.

Parnell faced stagnant growth on a key makeup product despite strong product quality and existing marketplace presence. The product struggled with low Amazon search visibility, limited sales velocity, and underwhelming review momentum - making it difficult to compete in the crowded Beauty & Personal Care category. Traditional influencer and paid strategies failed to generate the sustained traction needed to improve rankings or unlock scalable growth. Parnell needed a cost-efficient way to increase discoverability, drive consistent sales volume, and reset the product’s trajectory within Amazon’s algorithm.

A three-month holiday campaign grew monthly units 7.3X and generated $161,966 in total revenue — a 12X ROI — while ranking improved 4.7X in Beauty & Personal Care, from #34,871 to #7,312.

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Engagement rate skyrocketed

Besides the influencers generating content for promotional channels and brand awareness we’ve been seeing that our engagement rate has been much higher – number of likes, comments compared to other influencer collaborations.

Pay influencers only in product

I’ve been working with stack influencers for five months. Instead of paying between $500 and $1,000 for one post, as you would with larger influencers, you give them a product of their choosing.

Unilever loves Stack Influence

Stack Influence is a cost-effective solution to run micro-influencer campaigns that abstracts out the hard bits for you, like influencer accumulation, managing influencers to make sure they complete their tasks, and compensation.

Innovative influencer program

Easy of use. Fast onboarding. Great team that is very educated. Helped us get a ton of micro influencers for our amazon products. It really helped us boost things. There was nothing we disliked about Stack Influence.

Connecting with influencers has never been easier

Easy to manage the influencers. I don't have to worry about reaching out to multiple influencers multiple times. Connecting with influencers is now more convenient than ever.

Stack Influence Partners with you

Stack Influence understands the ecom landscape and works hard to create unique solutions to generate sales and reviews for your products. Stack Influence also generates interest and gathers market intelligence about the products we are offering.

Helped grow our Amazon business

The program set up was very easy and it appears to be improving reviews and generating UGC for us. We are continuing to lean in as we do see Stack Influence increasing awareness and helping lift our organic ranking.

Stack helped my haircare brand grow on Amazon!

I found Stack while looking for a way to grow awareness for my independent hair care brand online, mostly on Amazon. Stack has proven to be very effective in getting great UGC and improving my organic seller ranking and online presence.

Great way to develop authentic user generated content

Stack influence puts your product in front of customers who create authentic user generated content. Its a great way to get real people to try your product and helping create brand awareness.

I have participated in many of these influencer programs, and Stack is the only one that has ever worked! I have burned a lot of cash on worthless programs. We crushed it with them. I am doing another program with Stack as we speak.

Effective platform at driving online brand awareness

It is reasonably priced, their team is very responsive, and it has helped us drive awareness of our e-commerce site. Stack Influence helps us increase online sales and general brand awareness.

By far the best product launch service I've used.

Stack Influence makes finding influencers an absolutely automated process. You basically don't even have to do anything after set up, they just roll in. Professional, easy to use platform that brings real results!

Amazing platform to scale Amazon focused UGC

Stack overall was a great experience from the content generation and scaling UGC content. The platform is extremely easy to use with a great interface for reviewing content, the content stats, downloading and using UGC videos, and viewing credits.

August 25, 2025

Promote products in volume on social channels

Stack allows us one arm of influencer marketing that can operate without excessive maintenance on our end. We get some content we can use and it helps push consumers to our ecommerce sites.

August 28, 2025

This is a solid marketing arm of our strategic growth

This is a very affordable marketing tool to grow a new product, and to also generate additional growth for an existing product. Stack takes a LOT of the workload off of our shoulders, and is giving us a completely new marketing avenue that we never had before.

September 12, 2025

Great customer service and quick results

We find that the team at Stack Influencer responds and sets up campaigns quickly. Their community brings the results we are looking for and then some. Stack Influence helps boost popularity of new products on instagram and bring new consumers to the product as

September 15, 2025

User friendly platform - multifuncional benefits

I like that you can direct your purchases not only to Amazon or to your own website but to other websites as well. As a company that also works with wholesale customers this is very helpful for us getting more sales to their websites to jumpstart our products/

October 3, 2025

Great Platform to Help Build Brand Awareness on Amazon

I find the platform to be a very efficient way to gift product to influencers that can support our Amazon business and help build overall brand awareness, which is becoming increasingly more important on the channel. It is highly scalable and looking forward

September 22, 2025

Exceptional Partner with Genuine Dedication

The staff at Stack Influence is incredibly prompt, kind, and always approach everything with genuine sincerity and effort. Their professionalism and dedication make them an exceptional partner, and we are truly happy to collaborate with them.

October 6, 2025

Overall, Stack Influence is a great service, especially for sellers looking for authentic, scalable ways to improve their brand presence on Amazon. The concept is strong — connecting brands with micro-influencers to generate social posts, build sales momentum,

September 29, 2025