Nature’s Craft was launching a new Vitamin B Complex Liquid in the competitive Health & Household category, where discoverability and trust are critical to conversion. Early sales volume was limited, and the product lacked the sales velocity and review momentum needed to compete against established supplement brands. Without improved ranking performance and social proof, the listing risked remaining buried in Amazon search results. Nature’s Craft needed a scalable way to drive awareness, increase recurring sales, and strengthen credibility during the product’s early growth phase.
In just three months, a brand-new supplement went from 20 to 193+ monthly units — an 8X sales lift — backed by 108 influencer promotions, 122,000 impressions, and 27 organic product testimonials.
