Ancient Nutrition was looking to accelerate growth for its Whey Protein product in a crowded supplement market. Despite having a strong brand and science-backed formulation, the product faced limited discoverability and slower sales velocity on Amazon. Competing against established protein brands required increased ranking performance, sustained traffic, and consistent review generation. The challenge was to drive scalable growth while maintaining authenticity and trust with health-conscious consumers.
From near-zero to 1,500+ monthly units in eight months — a 15X sales increase, a 7.2X ranking improvement, and 288 authentic testimonials generated across 1,192 influencer promotions.
