These days, the internet is flooded with thousands of Amazon seller tools. Every week – we witness an early-stage startup or well-established company rolling out a brand-new Amazon FBA tool.
And trust me – these companies hire some of the best professionals to help them market and advertise their seller tools effectively. From designers to copywriters to paid ad specialists to influencers, every single person in charge of marketing and advertising the product plays a major role in crafting and executing brilliant campaigns in a systematic manner.
And that’s all good. Companies should obviously equip themselves with result-oriented marketing professionals. Also, I am not denying that businesses should market or advertise their products or services.
They should.
In fact, they shouldn’t be afraid of investing their top dollars in marketing and advertising.
But there’s just ONE BIG problem.
“It’s all about using the right tools – with the right triggers – within a proper marketing framework."- Vishen Lakhiani
Without battle-testing the seller tools, companies hire professionals or agencies to mindlessly promote and advertise their products. And in some cases – we have witnessed these companies completely ignoring consumer feedback. The end result - they keep marketing degraded low-quality products – just for the sake of earning a quick buck.
In fact, you’ll find them using terms like:
- #1 Amazon Seller Software
- 100x Your Amazon Sales
- Scale Your Amazon Business
Such well-crafted, conversion-focused marketing and advertising campaigns often trick Amazon sellers into purchasing worthless, all-talk, no-action Amazon seller tools.
And after finally getting their hands on these tools, there’s just one thought that passes their mind:
“Damn, I just wasted my top dollars on this shitty software.
This doesn’t even work.”
And that’s the harsh reality.
It doesn’t matter if you're an up-and-coming Amazon seller or a veteran; such brilliantly crafted marketing and advertising campaigns can lure you in.
And the thing is - we don’t want you to be victims of such campaigns.
That’s the primary reason we’ve produced this blog post.
We wanted to present in front of you - five of the best Amazon seller software that you can use to systematically grow your Amazon store. These are the seller tools we personally use and recommend to help our clients ace their marketing efforts.
Let’s have a look.
5 Best Amazon Seller Software in 2021
Here’s a list of the five Amazon seller tools we love:
Jungle Scout
The first one in our list – Jungle Scout is hands-down one of the best Amazon research tools that both new and veteran sellers can use to find winning products, research keywords, estimate sales, and conduct thorough competitors' research. And the best part is that it's simple to use and user-friendly.
One of the big reasons why most Amazon sellers fail is the lack of product research. While some sellers do carry out some initial research, they end up selling products that are either garbage or highly competitive.
And as we have mentioned in the past, Amazon is home to 6.3 million sellers. And with more and more sellers joining the platform, it's extremely crucial to conduct thorough product research and ensure that your products are profitable, unique, and in-demand.
So, rather than having to spend hours analyzing competitors, hunting for profitable products, and filling Excel sheets with product names and categories, all you need to do is equip Jungle Scout in your arsenal. It's an all-in-one platform for selling on Amazon. Right from the very beginning, this tool will do the heavy lifting for you.
This seller software will help you identify profitable and unique products, ideas, and keywords based on parameters like Listing Quality Score, competition, product category, opportunity score, and average price.
Think of Amazon as a long-lost island with hidden treasure. Using Jungle Scout is like hiring thousands of treasure hunters who’ll help you find it.
There are also things that I don't really like about this platform like issues with opportunity scores and the lack of free trial.
It's 2021, and we believe that every company out there should offer a free trial to help sellers understand whether the tool is a perfect fit for their business or not. However Jungle Scout is worth its weight in gold and valuable for businesses both big and small, so I’d personally recommend taking the “risk” to subscribe.
The problem with the opportunity score is that – if the sellers don't know what to look for, it can be inaccurate. At the same time, the Basic version unlocks only a handful of features. So, to unlock the full force of Jungle Scout, one will have to subscribe to the Suite or Professional version.
Pros
- Easy-to-use and user-friendly
- High-quality customer support team
- Heavily detailed analysis of product variations
- Accurate estimates and projections
Cons
- No free trial offered
- The basic version unlocks only a handful of features – which some sellers may not find to be useful.
- Issues with opportunity score
ZonGuru
ZonGuru is action-packed with impressive features, including Niche Finder, Niche Rater, Keywords Spotlight, Listing Optimizer, Business Dashboard, Keyword Tracker, IP Monitor Email Automator, Review Automator, and many more.
It’s the all-in-one Amazon seller software that offers big data solutions for the purpose of helping sellers identify market opportunities, research top-selling products and find the best suppliers.
From helping Amazon sellers find the best-selling products to conducting thorough competitive analysis to optimize listings, this tool will not disappoint you.
ZonGuru seller tools are easy to use and provide sellers with a world full of data right in front of them. Also, these tools are dedicated to helping sellers attract high-quality traffic towards their Amazon stores.
So, whether you're planning to kickstart your Amazon venture or are already selling 100+ products, it doesn't matter – this tool is a one-stop-shop for scaling your Amazon business and taking it to heights.
Pros
- One-stop-shop software focused on helping Amazon sellers grow their business.
- Easy to use
- Free trial available
- Action-packed with multiple impressive features
Cons
- Short trial period
- Somewhat costly
- Not-so-great technical support
AmzScout
Product research can either make or break your Amazon business. When done the smart way, it can even help you build a six or seven-figure Amazon store. Or you can just end up wasting your investment on poor-selling products. And that's what AMZScout excels at.
Folks at AMZScout market this Amazon seller software as the “Complete Toolset for Selling on Amazon.” It’s home to numerous winning tools that will do the heavy lifting for you and eliminate the guesswork.
From helping you build a rock-solid foundation to planning your Amazon business for maximum profitability, AMZScout is one of the best Amazon suites of tools that you’ll find on the world wide web. It’s so good that even giants like Red Bull, Dell & Disney use it to boost their profit numbers. Some of its features include:
- Amazon Keywords Research
- Reverse ASIN Lookup
- Product Database
- FBA Fees Calculator Chrome Extension
- Sales Estimator
- Amazon Keyword Tracker Chrome Extension
- And more!
AMZScout has a rich product database. Also, you won’t face any technical complications while accessing the Chrome extension.
And while it’s a great tool, it’s not as great as its competitors – which includes the tools we’ve mentioned above. However, for new Amazon sellers with a pretty low budget who are just getting started – it’s a good option.
Otherwise, if budget is not an issue, we’d advise you to opt for JungleScout, Helium 10, or ZonGuru.
Pros
- Affordable
- Easy-to-use and user-friendly
- Outstanding product database
- Lightning-fast Chrome Extension
- Helpful tutorials
Cons
- Limited functionality
- Less tools than competitors
- Keywords Explorer may take time to load results
IO Scout
IO Scout is one of the most affordable all-in-one Amazon Seller tools available today. It’s packed with features like Product Finder, Keyword Research, Trend & History, Reverse ASIN, and many more.
Upon hopping onto their website, you may find it to be extremely simple – but once you explore further, you’ll find IO Scout to be loaded with several impressive features – that can help new Amazon sellers build a strong foundation. If you’re an experienced Amazon seller looking forward to scaling your business, we’d advise you to go with JungleScout, Helium 10, ZonGuru – due to its limited functionality.
IO Scout’s Chrome extension will make things easier for you. Any information you need – you can get your hands on it quickly with this seller software. This tool fetches accurate results when determining the volume of products sold.
It’s affordable and allows users to choose between subscription-based and once-in-a-lifetime pricing models.
Pros
- Ease of use
- Access to millions of items
- Dozens of filters
- Opportunity for product tracking
- Affordable
Cons
- Limited functionality
- No inventory tracker
- Fewer tools than competitors
- Not the best technical support
Helium 10
Helium 10 is one of the most popular end-to-end Amazon management and growth suite of tools that helps Amazon sellers with:
- Product Research
- Keywords Research
- Listing Optimization
- Analytics
- Marketing
- Financing
- Operations
This seller tool is beloved and used by various Amazon sellers with millions of dollars in revenue. With Helium 10, you can find the most trending products, build optimized listings, conduct competitive analysis, build targeted landing pages and do so much more. Also, the company’s customer support team is highly responsive – so you won’t have to worry about finding yourself lost.
For different purposes, you can use different tools like inventory protector and management, market tracker, landing page builder, and much more. It's all an Amazon seller will ever need.
Helium 10 does almost all the heavy lifting and completely eliminates the guesswork, allowing store owners to grow their business in a systematic manner. You can access every single piece of data from within the dashboard.
On the other hand, one of the cons of Helium 10 is that it has no supplier database. Also, it has a steep learning curve. This means you’ll have to spend some time with the platform to be claimed as the “Helium 10 Master.”
Pros
- End-to-End Amazon management and growth platform
- Excellent customer support
- Built-in SEO and marketing tools
- Premier landing page builder
Cons
- Lack of supplier database
- Steep learning curve
- There are powerful alternatives to some tools
Equip Yourself with the Right Amazon Tools Today!
And that’s our top five list. Once you equip the right tool for your Amazon business, the next step is to familiarize yourself with its ins and outs.
The competition on Amazon is incredibly fierce. And only Amazon Seller software can help you break through the noise. But having a tool in your arsenal won't be enough.
These tools don’t guarantee success. To skyrocket your sales and grow your business, you’ll have to build conversion-focused systems. And then only will you be able to make your way up the ladder.
At Stack Influence, we help Amazon sellers climb the ladder of success by helping them tap into the power of Amazon influencer marketing. And we can help you with the same using our battle-tested growth platform and strategies.
Don’t wait around!
And for those not familiar with the concept of Amazon influencers, quick-read our recently published “Your Go-To Amazon Influencer’s Guide.”
