Top 10 Tennis Influencers

Top 10 tennis influencers are not only Grand Slam champions but also powerful content creators shaping trends beyond the court. In this Stack Influence blog, we spotlight the most impactful tennis figures on social media – from legendary pros to rising micro influencers – and how they leverage their platforms. These influencers drive conversations around sports, fashion, and even ecommerce, proving that tennis and influencer marketing now go hand in hand. Brands big and small (including Amazon sellers) are tapping into this trend, partnering with both celebrity athletes and micro influencers to generate authentic user-generated content (UGC) and reach engaged audiences. Below, we break down the top 10 tennis influencers, complete with their social followings and unique impact on and off the court.

1. Serena Williams

Serena Williams is widely regarded as one of the greatest tennis players of all time, and her influence extends far beyond tennis. With 23 Grand Slam titles and a massive global fanbase, Serena has amassed 18.1 million Instagram followers as of 2025. Even after retiring in 2022, she remains a cultural icon and top tennis influencer. Williams uses her platform to champion social issues and promote businesses – sometimes plugging products or her own ventures to those millions of followers. Her endorsement portfolio has included Nike, Gatorade, JPMorgan Chase, Lincoln, and more, earning her up to $20 million annually from sponsorships at her peak. Beyond brand deals, Serena launched Serena Ventures, investing in 85+ startups (mostly founded by women or people of color) and built her own fashion line, demonstrating an entrepreneurial influence unrivaled in sports. From inspiring young athletes to redefining influencer marketing for female sports stars, Serena Williams has transformed herself into a brand and business mogul in addition to being a tennis legend.

• • Followers: 18.1M on Instagram (highest among women in tennis).

     

  • Influence: Advocates for women’s empowerment and diversity; major endorsements (Nike, Lincoln, Audemars Piguet); venture capitalist backing innovative startups.

     

  • Why She’s a Top Influencer: Serena’s authenticity and success resonate globally. She proved that a tennis champion can evolve into a fashion trendsetter, investor, and social activist – all while engaging millions on social media.
    

2. Roger Federer

Roger Federer, even in retirement, remains one of the top 10 tennis influencers due to his universal popularity and gracious persona. The Swiss legend has 11.5 million Instagram followers and is known for carefully curated posts about his globe-trotting lifestyle, philanthropic endeavors, and occasional family moments. Federer’s influence is built on elegance and trust – qualities that made him a brand ambassador for Rolex, Uniqlo, Mercedes-Benz and other luxury names for years. He joined Instagram relatively late (2014), but quickly grew a massive following by sharing behind-the-scenes peeks into life on tour and beyond. Since retiring in 2022 with 20 Grand Slam titles, Federer has stayed in the public eye through tennis promotion (like the Laver Cup) and charitable projects. He exemplifies how a sports icon can become a global ambassador, using social media to maintain a warm connection with fans. Federer’s posts often highlight his travel, business ventures, and charity events, reinforcing the image of a worldly role model that brands and followers adore.

• • Followers: 11.5M on Instagram.

     

  • Influence: Symbol of sportsmanship and class; longstanding corporate partnerships (Rolex, Uniqlo); co-founded Laver Cup team event.

     

  • Why He’s a Top Influencer: Federer’s appeal cuts across generations. His consistent personal brand – equal parts champion athlete and gentleman – has huge marketing power. He draws engagement by sharing positive, family-friendly content, keeping him among the most followed tennis figures even post-retirement.

3. Rafael Nadal

Spain’s Rafael “Rafa” Nadal is not only a 22-time Grand Slam champion but also the most-followed tennis player on Instagram with 18.4 million followers. He edges out even Serena in that metric and stands as a tennis influencer icon. Nadal’s social media showcases a mix of intense training clips, tournament celebrations, and heartfelt moments, reflecting his humility and passion. His content often features updates from the Rafa Nadal Academy in Mallorca, where he mentors the next generation – extending his influence into youth development. Nadal’s huge following underscores his global fan appeal, especially after dominating Roland Garros 14 times. Brands have taken notice too: Nadal has endorsed Nike, Kia Motors, Babolat, and luxury watchmaker Richard Mille among others. Despite being a private person, Rafa connects with fans by sharing philanthropic initiatives (like his foundation’s work) and personal milestones (like marriage and fatherhood, albeit sparingly). This combination of athletic greatness and authenticity makes Nadal a marketing dream and a top influencer in sports.

• • Followers: 18.4M on Instagram (highest of any tennis personality).

     

  • Influence: Iconic “King of Clay” reputation; runs a tennis academy and foundation; partnerships with global brands (Nike, Kia, etc.).

     

  • Why He’s a Top Influencer: Nadal’s hard-work ethos and respectful demeanor have earned worldwide admiration. He leverages that goodwill online, uniting a massive community of fans. Whether celebrating a victory or encouraging young players, Rafa’s posts generate huge engagement, proving his enduring influence in the tennis world. 

4. Novak Djokovic

Novak Djokovic has parlayed his on-court dominance into a powerful social media presence and personal brand. The Serbian star holds a men’s record 24 Grand Slam titles and has 12.6 million Instagram followers tuning in to his updates. Djokovic often uses social media to share glimpses of his life off-court – from wellness routines (he’s known for yoga and a gluten-free diet) to family moments with his wife Jelena and their children. This openness humanizes him and engages fans. He’s also not shy about voicing opinions on health and sports issues, which, while sometimes controversial, underscore his authenticity. As a top tennis influencer, Djokovic’s endorsements range from sports brands (Lacoste, HEAD) to tech and nutrition products. His posts frequently highlight sponsor events, trophy celebrations, and charity work through the Novak Djokovic Foundation. Despite past image challenges, Djokovic’s social following continues to grow as he cements his legacy. His ability to spark conversation – whether about records, diet, or player rights – shows the clout he wields beyond just tennis matches.

• • Followers: 12.6M on Instagram.

     

  • Influence: Men’s all-time Grand Slam leader; vocal advocate on player welfare and health; endorsements (Lacoste, Peugeot) and a namesake foundation.

     

  • Why He’s a Top Influencer: Djokovic commands attention both for his achievements and his perspectives. Fans flock to his social media for training inspiration, personal philosophy, and the sense of community he fosters (e.g. frequent Q&As). Love him or not, “Djoker” has built an influential platform that extends his sporting impact into lifestyle and advocacy realms.
    

5. Naomi Osaka

At just 26, Naomi Osaka has become a crossover superstar and one of the top tennis influencers bridging sports, culture, and commerce. The Japanese-Haitian player has 2.91 million Instagram followers and is widely admired for using her voice on issues like mental health and racial equality. Osaka’s breakthrough Grand Slam wins (four majors so far) and candid personal essays endeared her to millions, making her an endorsement powerhouse. In fact, she was the highest-paid female athlete in the world in 2020, earning about $37.4 million in 12 months from endorsements and prize money. Major brands like Nike, Nissan, Louis Vuitton, and TAG Heuer have partnered with Osaka, drawn by her massive youth following and authentic image. On social media, she mixes light-hearted posts (fashion, anime, gaming) with meaningful messages – such as speaking up about anxiety or supporting Black Lives Matter – showing that an influencer can be both fun and impactful. After becoming a new mom in 2023, Osaka has been easing back into competition, but her marketing appeal hasn’t dimmed. She continues to transcend tennis, using content creation and brand collaborations to connect with audiences far beyond the court.

• • Followers: 2.91M on Instagram.

     

  • Influence: Highest-paid female athlete (2020) with $37M+ earned; partnerships with Nike, Levi’s, Yonex, Nintendo; outspoken on mental health (famously leading conversations about athlete well-being).

     

  • Why She’s a Top Influencer: Osaka resonates with Gen Z and millennial audiences by being unapologetically herself. Her ability to generate conversations (from fashion statements to social justice) makes her highly engaging on social platforms. Brands see her as the perfect content creator – relatable yet iconic – to reach younger, socially conscious consumers.

6. Maria Sharapova

Before “influencer” was a buzzword, Maria Sharapova was setting trends as one of tennis’s most marketable stars. The Russian five-time Grand Slam champion, now retired, still boasts over 4 million Instagram followers and a persona synonymous with style and success. Sharapova spent 11 straight years as the world’s highest-paid female athlete during her career, thanks to both her on-court prowess and off-court appeal. She partnered with elite brands like Nike, Evian, Porsche, Tag Heuer, and Avon, pulling in nearly $30 million in 2015 alone. On social media, Sharapova’s content often highlights her business ventures and lifestyle: she’s the founder of the premium candy brand Sugarpova and an investor in wellness startups. Fans still follow her for fitness tips, fashion shots, and entrepreneurial updates. As a tennis influencer, Sharapova represents the fusion of athletics and luxury branding – her endorsements in the 2000s set the stage for today’s influencer marketing in sports. Even in retirement, she remains a go-to celebrity for campaigns and continues to inspire with her journey from tennis stardom to boardroom success.

• • Followers: ~4.6M on Instagram (as of late 2024).

     

  • Influence: Held the highest-paid female athlete title for 11 years; face of many luxury campaigns (Porsche, Tiffany, Land Rover); now an entrepreneur (Sugarpova candy line, tech investments).

     

  • Why She’s a Top Influencer: Sharapova mastered personal branding early. Her elegant image and competitive fire attracted millions of fans – and their purchasing power. She proved that a tennis star can remain influential by evolving into a content creator and businesswoman, long after leaving the court.
    

7. Coco Gauff

American sensation Coco Gauff has rapidly become one of the top tennis influencers while still early in her career. Fresh off two Grand Slam titles by age 21, Gauff has 2.28 million Instagram followers and was recently named one of the most marketable figures in sport. Her vibrant personality and maturity beyond her years shine on social media – whether she’s posting celebratory dance reels after big wins, sharing training playlists, or using her platform to advocate for social causes. Gauff famously spoke out for racial justice as a teen and often engages fans with Q&A sessions, making her audience feel like part of her journey. Brands have flocked to her: Coco has deals with New Balance, Head, Barilla, Rolex, and more. She also collaborates on TikTok trends, appealing to Gen Z fans in a relatable way. On Instagram, Gauff’s following has grown alongside her achievements, indicating that her on-court success translates to digital influence. Her content strikes a balance between competitive grit and youthful fun, which is exactly what makes her so engaging for young tennis fans and sponsors alike.

• • Followers: 2.28M on Instagram.

     

  • Influence: Two Grand Slams (including 2023 US Open) at a young age; leads the next generation in popularity; endorsements from sporting goods to food brands.

     

  • Why She’s a Top Influencer: Gauff connects with fans through authenticity – she’s open about her learning experiences and joys. This genuine approach, combined with her on-court credibility, drives high engagement. She exemplifies how a rising athlete can leverage content creation (like behind-the-scenes vlogs or motivational posts) to build a loyal community and attract influencer marketing opportunities.
    

8. Nick Kyrgios

Nick Kyrgios brings an edgy flair to tennis and social media, making him a standout influencer in the sport. The Australian showman has over 4 million Instagram followers who tune in not just for tennis highlights but for Nick’s unfiltered personality. Kyrgios is famously candid online: he’ll roast other players, interact with fans in comments, and post about his love for basketball and gaming. This bold approach has made him a polarizing figure and a social media magnet. As one outlet described, Kyrgios “is as controversial on Instagram as he is on court,” freely criticizing anyone and sharing slices of his life from holidays to pickup basketball games. Importantly, he engages followers through regular Q&As and heartfelt messages (he’s opened up about mental health struggles, garnering support). Brands have partnered with Kyrgios too – Nike, Beats, and even gaming sponsors – leveraging his appeal to younger, non-traditional tennis audiences. While injuries have limited his play recently, Kyrgios stays relevant via platforms like Instagram, TikTok, and Twitch (where he streams video games). By embracing a content creator role on his own terms, he’s redefined what it means to be a tennis influencer.

• • Followers: ~4.1M on Instagram.

     

  • Influence: Huge engagement via outspoken posts and fan Q&As; crossover appeal with pop culture (NBA fandom, gaming); uses platform for charity causes (e.g. bushfire relief) amid sponsorships.

     

  • Why He’s a Top Influencer: Kyrgios commands attention by being unpredictable and genuine. His social feeds feel like a reality show – fans never know if they’ll see a trick-shot video, a call-out of tennis authorities, or a sweet post about family. That entertainment value keeps his follower count high and illustrates how authentic, even irreverent content can build a strong personal brand.

9. Emma Raducanu

Emma Raducanu rocketed from obscurity to superstardom after her fairytale U.S. Open win as an 18-year-old qualifier in 2021. Since then, she’s become a bona fide tennis influencer with 2.93 million Instagram followers and a sponsorship portfolio most veterans would envy. Raducanu’s on-court struggles due to injuries haven’t stopped brands from flocking to her: Dior, Porsche, Tiffany & Co., British Airways, Vodafone, Evian – all signed her as an ambassador within months of her breakthrough. Her social media showcases these high-profile partnerships alongside glimpses of her training rehab, fashion shoots, and world travel. According to Tennis365, Raducanu “secured a raft of big-money deals” after her win, and despite ranking dips, she “continues to attract interest from leading brands.” She even filmed a glossy commercial for a new sponsor (a sustainable care brand) during the 2025 US Open, demonstrating how active she is in content creation for endorsements. On Instagram, Emma balances polished sponsor posts with personal touches, like wishing fans Merry Christmas or reflecting on her lessons learned. This strategy maintains her relatability while fulfilling influencer obligations. At just 22, Raducanu exemplifies the modern sports influencer whose star power endures beyond competitive results, thanks to savvy branding and media skills.

• • Followers: 2.93M on Instagram.

     

  • Influence: Historic US Open title launched her global fame; ambassador for top luxury and consumer brands; named a “big tennis influencer” by media, with her social posts driving significant buzz.

     

  • Why She’s a Top Influencer: Raducanu represents the intersection of sports achievement and marketing potential. Her sudden rise captivated the world, and she smartly leveraged it on social media. By frequently engaging with lifestyle content (from runway events to tech sponsorships), she keeps her following invested – showing that even amid competitive setbacks, a strong personal brand can flourish.
    

10. Morgan Riddle

Not all top tennis influencers are pro players. Morgan Riddle has made a name as a tennis lifestyle influencer, bringing a fresh audience to the sport. Riddle, who is the girlfriend of ATP star Taylor Fritz, has over 450,000 Instagram followers and 600,000 on TikTok – a following she built by branding tennis as “the chicest sport in the world.” Through vlogs, TikToks, and stylish Instagram posts, Morgan gives fans a behind-the-scenes look at tournaments and adds fashion flair to tennis. For example, during Wimbledon 2025 she hosted the official “Wimbledon Threads” series interviewing players about style. She’s been featured in Vogue and Harper’s Bazaar for her courtside style, and her witty commentaries on TikTok (sometimes poking fun at tennis traditions) frequently go viral. Brands have taken notice: Riddle collaborates with both luxury designers and tennis apparel companies, embodying the role of content creator and micro influencer in one. Her ability to engage Gen Z fans – many of whom might not have followed tennis otherwise – demonstrates the power of micro-influencers in sports marketing. Morgan Riddle shows that you don’t need a Grand Slam trophy to be one of the top 10 tennis influencers; a unique voice and relatable content can serve an even broader marketing niche.

• • Followers: 0.45M on Instagram; 0.6M on TikTok.

     

  • Influence: Turns tennis events into shareable culture (coining trends like “tenniscore” fashion); bridges tennis with lifestyle and beauty brands; featured by major style media for innovating sports influencer content.

     

  • Why She’s a Top Influencer: Riddle represents the micro-influencer leverage in sports. Her engaged following trusts her recommendations and style tips, driving notable engagement (her posts often spark debates and excitement among young fans). For tournaments and sponsors, she offers a fresh marketing channel. Morgan’s success validates how micro influencers and UGC creators can invigorate a traditional sport’s image – something Stack Influence emphasizes for brands seeking authentic connections.
    

The Power of Tennis Influencers in Marketing

The top 10 tennis influencers above illustrate how social media has become central to tennis culture and commerce. From global icons like Serena to niche creators like Morgan Riddle, each drives value for brands in unique ways. In fact, a recent analysis found over 336 brands partnered with tennis players during the 2024–2025 Wimbledon period alone, spanning luxury fashion, automotive, tech, and more. This highlights that influencer marketing in tennis isn’t limited to sports gear – it’s a broad ecosystem.

For e-commerce companies and Amazon sellers, partnering with tennis influencers (both big and small) can be a game changer. Mega influencers bring massive reach, but micro influencers often offer higher engagement and trust. According to Stack Influence’s research, micro-influencer posts can see 5–20% engagement rates, far above the ~2% typical for mega-celebs. Their authentic, peer-like recommendations translate into stronger credibility and conversion. A tennis micro-influencer – for example, a coach on YouTube or a grassroots player on Instagram – might review products like rackets or sportswear, generating user-generated content (UGC) that shoppers find more believable than ads. In one survey, 82% of consumers said they are highly likely to follow a micro-influencer’s recommendation. For Amazon sellers, this means a well-placed mention by a tennis content creator can boost product discovery and trust among passionate tennis fans.

Influencer marketing in tennis also creates a community effect. Fans engage in conversations, share their own UGC (like hitting sessions inspired by a pro’s video), and become more invested in the sport. This fan-driven content further amplifies a brand’s message at no extra cost. In the age of TikTok and Instagram Reels, even short clips of a player using a certain tennis bag or nutrition shake can go viral and lead to spikes in sales. Brands like Nike and Wilson routinely leverage star players for this reason, but now smaller businesses can do the same by collaborating with micro influencers through platforms like Stack Influence. The result is a win-win: influencers monetize their passion, audiences get genuine recommendations, and brands see increased engagement and sales.

Conclusion to Top 10 Tennis Influencers

In summary, the top 10 tennis influencers showcase the spectrum of influence – from legendary champions to modern content creators. They all underscore an important point: influencer marketing and tennis are now intertwined. Whether you’re a global sportswear giant or an Amazon seller with a new training gadget, tapping into the tennis influencer network can serve up grand-slam results for your marketing strategy. By focusing on authenticity, community, and the right mix of macro and micro influencers, brands can ace their outreach in the world of tennis and beyond.