Top 5 Partnership Ads on Instagram (2024-2025)

Instagram Partnership Ads – branded content posts promoted in collaboration with influencers – have become a go-to strategy for brands looking to supercharge their social campaigns. By leveraging popular creators’ authentic content and voices, marketers are achieving unprecedented reach, engagement, and ROI. Below, we spotlight five outstanding brand-influencer partnership ads (primarily on Instagram, with some spanning Facebook) that set the bar in 2024–2025. These examples showcase creative collaboration, smart targeting, viral appeal, and measurable results – providing inspiration for marketers and brand managers alike on how to maximize this powerful ad format.

1. Stack Influence

Kicking off our list is a stellar example from Stack Influence, a micro-influencer marketing platform. Stack Influence partnered with eco-friendly brand Blueland to run a massive Instagram micro-influencer campaign that delivered jaw-dropping results. Over a 3-month period, 211 Instagram creators were activated to post authentic content about Blueland’s products, each post labeled as a paid partnership. The campaign’s scale and authenticity paid off big time – achieving a 13:1 return on investment (1300% ROI). In concrete terms, every $1 spent returned $13 in revenue, with the micro-influencers driving about $129,280 in sales from roughly $9,917 in costs.

Not only did this partnership ad campaign boost sales, it also generated significant social traction. The 211 influencers’ posts amassed around 247,000 impressions and 11,400 engagements, averaging an excellent ~4.6% engagement rate. By tapping into Stack Influence’s network of niche creators, Blueland reached highly relevant audiences with content that felt genuine – followers saw real people demonstrating the products in everyday use. This led to a 4.7× jump in monthly sales on Amazon for Blueland during the campaign. The success showcases how micro-influencer partnership ads can flood Instagram with relatable posts, creating huge collective reach and conversion power. Key takeaway: leveraging hundreds of micro-creators via a platform like Stack Influence can yield outsized ROI, outperforming a single big celebrity ad by combining authenticity at scale.

2. Rhode x Alexandra Saint Mieux

When Hailey Bieber’s skincare brand Rhode launched a limited-edition line of phone cases (yes, phone cases!), they turned to TikTok/Instagram creator Alexandra Saint Mieux to generate buzz. This unconventional cross-category collab proved to be an Instagram hit. Alexandra, known for her glamorous and aspirational style, showcased Rhode’s vibrant bubblegum-colored phone cases paired with the brand’s popular peptide lip tints – seamlessly blending tech accessory and beauty content. The partnership ad post exploded on Instagram, ranking among Rhode’s top-performing content ever. In a single post, Alexandra earned 247,000 likes, 3,600 comments, and an estimated 9+ million reach, with roughly 10 million impressions overall. Equally impressive, the engagement rate hit 8.95%, indicating the campaign resonated strongly with Rhode’s audience.

Such massive engagement clearly translated to brand momentum. Fans loved the visually striking imagery of Alexandra’s chic aesthetic matched to Rhode’s colorful product – it felt like an organic extension of the brand. By co-creating a product-focused story with an influencer whose personal brand oozes luxury and trendiness, Rhode managed to captivate both beauty lovers and lifestyle gadget fans. The “limited-edition” nature of the phone cases (which matched Rhode’s lip tint colors) added exclusivity that drove urgency among followers. This example shows how a creative partnership ad, especially one aligning with a viral creator’s rise, can yield sky-high Instagram engagement and reach. The Rhode x Alexandra collab earned significant media coverage and stands as one of 2024’s most successful influencer campaigns in terms of social traction. Brands can learn from this by pairing product launches with influencers in innovative ways – and by leaning into creators’ aesthetic to craft highly shareable content.

3. Crumbl Cookies x Jonas Brothers

Even a cookie company can go viral with the right influencer partnership. Gourmet bakery chain Crumbl Cookies has run several buzzy collabs, and their recent partnership ad with the Jonas Brothers was a standout. In this campaign, the Jonas Brothers (yes, the famous pop band) teamed up with Crumbl for an Instagram and Facebook content series that took fans behind the scenes. The brothers visited a Crumbl production facility, got hands-on baking their own cookie creations, and shared playful taste-test videos – all presented as sponsored “paid partnership” posts that felt more like a fun reality show than ads. The result? A flood of engagement and a top-performing post for Crumbl’s socials, with over 2 million impressions and an engagement rate around 1.22% (high given the huge reach). In fact, the Jonas Brothers collab post quickly climbed into Crumbl’s most-engaged social posts of the year.

Why did it work so well? Crumbl smartly combined celebrity star power with an immersive, relatable concept. Seeing global music stars don aprons, joke around in a test kitchen, and genuinely enjoy the product made the brand incredibly approachable. The partnership had broad appeal – engaging both die-hard Jonas Brothers fans and dessert lovers – which amplified sharing and discussion. It also generated earned media: entertainment and food news outlets picked up the story, further expanding reach. This campaign is a perfect example of how a well-crafted Instagram partnership ad can double as viral content. By focusing on experience and storytelling (rather than a typical product plug), Crumbl benefited from organic buzz and increased brand warmth. For marketers, it underscores that even big-name endorsements perform best when creators are integrated into creative content. As the data shows, this immersive collab significantly amplified Crumbl’s reach and impact – and likely had fans lining up at their nearest store!

4. Redken x Sabrina Carpenter

Beauty brands have long embraced influencer partnerships, but Redken’s collaboration with pop star Sabrina Carpenter has been a masterclass in leveraging the right creator at the right time. Sabrina, a singer-actress with a surging fanbase (thanks to her hit music and social media virality), became a global ambassador for Redken and started appearing in the haircare brand’s Instagram content throughout 2024. The alignment was spot-on: Sabrina’s vibrant, trendy persona meshed perfectly with Redken’s youthful image, and her credibility with Gen Z audiences gave Redken an instant boost. Over a series of sponsored posts (marked with the “Paid Partnership” tag) featuring Sabrina using and touting Redken products, the brand saw consistently higher performance than their average posts. In fact, in one quarter, posts with Sabrina outperformed all others, with a single Instagram partnership ad generating 83,000 impressions – making it one of Redken’s top posts of the campaign.

These results highlight how a well-chosen influencer can amplify a brand’s reach and engagement. Sabrina’s followers trust her beauty recommendations, and that translated into tangible social metrics for Redken. Beyond impressions, fans actively engaged – liking, commenting, and sharing her Redken content – showing that her endorsement made Redken more compelling to a younger audience. Redken smartly capitalized on Sabrina’s viral rise and authentic love for the products, strengthening the brand’s appeal and social presence. Not every partnership ad needs a direct sales ROI to be a success; in this case, the payoff was in brand awareness and affinity. By the numbers, Sabrina’s collab posts drove a noticeable uptick in Redken’s social reach, while qualitatively they injected fresh energy into the brand’s marketing. The key lesson: aligning with an influencer who genuinely fits your brand (and is on a trajectory of growing popularity) can yield outsized benefits in social engagement and cultural relevance.

5. Bumble x Amelia Dimoldenberg

Rounding out our top five is a partnership that exemplifies smart targeting and narrative-driven advertising: Bumble’s 2025 campaign with Amelia Dimoldenberg. Amelia – famed as the creator of the hit YouTube/Instagram series “Chicken Shop Date” – became the face of Bumble in a year-long series of Instagram partnership ads and content pieces. This collaboration is a perfect match: Amelia’s humorously awkward yet charming take on dating made her an ideal ambassador for Bumble’s women-centric dating app. In the campaign, Bumble and Amelia delivered comedic yet insightful clips like “Amelia’s Golden Rules of Dating,” which were shared as sponsored posts on Instagram (and across Facebook/Interview Magazine channels). Her very first Bumble video on Instagram garnered around 170,000 likes and hundreds of comments, indicating tremendous engagement from the audience.

Why it stood out: Bumble tapped a relevant influencer whose personal brand story aligns with their own. Amelia’s decade-long journey from a small comedic dating column to a viral content creator mirrors the realities of modern dating – quirky, authentic, and filled with trial and error. Her Bumble ads didn’t feel like ads at all; they felt like extensions of her beloved content, filled with witty dating advice and self-deprecating charm. This authenticity struck a chord with Bumble’s target users. According to industry observers, Amelia’s involvement helped Bumble foster “unfiltered conversations on contemporary dating” and made singles feel seen and understood. It’s a textbook example of leveraging an influencer to humanize a brand message. Rather than a typical product-pitch, Bumble’s partnership ads focused on storytelling – showing that the app embraces real dating experiences. The campaign not only drove social engagement, but also reinforced Bumble’s positioning in a crowded dating app market by differentiating via culture and content. Marketers can take note: authenticity and alignment are everything. A partnership ad that entertains or inspires can build enormous goodwill (and indirectly, user growth) even if it’s not pushing a hard sale.

Conclusion: Winning with Influencer Partnership Ads

The above examples demonstrate that Instagram partnership ads – when executed thoughtfully – are delivering major wins for brands across industries. From micro-influencer armies generating 13× ROI, to superstar collaborations racking up millions of impressions, the formula is consistent: authentic content + the right creator + smart campaign strategy = success. Whether the goal is direct sales (as with Stack Influence’s Blueland campaign) or viral brand buzz (Crumbl’s celebrity factory tour), partnership ads allow brands to tap into the creativity and credibility of influencers. By blending the influencer’s voice with the brand message, these ads feel more like native content that audiences want to engage with, rather than disruptive promos.

Key trends from our top 5 cases include leveraging exclusivity and limited launches to spark urgency (e.g. Rhode’s limited collab driving 10M impressions), using experiential storytelling (Crumbl turning an ad into an entertaining behind-the-scenes experience), and focusing on cultural alignment (Bumble choosing an influencer who embodies their brand values). Many campaigns also repurpose influencer posts as paid ads across Facebook and Instagram, extending reach beyond the creator’s followers. According to Meta, this can dramatically lower customer acquisition costs and boost ROI when compared to standard brand-produced ads, as seen in multiple Meta case studies (e.g. partnership ads yielding 20–50% lower cost-per-purchase for brands like Clinique and Vuori).

For marketers planning their next campaign, the takeaway is clear: influencer partnership ads are a game-changer for social marketing. By choosing influencers who truly connect with your target audience and giving them creative freedom to showcase your product, you can produce ads that not only perform well but also enhance your brand’s credibility. The five campaigns highlighted here prove that when brands and creators team up, marketing magic happens – in the form of higher engagement, greater reach, and real business results. It’s no wonder 86% of marketers are working with micro and macro influencers in 2025, increasingly favoring these collaborations over traditional ads. To stay ahead, start thinking of your ads less like ads and more like influencer-driven content pieces. The next “top partnership ad” success story could be yours.