MySmile launched its Fluoride Free Toothpaste as a brand new listing in Amazon's crowded Personal Care category, where established oral care brands dominate search results. With no sales history, the product faced low velocity, weak keyword positioning, and no social proof to convert shoppers who found it. The brand needed authentic content and real purchase momentum, fast enough to matter in the launch window. Stack Influence's micro-influencer network delivered both at scale.
6-month campaign recap: 7.7x monthly Amazon unit sales (642 to 4,965/mo), a 4.5x bestseller rank lift, and 8.8M social impressions powered by 800 creator promotions.




