MySmile took a brand new product to 7.7X sales in 6 months

results

7.7x
Revenue
8.8M
Impressions
4.5x
Rank Boost
800
Influencers

MySmile's Fluoride Free Toothpaste grew from 642 to 4,965 monthly Amazon unit sales over the six-month campaign, a 7.7x increase. Its bestseller rank in Amazon's Personal Care category climbed from #43,965 to #9,762, a 4.5x rank boost. The product closed the campaign holding a 4.6 star rating. That momentum continues to compound as reviews, keyword rankings, and organic velocity build on the demand the campaign created

Across MySmile's full Stack Influence partnership, creators generated 8.8M impressions, 79.1K engagements (70.8K likes and 8.3K comments), and $145,478 in Earned Media Value. The Fluoride Free Toothpaste campaign alone produced 800 creator promotions and 251 testimonials, a 31% testimonial conversion rate.

MySmile launched its Fluoride Free Toothpaste as a brand new listing in Amazon's crowded Personal Care category, where established oral care brands dominate search results. With no sales history, the product faced low velocity, weak keyword positioning, and no social proof to convert shoppers who found it. The brand needed authentic content and real purchase momentum, fast enough to matter in the launch window. Stack Influence's micro-influencer network delivered both at scale.

6-month campaign recap: 7.7x monthly Amazon unit sales (642 to 4,965/mo), a 4.5x bestseller rank lift, and 8.8M social impressions powered by 800 creator promotions.
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