customer stories

Magic Spoon sales doubled and BSR lift 1.9X in 2 Months

results

2.4x
Revenue
594.5k
Impressions
1.9x
Rank Boost
318
Influencers

Magic Spoon grew monthly Amazon unit sales from 2,051 to 5,001 through a 2-month Stack Influence campaign, a 2.4x lift that held steady even after the campaign ended. That sales velocity pushed its bestseller rank in the Breakfast Cereal category from #7,108 to #3,766, a 1.9x rank boost. The brand maintained a 4.2 star rating throughout the campaign while volume more than doubled. Months after the final post went live, Magic Spoon was still sustaining 2.4x its baseline sales on Amazon.

Magic Spoon's campaign generated 594.5K impressions and over 2,700 engagements across 318 creator promotions, producing $7,453 in Earned Media Value. The campaign also delivered 133 customer testimonials, a 42% conversion rate from completed posts to usable brand feedback.

Breakfast cereal is one of the most crowded categories on Amazon, dominated by legacy brands with decades of shelf recognition and deep review counts. Magic Spoon was revisiting its product on the platform and needed to rebuild sales velocity in a space where organic visibility depends on it. Without a steady stream of fresh social proof and external demand, even a strong product can stall in the mid-ranks of the category. The brand needed authentic creator content at scale to drive purchases and re-establish its position.

2-month campaign recap: 2.4x monthly Amazon unit sales (2,051 to 5,001/mo), a 1.9x bestseller rank lift, and 594.5K social impressions powered by 318 creator promotions.
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