As an Amazon FBA seller, you may have thought of calling it quits and finally breaking up with your long infuriating partner – Amazon – at least once.
We understand.
In fact, we are well aware of how hard an Amazon seller’s journey can get.
But every relationship has its own ups and downs.
And no matter how competitive the Amazon landscape gets, let’s not forget the good times – theHoneymoon Period – when Amazon’s A9 Algorithm offers new sellers and new product listings a competitive advantage.
While there’s no official documentation out there related to the Amazon Honeymoon period, we’d say it’s more of a controversial issue. Various sellers have reached out to us looking for answers – trying to understand whether the Amazon Honeymoon Period is real or just another one of those rumors.
Also, if you dig more, you’ll find many Amazon FBA sellers asking questions revolving around Amazon Honeymoon Period:
And more!
You’ll find the forums to be flooded with these kinds of questions.
And if you have been hearing about the “Amazon Honeymoon Period” yet don’t really know what exactly it is and more importantly, what’s the buzz all about – don’t worry.
This blog post clearly explains what the Amazon Honeymoon Period is. Also, we’ll dive deep into the strategies that’ll help you get the most out of this phase.
Without further a do, let’s have a look.
What is the Amazon Honeymoon Period?
You’ll be shocked to know that over 95% of product launches fail.
Worse – with an ever-increasing number of sellers kickstarting their Amazon venture and publishing hundreds of listings, ranking at the top of the Amazon SERPs for relevant keywords has now become harder.
But wait, there’s good news.
Amazon is fully aware of the ever-increasing competition. And it doesn’t matter if you are a new seller or an experienced veteran looking forward to launching a new product, the tech giant wants to give you a fighting chance.
Amazon’s A9 algorithm works in such a manner that it doesn’t solely rely on ratings and reviews for ranking purposes. If that was the case, new sellers would never be able to make it to the top and you’d find product listings with thousands of ratings and reviews ranking at the top.
Amazon has labeled its A9 algorithm “Top-Classified.”
Two of the reasons why Amazon is the largest marketplace in the world include:
- Amazon’s A9 algorithm levels up the playing field for sellers – so if you are a new seller, you don’t necessarily need thousands of ratings to rank at the top.
Amazon has labeled its A9 algorithm “Top-Classified.” Obviously, they don’t want sellers manipulating the algorithm - which is why no one is fully aware of how the algorithm works exactly.
But after years of helping Amazon sellers skyrocket their sales and profit margin, and testing different strategies, we found out the following factors to be heavily considered by Amazon’s A9 algorithm
And more!
It doesn’t matter whether you are a new seller or an already experienced one about to launch a new product, we’ve some good news for you.
Right after you launch your product, Amazon will offer you a decisive advantage for a period of 30-90 days. This timeframe is what we like to call the “Amazon Honeymoon Period.” During this period, your new product listings can easily rank higher than normal for the targeted keywords.
Amazon’s A9 algorithm determines rankings based on sales, conversion rate, click-through rate, and many more. Sales history and conversion rate will have a major impact on your product listing’s search engine rankings. But - here’s the loophole (honestly, we don’t know if this is a loophole or it’s Amazon giving new product listings a fighting chance). New product listings don’t have a sales and conversion history. But since new listings don’t have a sales and conversion history, Amazon ranks these product listings based on factors like keywords, images, price, fulfillment method (maybe), description, backend keywords, and more. Look closely and you’ll see that these factors are not based on any kind of history.
Smart Amazon sellers already know this.
That’s the reason their primary focus is to capitalize on this period – as doing so allows them to have a much better chance of putting their products in front of their audience. And if they’re successfully able to unlock the full force of the Amazon Honeymoon Period, they’ll be able to reach out to a huge chunk of their target audience, which will help them boost their sales numbers, earn more reviews and in-turn position their product for long-term success.
At Stack Influence, we’ve helped hundreds, if not thousands, of sellers, turn their product launch into a grand success. And we want to help you with the same. That’s the reason we’re about to reveal the four major strategies you can implement to harness the power of the Amazon Honeymoon Period.
3 Brilliant Strategies to Get the Most Out of Amazon Honeymoon Period & Turn Your Product Launch a Grand Success
Following are the three brilliant strategies we’re about to discuss:
- Launch a Product Giveaway Campaign
- Let Influencers Give You a Boost
- Run Conversion-Focused Amazon PPC Campaigns
Let’s shed light on these strategies one at a time.
Launch a Brilliant Product Giveaway Campaign
“When something free is thrown into the equation, people perceive the value of free products as higher.”- Dan Ariely
As humans, we love giveaways, free trials, or anything that can help us save a couple of bucks. Scoring free products feel like a jackpot. And it doesn’t matter even if you are a millionaire or billionaire, you’ll always be attracted by free products or impressive discounts.
That’s how our human brains are hotwired.
We’ve put together some stats to help you realize the power of promotional products:
- Product rebates make consumers around 75.4% more likely to buy.
- Nearly 64% of consumers wait for products to go on sale.
- Over 2/3rd of a survey’s respondents reported that a promotion or coupon code heavily influences their purchase decision.
The first thing we do – while we’re on the checkout page or are trying to purchase a product – we type in something like:
“Amazon Coupon Codes 2021” OR “Amazon Promos October” OR “Amazon Giveaways”
And the truth is – these giveaways work.
90% of consumers use coupons. At the same time, people are huge fans of product rebates – and they would love nothing more than to receive a 100% cashback on their Amazon purchase.
Right after you launch your product on Amazon, Amazon will give you a slight boost for 30-to-90 days (Amazon Honeymoon Period).
Now, this slight boost isn’t just enough. You need to build momentum by attracting traffic from other sources. And one of the best ways to do this is by hosting your giveaways (100% Product Rebates) or offer coupons on discount sites.
Read our “The 5 Best Amazon Giveaway Sites to Grow Your Amazon Business” blog post to learn more about these sites and build great momentum.
Let Influencers Give You a Boost
Influencer marketing is a multi-billion-dollar industry. Launch your Instagram, Facebook, YouTube, or any other social platform and you’ll see influencers engaging with their audience and recommending the products they personally use.
And the best part is that people love interacting with them back. Over four in every ten millennials have reported that the influencers they follow on Instagram or other platforms understand them way better than their real friends. About 75% of millennials take influencers’ recommendations into consideration when making purchase decisions. Also, a majority of Gen Z trust influencers – which is why brands are pouring in hundreds, if not thousands, of dollars in influencer marketing campaigns.
Similarly, if you are an Amazon seller wanting to tap into Amazon influencer marketing program, you can find the right fit by:
- Understanding Who Your Target Audience is
- Looking for Creators on Amazon
- Looking Up Influencers Using Relevant Hashtags
- Equipping Yourself with a High-Grade Micro-Influencer Tool Like Stack Influence
Read our “Your Go-to Amazon Influencers Guide” to learn what Amazon Influencers are and how to find the right fit for your Amazon Business.
Run Conversion-Focused Amazon PPC Campaigns
Amazon’s, in its Q2 2021 earnings report, reported that its “Other” category generated $7.9 billion in sales. And while Amazon doesn’t break down any specific financials for advertising, we can conclude that Amazon’s advertising businesses generate around $8 billion each quarter – which indicates that the tech giant’s advertising revenue stands at about $32 billion each year.
One of the reasons why Amazon sellers spend thousands of dollars on Amazon PPC is that it works. When done right, Amazon PPC campaigns can deliver incredible results. And if you run highly strategic Amazon PPC campaigns, you’ll see an ever-increasing number of prospects heading over to your product listings, purchasing your products, and leaving their feedbacks.
And these are just a few of the factors Amazon’s A9 algorithm takes into consideration for determining search engine rankings. As we mentioned already, newly launched product listings are subject to a slight boost by Amazon. And if you execute strategic Amazon PPC campaigns promoting these newly launched listings, you hold a much better chance of reaching out in front of your target audience and positioning yourself strong for long-term success.
But – as easy as it was for me to use the word ‘strategic’ and ‘success,’ let me tell you that crafting strategic Amazon PPC campaigns is no piece of cake. It’s really important to equip yourself with the right set of tools to level up your advertising efforts.
Three of the top Amazon PPC growth platforms we’d like to recommend are:
- Stack Influence – While we don’t directly help Amazon businesses ace their PPC efforts, we build conversion-focused influencer marketing campaigns that will help you boost your rankings – which will, in turn, lead to lower PPC costs and a high conversion rate.
- Quartile – Dedicated Amazon PPC management platform that uses AI for automating and optimizing Amazon PPC results.
- SellerLabs – High-grade Amazon PPC management platform for better visibility and online results.
Tap into the Honeymoon Period Today!
Planning to launch your product? You have around 30-90 days until your Amazon boost expires.
By building a fool-proof strategy and incorporating the three tactics we’ve mentioned in this blog post, you can attract traffic towards your product listings, boost sales, build authority and generate ratings and reviews – which are a few of the factors Amazon A9 algorithm relies on for determining search engine rankings.
At Stack Influence, we’d love nothing more than to help you make the most out of your Amazon Honeymoon Period.
Don’t wait around!
