The 10 Top Amazon Influencers in 2023

Looking for the right Amazon influencers is an uphill battle.
Last week, I had an interesting hour-long call with our sales team where they mentioned that a lot of Amazon sellers are reaching out to us with one specific request –

“We’re interested in collaborating with Amazon influencers yet are facing a hard time finding credible and reliable influencers in our industry. Can you assist us or provide any guidance?”

And that’s what inspired me to write this post.

Collaborating with the wrong Amazon influencers is dangerous. Not only could you end up wasting your budget on failed campaigns, but it could also do serious damage to your brand’s reputation.

To save you the trouble of scouring the internet for the right Amazon influencers, we’ve put together this 10 top Amazon influencers in 2023 guide.

So, time to pour yourself a cup of your favorite drink as we present our list in front of you.

Disclaimer – The numbers mentioned in this post such as follower and subscriber counts were obtained via confidential scientific methods like Googling or social media stalking, at the time of writing. If you observe any changes in these numbers while reading this post, please blame time.

The 10 Top Amazon Influencers In 2023 To Work With

We’ve put in countless hours to carefully evaluate every single influencer in our 10 Top Amazon Influencer in 2023 list because we didn’t want it to be just another one of those top X lists on the internet.

And we’re excited to share this with you.
So, without further ado, let the influencer hunt begin. Here are the 10 top Amazon Influencers in 2023:

Andrea Denver

Who’s Andrea Denver? He’s a popular Italian fashion model currently residing in New York. With over 1.2M followers on Instagram, 250K+ followers on Instagram, and 20K+ followers on TikTok, I found him in the “Featured Creators” list on Amazon. Andrea Denver is the co-founder and CMO of an Italian-based streetwear brand named Son of Wind. You can learn more about his brand here.

Andrea actively promotes fashion, cooking, and skin care products on his Amazon storefront, including cooking tools, fashion items, and skincare products. He’s known for his unique fashion sense – and he has a dedicated follower base that looks up to him.

As of this writing, he has conducted just one Amazon live stream, which you can find here. Also, here are a few products he has currently listed on his Amazon storefront:

His posts are subject to good engagement. Here’s one:

Andrea may be a good fit if you run an Amazon men’s fashion brand with a good influencer marketing budget since most of his posts on Instagram and TikTok are related to fashion.

Julianna Astrid

Julianna is another of my favorite Amazon influencers that promote products across many categories, including electronics and fashion. She has more than 100k followers on Instagram, 270k+ on TikTok, and 10k+ subscribers on YouTube. She’s super-active across all her socials.

And she LOVES going live on Amazon. You can find all her Amazon live streams here. On her Amazon storefront, along with her live streams and promoted products, you can find her manually created product ideas lists like this:

Her Amazon storefront is well-organized. Check out how organized her “Travel” product ideas list is:

Oh BTW – she’s a die-hard fan of SZA and Zendaya.
Don’t wait! Head over to her Amazon storefront today.

Kristal Heredia

But this go-to curvy gal has more than 399K Instagram followers, more than 9K subscribers on YouTube, and 700K+ followers on TikTok. She’s a social media phenomenon.

Kristal is a Latina digital entrepreneur that shares impressive beauty and fashion tips for women across all her channels. She’s the founder and CEO of Mujeres Social, a digital agency that manages top talents in the industry.

Her posts get a lot of engagement. Here’s one of her reels on Instagram:

Just like Julianna, she likes to keep her Amazon storefront organized. From holiday dresses to sunglasses ideas, you’ll find her Amazon storefront flooded with lovely well-organized lists.

As of this writing, she has conducted three Amazon live sessions which you can check out here.

Emile Ennis Jr.

Emile is a well-recognized TV host and digital creator/influencer with 50K+ Instagram followers, 28K+ YouTube subscribers, 12K+ Twitter followers, and 100K+ TikTok followers. He has a solid online presence. On his Amazon storefronts, you’ll see him:

• Sharing his favorite product ideas lists 

• Conducting live streams to promote his favorite Amazon products.

These products range from tech gadgets to general lifestyle items. Also, Emile’s live streams cover a wide range of topics – from fashion to tech. He hasn’t just listed his favorite Amazon products on his storefront, but he also creates videos to promote these products.

Judging by his active Amazon presence, it seems Emile plans to grow his Amazon storefront in 2023. So, get on the train today!

Abigail Lorraine

Abigail Lorraine is another creator I came across in Amazon’s Top Creators section. As soon as I checked her socials, I fell in love with her content. Her posts are engaging and worth checking out. They receive a lot of engagement – which means she has a loyal follower base. As of this writing, she has 57K+ followers on Instagram and 206K+ followers on TikTok.

Judging by her Amazon storefront, she seems hyperactive. She loves going live on Amazon. Every single one of her Amazon live streams was worth watching. Her live sessions cover an extensive variety of topics – from décor updates to sweater weather to home must-haves. She’s well-known for her one-of-a-kind style – and her followers look up to her for their daily dose of inspiration.

These products range from tech gadgets to general lifestyle items. Also, Emile’s live streams cover a wide range of topics – from fashion to tech. He hasn’t just listed his favorite Amazon products on his storefront, but he also creates videos to promote these products.

Her Amazon storefront is well-organized – you’ll find a lot of product idea lists – from holiday outfits to fall clothing and more. In addition, she promotes products on her Amazon storefront by uploading videos like best living room chairs, cozy two-piece sets, work-from-home outfits, and more.

Her Amazon storefront is worth checking out. Click here to hop on.

Merilee

Take a moment to appreciate her stunning pictures in dresses sold on Amazon:

Nikki & Brie

If you’re a wrestling fan, you probably know who Nikki and Brie are. For those of you that don’t, Nikki and Brie Bella are identical twin sisters that have had countless high-profile wrestling matches in World Wrestling Entertainment (WWE).

Both have an incredible presence across different social media channels. Nikki Bella has more than 10.6M followers on Instagram; whereas Brie’s follower count stands at 8.5M. They like to call themselves “The Bella Twins.”

Their YouTube channel “The Bella Twins” has more than 3.5M subscribers. On their Amazon storefront, you’ll see them promoting a lot of beauty and fashion products. They don’t go live a lot but you can find their winter travel checklist live stream here.

Jaz

I mentioned Jaz in our 2021 top Amazon influencers list as well. Since then, I have been keeping an eye on her Amazon storefront. From dresses to travel accessories to outdoor gears, she shares many product recommendations on her Amazon storefront (theohiogirljaz). She has more than 50K followers on Instagram (she had only 18K followers in 2021) and her posts are subject to a decent level of engagement.

Here’s one of her posts on Instagram –

She doesn’t go live much. However, she conducted two live stream sessions in the last few days – which means, she has big plans for 2023. Only time will tell. Jaz has high potential and is one of the most fun-loving influencers I’ve seen on the internet. You should definitely check her storefront.

Kyle Richards

She has over 4M followers on Instagram and 80K followers on TikTok. She shares a wide range of products across different categories on her Amazon storefront. As of this writing, she has conducted eight live streams. Some of my personal favorites were A Day in My Life with Kyle Richards and her latest Winter Travel Checklist with Kyle Richards. She doesn’t share as many photos and videos as other Amazon influencers on our list do. But she doesn’t fail to drive traffic to her Amazon storefront from her socials.

Click here to check out Kyle Richard’s Amazon storefront.

Kathryn Zingone

“Where are your sandals from?? :)”

“Where is the skirt frommmm!”

She has more than 250K+ followers on TikTok with more than 9M likes. That’s huge. On her Amazon storefront, she has organized her product ideas lists based on the specific needs of her audience.
Want to purchase something for New Year’s Eve? Or basics? Just hop onto her idea lists. As of this writing, she has conducted six live streams. Let’s see what she has in store for 2023.

Still Confused About Which Influencers You Should Work With?

We work with Amazon influencers all the time. In fact, we have the largest database of micro-influencers in the US. So, if you’re looking for an influencer marketing platform for A-Z-managed Amazon micro-influencer marketing, we’d love to help you out.

Click here to gain more insights.
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