What is Amazon Live and What You Need to Know in 2023

Discover what Amazon Live is and how Amazon live influencers can tap into the full force of this new functionality to sell more products and earn more commissions.

Amazon just gave its “Amazon Influencers Program” a massive boost – as the tech giant now allows Amazon influencers to livestream on the platform and earn commissions by promoting a third-party seller’s product(s). Data fetched from Statista indicates that livestream eCommerce is a staggering $11 billion industry in the United States. And by 2024, this number has been predicted to cross the $35 billion mark.

While Twitch has been at the forefront of the live stream eCommerce industry, Amazon isn’t holding back – as it now allows Amazon influencers to go live – which will appear automatically on their Amazon influencer storefront as well as Amazon Live Homepage.

To help you better navigate this functionality, we’ve put together this blog post, where we’ll be shedding light on:

• What is Amazon Live?
• How Can Amazon Influencers Tap into the Full Force of Amazon Live?

Before you read further, if you aren’t familiar with the concept of Amazon Influencers, we’d strongly recommend reading the “Your Go-To Amazon Influencers Guide” blog post.

What is Amazon Live?

But with Amazon Live, Amazon is taking its Amazon Influencers Program to the next level – as Amazon influencers will now be able to host live streams to recommend a brand’s product(s) to their followers on Amazon.

This live stream will automatically appear on their Amazon influencer storefront as well as Amazon Live Homepage. Influencers looking forward to hosting live streams should be a part of the Amazon influencers program. It’s strictly limited to Amazon influencers. If you are an Amazon influencer already and are looking forward to tapping into the power of Amazon live, you can download the Amazon Live Creator App today.

Wait! If you’re wondering what this Amazon Live Creator App is all about, allow me to explain.

What’s Amazon Live Creator App?

• Ability to showcase the products Amazon influencers are looking forward to promoting live.
• Ability to engage with shoppers via live chat
• Measure past performance
• Ability to stream directly from smartphone or with a professional camera + broadcasting software
• And more!

If you are already a part of the Amazon influencer program and haven’t downloaded this application, you’re missing out on the exciting benefits of Amazon Live.

How Can Amazon Influencers Tap into the
Full Force of Amazon Live?

• If you are an Amazon influencer, you’d want to recommend an Amazon brand’s products via Amazon live. Now, when you’re planning to host a livestream, you can inform your followers/subscribers across different social media platforms like YouTube, Instagram, Facebook, etc.
• When your followers see your story or post that you’re about to host a livestream, they’ll hop onto Amazon to watch your live stream. New folks can also discover your live stream directly from Amazon Live Homepage.
• Throughout your live stream, you can promote a brand’s product(s) by showing off their exciting features. The way you promote it completely depends on you. If you want to use it live, you can do that. Or you can even browse the product’s Amazon page to talk more about its features.
• During the live stream you should ask your viewers to purchase the product (you’re promoting) by clicking on the links under your live stream. And when someone makes a qualified purchase, you’ll be earning some kind of commission.

• Allows Amazon Influencers to Offer a Fun & Unique Shopping Experience
• Helps Amazon Influencers Leverage Live Streams
• Helps Grow Following on Amazon

Allows Amazon Influencers to Offer a Fun & Unique Shopping Experience

Influencer marketing is powerful. And while Amazon influencers can always add products to their Amazon influencer storefronts, the one big thing that was missing up until now was influencers tapping into the power of live streaming to showcase a brand’s product(s). They don’t need to do it anymore across different social media platforms – instead, they can redirect their followers/subscribers to their Amazon live streams.

With this feature, Amazon influencers will be bringing the best of both worlds under one roof – online shopping + live streaming. At the same time, other exciting features like live chat, product highlighting, and more will help influencers further deliver a great experience and engage with their audience during live streams.

Helps Amazon Influencers Leverage Live Streams

As we mentioned already, Amazon Live is tapping into the rapidly growing $11 billion streaming industry in the United States. And by 2024, this number has been predicted to cross the $35 billion mark. Live streams are effective – because people are more likely to recollect about 95% of the information from a video, whereas when it comes to text, the number stands at a sheer 10%. Our brains have been hotwired to react to visual content, especially videos.

This means – if Amazon influencers want to boost chances of selling more products via their Amazon storefronts, all they need to do is tap into the full force of Amazon Live.

Helps Grow Following on Amazon

Not only will you be able to engage and sell to your already existing followers and subscribers but you’ll also see new people engaging with your live streams on Amazon via Amazon Live Homepage.

This will not only help you grow your Amazon following but social media following as well – which is another reason why Amazon influencers should tap into Amazon Live.

Conclusion