Guide to Creating an Amazon Storefront as an Influencer
As the creator economy becomes increasingly popular, influencers and content creators have several opportunities to monetize their content. The Amazon Influencer Program is one such opportunity where influencers can earn commissions by recommending certain products.
As a part of this program, you can curate your top products on your personal storefront and redirect your followers to this store from multiple channels.
But what exactly is an influencer storefront on Amazon? And how do you create an Amazon storefront as an influencer? We’ll answer these questions and share our best tips in this quick guide.
What are Amazon Influencer Storefronts?
An Amazon Influencer Storefront is a dedicated page where influencers can spotlight their favorite Amazon products and nudge their followers to purchase them. Amazon influencers can create their own storefronts to curate all their recommendations in categorized lists and drive sales. Influencers can also customize their storefronts to display personalized branding.
The main goal behind Amazon storefronts is to give influencers a space to showcase their style and feature their top products. It also creates a more convenient option for buyers to find the best recommendations by an influencer in one place.
Source: Amazon Influencer Program
A storefront typically includes product listings, but influencers can also post photos and videos about different products to better convince their audience. They also have the option of hosting live streams.
Here’s an example of an Amazon storefront called Gracefully Glam. This lifestyle and fashion influencer has listed over 9000 products. She’s created idea lists for different categories and has posted photos, videos, and live streams for her followers to find good products.
Notice her unique branding in the cover photo, display picture, and bio.
Key Requirements to Create an Amazon Influencer Storefront
It’s important to note that you need to meet certain criteria to create your own Amazon storefront as an influencer. Here are the key requirements to start your Amazon storefront as an influencer:
- Join the Amazon Influencer Program
- Have a minimum of 1,000 followers on social media platforms like Instagram, Twitter/X, or Facebook
- Have a Facebook business account; if you’re applying through Instagram or Facebook
- Complete the application process and provide personal details for verification
Amazon’s influencer program policy states that the team considers the number of followers and engagement metrics when reviewing an application.
Here’s the catch: you want to be an Amazon Influencer but don’t have enough followers to join the program and have your own storefront. If that’s the case for you, join Stack Influence to grow your influencer profile and maximize your influencer count.
We allow you to partner with great brands, create meaningful content, and become a credible voice in your niche. Sign up today to skyrocket your career as an influencer.
How to Create an Amazon Storefront as an Influencer: A step-by-step guide
Here’s a quick and actionable step-by-step guide on creating an Amazon storefront as an influencer:
Step 1: Once accepted into the Amazon Influencer program, you can log into your influencer account.
Step 2: Navigate to the Storefronts > Edit storefront section to set up your account.
Step 3: Give your store a unique name, then add a profile picture and banner. You can customize your store’s URL to make it more memorable.
Step 4: Choose the products you want to feature once the branding is ready. Search for the products using a keyword, brand, or category.
These are the steps to create your own storefront. The next stage is building “idea lists” to organize your store into different categories and make it easy for visitors to find what they want.
You can create idea lists with these steps:
Step 1: Go to Your Account > Create content
Step 2: Hit Idea Lists, then add items to your lists. You can title your list and add specific products for each category.
3 Key Tips to Design the Perfect Influencer Storefront on Amazon
Amazon hosts one of the biggest affiliate programs for influencers to earn commissions. As a trusted name for buyers, it’s easier for influencers to convince them to shop on the platform.
But with so many influencers coming up in every niche, the competition can put you on the back foot if you aren’t styling your storefront well. So, use these three tips to give your storefront a coat of fresh paint and enhance its appeal:
- Add personality: Make your storefront truly yours by adding some personality. You can design a custom banner, pick a unique name, and create theme-based titles for your idea lists. For example, Carla Stevenne chose these titles to make her idea lists more personable. Use these as your inspiration!
Source: Carla Stevenne’s storefront
Create compelling content: Your storefront isn’t just a landing page for your favorite products. It’s also an opportunity for you to convince shoppers to buy from your store. With seven in ten customers looking to make buying decisions after watching a video, you should post more visual content to give them a real-life view of the recommended products. Here’s how Jalissa Queen leverages videos to create a standout storefront for her audience:
Deliver value: Skip the hard sell and convince people to buy from your storefront by offering valuable insights. Tell them how to use a particular product, its benefits, and other attributes to simplify their decision. While videos are the best content format for this, you can also post photos (or infographics) to present the products. For example, Chelsweets posted this photo and tagged all the products on display in the picture. This can help buyers estimate the products’ size and style.
Source: Chelsweets’s storefront
Create your Amazon storefront effortlessly!
That’s a wrap on our quick guide on designing Amazon influencer storefronts. While setting up your storefront is easy, the real challenge lies in making it stand out. Our tips will help you add a unique appeal to your store and get more eyeballs!
But if you’ve done everything to create the perfect storefront and still don’t have enough sales, you must expand your audience and win more followers.
With Stack Influence, you can collaborate with trusted brands and create engaging content to attract more followers on social channels. Sign up as a creator and kick off your journey today!
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