3 Holiday Amazon Growth Strategies

Brace yourselves! The holiday season is finally here.

And I have just one question for you.

Yes – it’s the time of the year when people are looking to spend the most. 

However, for eCommerce businesses, it’s chaos out there. 

It’s mayhem.

It’s like they’re fighting a war to catch their audience’s attention.

From bombarding customers with promotional emails to spending thousands of dollars on ad spend, the holiday season is the time of the year when eCommerce businesses ramp up their marketing and advertising efforts.

And if the numbers are to be believed – holiday sales have been estimated to be anywhere around $1.45 trillion and $1.47 trillion this year.   

If you’re an Amazon third-party seller, I want you to get the most out of your holiday Amazon growth strategies and advertising budget. I want to help you run results-driven growth strategies that’ll not only help you increase your Amazon holiday sales but also grow in the long term.

That’s the reason I along with my team put together this blog post. Throughout this post, I’ll be talking about three results-driven Amazon growth strategies that third-party sellers can implement this holiday season.

Excited? 

Let’s dive in straight away.

Amazon’s Influencer Program has stepped up it’s game

Screenshot of Amazon’s Influencer Program Page

Implement These Holiday Amazon Growth Strategies to Get the Most Out of Your Holiday Marketing & Advertising Budget

• Get Accepted into Amazon Brand Registry
• Win & Maintain the Amazon Buy Box
• Run Micro-Influencer Marketing Campaigns

Get Accepted into Amazon Brand Registry

If you haven’t been accepted into Amazon Brand Registry or haven’t even given it a thought, you’re missing out. More than 700k Amazon sellers have already applied and are enjoying several perks like access to advanced analytics, dedicated support, enhanced control over listings, the ability to upload videos to product listings, and more. 

You’ll get access to advanced tools that will not only help you understand your customers better but also secure your brand and its intellectual property. 

Prior to the holiday season, you need to get as much information about your customers as possible. Also, you’d want to make sure that none of your competitors are stealing your intellectual property.

You can better manage everything by being a part of the Amazon Brand Registry.

Recently, we covered an article around the same – where we covered the following points:

• What is Amazon Brand Registry?

• Why Should Brands Prioritize Getting Accepted into Brand Registry?

• Want to Join Amazon Brand Registry? Here are the Eligibility Requirements.

• 2-Step Process to Get Accepted into the Brand Registry Program 

We recommend giving it a read to understand what Amazon Brand Registry is all about and why you should get accepted into it, especially prior to the holiday season.

Win & Maintain the Amazon Buy Box

The holiday season is the time when people are purchasing like crazy. They don’t think as much – when compared with normal times. Most don’t even look at who the seller is. 

The seller with a buy box gets the most sales. 

What’s Amazon Buy Box?

When you hop onto an Amazon product listing, you may have seen that most product listings have multiple sellers. Here’s a screenshot of a cell phone stand’s product listing:

Here the seller that you’ll purchase from, if you click the “Buy Now” button, is – KalaMax. But if you look closely, there are more sellers selling the same product but at different prices. 

The seller that appears at the top has won the Buy Box. And that’s what you need to focus on. 

Most buyers don’t explore the “Other Sellers” option. What they usually do is:

• Head over to the listing

• Read the bullet points and product description

• Check out the images and hit “Buy Now” or “Add to Cart.” 

So even if you’re selling a product yet haven’t won the Buy Box, no matter how many people head over to the product listing, you’ll find it incredibly hard to get sales. 

How to win the buy box?

You need to position yourself as a credible and reliable Amazon seller. Deliver the best possible customer experience. Make sure that the products reach your customers on time. Offer the highest quality products to your customers with minimal return rates. And most importantly, offer good pricing.

Wondering how to win the buy box? Here’s what you need to do: 

• List as a prime seller. 

• Offer the highest quality products to your customers with minimal return rates.

• Keep your inventory levels strong. 

• Offer competitive pricing. 

• Deliver the highest quality products.

And once you’ve won it, that doesn’t mean you’ll stay there forever. You need to maintain it – so we recommend delivering excellence on Amazon. Make sure your account is in a healthy condition. Offer better pricing than your competitors. 

Run Micro-Influencer Marketing Campaigns

We’re seeing more and more brands investing in influencer marketing. However, the only problem is – if you’re an Amazon seller looking forward to working with a mega or celebrity influencer, then you’ll have to spend thousands of dollars for a single post.

However, not all sellers have thousands of dollars to spare on one or two campaigns.

Working with mid-tier, mega, and celebrity influencers is costly. And it’s not as effective as working with micro-influencers is – when done right. Why should you work with micro-influencers? Here are the reasons:

• They don’t charge as high as mid-tier, mega, or celebrity influencers do.

• They have an engaged community.

• They genuinely would want to see you grow – as they aren’t working with gazillions of brands at any given time. They’ll be able to spend more time on your campaigns.

Wondering why you should work with micro-influencers? Read our post covering this topic here.

Are You Ready for the Holiday Season?

We’re an Amazon micro-influencer company that has been helping hundreds of Amazon third-party sellers increase their sales and grow their businesses. We’ve run dozens of growth-driven Holiday Amazon growth strategies with positive ROI.

And we’d love nothing more than to help you out.

Learn more about our process here. 

Other Posts You May Like:

• The Do’s & Don’ts of Amazon Reviews in 2022
• The Top Amazon Aggregators are Raising Millions of Dollars
• Top 3 Managed Micro-Influencer Platforms in 2022
• Why Influencer Product Seeding?
• The Go-To Amazon Influencer Guide for Sellers

By William Gasner

CMO at Stack Influence