Guide to Target.com Influencer Marketing
Just like Amazon and Walmart, Target.com allows third-party sellers to sell on their marketplace via Target+. The products that are listed on Target+ will appear on Target.com.
However, if you’d like to sell on Target.com, you can’t just register an account and start selling directly. For third-party sellers, it’s an invite-only marketplace.
Since you’re reading this article, we’re assuming that you are an active Target.com third-party seller and are looking forward to increasing your sales.
Influencer marketing is one of the marketing strategies that have helped numerous third-party sellers across different marketplaces increase their brand awareness and grow their sales. And even though Target.com is an invite-only marketplace and not crowded as Amazon, by running a strategic Target.com influencer marketing campaign, you can achieve your goals the smart way.
Wondering what Target.com influencer marketing is. We understand that you may have a lot of questions.
Allow us to cover the following points:
- What is Target.com Influencer Marketing?
- Why Should You Run Influencer Marketing Campaigns to Increase Your Target.com Sales?
We’re genuinely excited to share this information with you.
Let’s dive in.
What is Target.com Influencer Marketing?
The Influencer marketing global industry has been predicted to cross the $16.4 billion mark in 2022. More and more businesses are investing their top dollars in influencer marketing – and with the eCommerce industry crossing unbelievable heights, if you are a Target.com third-party seller, running strategic influencer marketing campaigns will help you:
- Drive traffic to your Traffic.com listings – which will help you generate sales, further helping you position yourself as a valuable brand in Target’s eyes.
- Grow your sales
- Build trust with your audience
- Increase awareness
Unlike Amazon, Target.com doesn’t have a dedicated influencer marketing program (as of this writing). However, what you can do is connect with influencers in your niche and collaborate with them to direct traffic to your Target.com listings.
Here’s what the process will look like:
- Let’s say you run a clothing brand and are selling your products on Target.com
- So, what you can do is collaborate with lifestyle or beauty influencers with good engagement – in this case, a good platform would be Instagram or YouTube.
- Now, you’ll be collaborating with these influencers to build promotional content – which they will post on their social media channels.
- When their followers see them applauding your brand, they’d be intrigued to visit your Target.com listing.
- Now, as you see the traffic rolling in, you need to make sure that you’ve carefully optimized your listings such that you have a really high conversion rate.
And that’s how Target.com influencer marketing works. That being said, let’s try to understand how driving traffic to your Traffic.com listings can help you generate more sales and position yourself as a valuable brand in the marketplace’s eyes.
Why is it Important to Drive External Traffic to your Traffic.com Listings?
And How Can Influencer Marketing Help You Do Just That?
As we mentioned already, Target.com limits the number of third-party sellers who can sell on their marketplace. They conduct strict quality checks before letting a brand sell on their platform – unlike Amazon or Walmart.
Target wants its third-party sellers to not only sell the highest quality products but also deliver exceptional customer service and experience. In fact, when you sell on Target+, you will be required to ship the products within 24 hours.
With Target.com being one of the most popular online marketplaces, they already attract millions of people to their website. However, they want their sellers to drive traffic to their website as well – by promoting their listings across different platforms.
And if you drive quality traffic to your listings via influencer marketing, you’ll see a spike in sales. And as you start generating more sales, Target.com will start considering you a valuable brand, move you up in their rankings, and also may even include you in-store and give you high visibility on their shelves.
By collaborating with influencers in your niche, you’ll not only be driving traffic but the probability of converting them into paying customers is quite high – as they will be landing on your Target.com listings upon their favorite influencer’s recommendation.
But if you want to achieve the best possible results, it’s really important to ensure that you’re collaborating with the right influencers. Otherwise, you’ll be wasting your top dollars.
Also, it’s important to note that you don’t really need to have a gigantic-sized budget to run Target.com influencer marketing campaigns. Macro or celebrity influencers charge highly. But you don’t necessarily need to work with them, especially if they have a low engagement rate.
Instead, working with micro-influencers is a brilliant idea. Even though they have a limited audience, their followers are more engaged, and they’d love nothing more than to allocate more time to your campaign – as they aren’t as overloaded and jam-packed as mid-tier, macro, or mega influencers.
Learn more about why you should work with micro-influencers.
At Stack Influence, we strategically help eCommerce sellers collaborate with micro-influencers. And we’d love nothing more than to help you out.
By William Gasner
CMO at Stack Influence
Tap Into The Power Of Stack Influence
We are here to make things so much easier for you. At Stack Influence, we believe in helping Amazon store owners skyrocket their sales and grow their online store by collaborating with the right micro-influencers. Our mission is to facilitate growth in marketplace rankings, asset development, and increasing brand trust.
We allow eCommerce store owners to tap into our rich micro-influencer database, allowing them to reach out to the right set of audience efficiently.
Also, you can tap into the power of our platform to raise brand awareness, boost online traffic, build long-lasting relationships, and establish a strong online presence. We will help you find the right Amazon micro-influencer fit and build a highly converting influencer marketing campaign.
Click HERE to enter the realm of Stack Influence.
Whether you want to launch or scale your Amazon store, you can take your business to heights by collaborating with the right micro-influencers and setting influencer marketing campaigns the smart way.
And we’d love nothing more than helping you align your campaigns with your business goals.
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