Top 10 Instagram Models to Follow (Updated 2025)

Instagram has become the go-to platform for models to showcase their talent and build massive audiences. The term “Instagram model” now ranges from supermodels on high-fashion runways to self-made influencers who launch their careers on social media. These models not only set fashion trends but also wield significant influence that brands (from luxury labels to e-commerce startups) can’t ignore. In fact, Stack Influence reports that working with micro influencers and content creators can drive sales and yield authentic user-generated content (UGC), building long-term trust with consumers. This reflects the power of social media at all levels – while the following list highlights mega-influencers with millions of followers, it’s worth remembering that Amazon sellers and small brands often find great success partnering with smaller creators for their authenticity and engagement. Below, we’ve curated 10 top Instagram models to follow, including their follower counts, Instagram handles (linked for easy browsing), and a brief bio on why they’re worth your follow. Enjoy this casual yet informative rundown, complete with visuals and key takeaways for each influencer!

1. Kendall Jenner (@kendalljenner) – 210M Followers

Kendall Jenner sits at the top of the Instagram modeling world. Already famous from her family’s reality TV empire, Kendall launched her modeling career at age 14 by signing with Wilhelmina Models. She quickly made a name for herself on the catwalk, landing campaigns with elite brands like Chanel, Marc Jacobs, and Dolce & Gabbana. With over 210 million followers on Instagram (nearly 290 million as of 2025), Kendall’s feed is a mix of high-fashion editorials and personal glimpses of her life. From Vogue cover shoots to behind-the-scenes snapshots with her famous sisters, she offers fans an insider look at the glamour of fashion. It’s no surprise talent scouts now scour Instagram for the next Kendall Jenner – she’s proof that social media stardom and traditional modeling can go hand in hand.

2. Gigi Hadid (@gigihadid) – 71.1M Followers

Gigi Hadid has been in front of a camera practically her entire life. She landed her first modeling gig at just two years old as a Baby Guess model! After a childhood in modeling and a restart in her teens, Gigi found explosive fame through Instagram, climbing the ranks to become one of the platform’s most popular models. Today she boasts over 71 million followers on IG. Gigi’s feed combines high-fashion glamour with down-to-earth moments – one post might be a Versace runway look, the next a goofy selfie or behind-the-scenes with her daughter. This blend of supermodel glitz and relatability keeps her audience engaged. Gigi’s influence extends beyond Instagram; she’s designed clothing lines, co-founded a cashmere brand, and regularly collaborates with top designers. For anyone interested in fashion or content creators looking for inspiration, Gigi Hadid is a must-follow trendsetter.

3. Bella Hadid (@bellahadid) – 48.2M Followers

Bella Hadid, Gigi’s younger sister, has forged her own path as a top Instagram model. In fact, she certainly hasn’t been overshadowed by her older sister’s fame – Bella’s distinctive look and style have made her a star in her own right. She’s a fixture of brand campaigns on Instagram, partnering with luxury and commercial brands alike. (She’s been featured in influencer marketing campaigns for the likes of Ralph Lauren and Michael Kors, to name a couple.) With 48 million followers hanging on her every post (now over 60M in 2025), Bella’s feed is an edgy mood board of high-fashion shoots, behind-the-scenes videos, and artsy selfies. She often shares snippets of her life at fashion shows, her advocacy for mental health, and even candid moments that show her quirky personality. Bella’s combination of editorial glamour and authenticity makes her incredibly popular – she won the Model of the Year award in 2022 and continues to set trends across social media.

4. Hailey Bieber (@haileybieber) – 40.2M Followers

Hailey Bieber (formerly Hailey Baldwin) has become one of the most influential models of her generation, both on Instagram and on the runway. Born into a famous family (her uncles are actors Alec and Stephen Baldwin), Hailey made a name for herself in fashion early on. By age 23, she had already achieved incredible feats – walking for major designers and appearing in Vogue and Teen Vogue spreads. Now Hailey’s Instagram has 40 million followers (and growing), where she shares everything from glamorous red carpet looks to playful videos dancing with friends. Her feed gives fans a taste of her professional life (campaign shoots, magazine covers) and personal milestones (like sneak peeks into her marriage with Justin Bieber and her skincare line, Rhode). Hailey fully embraces the fashion influencer life, often posting about her favorite products and outfits. Given her reach and engagement, it’s safe to say Hailey is fashion royalty on IG – and a key inspiration for aspiring models and micro-influencers alike.

5. Chrissy Teigen (@chrissyteigen) – 36.4M Followers

Chrissy Teigen may have started as a swimsuit model, but Instagram (and Twitter) turned her into a beloved social media superstar. Chrissy is famous in the Instagram modeling world for her relatable posts and witty commentary on life. She’s also a legit model in every sense – featured in Sports Illustrated, Vogue, Cosmopolitan and more – yet remains incredibly down to earth online. Her 36 million followers on IG get a mix of hysterical cooking mishaps, adorable family photos with John Legend and their kids, glamorous event pics, and the occasional clapback at internet trolls. Chrissy regularly interacts with her fans in comments, making everyone feel like her “internet bestie.” This authentic engagement (plus her unfiltered humor) makes her one of the best Instagram models to follow if you enjoy a good laugh alongside your fashion content. She’s also leveraged her influence into a cookbook empire and a TV presence, proving that an influencer can wear many hats.

6. Cara Delevingne (@caradelevingne) – 43.3M Followers

Emily Ratajkowski (“Emrata” to her fans) skyrocketed to fame in 2013 after appearing in Robin Thicke’s infamous “Blurred Lines” music video. That breakout moment launched her into the modeling stratosphere – since then, she’s walked runways worldwide and worked with dozens of brands from haute couture to cosmetics. Now also an author (her essay collection My Body made waves) and entrepreneur (she founded a swimwear line), Emily wears many hats. On Instagram, her 28.8 million followers enjoy a carefully curated window into her life. Expect to see sultry swimsuit shots, behind-the-scenes at Fashion Week, feminist musings, and adorable photos of her young son. Emily’s feed balances glamour and realness – she might post a stunning campaign image one day and a makeup-free selfie or political opinion the next. This mix keeps her highly engaging. As one of the most popular Instagram models in the world, Emrata exemplifies how influencers today can be more than just pretty pictures; they can use their platform to share their voice and style in equal measure.

7. Emily Ratajkowski (@emrata) – 28.8M Followers

Cara Delevingne is a multi-talented star who began her modeling career at the age of 10 and quickly rose to supermodel status. In the 2010s, Cara became known for her bold eyebrows, quirky personality, and ubiquitous presence in fashion campaigns. She’s worked with top brands like Burberry and appeared on the cover of Vogue, but also branched into acting (e.g. Suicide Squad) and even music. Cara won “Model of the Year” twice at the British Fashion Awards, reflecting her impact on the industry. On Instagram she has 43 million followers, and her feed is anything but boring – one day she’s posting a high-fashion editorial, the next she’s sharing a goofy face or advocacy message (she’s outspoken on issues like mental health and LGBTQ+ rights). Cara’s ability to be both a glamorous model and a candid goofball endears her to fans. If you want an Instagram feed that mixes high-fashion, art, and authentic personality, Cara Delevingne is your girl.

8. Ashley Graham (@ashleygraham) – 15.8M Followers

Ashley Graham is a trailblazer for body positivity in the modeling industry. She’s a plus-size model who has smashed stereotypes, even appearing on the covers of Glamour, Elle, and Vogue – publications where curvy women were rarely seen before. On Instagram, Ashley often posts the various fashion campaigns she’s starring in and adds encouraging messages about self-love and confidence. By doing so, she shows her 15.8 million followers (now over 20M) that plus-size models are just as beautiful and fashionable as anyone else. Her feed might feature a high-end lingerie photoshoot one day and a candid video discussing postpartum stretch marks the next. That authenticity and empowering tone have made Ashley a role model for many. She’s also a new mom and shares cute moments with her kids, further endearing her to followers. For anyone who wants their Instagram scroll to include gorgeous fashion and uplifting vibes, Ashley Graham is the one to follow.

9. Demi Rose (@demirose) – 18.8M Followers

Demi Rose is an example of a model who built her career squarely on social media. She started by building an online presence on MySpace, then moved to Instagram where her modeling career truly took off. Demi had always dreamed of being a model, and now she’s living that dream – complete with international photo shoots and DJ gigs around the world. Her Instagram, with 18.8 million followers, is known for glamorous and often daring photos: tropical vacation snaps, fashion nova outfits, and editorial-style images that showcase her signature hourglass figure. Fans also get peeks into her life of luxury (think yachts, resorts, and festivals). Demi’s journey illustrates how non-traditional paths (like being a content creator online) can lead to mainstream success. She’s collaborated with fashion and beauty brands and frequently appears in press as an “Instagram model.” If you enjoy influencers like Kylie Jenner or Tammy Hembrow, you’ll want to follow Demi Rose for similar content and inspiration on building a personal brand.

10. Alexis Ren (@alexisren) – 15.4M Followers

Alexis Ren is a social media native who turned Instagram fame into a modeling empire. She first went viral on Tumblr and Instagram as a teenager, with platforms like Instagram playing a big role in launching her career at just 15. Alexis’ SoCal beach-girl aesthetics and fitness posts attracted a huge following, and she leveraged that into real-world opportunities: she created her own activewear line and even appeared on Dancing with the Stars and in music videos (like Ed Sheeran’s “South of the Border”). With 15.4 million followers on IG, Alexis’s feed is an aspirational mix of workout clips, bikini shots in exotic locales, and positive lifestyle content. She often shares wellness tips, from her favorite smoothie recipes to mental health mantras. Alexis resonates particularly with younger audiences – she embodies the UGC-driven influencer lifestyle where a person can be model, entrepreneur, and content creator all at once. Following her will fill your feed with sunny, motivational posts (and maybe inspire your next vacation or gym session!).

Conclusion to the Top 10 Instagram Models to Follow

Instagram has absolutely changed the way the modeling industry works – it’s fascinating to see that most of the models on this list actually found or boosted their careers thanks to Instagram. The platform blurred the lines between traditional supermodels and digital influencers, creating new opportunities for anyone with talent and a smartphone. For brands and marketers, these top models are the mega-influencers who can instantly reach tens of millions – but as we noted, even micro-influencers can drive big ROI by bringing authenticity and niche engagement. For aspiring models, content creators, and Amazon sellers looking to promote products, the key takeaway is that social media is a powerful launchpad. Whether you’re following Kendall Jenner’s latest runway triumph or discovering an indie fashion blogger with 10k followers, Instagram offers a space where creativity, personality, and marketing intersect. The ten models above are at the pinnacle of that movement – so give them a follow, get inspired by their content, and watch how they continue to shape culture and style in the coming years. After all, it’s like the industry saying goes: “Instagram is a platform that every model (and ‘wannabe’ model) should be using.”