What is Snapchat Plus?

Snapchat Plus (also styled Snapchat+) is a premium subscription version of the popular Snapchat app, offering exclusive and early-access features to power users. Launched in June 2022, Snapchat Plus began in a handful of countries (including the US, UK, Canada, France, Germany, Australia, and more) and has since expanded to 25+ regions. For a monthly fee, subscribers unlock a suite of “exclusive, experimental, and pre-release features” not available to free users. In other words, Snapchat Plus is a paid upgrade that enhances the Snapchat experience with new tools, customization options, and insider perks. But what exactly does it include, and is it worth it for you? This comprehensive guide breaks down what Snapchat Plus is, its features, how to sign up, pricing, privacy considerations, and who benefits most from this service.

Snapchat isn’t the dominant social network it once was for influencer marketing, yet it remains hugely popular among Gen Z and young users (over 850 million monthly active users as of early 2025). In fact, Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. Many micro influencers and content creators still use Snapchat to share authentic, daily moments via Stories and private Snaps. Recognizing this engaged community, Snap Inc. introduced Snapchat Plus to both diversify revenue beyond ads and give its most avid users (including creators) a way to unlock new capabilities. The result has been surprisingly successful – Snapchat Plus amassed 1+ million subscribers in its first 6 weeks, and has continued to grow into the millions of users. Below, we’ll explore Snapchat Plus in depth.

Snapchat Plus Adoption and Growth

Snapchat Plus quickly proved that users are willing to pay for extra features on a social app. When it launched in mid-2022, it attracted over 1 million paying subscribers within 60 days. By the end of that year, Snap reported surpassing 2 million+ subscribers on Snapchat’s $3.99/month plan. Growth accelerated through 2023 and 2024 as Snap rolled out more perks: the service hit 5 million by September 2023, then doubled from 7 million in late 2023 to 14 million by Q4 2024. This trajectory far outpaced subscription offerings from some other social platforms (for example, Twitter’s premium service had only about 1–2 million subscribers around that time). The chart below illustrates Snapchat Plus’ subscriber growth over time:

Snapchat’s CEO Evan Spiegel noted that the success of Snapchat+ has “paid off” in diversifying Snap’s revenue streams. The subscription contributed significantly to Snap’s “Other Revenue” (up 131% year-over-year) and added an estimated $500 million in annual sales by the end of 2024. In a post-earnings call, Spiegel even mentioned the possibility of raising the Snapchat+ price eventually, given its strong adoption. As of early 2025, Snapchat+ had over 14 million subscribers globally (and was nearing 16 million by mid-2025). This is a testament to how much Snapchat’s most dedicated users – including creators, influencers, and super-fans – value the extra features and status that Snapchat Plus provides.

Snapchat Plus Features and Perks

One of the biggest questions is what do you get with Snapchat Plus? Snapchat+ is described by Snap as a collection of “premium exclusive, experimental, and pre-release features”. Subscribers essentially become beta-testers for new Snapchat innovations, while also enjoying added customization and insights that regular users don’t have. Over time, the list of Snapchat+ features has grown quite extensive. Below, we break down the core Snapchat Plus features by category – from special story tools and friend functions to app customizations and AI-powered tricks. (Keep in mind that Snap is continually adding or tweaking features, so this is as of 2025.)

Story and Content Features

Snapchat originally made its name with ephemeral “Stories,” and Snapchat Plus takes that concept further with advanced story controls and enhancements. These perks give you more flexibility in how your content is shared and viewed:

• • Custom Story Expiration (Story Timer): Normally, Snaps posted to your Story disappear after 24 hours. Snapchat+ allows you to extend the lifespan of your Story posts – you can set Snaps to expire after 1 hour, 6 hours, 12 hours, 24 hours, 2 days, 3 days, or even a full week. This is great if you want important Stories (like an event recap or product announcement) to last longer than a day.

     

  • Story Rewatch Count: Ever wonder if friends watch your Story more than once? Snapchat Plus adds a rewatch indicator (an 👀 eyes emoji) below your Stories that shows how many friends have rewatched a Story Snap. It’s an anonymous count (it won’t list who rewatched, just the total number) and you can toggle it on/off in your Snapchat+ settings. This feature is handy for content creators gauging which Story posts are most engaging to their audience.

     

  • Story Timestamps: With this enabled, you can see when friends viewed your Story Snaps (in minutes or hours ago) next to their name. It provides near-real-time feedback on Story engagement. Like other Plus features, you can turn this on or off anytime.

     

  • Story View Notifications: A niche but interesting perk – you can choose to get a notification when a specific friend views your Story. For example, you might tag a close friend or a crush, and Snapchat will notify you the first time they watch your Story. If you prefer, you can make these alerts private (hiding the friend’s name in the notification).

     

  • Story Boost: Snapchat+ subscribers get the ability to boost one of their Stories each week for greater visibility. A “Story Boost” makes your Story more likely to show up toward the front of friends’ story feeds (marked with a special icon). Each boost lasts 24 hours and resets weekly. Note: Snapchat currently limits this to personal use – you can’t use Story boosts for ads or brand promos (to prevent abuse by marketers).

     

  • Priority Story Replies: When you reply to a Snap Star’s story (Snap Stars are verified celebrities/creators on Snapchat), your replies will be highlighted and ranked higher in their inbox if you’re a Snapchat+ member. Your reply field gets a gold ring to indicate priority status. Essentially, this perk increases the chances that a popular creator might see and respond to your reply, giving fans a bit of VIP treatment.

     

  • Post-View Emoji: A fun personalization – you can pick an emoji that your friends will see after they view a Snap you send them. It’s like leaving a little signature or reaction that appears once they’ve opened your Snap (for example, a 😉 or 👍). This post-view emoji can be customized in settings and adds flair to your Snaps.

     

  • Snapchat+ Badge: You have the option to display a special star badge on your profile to let others know you’re a Snapchat+ subscriber. It’s purely cosmetic (a humble-brag, if you will). You can toggle the badge off if you prefer to remain incognito about your premium status.

     

Friends and Interaction Perks

Snapchat is all about communicating with close friends, and Plus adds several features to deepen those connections or give more insight into your friendships:

• • Pin as #1 Best Friend: You can pin one friend to always be your #1 Best Friend in the app. Normally, Snapchat’s Best Friends list is algorithmic, based on who you interact with most. With Plus, you override this by pinning someone manually at the top of your chat list. Only you see this pin – it’s private. However, if you and a friend both pin each other as #1 BFs, Snapchat will award a special ❤️‍ “Best Friends Forever” heart on both of your profiles, indicating a mutual top friendship.

     

  • Friend Solar System: This whimsical feature lets you see your friendship ranking with someone in a cosmic way. If you and a friend both have Snapchat+, you can tap on the “Best Friends” badge on their profile to reveal a planetary Solar System – the planets represent how close you are in their Best Friends list. For example, if you’re Mercury (the closest planet to the Sun) in Alice’s solar system, that means you’re Alice’s #1 best friend on Snapchat. If you’re Mars, you might be #4, and so on. The closer your planet is to the Sun, the higher you rank in that friend’s list. It’s a cute, gamified way to visualize friendships.

     

  • Extended Best Friends List: Regular Snapchat shows your top 8 Best Friends. Snapchat+ allows you to see up to 16 Best Friends on your list. This is useful if you interact with a lot of people frequently – your “besties” list will be bigger. The feature also shows how your friends’ positions change over time (little up or down arrows if someone moved up or down since last check), giving you more insight into your social dynamics.

     

  • Friend’s Snapscore Changes: Snapchat’s Snapscore is a numerical tally of how active a user is (snaps sent/received). With Plus, you can see the change in a friend’s Snapscore since you last viewed it. In their friendship profile, tap their Snapscore and it will show a “+X” number indicating how much it increased. This gives a sense of how busy they’ve been on Snapchat recently. It’s a bit of a stealthy way to notice if someone’s suddenly very active (or taking a Snapchat break).

     

  • Peek Indicators (Half Swipe): Normally, if someone half-swipes on your chat to read a message without opening it fully, you wouldn’t know. Snapchat+ introduces a “Peek” indicator – if a friend is half-swiping your chat (sneakily peeking), you will see their Bitmoji avatar pop up in the chat window, and an icon next to the chat in your feed while they’re peeking. In short, you can tell if someone is reading your message on the sly. This feature only works if both users have Snapchat+ and can be a playful way to catch lurkers.

     

  • Replay Snaps Twice: Normally, you can replay a friend’s Snap once. Snapchat+ lets you replay a Snap twice in a row, as long as you don’t leave the chat screen. After viewing the Snap, just press-hold their name and tap to replay again. (If you navigate away from the chat, that second replay opportunity disappears.) This is handy if you really didn’t catch something the first time, or it was so good you had to see it again.

     

  • Instant Snapstreaks: Snapstreaks (🔥) are earned when you and a friend snap each other daily. With Snapchat+, you can start a new Snapstreak instantly by sending just one Snap. Normally, it takes 3 days of back-and-forth snaps to establish the streak. This feature applies if you’re starting a streak with someone for the first time or if a streak has ended and you’re restarting. (It won’t boost an ongoing streak; it just jumps-starts new ones.) You do have to toggle this on in Plus settings, as it only applies when enabled.

     

  • Snapstreak Restore: We all forget to reply sometimes – if a streak breaks, plus members don’t have to panic. Snapchat+ gives you one free streak restore per month. This means if a Snapstreak expires (💔 appears), you can revive it without contacting support. The free restore resets every month with your subscription. If you need more than one, Snap+ subscribers can also purchase additional streak restores in the app (a monetization on top of the subscription). So, serious streak keepers have a safety net.

     

  • Streak Reminder Notifications: To avoid losing streaks in the first place, Snapchat+ can send you reminder notifications 24 hours and 1 hour before a streak is about to expire. You can turn on streak reminders for specific friends, and it will nudge you an hour before the timer runs out so you can send a Snap in time. (Just make sure you have notifications enabled on your phone, otherwise you won’t get the alert.) This is great for maintaining those long-running streaks.

Many of these friend-oriented features appeal to highly active Snapchatters and micro-influencers who engage daily with their circle of friends or fan community. For example, a content creator could use the rewatch count to measure interest in their Stories, or utilize the BFF pin and solar system to playfully connect with their best fans. By deepening interaction insights, Snapchat+ gives power users more ways to manage their relationships and engagement on the app.

Personalization & Appearance Features

Another big selling point of Snapchat Plus is personalization – the ability to make the app your own. Subscribers get a variety of appearance tweaks and custom settings to express their style:

• • Custom App Icons: Tired of the standard yellow Snapchat icon on your home screen? Snapchat+ unlocks dozens of alternate app icon designs. You can change Snapchat’s icon to different colors, minimalist ghost logos, retro designs, etc. This is done via your Snapchat+ membership card in your profile (choose “App Icon”). After selecting, you might need to restart your phone for the new icon to display. It’s a minor cosmetic perk, but fans enjoy matching the icon to their aesthetic.

     

  • Custom App Themes: Beyond the icon, you can reskin the entire Snapchat app with custom themes. This changes the color scheme of the interface – e.g., the capture button color, tab highlights, notification badges, and navigation bar can all be recolored. Snapchat+ offers some preset themes and also allows fine-grained customization of each UI element if you want to design your own look. Essentially, you’re theming Snapchat similar to how you’d theme a browser or chat app, making it truly yours.

     

  • Chat Wallpapers: Why have a plain chat background when you can have something personal? Plus subscribers can set custom chat wallpapers for individual friends or group chats. You might choose a cute photo as the background for your BFF’s conversation, or pick from Snapchat’s provided wallpaper designs. Uniquely, Snapchat+ even lets you generate an AI wallpaper: you type a prompt and it will create a bespoke background image for your chat. (For example, “cozy coffee shop” could become a custom wallpaper theme for your coffee buddy chat.) The wallpaper setting is found in the Friendship or Group Profile under “Chat Wallpaper.” It’s a fun way to add personality to each conversation.

     

  • Bitmoji Backgrounds and Customization: Your Bitmoji avatar gets special treatment with Snapchat+. Subscribers unlock exclusive Bitmoji backgrounds for their profile bitmoji and on the Snap Map. These backgrounds can show various scenes (some have Snapchat+ branding subtly included). Even cooler, you can use AI to generate a unique Bitmoji background by typing a prompt or randomizing. For instance, you could have your Bitmoji standing on the moon, or in front of a neon cityscape that no one else has. Additionally, Snapchat+ introduced Bitmoji Pets (like adding a pet or object next to your Bitmoji) and even Bitmoji vehicles that appear with you on the map. All these allow creators and users to stand out and signal their premium status.

     

  • Custom Chat Colors: You can change the color of the chat bubbles (the ones for your messages) in any conversation. So instead of the default blue or gray, maybe your messages show up in pink, green, etc., while the other person’s remain the default on their side. This setting is per chat and found in the Friendship Profile (“Chat Color”). It’s another subtle way to tailor the look of your chats.

     

  • Custom Notification Sounds & Ringtones: With Snapchat+, you can assign special notification sounds for different friends or groups. For example, you could set a unique ping when your best friend snaps you, and a different tone for your family group. On iOS this shows as “Custom Notification Sound” when you long-press a chat and go to chat settings. There’s also an option for custom incoming call ringtones for Snap voice/video calls. This way, you know exactly who’s contacting you just by the sound – handy for busy content creators who get a lot of notifications.

     

  • Home Screen Widget & Home Tab: Snapchat+ adds more control over your Snapchat home experience. You can customize the “Home” tab (the default screen when you open Snapchat) to something other than the Camera. If you prefer to land on Chat or the Stories page on launch, you can set that in your membership settings. Additionally, Snapchat+ offers an iOS home screen widget called “Friends in Chat” – it shows you live who is currently active in your chat (more on that below), so you can jump in quickly.

     

  • “Tiny Snaps”: These are like mini selfie stickers you can send in chat. A Tiny Snap is a small, emoji-sized image of your face reacting (using the front camera) that appears inline with chat text. They’re not expandable; they’re meant to be little personalized emoji reactions. This feature adds a lighthearted visual layer to texting – think of it as custom emoticons featuring you.

Overall, the customization features of Snapchat+ let influencers, UGC (user-generated content) creators, and everyday users brand their Snapchat environment. An Amazon seller or small business owner using Snapchat could even theme their app in line with their brand colors. While these tweaks are mostly aesthetic, they enhance user enjoyment and self-expression on the platform – which is core to influencer culture.

AI and Experimental Tools

One of the most exciting parts of Snapchat Plus is early access to cutting-edge features, especially those using AI. Snap has been investing heavily in AR and AI, and Plus members often get to try these innovations first:

• • My AI Chatbot & AI Enhancements: Snap’s My AI – an AI chatbot initially powered by OpenAI – was first launched exclusively to Snapchat+ subscribers in 2023, before later rolling out to everyone. In Snapchat+, you still get some extra My AI perks: you can name your AI and give it a custom Bitmoji avatar, even create a bio for your AI persona (making it more like a personal assistant or friend). Plus users also can enjoy AI-generated recommendations and links in chat (Snap has tested features where My AI suggests places or Lenses in conversation). Essentially, Snapchat+ has been the testing ground for Snap’s AI integrations.

     

  • AI Snaps (Generative Camera): Snapchat+ introduced an “AI Camera” mode that lets you create images via text prompts. For example, you type “a cat surfing a wave” and Snapchat’s generative AI will produce a Snap that matches the description. It takes a few seconds to generate, and then you can send the resulting image as a Snap. This is similar to using DALL·E or other image generators, but built into Snapchat’s camera for easy sharing. It’s a playful way to produce unique content (and can be a boon for creators looking for quick visuals).

     

  • AI-Generated Chat Wallpapers: As mentioned earlier, you can use AI to create custom chat wallpapers from a text prompt. This uses generative image AI to design a background that matches what you envision. It’s an example of how Snap is weaving AI into personalization.

     

  • AI Caption Suggestions: When adding text to a Snap, Plus members can tap a sparkle ✨ icon to get an AI-suggested caption for that image. The AI looks at your Snap’s content or context and offers a witty or descriptive caption. It might save you from writer’s block when posting Stories, and helps ensure your captions are engaging – handy for influencers trying to maximize Story impact.

     

  • Extended Snaps: An experimental feature where Snapchat+ can “zoom out” or extend the background of your Snap beyond what was captured. It uses AI to fill out the scene, like those AI tools that extend images (outpainting). If you take a close-up photo, Extended Snaps might generate more background so you can post a wider version. This can take a few seconds of processing. It’s a neat creative tool if you want to turn a portrait shot into a landscape by letting AI imagine the rest of the scene.

     

  • Lightning Snaps: These are extra-short Snaps that disappear faster than 1 second. Normally the minimum Snap duration is 1 second, but Plus adds fractions of a second options. If you truly want to send a blink-and-you-miss-it photo, Lightning Snaps let you set timers like 0.5 seconds. It makes your snaps almost subliminal – possibly a fun way to challenge friends or create urgency in your messages.

     

  • Priority Early Features: In general, Snapchat+ subscribers often serve as beta testers for features that might later roll out widely. For instance, new AR Lenses or filters sometimes debut for Plus members first. Snap’s SVP of Product Jacob Andreou has noted that “single-player” features (ones that don’t directly affect others) might stay exclusive, whereas social interactive features could eventually be released to all users. But in any case, Snapchat+ is the place to play with Snapchat’s newest toys first.

From a creator’s perspective, these experimental features are gold. They enable content creators on Snapchat to produce novel snaps and stories that stand out. A Snapchat micro-influencer can, for example, use an AI Lens to generate a unique background for a product photo or use AI captions to spice up their story text – giving them an edge in creativity. Snap reports that more than 350 million Snapchatters engage with AR Lenses every day, and Snapchat+ further fuels this innovation by incorporating AI tools directly into the user workflow.

Map and Location Upgrades

Snap’s Snap Map is another core part of the app (seeing where friends are, sharing locations, etc.). Snapchat Plus offers some extras here too:

• • Bitmoji Pets & Vehicles on Map: Snapchat+ lets you assign a pet or vehicle to your Bitmoji that shows up on the Snap Map. Maybe you give yourself a virtual dog that sits by your Bitmoji’s feet, or a sports car that your Bitmoji stands next to. It’s purely cosmetic but adds personality when friends see you on the map. You can choose from various animals and car models in the Snapchat+ membership menu under “Map Appearance.”

     

  • 3D Bitmoji “Home” on Map: You can designate a location as your “home” on Snap Map and have a 3D house icon show up there. Even if you’re not physically at that spot, your friends will see a little home symbol where you’ve set your home (when they zoom out on the map). It’s like planting a flag saying “I live here.” You manually set the location (it’s not automatically your GPS address, for privacy) and you can turn it off anytime. It’s just a fun way to represent your home base.

     

  • Ghost Trails (Discontinued): Snapchat+ originally included Ghost Trails, which allowed you to see the recent route or “trail” of a friend’s movements on the map (if they shared their location) – essentially where they’ve been in the past 24 hours. However, Ghost Trails raised some privacy concerns and Snap decided to remove this feature in mid-2023. The retirement of Ghost Trails shows that Snap is responsive to feedback; it was an exclusive feature that could potentially be misused to track people’s whereabouts, so Snap axed it. Instead, they now encourage using the regular live location sharing which is more controlled.

     

  • Footsteps (Location History): Replacing Ghost Trails, Plus subscribers have a private “Footprints” feature where you can see your own past locations on the map. It’s like your personal location history heatmap – visible only to you. When you enable it, Snap Map will show the places you’ve visited recently as a series of footprints or highlighted areas. (On first use, it can even pull in historical data from Memories to populate past locations.) This can be a fun way to reminisce where you snapped from, or keep a log of your travels.

     

  • Hide My Home: If you enabled the 3D Home icon but later want privacy, Snapchat+ settings let you easily hide your home location on the map with a toggle. This kind of control ensures you decide when that information is shown.

Overall, the map features are about expressing yourself on Snap Map and having more personal insight. An influencer or marketer might not use these for campaigns, but it does enhance the UGC aspect – for instance, showing a branded Bitmoji car or a custom home landmark could subtly plug your persona or business. (Snapchat even allows businesses to have “featured” Bitmoji fashion and items, so who knows – maybe someday a brand could sponsor Bitmoji pets!)

Chat & Messaging Enhancements

Snapchat built its loyal user base on fast, fun messaging. In addition to the chat-related perks mentioned earlier (like chat wallpapers, custom sounds, etc.), Snapchat+ offers a few more messaging enhancements:

• • Friends in Chat Indicator: You can see when a friend is online and viewing your chat in real-time. If you open a chat and the other person currently has your conversation open too (even if they’re not typing), their Bitmoji will appear in the corner with a phone icon, indicating they’re “present” in the chat. It’s a bit like seeing someone’s cursor in Google Docs – it tells you both are there simultaneously. This can encourage more immediate back-and-forth conversation. (Only works if both have Plus.)

     

  • Snapscore Boost (Multiplier): Turn this on and any interactions you have with another Snapchat+ user will count double toward your Snapscore. In other words, two Snap+ friends snapping each other can rack up Snapscore points at 2x speed. This is mostly a gamification (Snapscore is a bragging right, not particularly functional). By default it’s off, but those who care about their score can enable the multiplier in their membership card. It subtly encourages Plus users to engage with each other (perhaps part of Snap’s strategy to build a community of premium users).

     

  • Snapchat for Web: Here’s a bonus – Snapchat+ subscribers were given access to Snapchat Web (the ability to chat and snap from a desktop browser) earlier than general users. Snap launched the web version in July 2022 initially for Plus members, and later opened it to all. As of 2025 it’s free for everyone, but at launch it was one of the selling points of the subscription. It shows how Snapchat+ often grants early access to features that eventually expand platform-wide.

In summary, Snapchat Plus currently includes dozens of features – from novel and flashy (AI snaps, solar systems) to practical and subtle (longer stories, notification controls). Snap regularly introduces new perks (for instance, in late 2024 they added a “Platinum” tier in some markets with ad-free Snapchat, which we’ll discuss under pricing). As a subscriber, you can pick and choose which features to use; you’re not forced to have them all on. Snapchat Plus acts as a flexible toolkit to supercharge your Snapchat. Table 1 below recaps some of the key features of Snapchat+:

Table 1: Summary of major Snapchat Plus features (as of 2025) and their benefits.

Snapchat continues to describe Plus as “a collection of exclusive, experimental, and pre-release features” available for a monthly fee. Next, we’ll look at how to get Snapchat Plus and what that fee is.

Privacy Considerations with Snapchat Plus

With great power (or at least more features) comes great responsibility – and some privacy concerns. Some Snapchat+ capabilities have raised questions about user privacy and safety, especially for younger users:

• • My AI Chatbot and Data: In 2023, when Snapchat’s My AI rolled out to global users, regulators took notice. The UK’s Information Commissioner’s Office (ICO) issued a preliminary enforcement notice, criticizing Snap for a “worrying failure” to fully assess privacy risks of the AI chatbot for teenage users. The concern was that My AI might collect personal data or provide inappropriate answers to 13–17 year-olds. Snap responded that it had done legal and privacy reviews and that My AI included safeguards (and indeed, My AI will refuse certain queries and reminds users it may be wrong). Nonetheless, the incident highlighted that features introduced via Snapchat+ (My AI was Plus-only at first) needed scrutiny before mass rollout. Snap has since stated that user privacy is a “foundational value” and that they will improve transparency around AI features. As a Plus user, just remember My AI’s replies can sometimes be inaccurate or inappropriate – it’s not a human, and you shouldn’t rely on it for serious advice.

     

  • Location Tracking (Ghost Trails): The now-removed Ghost Trails feature sparked debate because it let you see where a friend had been recently on the map (if they shared location). Some felt this was too much location info to give to others, potentially enabling stalking or monitoring. Snap ultimately discontinued Ghost Trails in response to the mixed feedback. This shows Snap is willing to pull back features that threaten privacy or safety. In lieu of Ghost Trails, Snap encourages using live location sharing with trusted friends, which users can turn on/off as needed and which automatically times out, giving you more control.

     

  • Overall Data Use: Aside from specific features, subscribing to Snapchat+ doesn’t mean Snapchat gets more of your data per se, but you should be mindful of what you opt-in. For example, if you enable Footprints (location history), you are allowing Snap to compile your location data for you. Snap’s privacy policy applies to Plus features as well. The company claims to only access your precise location if you’ve given permission, and most Plus features can be toggled off if you’re uncomfortable. Always review your Snapchat privacy settings – even basic ones like who can see your Story, who can send you Snaps, etc., which you manage in the free app.

Snapchat has taken steps to reassure users and parents about safety on the platform: tools like Ghost Mode (to hide your location), two-factor authentication for account security, the Family Center (which lets parents see who their teen is friends with and messaging, without reading messages), and easy in-app reporting for abuse. These apply to all users, not just Plus, but are worth noting. If you’re an avid Snapchat+ user, it’s wise to double-check these settings – especially if you’re a content creator sharing widely. In the end, Snapchat Plus should be used responsibly, and fortunately you have control over each feature. If something makes you uneasy (say, the rewatch count or friend solar system), you can simply disable it.

How to Sign Up for Snapchat Plus

Ready to try out Snapchat Plus for yourself? Signing up is straightforward, and Snapchat even offers a 1-week free trial for new subscribers. Here’s how to get Snapchat Plus:

1. Open Snapchat and go to your Profile: Tap your Bitmoji or profile icon in the top-left corner of the app. On your profile screen, look for the Snapchat+ banner beneath your username. It’s a gold-tinted banner that usually says “Snapchat+” with a star icon. (If you don’t see this, it means Snapchat+ isn’t yet available in your country or on your particular app version – ensure your app is updated, and if still not present, you may have to wait for Snap to expand it.)

2. Tap the banner and choose a subscription plan: Tapping the promo banner will bring up the Snapchat+ sign-up page. You’ll typically see options for 1 month, 6 months, or 12 months of Snapchat Plus. Select the plan you want. Snapchat will also prominently show a “Start 7-Day Free Trial” button – you can tap this to initiate the free trial (you won’t be charged if you cancel before 7 days). Review the plan pricing and proceed.

3. Confirm payment via app store: Snapchat+ is purchased through your device’s app store. On iPhone, you’ll be prompted to subscribe via your Apple ID (App Store); on Android, it will use Google Play. Follow the on-screen steps to approve the subscription payment. You can use your saved payment method on the app store or add a credit/debit card if needed. Once confirmed, your subscription is active!

4. Enable or disable specific features: After subscribing, Snapchat will show a brief overview of Plus features and let you toggle each one on/off. For instance, you can decide whether to display the Snapchat+ badge, whether to turn on story rewatch count, etc. You can adjust these anytime by tapping your profile, then the Snapchat+ membership card. One great thing is the flexibility – you don’t have to use all features. Feel free to customize your Plus experience to your liking.

If you ever decide to cancel Snapchat+, you can do so through the same menu or directly via your App Store/Google Play subscriptions. There’s no lock-in; you can cancel any time and your benefits will last until the period you paid for ends. (If on a free trial, canceling before day 7 will prevent any charge.)

Troubleshooting: If Snapchat+ isn’t showing up for you, double-check that Snapchat is updated to the latest version from the app store. Also note, Snapchat+ requires a personal Snapchat account – it’s not something available for business accounts or on Snapchat’s Ads Manager. As long as you see that gold banner and are in a supported region, you should be able to subscribe in-app in under a minute.

Snapchat Plus Cost and Plans

Now, how much does Snapchat Plus cost? The pricing is quite affordable compared to other subscription services:

• • Monthly Plan: $3.99 USD per month (or £3.99 in the UK, €4.49 in Europe, etc., pricing varies slightly by country). This is billed every month until you cancel.

     

  • 6-Month Plan: $21.99 USD for 6 months. This upfront semi-annual plan basically gives you one month free compared to paying monthly (6 months would be ~$24 if paid monthly, so $21.99 saves a couple dollars).

     

  • Annual Plan: $39.99 USD for 12 months. This is the best value, working out to about $3.33 per month – essentially getting a few months free over the year. Many early subscribers opted for the annual plan.

Snapchat Plus also comes with a 7-day free trial for new subscribers in most regions. You won’t be charged if you cancel before the week is up. It’s a great way to test all the features and see if you find them useful.

Do note that prices can be different in some countries. Snap has adjusted pricing in certain markets – for example, in India Snapchat+ was launched at a much lower price (around ₹49 per month) to reflect local purchasing power. Your device will show the price in your local currency when you go to subscribe, and that price is what you’ll be charged.

Introducing Snapchat+ “Platinum”: In late 2024, Snap began piloting a higher tier called Snapchat+ Platinum in select markets. The key selling point of Platinum is an ad-free Snapchat experience – no Sponsored Snaps, no Story ads, no Lens ads. This tier is pricier (exact pricing varies by country; Snap hasn’t publicly listed all regions yet) and might include other future perks. As of 2025, Platinum is only available in a few areas, but it shows Snap’s interest in offering an premium-plus option for those willing to pay more to remove ads completely. For most users, the standard $3.99 tier is the only one you’ll see.

Your Snapchat+ subscription (standard or Platinum) is handled via Apple or Google’s subscription management. That means you can cancel anytime through your App Store/Play Store settings. If you cancel, you’ll keep benefits until the end of the paid period, and then revert to a normal free user (you won’t lose your Snapchat account or anything; just the Plus features go away).

Given the relatively low cost – about the price of a coffee – Snapchat+ is priced to be an impulse buy for enthusiasts. Snap’s strategy seems to be to keep it cheap enough that a good fraction of avid users will subscribe without too much thought, especially with the allure of the trial. And it worked: by the end of 2024, over 14 million people were paying for Snapchat+, indicating many find $4/month a fair trade for the extra fun and functionality.

Is Snapchat Plus Worth It?

The million (or rather $3.99) question: Should you get Snapchat Plus? The answer depends on how you use Snapchat and what you value on the platform:

• • For Casual Snapchatters: If you’re the type who opens Snapchat occasionally, mainly to view friends’ Stories or send the odd Snap, the free version of Snapchat is probably sufficient. You won’t need the advanced features, and you might not even use them if you had them. Snapchat Plus is not essential for basic socializing. As one analysis noted, if you don’t care about customization or deep-dive analytics of your friendships, a free Snapchat experience will meet your needs just fine. There’s no pressure to upgrade – you’re not missing core functionality, only bells and whistles.

     

  • For Power Users and Snapchat Enthusiasts: Do you maintain Snapstreaks religiously? Have you cultivated a following on Snapchat or spend hours a day on it? Then Snapchat+ offers solid value. At a relatively low cost, you get to unlock a bunch of fun capabilities that can make your Snapchatting more engaging. Power users will enjoy things like extended stories (no more 24-hour cutoff), the ability to see if friends replayed your content, custom themes, and so on. These can enhance your daily use and give you social advantages (like knowing who your top re-engagers are, via the rewatch count). For heavy users, Plus “feels” like an upgrade that enriches the app experience for a modest price. As one principal analyst put it, Snap’s work on these subscription features has “paid off” in boosting engagement among its most devoted users.

     

  • For Content Creators and Influencers: If you are a content creator, micro influencer, or aspiring influencer on Snapchat, Snapchat Plus can be a useful tool in your arsenal. You’ll get early access to creative features (new AR lenses, AI tools) that can help your content stand out before others have them. The Story rewatch indicator is essentially a lightweight analytics tool – it tells you if portions of your audience are replaying a Story Snap, which could indicate strong interest in that particular snap’s content. That’s valuable feedback when crafting content. Features like Story Boost and priority replies can increase your visibility and interaction with bigger creators or your own viewers. Also, being able to pin a #1 fan or see your top 16 friends helps you identify and nurture your core audience. All these small edges can add up for influencers trying to deepen engagement.
    
    It’s worth noting that, historically, Snapchat hasn’t been a top platform for influencer marketing – in a 2024 survey, 73% of brands said Snapchat was the least utilized platform in their influencer campaigns, ranking it dead last. Instagram and TikTok are more commonly the focus for sponsored content. However, Snapchat’s unique appeal is its authenticity and tight-knit connections (friends networks). For micro-influencers who often operate in niche communities, Snapchat can be a place to cultivate very personal follower relationships through direct snaps and private stories. Snapchat+ can enhance this by letting those creators personalize interactions and get feedback on content performance.
    
    Also, Snapchat has been making moves to support creators more – for example, the Spotlight feature (Snapchat’s TikTok-like feed) and the Snap Stars program have grown, with Snap reporting over 1 billion Spotlight snaps shared per month and a big increase in creator activity year-over-year. As Snapchat encourages more public content, influencers might find new opportunities on the app. If you’re working with brands, being a Plus subscriber could even signal to them that you’re serious about your Snapchat presence (and you’ll be on top of new features as they drop).

     

  • For Brands, Marketers, and Amazon Sellers: Snapchat Plus is designed for individual users, not brands – but if you’re a brand or e-commerce seller using Snapchat for marketing, it’s still worth understanding. The subscription itself won’t give a brand account special advertising abilities (Snapchat’s ad platform is separate). However, by using Snapchat+ personally, a marketer can unlock insights and creative tools to produce better organic content. For instance, an e-commerce brand could use the AI lens to generate fun snaps of their product in fantastical scenes, or use the longer story duration to keep a promotional Story up for a full week during a sale.
    
    Moreover, Snapchat as a platform is gradually bridging into e-commerce via augmented reality. Snap’s partnership with Amazon Fashion for AR try-ons is a prime example – Snapchatters can virtually try on eyewear and clothing from Amazon’s catalog in the app. For Amazon sellers and online retailers, Snapchat’s AR features open a new channel to let Gen Z consumers “try before they buy.” While this isn’t tied directly to Snapchat+, it shows Snap’s broader commitment to commerce and shopping experiences on the app. A savvy marketer could leverage influencer-generated content (UGC) on Snapchat – say, having micro influencers showcase products with AR Lenses – to drive sales. User-generated content tends to resonate strongly on Snapchat because of its authentic vibe.
    
    Platforms like Stack Influence (a micro-influencer marketing platform) even help brands connect with everyday creators for campaigns. So a brand could engage a roster of Snapchat micro-influencers via Stack Influence to create Story content around a product launch, leveraging those Plus features like story boosts or custom emojis to maximize visibility. In summary, while you as a brand don’t “need” Plus, working with creators who use Snapchat+ or using it yourself to understand the ecosystem can be beneficial. It’s all part of staying ahead in social media marketing – and Snapchat Plus is one way Snapchat is keeping its offering fresh.

     

  • For Social Media Enthusiasts and Tech Early Adopters: If you love having the latest social media features before others, Snapchat+ will scratch that itch. It’s akin to joining a beta program – you’ll often get to play with new Snapchat toys in AI, AR, and interface design ahead of the general public. For example, Snapchat’s developers mentioned a “groundbreaking” new generative AI model that can create high-resolution images quickly on mobile; guess who’s likely to get features powered by that model first? Plus subscribers. If being first and experimenting excites you, the subscription is likely worth it.

Finally, consider the cost-benefit: $3.99/month is relatively low, but it’s not nothing. Are the features worth that much to you? If even a couple of the features greatly enhance your enjoyment or utility of Snapchat, then it’s a good deal. And since there’s a free trial, you can try Snapchat Plus risk-free and see if you find yourself using the extras. If after a week you don’t care for it, cancel the trial. If you love it, keep it.

From many user reports, a lot of folks sign up out of curiosity for the trial and end up keeping it because they get used to the perks (it’s hard to go back once you’ve seen who rewatched your story or you’ve customized your whole app theme!). Snap’s own data indicated strong conversion from the trial to paid users, contributing to those millions of subscribers.

Conclusion to What is Snapchat Plus?

Snapchat Plus is not a must-have for everyone, but for Snapchat devotees, creators, and the Snapchat-curious, it offers a bundle of fun and useful enhancements at a low price point. It’s one of the more successful social media subscriptions to date, showing that when you deliver features users actually want (like real new functionality, not just a blue check mark), people are willing to pay. As Snap continues to evolve – integrating more AR shopping, creator monetization, and AI experiences – Snapchat+ is likely to keep expanding as well. It’s an optional upgrade that can make your Snapchat experience more engaging, personalized, and powerful. Given the flexibility to toggle features and the ability to try before buying, Snapchat Plus is absolutely worth considering if you’re an avid Snapchatter looking to level up your snapping game.