a wellnessÂ
case study
Check out the results from the influencer campaign we ran for the wellness brand Eu Natural. Their mission is to empower your health with powerful blends of herbs, vitamins, and minerals.
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a wellness
case study
influencer campaign
goals & strategy
Eu Natural hired Stack Influence to build a campaign of Micro-Influencers in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their new products.
influencer campaign
goals & strategy
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Eu Natural hired Stack Influence to build a campaign of Micro-Influencers in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their new products.
influencer campaign
growth & evolution
EU Natural started with a 100 Influencer one month trial campaign and followed up with a five month campaign activating 200 Influencer promotions per month. In five months about 80% of Eu Natural’s Influencers completed their campaign requirements with a final total of 801 Influencers that had 3,748,848 combined followers.
influencer campaign
social analysis
Eu Natural accumulated 1,885,554 impressions with 168,425 engagements. About 366 influencers provided testimonials, and all of them (801) provided high-res images and videos to reuse as future marketing and advertising initiatives.
influencer campaign
aquired assets
Throughout the campaign Eu Natural acquired a variety of assets in addition to the brand awareness and Amazon listing traffic fostered from social engagements and shares. Assets accumulated included reusable user-generated video/image content, and in-depth product testimonials.
influencers activated over 5 months
total social media post impressions
total social media post engagements
authentic product testimonials
a few influencers from the campaign
a few influencers
from the campaign
Alyssa Puckett
@ahintofhazel
This weather change has me taking vitamins like it’s my job. Loving these @eunatural Primal Vitamins with Celadrin and Turmeric to help with inflammation and joint support.
Adeola Ash
@adeola.ash
I take dietary supplements like Vibrance Biotin & MSM: Healthy Hair Growth Complex daily to provide essential vitamins, minerals, and herbal extracts to support my stronger and more vibrant hair.
Stefani Wooldridge
@rootofwellness
THRIVE is the real solution to thyroid and energy health, the natural way.The powerful blend of all-natural vitamins, minerals and herbal extracts can help support a healthy whole-body metabolism.
Darrion Romero
@lifeofdaree
@eunatural Vibrance vitamin has really become my go to to help maintain skin + hair health (practicing in 105 degrees + 40% humidity can really damage a girls hair).
Shalyn Bessler
@shalynbessler
Making @eunatural part of my nighttime ritual. I’ve always taken vitamins so when I found one for conception I was on board.
Christine mou
@christinemouu
I literally start to set alarms to remind myself of taking @eunatural Vibrant Formula which is specially designed to support the building blocks of thinning hair.
"We have always been looking for Influencers for marketing, and doing it on our own was a bit difficult because it's very time-consuming."
~ Vinay Amin, the founder of Eu Natural.
Featured On
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eu natural campaign overview & reporting
eu natural campaign
overview & reporting
campaign challenge
The initial campaign challenge was to accumulate social media Micro-Influencers in the Stack Influence community who had a specific profile aesthetic and were willing to try a new brand of vitamins.
microinfluencer targeting
Eu Natural’s influencer campaign target was to attract and activate athletes, health enthusiasts, and fitness influencers across the USA, with a mixture of 30% men and 70% women between the ages of 21 and 55.
eu natural campaign goals
Eu Natural’s campaign goals were to distribute product giveaways in order to generate word of mouth traffic, increase social engagement, get more product sales and accumulate UGC shared on Instagram and Facebook.
audience demographics
Eu Natural’s Influencers most engaged audience throughout the campaign was predominantly females located in the USA, with a majority being married individuals between ages 20 and 49.
psychographics & geographics
The audience’s top occupations were managers, sales/marketing agents, writers, musicians, journalists, and students. The top USA cities they originated from were New York, Chicago, Los Angeles, Atlanta, and Miami.
influencer analysis
Over five months Eu Natural worked with 801 influencers that had an average of 4,680 followers. The majority of posts occured in the last two months of the campaign and only 19.9% failed to complete their tasks.
eu natural campaign overview & reporting
eu natural campaign
overview & reporting
campaign challenge
The initial campaign challenge was to accumulate social media Micro-Influencers in the Stack Influence community who had a specific profile aesthetic and were willing to try a new brand of vitamins.
microinfluencer targeting
Eu Natural’s influencer campaign target was to attract and activate athletes, health enthusiasts, and fitness influencers across the USA, with a mixture of 30% men and 70% women between the ages of 21 and 55.
eu natural campaign goals
Eu Natural’s campaign goals were to distribute product giveaways in order to generate word of mouth traffic, increase social engagement, get more product sales and accumulate UGC shared on Instagram and Facebook.
audience demographics
Eu Natural’s Influencers most engaged audience throughout the campaign was predominantly females located in the USA, with a majority being married individuals between ages 20 and 49.
psychographics & geographics
The audience’s top occupations were managers, sales/marketing agents, writers, musicians, journalists, and students. The top USA cities they originated from were New York, Chicago, Los Angeles, Atlanta, and Miami.
influencer analysis
Over five months Eu Natural worked with 801 influencers that had an average of 4,680 followers. The majority of posts occured in the last two months of the campaign and only 19.9% failed to complete their tasks.
- 1. Discuss Brand
- 2. Develop Campaign
- 3. Deploy Creators
- 4. Data Analysis
discuss brand
We want to learn your goals and desires.
We meet with you, learn about your business and marketing desires, analyze your brand and products, and identify your target audience to find ideal social media influencers.
develop campaign
We make sure we activate the best representatives for your brand.
We develop a custom marketing strategy, outline a campaign timeline, and source the ideal micro-influencers for your influencer marketing campaign.
deploy influencers
We manage campaigns from product shipment to social post.
We get down to business and meticulously manage each Micro-Influencer from start to finish. Our Micro-Influencers are compensated with free products for their campaign involvement.
data analysis
We make sure your campaign results are stacked up and satisfactory.
We track and analyze the engagement from your Micro-Influencers social promotions, and present you with a customized wrap-up report with key data points upon campaign completion.
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stack up your influence
in exchange for products
our headquarters
111 NE 1st St, Miami, FL 33132
our contact infoÂ
[email protected]
stack up your influence
in exchange for products
our headquarters
111 NE 1st St, 8th FloorÂ
Miami, FL 33132
our contact info
© 2022 Stack Influence Inc
© 2022 Stack Influence Inc