Walmart Influencer Live Streaming is Taking Of

Data fetched from a report indicates that the US Livestream market will reportedly hit the $35 billion mark by 2024. While live streaming has been around for quite some time, it has turned out to be a game-changer for eCommerce businesses. 

With Alibaba’s Taobao Live dominating the Chinese live-streaming eCommerce market, you’ll be shocked to know that Alibaba’s Singles’ Day presales campaign generated a staggering $7.5 billion in total transaction value on Taobao Live in 2020.

We’re on the verge of an eCommerce revolution. 

And the thing is – we’re just getting started.

Over 2/3rd of Chinese consumers reported that they purchase products via live stream. And with eCommerce giants like Walmart partnering with TikTok to sell products via live streaming, we’re about to witness the Walmart Influencer Live Streaming take off in the United States in the next few years. 

How Does Walmart Plan on Dominating the eCommerce Live Streaming Market?

With over 1 billion monthly active users, TikTok is one of the most popular social media platforms. And you’ll be shocked to know that over 90% of TikTok users use the application every single day. That’s 900 million people logging onto TikTok daily. At the same time, Walmart is looking forward to expanding its live streaming plans by partnering with other social media platforms. 

Walmart CMO William White quote, “We’re really excited to collaborate with TikTok on this new experience and learn more about what’s possible on the platform that brings the community more joy. We are so excited to see what we learn. And we can’t wait to see our consumers like, comment on and share as well as shop – from the show.”

At the same time, we witnessed Walmart partner with the live stream platform Buywith, giving them an option to allow influencers to host live stream sessions on the platform itself.

This means – Walmart is serious about its live streaming plans. To help you gain a much better perspective of why this is a game-changer for eCommerce businesses, allow me to show you how eCommerce live streaming works exactly.

How Does eCommerce Live Streaming Work?

Let’s say you run an eCommerce store selling leather bags online.  Now, since you run an eCommerce store, we understand that your end goal is to generate as many sales as you possibly can.

To do that, while you can apply a world full of tactics, a brilliant strategy that has helped numerous eCommerce stores bring in massive profits is live stream shopping.

Here, you can collaborate with an influencer in your niche – who will go live and test/try out or applaud your product(s). Now, since live videos work really well, you’ll see an ever-increasing number of their followers tuning in. Using a platform like Buywith, you can add a “Shop Now” or another relevant option to their live stream – which means when they swipe up or take any action you want them to – they’ll be redirected to your eCommerce store’s product page. And from there, your audience can directly purchase your products.

In this case, if you are a Walmart seller, you can collaborate with TikTok influencers to host live streaming sessions on the platform. At the same time, with the ability to host live streaming sessions directly on the Walmart eCommerce marketplace(just like Amazon Live), Walmart sellers can expand their reach and attract more prospects/customers to their product listings.

Some of the big benefits of Walmart influencer live stream shopping include:

• Expanded Reach – With Livestreaming, you can attract a world full of people to your product listings. You’ll literally be able to reach anyone and everyone across the world. Not only will you be tapping into the influencers’ follower base, but by hosting live streaming sessions on Walmart, you can tap into Walmart’s customer base as well – which is an added benefit.

   

• Real-Time Engagement – People are growing tired of pre-recorded and heavily edited videos – which are being posted by brands all the time to promote their products. You can position yourself as unique and engage your audience in real-time by connecting with the right influencers and hosting live-streaming shopping sessions. This way, you can also position your brand as authentic and trustworthy. If your prospects have any questions prior to purchasing your product(s), they can directly engage with the influencers while they’re live.

   

• Increased Revenue – Livestream shopping has been a game-changer for brands. And with your audience being able to connect with the influencers in real-time, you’ll be driving more traffic to your product listings. And if your listing is just about perfect, you’ll see more and more people swiping their credit cards, leading to more sales and increased revenue.

Conclusion

Walmart influencer live streaming is taking off. And trust me on this one – we’re just getting started. Just like Amazon introduced live streaming on its marketplace, Walmart also plans on incorporating live streaming into its platform – allowing them to help third-party sellers expand their operations and generate higher profits.

But before you go hunting for Walmart influencers, we can’t stress enough how important it is to collaborate with the right influencers. At Stack Influence, we can help you connect with the right influencers for live streaming purposes, all thanks to our 11M strong influencer database.

So, what are you waiting for?

Join the Walmart live streaming revolution with Stack Influence today!

By William Gasner

CMO at Stack Influence