Using Instagram’s ‘Re-Posts’ to Boost Brand Campaigns: A Step-by-Step Guide

Ready to supercharge your brand’s presence on Instagram in a fun, authentic way? Instagram’s new Re-Post feature (think of it like an Instagram “retweet”) lets you share other users’ posts directly to your feed. This opens up exciting possibilities for brands to collaborate with influencers and fans, amplifying reach without having to create every piece of content from scratch. In this guide, we’ll walk through how to work with influencers to boost your campaigns using Instagram re-posts. We’ll keep it casual and friendly – think of it as chatting with a fellow marketer over coffee – but packed with solid tips and examples to help your brand grow. Let’s dive in!

Why Instagram Reposts Are a Game-Changer for Brands

Authenticity and Trust: 

Consumers today crave authenticity. In fact, 84% of people trust peer recommendations more than ads, and nearly 79% say user-generated content (UGC) heavily influences their purchases. When your brand reposts an influencer’s genuine content or a happy customer’s post, it comes off as more relatable and trustworthy than a polished ad. This social proof can translate into real business results – 82% of consumers are more likely to buy from a brand that uses UGC in its marketing. By re-posting, you’re essentially letting real users and influencers do the talking for you, making your brand message more credible.

Higher Engagement: 

Reposting content can significantly boost engagement on your profile. One study found that Instagram posts featuring user content get 70% more engagement than those without. Why? Because people love content that feels real and community-driven. Plus, when you share an influencer’s post, you’re likely to get not only your followers liking and commenting, but the influencer’s fans might join in too. It’s a win-win for engagement.

Wider Reach through Influencers: 

Working with influencers allows you to tap into new audiences. When an influencer posts about your brand (and especially if they re-post your content or vice versa), their followers get exposed to your brand, and your followers see content endorsed by someone they trust. Instagram’s platform is prime for this kind of cross-exposure – nearly 28% of e-commerce marketers say Instagram generates the most engaging UGC, more than any other platform (Facebook is next at 23%). The chart below illustrates how Instagram leads in driving engaging user content, making it an ideal place to leverage re-posts in brand campaigns.

Cost-Effective Content Creation: 

Let’s face it – making new content constantly can be expensive and time-consuming. Re-posting influencer content (with permission) is a clever shortcut. You get fresh content without a full production. And it often performs better: 93% of marketers who use UGC say it outperforms traditional content. Reposts fill your feed with diverse perspectives, showing your product in action in different lifestyles or contexts, all without the hefty creative budget.

In short, Instagram reposts combine the power of influencer marketing and UGC authenticity. You amplify your message to wider audiences, build trust through real voices, and keep your feed active and engaging. If you are curious to learn more about the global impact of influencers Now, let’s break down exactly how to do it step by step.

How Reposts Amplify Your Reach (with Influencers)

When brands and influencers team up via reposts, magical things can happen for your reach and community growth:

Combined Audiences: 

Every repost is a bridge between your followers and the influencer’s followers. It’s like two circles overlapping – your content gets seen by people who follow the influencer, and their content (now on your feed) is seen by your followers. This cross-pollination can introduce your brand to tons of new people in an organic way. As Instagram itself noted, the repost feature makes it easy to amplify content to wider audiences right in the main feed, instead of being limited to temporary Stories.

Community Building: 

Regularly sharing fan or influencer posts turns your Instagram page into a community hub, not just a brand billboard. A great example is Gymshark – the fitness apparel brand regularly reshares posts from their community of influencers and fans, filling their feed with authentic, diverse gym selfies and workout clips. By doing so, Gymshark isn’t just promoting products, they’re building a community of fitness enthusiasts. Fans feel heard and valued when a brand features them, which strengthens loyalty.

Mutual Benefit: 

Influencers generally love being re-posted (when properly credited) because it boosts their exposure too. One influencer marketing resource points out that when brands reshare influencer posts, it helps the influencer gain followers and credibility – which, in turn, circles back to benefit the brand as the influencer grows. It’s a virtuous cycle: the influencer gets more love, and your brand gets content plus goodwill.

Always On-Brand (with a personal touch): 

By carefully choosing which posts to repost, you can maintain your brand’s aesthetic and values, while adding a personal, human touch through the influencer’s voice. It’s important to be strategic here – ensure the content you repost aligns with your audience’s interests and provides value A random post might confuse followers, but a well-chosen influencer post that fits your brand vibe will feel natural in your feed and resonate with viewers.

Next up, let’s get into the nitty-gritty: how can your brand actually execute an influencer repost campaign from start to finish?

Step-by-Step Guide: Amplifying Campaigns with Reposts

Step 1: Define Your Campaign Goals and Audience

Every successful marketing move starts with clear goals. Ask yourself: What do I want to achieve with this repost campaign? Is it spreading the word about a new product launch? Driving traffic to your online store? Growing your Instagram following or engagement? Maybe it’s just boosting brand awareness among a certain demographic. Define this early, because it will guide all your decisions. For example, if your goal is brand awareness among Gen Z, you might aim to repost content from popular Gen Z creators. If it’s to increase sales of a fitness product, you’ll want to collaborate with fitness influencers and measure clicks or use promo codes. Also, identify the audience you want to reach (perhaps your existing followers, plus the followers of the influencers you’ll work with). Clear goals and a target audience in mind will make the next steps much more focused.

Step 2: Find and Partner with the Right Influencers

Not all influencers are created equal for your particular campaign. You want to find those who naturally connect with your brand’s niche and have an engaged following. Look for influencers who create the kind of content you’d be proud to feature on your own feed. For instance, if you’re a travel brand, an influencer who posts gorgeous travel photography (and has followers who love travel) is a great fit. Tip: Check if they’ve worked with brands before and how their audience responded – that can be a clue to how a repost might be received. Once you have a shortlist, reach out with a friendly proposal. Let them know you love their content and you’d like to collaborate, which could include featuring their posts on your brand’s page. Be transparent about what you’re asking: that you’d like to re-post some of their Instagram content as part of your campaign (and of course, fully credit them). Many influencers will be excited by this – it’s extra exposure for them too. Just make sure you agree on terms and get their permission (more on that in Step 4). And remember, partnerships can be paid (sponsored) or unpaid if the influencer genuinely likes your brand – figure out what kind of incentive or arrangement works in each case.

Step 3: Co-Create or Curate Awesome Content

Work with your chosen influencers to encourage content that will really click with your audience. Some brands give influencers creative freedom to post about the product in their own style – this often yields the most authentic content. Others might set up a brief or theme (for example, a fitness apparel brand might say: “Post a video of your most creative workout using our gear”). Since ultimately you’ll be reposting this content, you want it to be high-quality and on-message. General tips for content:

• Authenticity is key: 

Content should feel like the influencer’s genuine experience or story, not an obvious ad script. Audiences can tell the difference.

• Visual appeal: 

Instagram is visual. Ensure good lighting, clear shots, or engaging video clips. If it’s eye-catching on their feed, it’ll be eye-catching on yours.

• Variety: 

If working with multiple influencers, great! You can end up with a variety of perspectives – maybe one does a funny Reels video, another posts a beautiful photo – which you can then re-post over time to keep your feed interesting.

By collaborating up front, you set the stage for content that both the influencer’s followers and your followers will love.

Step 4: Secure Permission and Rights to Repost

This part is super important – always get permission to repost someone’s content. Even if an influencer is tagging you or using your hashtag, it’s good etiquette (and often legally necessary) to ask before you take their post and put it on your feed. In your collaboration discussions, make it clear that you’d like to re-share their posts on your Instagram. Many brands even include content usage rights in the influencer contract or agreement. This way, everything’s documented: the influencer knows exactly how their content will be used, and you know what you’re allowed to do.

If you’re working with an influencer in a campaign, chances are they’ll happily agree to reposting – after all, it benefits them too. Especially if you promise proper credit, most influencers will allow reshares of their content for free (no extra fee). Still, it’s best practice to get a clear “yes, you can repost this” from them, either via email or DM, before you hit that share button. This avoids any misunderstandings down the line.

Also consider rights beyond Instagram. Sometimes a brand might want to use the influencer’s photo in a newsletter or on the website. If that’s a possibility, negotiate that upfront as well (that often comes with additional fees or terms). But if you’re sticking just to Instagram re-posts, a simple permission will usually suffice. Once you have the green light – you’re good to go to the next step.

Step 5: Repost the Content (Using Instagram’s Features)

Now for the fun part – sharing the influencer’s post on your own Instagram feed. Thanks to Instagram’s new repost feature, this is easier than ever. Here are two main ways to do it:

1. Using the Native Repost Feature: 

If you have the repost feature enabled on your app (Instagram has been rolling it out gradually, you can tap the share icon on the post and choose “Repost”. This will let you add the post to your feed (visible to all your followers) and even lets you type a caption above it. The original content remains intact and credit is typically shown automatically (e.g. it might label it as a repost from @username). This is the simplest way, as it directly shares the content while linking it to the original creator.

2. Old-School “Regramming”: 

If the official feature isn’t available, you can use third-party apps or manual methods. Some brands save the image/video (with permission), then re-upload it on their account. If you do this, make sure to tag the influencer in the photo and mention them in the caption for credit! There are also apps like Repost for Instagram that streamline this while adding a watermark credit. Another approach is the Collab tag (Instagram’s “Collab” feature) – you and the influencer can co-post so the content shows on both profiles. This isn’t exactly a repost, but it’s another way to amplify a single post to two audiences, so it’s worth mentioning as an option.

When you repost, add a friendly caption from your brand’s voice (more on captions in the next step). For example: “Loved this look that @influencer_name put together with our new summer collection! 😍 #SummerWithAcme”. By reposting, you’ve now published content to your feed that feels authentic, gives a shoutout to the creator, and spreads your campaign message to everyone who sees it.

Step 6: Craft a Caption that Connects (and Credit the Creator)

Don’t just hit repost and call it a day – take the opportunity to add context and personality with a caption. A great caption can increase engagement and make the reposted content even more impactful for your campaign. Here’s what to include:

• Credit and Gratitude:

 First and foremost, clearly credit the influencer or original creator. Tag their handle (e.g., “📸: @influencer_name”) either at the start or end of the caption. You might also thank them: “Huge thanks to @influencer_name for sharing this!” This not only gives proper attribution (a must-do) but also shows goodwill and partnership. It’s polite and fosters a good relationship.

• Caption Content: 

Tie the post back to your brand or campaign. If the influencer’s post is, say, them using your product in a cool way, your caption can highlight that. Example: “We’re obsessed with how @influencer_name uses our new blender to whip up morning smoothies. 🥤 This recipe = 😋!” Keep the tone friendly and on-brand. It’s okay to use emojis and exclamation points if that fits your style. The goal is to sound like a human, not a corporate press release.

• Hashtags and Campaign Tags: 

Include your campaign hashtag if you have one (e.g., #SummerWithAcme). Also, you can re-use some of the influencer’s hashtags if relevant (especially if they created a unique one or included community hashtags). Just don’t go overboard – choose the most relevant tags so your post is easily discoverable but not spammy. A mix of brand hashtags, campaign-specific tags, and maybe one popular hashtag in your niche is a good formula.

Remember to keep the caption concise enough – Instagram users scroll fast – but with enough personality and info to add value to the repost. Once you’ve written that awesome caption, go ahead and publish the repost!

Step 7: Engage With the Audience

After you hit share, your job isn’t over. In fact, one of the biggest advantages of reposting influencer content is the conversation it can spark. Be ready to engage! Monitor the comments on the reposted post and reply when appropriate. If people say “Love this!” or ask questions (“Which product shade is that?”), jump in and respond as the brand. This kind of active community management shows that your brand is listening and cares about the community.

It’s also a nice touch to engage with the influencer around the repost. You might comment on the post thanking them (“Thanks for teaming up with us on this! 🙌”) or respond to their followers if they comment something about the influencer (“Isn’t @influencer_name creative? We love them!”). Just keep it positive and on-topic.

Additionally, encourage further sharing. If your campaign is, for example, a contest or challenge, you can comment or post in your Stories reminding followers to submit their own posts for a chance to be featured. This can snowball into more UGC – essentially turning fans into contributors, so featuring user posts via reposts can motivate participation.)

By actively engaging, you’ll boost the post’s performance (more comments can lead to more visibility via Instagram’s algorithm) and you’ll nurture a loyal community. People remember the brands that take the time to reply.

Step 8: Measure Results and Learn

Last but definitely not least: track how your repost campaign performs. This is where you see if those goals from Step 1 were met. Some key metrics and how to track them:

Engagement Metrics: 

Look at likes, comments, saves, and shares on the reposted posts. Did they get more engagement than your average brand-created posts? Often, UGC and influencer posts do see a bump in engagement. If you see a lot of saves and shares, that’s a great sign that people found the content valuable or inspiring.

Follower Growth: 

Check if your follower count increased during and after the campaign. New people who discovered your brand via the influencer’s content may have hit that Follow button. You can compare the growth rate to previous periods.

Traffic or Sales:

If your goal was to drive sales or site visits, use tools to see if there was an uptick. For example, did more people click the link in your bio during the campaign? If you provided a promo code via the influencer or in your posts, how many times was it used? Some brands give each influencer a unique code to track who drove sales – if you did something like that, tally up the results. If you were just aiming for awareness, maybe run a quick Instagram poll or use the Questions sticker in Stories to ask your audience if they saw the campaign or what they thought of it (qualitative feedback can be golden).

Document your findings. It could be a simple list of what worked well and what you’d tweak next time. For example: “Reposts with product in use got more comments than just product photos” or “Fitness influencer videos had higher saves than static pics – consider more video content.” This helps you continuously improve. Marketing is all about learning and iterating.

Tips for a Successful Repost Campaign

Before we wrap up, here are some general tips and best practices to keep in mind (no matter your industry):

Always Credit the Original Creator: 

This is non-negotiable. Tag the influencer in the post and mention them in the caption every time you repost their content. Not only is it the right thing to do, it also alerts their audience and can draw those folks to your post.

Align Content with Your Brand:

Only repost content that fits your brand’s image and values. A repost should feel like it belongs on your page. As Instagram’s team has hinted, be strategic – make sure the content interests your audience. Quality over quantity: one great relevant repost is better than three off-brand ones.

Balance Reposts with Original Content: 

Reposts are awesome, but don’t rely on them exclusively. Mix in some original posts from your brand (product shots, announcements, memes – whatever is your style). That way, your feed shows both community love and your brand’s own voice. It keeps things fresh.

Timing and Frequency: 

Space out your reposts so each one gets its moment to shine. For example, if you’re running a week-long campaign with multiple influencer posts, don’t dump them all in one day. Maybe do one per day or every other day. Also consider timing when the influencer’s followers are most active (since their audience will be interested in the repost too). You can ask the influencer for insights on when their posts perform best, or use Instagram Insights if it’s a collab.

By following these practices, you’ll maintain a positive reputation while reaping the full benefits of reposts. Brands that do this well come off as both authentic and savvy, leveraging the voice of the community to amplify their message.

Real-World Examples: Brands Winning with Reposts

To see how this works in action, let’s look at a few brands that have successfully used Instagram reposts or UGC sharing in their campaigns:

Wayfair – #WayfairAtHome Campaign: 

Furniture retailer Wayfair ran an Instagram campaign encouraging customers to share photos of their homes styled with Wayfair products using a hashtag **#WayfairAt. Wayfair then reposted the best user photos on their own Instagram feed, complete with tags and even product links. This not only gave Wayfair a library of real-life decor images to inspire followers, but it also let customers who were featured feel like stars. The campaign drove engagement and made shopping easier (see something you like in a repost? Click the product tag!). The takeaway: reposting UGC made Wayfair’s marketing feel genuine and helpful, rather than pushy.

GoPro – Fan-Shot Content as Marketing: 

Action-camera brand GoPro is famous for its Instagram feed, which is essentially a nonstop showcase of user-generated awesomeness. GoPro lets its **fans be the stars of its Instagram page by sharing the most fantastic shots taken with GoPro camera. From skydiving clips to underwater discoveries, GoPro reposts them all (with credit to the creators). By doing this, GoPro’s account serves as both inspiration to potential customers (“wow, I could capture that if I buy a GoPro”) and a community reward system (users strive to get featured). It’s been massively successful in building an engaged community of adventurers. And every repost implicitly advertises the product’s capabilities without GoPro having to say a word – the content speaks for itself.

Apple – #ShotOniPhone Initiative: 

Even tech giant Apple jumped on the Instagram repost trend. Apple’s @apple Instagram account is dedicated entirely to featuring photos and videos taken by iPhone. They invite people to tag their shots with #ShotOniPhone, and then Apple curates and reposts those images, often as a series of short videos or photo sets, complete with the photographer’s handle credited on each. This campaign makes iPhone users feel appreciated and highlights the iPhone’s camera quality in a real-world way. For example, one week Apple might share stunning landscape photos from various users, each with a voiceover or caption about the photographer’s story. The result? A highly engaging feed that blurs the line between Apple’s official content and its community’s content. It feels less like marketing and more like an art gallery – which elevates the brand image while still essentially being marketing through UGC.

Gymshark – Building a Fitness Community: 

Mentioned earlier, Gymshark has grown in large part thanks to social media savvy. A big part of their Instagram strategy is reposting content from fitness influencers and everyday gym-goers wearing Gymshark gear. They run challenges like #Gymshark66 where followers post their 66-day fitness journey; Gymshark then features many participants on their page. By doing this, Gymshark turned their customers into a community. People hit follow not just for product news, but to see relatable fitness content and maybe even themselves on the brand’s page one day. This repost-heavy strategy helped Gymshark go from a small startup to a globally recognized fitness brand, all while keeping marketing costs relatively low (the customers create a lot of the content!). It illustrates the power of giving your audience the spotlight.

Each of these examples shows a different angle of using Instagram reposts: Wayfair for direct commerce benefit, GoPro for product demonstration and community, Apple for brand storytelling, and Gymshark for community building and engagement. What they all have in common is collaborating with users/influencers and sharing their voices. This approach can work for brands big and small, across industries – the key is finding the right people and content that align with your brand’s story.

Conclusion to Using Instagram’s ‘Re-Posts’ to Boost Brand Campaigns

Instagram’s re-post feature (and the general practice of regramming content) is more than just a shiny new toy – it’s a genuinely effective tool for modern marketing. By working hand-in-hand with influencers and your own customers, you can amplify your brand’s reach in a way that feels natural and trustworthy. We’ve gone through how to set up a repost campaign step by step: from defining goals and picking the perfect influencers, to securing permission, sharing the content, and engaging with the community around it. Along the way, you’ll build authenticity (since real people are vouching for your brand) and foster a loyal following who loves seeing their peers highlighted.

Keep the tone friendly and human. Instagram is a social platform, after all, where people come to connect and be inspired – not to read formal press releases. If you treat your repost strategy as a conversation with your audience, featuring voices they resonate with, you’ll strike the right chord. As the examples showed, whether you’re a small business or a giant like Apple, the principles remain the same: celebrate your community and they’ll champion you in return.

So go ahead – give reposts a try in your next brand campaign. Team up with that influencer who loves your product. Show off that customer photo that made you smile. Your Instagram feed will feel more lively and authentic for it, and odds are, you’ll see the boost in reach and engagement we’ve been talking about. In the world of marketing, it’s not often you get to say a strategy is a win-win for everyone involved – but using Instagram’s re-posts to bolster your brand just might be one of those rare cases. Happy reposting, and here’s to your next campaign being your most viral one yet!