How to Generate UGC content with A.I
People trust people. Your customers probably look up to their favorite creators for purchasing advice and decisions. It’s highly likely growing tired of seeing those overly-produced content from brands. Instead, they want to see content from real people – which is the reason behind user-generated content’s ever-increasing popularity.
Customers want to see more authentic and raw content from brands. By incorporating UGC (user generated content) into their ads, brands can build a better rapport with target buyers since users are 2.4 times more likely to consider UGC as genuine.
If you have a library of AI content yet don’t really know how to put it to good use, look no further. In this article, we’ll explain how to generate UGC content for your ads with AI.
But first, let’s understand how UGC ads can be a game-changer for your brand.
5 key reasons why brands use UGC for ads
- Earn buyers’ trust: Give potential buyers honest reviews from your existing customers to add more credibility to your name. Instead of inundating your buyers with mainstream ads, engage them with authentic user testimonials, tutorials, and more.
- Humanize your brand: Posting polished content with a high production value will not resonate with your audience as much as UGC. Content featuring your customers is more relatable to your target buyers and makes them feel more connected to your brand.
- Showcase diverse content: UGC ads differ starkly from your in-house content. They add a unique appeal to your campaigns, setting you apart from the competition. This diverse content will also reel more users in to boost your click-through rate.
- Build customer advocacy: Converting UGC into ads can also help brands position themselves as “fan favorites.” These ad campaigns build brand affinity by making your loyal customers the face of your brand. This can attract new buyers and generate more sales.
- Cultivate brand authenticity: Savvy customers don’t take your marketing at face value. They make research-driven decisions and only buy from credible brands. With UGC, you can run authentic ad campaigns that add more depth to your marketing efforts and have a stronger impact.
Now that we’ve clued you in on the importance of UGC ads, let’s tackle the bigger question: how to produce user-generated content at scale and maximize its potential with AI.
How can you generate authentic UGC ad content at scale with Stack Influence?
Stack Influence is a managed micro-influencer marketing platform with a unique business model. We match the best brand-fit influencers for your campaigns and compensate them with your products. They create content sharing their thoughts on these products—tutorials, unboxing, reviews, and more.
It’s a more organic take on influencer marketing where influencers become customers and spread positive word of mouth through UGC. You can easily scale your campaigns and choose from our database of over 11 million US-based micro-influencers.
Our managed campaigns have generated millions of impressions, clicks, and sales for our customers. The best part? You get lifetime rights for all this content published by our influencers on any marketing channel.
You can further leverage AI to turn this content into social media ad creatives. You can also convert user-generated content into custom ad creatives with your branding. AI tools give you a faster, more powerful, and more convenient solution for designing ads in multiple formats using UGC.
Here are two AI ad generators you can try:
Translate UGC into conversion-focused ads with appealing and on-brand designs with AdCreative.ai. You just have to feed the content (image or video) that you want to turn into an ad, and the tool will work its magic within a few minutes to generate a fully customizable ad creative. Choose from various marketing platforms and pick the right size to create platform-native ads.
- Visit adcreative.ai and log into your account (or create a new one).
- From the dashboard, start a new project and select the right size for your ad creatives.
- Add the headline or copy for your ad and include the CTA as well.
- Upload the UGC file you want to run as ads and click on the Generate button.
The tool’s AI-powered engine will convert your UGC into the kind of ad creative you want. Choose from different options, and you’re all set to run your next ad campaign.
Pencil is a generative AI platform that creates optimized ads based on a massive database of past ads and predictive technology. Once you connect your ad accounts, you can upload your UGC data and generate static or video ads in minutes. These are completely editable with granular insights on which version will perform better.
Here are the steps to create ads using AI on Pencil:
- Navigate to trypencil.com and sign into your account.
- Add details about your brand kit and upload the user-generated content in the asset library.
- Then go to the Ideas section, where the tool will automatically generate different ad ideas based on your brand kit and UGC.
- Pick any of these options, customize the details, and add your copy to launch the campaign.
Pencil’s in-built video editor makes it easy to fine-tune your videos for optimized ads. Once you’re happy with the outputs, you can launch a campaign directly from the platform.
Let AI do the heavy lifting for your ad campaigns
User-generated content is more believable and gives potential customers a genuine insight into your brand. While Stack Influence will take care of creating UGC at scale for your brand, you need AI-powered ad generators to convert this content into compelling ads.
In this quick guide, we discussed the best ways to create a UGC ad campaign from start to finish. So, bookmark it and get started on Stack Influence today.
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