Top Health & Wellness Influencers in 2025

Wellness influencers have become powerhouse content creators in today’s health-conscious world, inspiring millions to live healthier lifestyles. From fitness coaches and nutritionists to mental health advocates, these influencers cover a broad spectrum of wellness topics. Crucially, they forge a sense of authenticity and trust with their audiences – in fact, studies show that 92% of consumers trust influencer recommendations over traditional ads. That’s no surprise when nearly 90% of people also say authenticity is important in choosing which brands to support Modern wellness influencers meet this need by sharing genuine stories of self-care, balance, and even personal struggles. It’s not just green smoothies and yoga poses anymore – today’s top creators talk about setting boundaries, overcoming burnout, gut health, gentle workouts, and the importance of mental well-being. By “walking the talk” in their own lives and being refreshingly honest, wellness influencers are redefining what it means to be truly well and helping their followers do the same.

From a marketing standpoint, these influencers are gold. They make healthy living relatable by turning complex wellness concepts into engaging, actionable content. Whether it’s a quick meditation tip on TikTok or an in-depth blog about hormone balance, influencers translate wellness trends into everyday habits that anyone can try. And when they recommend products or brands that align with their message, followers listen. Influencer-driven content feels more like advice from a friend than an ad, which is why brands see higher engagement and loyalty when partnering with creators in this space. In short, wellness influencers wield immense cultural and commercial influence – and both brands and individuals aspiring to become influencers have a lot to gain by understanding who the top players are and how they operate.

Top 10 Wellness Influencers to Follow in 2025

Who are the leading voices in health and wellness right now? Below we highlight ten of the top wellness influencers making waves in 2025. These creators span various niches – from medical doctors and holistic coaches to fitness gurus and food bloggers – showcasing the diversity of the wellness movement. Each has a unique story and approach that resonates with a large audience. Brands looking for impactful partnerships and aspiring influencers seeking inspiration can both learn from these standout figures.

1. Dr. Mike (Dr. Mikhail Varshavski) – Better known as “Doctor Mike,” he’s a board-certified family physician and one of social media’s most influential health figures. Dr. Mike has millions of followers across YouTube and Instagram, where he combines medical expertise with accessible, often humorous content. He’s famous for debunking health myths, offering everyday medical advice, and using relatable stories to encourage his audience to take charge of their health. His blend of professionalism and authenticity proves that credible health information can go viral.

    

2. Joe Wicks (@thebodycoach) – A UK-based fitness coach and author, Joe Wicks skyrocketed in popularity with his “Lean In 15” meal and workout program. During the pandemic he launched “P.E. with Joe,” a free YouTube exercise series that became a huge global hit, helping kids (and adults) stay active at home. Joe’s energetic HIIT workouts and upbeat personality earned him an MBE honor from the Queen for his contributions to fitness. With over 4 million Instagram followers, he continues to inspire families to embrace healthy living in a fun, accessible way.

    

3. Melissa Wood-Tepperberg (@melissawoodhealth) – Melissa is a New York-based wellness entrepreneur and one of the most popular macro-influencers in the wellness arena. A certified yoga and Pilates instructor, she created the MWH method, a mindful workout program beloved by celebrities. Her Instagram feed features bite-sized workout videos, meditation guidance, and motivational mantras, while her YouTube channel and podcast dive deeper into holistic living. Melissa’s calm, encouraging approach shows that wellness is about progress over perfection – a message that resonates with her millions of followers.

    

4. Adriene Mishler (@adrienelouise) – A superstar in the yoga world, Adriene is the founder of the popular “Yoga with Adriene” YouTube channel. She has over 12 million subscribers on YouTube and 1.3 million on Instagram, thanks to her warm, inclusive teaching style. Adriene incorporates meditative practices into her yoga sessions and emphasizes mindfulness to help combat anxiety and loneliness. Her ability to make yoga and self-care feel welcoming for everyone (from total beginners to advanced yogis) has made her one of the most cherished wellness influencers online.

    

5. Mark Hyman (@drmarkhyman) – Dr. Mark Hyman is a functional medicine doctor and bestselling author who champions a food-as-medicine approach. With 1.5+ million Instagram followers, he educates people on nutrition, longevity, and optimal health using evidence-based tips. Health professionals like Dr. Hyman exemplify why audiences trust influencers over ads – an estimated 92% of people prefer influencer advice to traditional advertising. His content ranges from gut health and stress management to debunking diet fads, all backed by science and presented in an approachable way. By combining medical credibility with social media savvy, Dr. Hyman has built a wellness community that values factual information and actionable guidance.

    

6. Koya Webb (@koyawebb) – Koya is a holistic health coach, yoga teacher, and author known for her uplifting blend of spirituality and fitness. Based in Los Angeles, she has about 950,000 followers on Instagram who flock to her feed for inspiration. Koya shares in-depth insights on living a healthier, more balanced life – from vegan recipes and healing book recommendations to positive affirmations and stress relief techniques. Her messaging often centers on self-love and inner peace. As a woman of color in wellness, Koya also advocates for diversity and inclusivity in the industry. Brands focused on mindfulness, nutrition, or personal development love partnering with Koya for her authenticity and engaged audience.

    

7. Jerrelle Guy (@chocolateforbasil) – Jerrelle Guy is a food and wellness influencer who infuses healthy living with culinary creativity. A trained chef and food photographer, Jerrelle uses her platform (140K+ Instagram followers) to share delicious recipes with a nutritious twist. From plant-based comfort foods to soulful baking, her content proves that wellness doesn’t mean sacrificing flavor. Jerrelle’s high-quality visuals and storytelling hook users and keep her followers hungry for more. She’s also the author of an award-winning cookbook, and her approachable style has landed collaborations with major kitchen and nutrition brands. For anyone who believes in “everything in moderation,” Jerrelle is a must-follow influencer merging food and fitness in a realistic way.

    

8. Raoum Alsuhaibani (@sukkarilife) – Raoum is a Saudi Arabian wellness influencer and certified nutritionist who promotes healthy, sustainable living. An authentic voice in the Middle East wellness scene, she shares DIY vegan recipes, plant-based lifestyle tips, and snippets of her everyday routines with over 100,000 followers. Her colorful Instagram grid and candid stories humanize the brands she works with, showing how products fit into a real life of wellness. Raoum focuses on quality over quantity when it comes to partnerships, choosing brands that align with positivity and holistic health values. She’s a great example of a global wellness micro-influencer making a big impact by staying true to her message.

    

9. Katie Wells (@wellnessmama) – Known as “Wellness Mama,” Katie Wells is a pioneer in the family and lifestyle wellness space. What began as a personal blog has grown into a platform with hundreds of thousands of followers. Katie covers all things healthy living for parents and families – from natural home remedies and DIY household products to parenting tips, fitness hacks for busy moms, and nutritious recipes. She even hosts a popular podcast on these topics. Katie’s journey shows how an influencer can carve out a niche (in her case, wellness for moms), build a dedicated community, and turn that into a lasting brand. Her authenticity and mom-next-door tone have earned deep trust among her audience, making her recommendations highly influential for brands targeting the family wellness market.

    

10. Gemma Correll (@gemmacorrell) – Gemma offers a unique and lighthearted take on wellness: she’s an illustrator and cartoonist who tackles self-care and mental health with humor. With a follower count nearing 1 million, Gemma’s quirky comics about anxiety, self-worth, and wellness culture are incredibly relatable. Her drawings – often featuring funny, poignant observations – help destigmatize mental health issues and remind followers that it’s okay to laugh at life’s struggles. This creative approach to wellness content sets her apart from typical influencers. Gemma has published multiple books and her art has been featured in major publications, proving that wellness influence isn’t limited to coaches and nutritionists – sometimes a good meme or cartoon can be just as impactful in inspiring well-being.
    

The above influencers are just a snapshot of the vibrant wellness community online. There are countless others – from micro-influencers with tightly knit communities to celebrity trainers with global reach – all contributing to the “well-thy” content ecosystem. The key takeaway is that each influencer succeeds by being genuine, offering value (whether education, motivation, or entertainment), and connecting with a specific audience. Brands can find a perfect match in this diversity, and aspiring influencers can learn what style or niche might fit them best by observing these leaders.

The Power of Micro-Influencers in Wellness

Comparison of engagement rates and ROI: micro- vs. macro-influencers. As the chart shows, micro-influencers in wellness tend to enjoy much higher engagement from their audiences compared to macro-influencers. On average, a micro-influencer (think someone with, say, 5k–50k followers) might see around 10% of their followers engaging (liking, commenting, clicking) on a given post, whereas a mega-influencer with a huge following might only get ~2% engagement. This means a far greater portion of a micro-influencer’s audience is actively tuned in and trusting what they share. Moreover, campaigns with micro- or even nano-influencers often deliver a significantly higher marketing return on investment – roughly 20:1 ROI (return per dollar spent) versus only about 6:1 ROI for campaigns using big celebrity influencers. In practical terms, a brand could spend the same budget on one macro-influencer post or on dozens of micro-influencers, and the micro route would typically generate much more engagement and sales. No wonder studies have found small creators achieve roughly double the sales conversion rates of larger influencers (about 7% vs 3% of engaged users converting).

Why do smaller influencers punch so far above their weight? It comes down to trust and relevance. Followers tend to see micro-influencers as relatable peers or friends, so a recommendation from one feels organic – like real advice rather than an ad. These creators are deeply niche-focused, whether it’s a vegan mommy blogger or a local fitness coach, which means their content is highly relevant to their followers’ interests. A healthy smoothie recipe from a tiny foodie influencer who chats with her followers daily in DMs can spark more action than the same recipe posted by a celebrity who barely interacts. Additionally, micro-influencers are often seen as more authentic, sharing parts of their real lives and engaging with comments, which strengthens community bonds. By contrast, the biggest influencers, despite their reach, may struggle with declining engagement – their audience is so broad (and often inundated with sponsorships) that any given post feels less personal. As a result, many brands are shifting their strategies to include many micro and nano-influencers instead of putting all their budget into one or two big names. The data supports this shift: not only is engagement higher with micros, but also ROI can be 3x+ greater per dollar spent on micro-influencer campaigns versus macro. For wellness brands in particular – where trust, credibility, and community are paramount – micro-influencers can be the secret sauce to a highly effective campaign.

How Brands and Amazon Sellers Collaborate with Wellness Influencers

Brands in the health and wellness industry have caught on that influencer partnerships can drive serious growth – especially in e-commerce. In fact, in the ultra-competitive online market, brands (including Amazon sellers) are turning to micro-influencers and content creators to gain an edge. These collaborations allow companies to tap into the authentic connections influencers have built and translate that into product awareness, user-generated content, and sales. Whether you’re a DTC supplement brand, a fitness apparel company, or an Amazon seller with a new wellness gadget, there are many ways to partner with influencers to reach your target customers.

Some common forms of collaboration include:

• Sponsored Content Posts: The brand provides free product or payment in exchange for the influencer featuring it in their content (e.g. an Instagram post demonstrating a workout with the brand’s fitness gear, or a YouTube video reviewing a health supplement). These posts typically are labeled as ads or partnerships, but if the influencer’s style remains genuine and informative, followers respond well.

   

• Affiliate Programs & Amazon Storefronts: Many wellness influencers participate in affiliate marketing, where they earn a commission for sales they drive. Amazon’s Influencer Program, for example, lets approved creators set up their own Amazon storefronts to recommend products they love. When a yoga influencer shares a link to her “Yoga Essentials” list on Amazon and a follower buys something, she gets a small cut. This is win-win-win: followers get curated recommendations, the influencer earns income, and brands make sales. Plus, when influencers drive external traffic to Amazon, it can boost the product’s ranking on Amazon’s search results, creating a cycle of even more visibility and sales.

   

• Brand Ambassadorships: Longer-term relationships where an influencer becomes an ongoing ambassador for the brand. For instance, a nutrition brand might have a wellness influencer as a monthly partner to create recipes using their products, appear in ads, or host live sessions. Ambassadorships build deeper association between the influencer and brand, often yielding strong credibility among the influencer’s fans. (It’s like “if my favorite fitness guru consistently uses this protein powder, I’ll trust it even more.”)

   

• Product Seeding for UGC: Especially for micro-influencer campaigns, brands will send out free product samples to a large number of relevant small creators (“seeding” the product). In return, those influencers will often post honest reviews, unboxings, or demonstrations. The brand thereby gets a trove of authentic user-generated content (photos, videos, testimonials) that it can repurpose on its own social media, website, or ads. This UGC is marketing gold – consumers view real user content as far more authentic than polished brand ads. By showcasing real-life experiences and feedback, wellness brands build trust with potential customers. (For example, a skincare company might seed a new organic face serum to 100 wellness micro-influencers and receive dozens of rave posts and stories in return, which it then highlights on its product page as social proof.)
  

Behind the scenes, there’s also a growing ecosystem of influencer marketing platforms that help brands manage these collaborations – and notably, many focus on micro-influencers at scale. Stack Influence, for instance, is a leading micro-influencer marketing platform that automates these kinds of campaigns. Using Stack Influence, e-commerce brands can connect with over 700,000 social media micro-influencers to drive product promotions and even boost Amazon sales. Platforms like this handle the heavy lifting (finding the right creators, communicating, tracking posts, handling payments or product shipments) so that even a small Amazon seller can run a campaign with hundreds of micro-influencers without a huge team. The result is an explosion of diverse, authentic content and credible word-of-mouth. And because wellness is such a personal, testimonial-driven space, this approach can significantly amplify a brand’s reach and reputation.

It’s also important for brands to choose influencers who truly align with their values and target audience. Successful wellness campaigns often pair brands with influencers who are already genuine fans of similar products or practices. For example, a plant-based protein company will get better engagement working with a vegan fitness micro-influencer than a random celebrity. When there’s a natural fit, the partnerships don’t feel forced – the influencer’s endorsement comes off as a honest recommendation, not just a paid promotion. This kind of alignment, combined with the relatability of the influencer, can lead to a powerful trust transfer: followers start to associate the brand with the positive qualities they see in the creator.

Lastly, transparency and creativity are key. Influencers who integrate a brand into their wellness content in a creative, story-driven way (rather than just a blatant ad) tend to see the best results. That might mean a content creator on TikTok filming a “day in my life” that organically features the meditation app she’s promoting, or an Instagrammer sharing a heartfelt personal anecdote about overcoming insomnia while mentioning how a certain sleep supplement helped – complete with before/after stats from her fitness tracker. Such integrations keep audiences engaged and informed. Brands should encourage influencers to put their own spin on promotions, since they know their followers best. When done right, partnering with wellness influencers – big or small – can dramatically boost a brand’s visibility, credibility, and sales in the health niche.

Tips for Aspiring Wellness Influencers

Not only are brands looking to work with influencers – many individuals are looking to become influencers themselves. If you’re passionate about wellness and want to grow a following as a content creator, here are some tips to get started (and to sustain your journey for the long run):

• Find Your Niche and Voice: The wellness space is broad, so it helps to define a niche that genuinely excites you and will appeal to a specific audience. Maybe you’re all about gut-friendly recipes, plus-size yoga, mental health for new moms, or eco-friendly beauty. Lean into what makes you unique. As one guide puts it, the key to standing out is personal branding – being clear about what makes you one-of-a-kind. Don’t try to copy others’ styles wholesale; share the aspects of wellness you’re truly passionate about and have some expertise in. Your authenticity and enthusiasm will attract people who vibe with your message.

   

• Be Authentic and Build Trust: Audiences can spot a fake a mile away. Authenticity is key, and people can sense when you’re being real Share your real journey – the successes and the struggles. If you’re having an off day or learning something new, let your followers in on it. Being vulnerable at times or showing your personality (quirks and all) makes you relatable and trustworthy. Also, only promote products or practices you genuinely believe in; maintaining integrity will earn you loyalty in the long run. Remember, even if you start small, a core group of engaged followers who trust you is more valuable than a huge number who don’t know you well.

   

• Engage and Grow Your Community: Think of your followers as friends on a shared wellness journey. Post consistently and encourage interaction – ask questions in your captions, respond to comments, run polls or Q&As in Stories. The more you interact with your audience, the more connected they’ll feel. This not only builds loyalty, it can also boost your visibility (since social platforms reward content that sparks engagement). Consider creating a name or hashtag for your community (for example, referring to followers as your “fit fam” or “mindful squad”) to foster a sense of belonging. Collaboration can help too: partner with other creators in your niche for live chats, shout-outs or joint challenges. Growing as an influencer is as much about networking and community as it is about content.

   

• Balance Consistency with Self-Care: Consistency is important – you should post regularly and keep your quality high – but avoid burnout by setting boundaries. It’s reported that 75% of creators have experienced influencer burnout at some point, so protect your own wellness as you promote wellness to others! Create a realistic content schedule (e.g. maybe 3 Instagram posts and 2 TikToks per week to start) and gradually ramp up. Batch create content when you’re feeling inspired, so you have posts ready for busier times. And don’t be afraid to take digital detox days or breaks to recharge. Your audience will understand if you communicate openly. After all, you are a wellness influencer – leading by example in maintaining a healthy balance will only enhance your credibility.

   

• Keep Learning and Adding Value: The wellness industry is always evolving with new research, trends, and techniques. Invest in your own knowledge and skills – perhaps get a certification in yoga teaching or nutrition if that’s your field, or take a course in video editing to improve your production quality. Diversify your content formats as well: try starting a newsletter or podcast for deeper dives, or hop on new platforms (like the next TikTok) early to expand your reach. Focus on delivering genuine value – whether it’s educating, inspiring, or entertaining your followers. Before you post, ask yourself: How does this help my audience? Maybe it gives them a quick stress-relief tip, a healthy recipe, a thought-provoking insight, or just a relatable laugh. When you consistently improve yourself and serve your audience’s needs, growth will follow.
  

Finally, be patient and enjoy the process. Becoming a wellness influencer isn’t an overnight thing – it might take months or years to build a sizeable following and get those brand collaboration emails rolling in. But if you love what you’re sharing and stay true to your mission, you’ll find that even on a small scale you can start influencing lives in a positive way. Celebrate small milestones: your first 100 followers, your first comment from a stranger saying “this helped me so much,” etc. These are signs you’re on the right track. Over time, those small ripples can turn into big waves. Remember that even the top influencers we listed above started with zero followers and learned along the way. With passion, persistence, and authenticity, you could be the next wellness influencer inspiring a healthier world – and having a blast doing it!

Conclusion

The health and wellness influencer scene in 2025 is richer and more dynamic than ever. From trusted medical experts like Dr. Mike and Dr. Hyman, to holistic lifestyle gurus, fitness phenoms, and creative minds blending art with self-care – there’s an influencer for every corner of the wellness journey. These individuals have built dedicated communities by sharing knowledge, positivity, and personal experience, proving that real influence comes from building trust and adding value. Brands have recognized this, increasingly partnering with both mega and micro-influencers to tap into that trust and authenticity. Whether it’s through an intimate Instagram Story or a viral TikTok challenge, wellness influencers offer a bridge between companies and consumers that traditional marketing simply can’t replicate.

If you’re a brand – be it an indie supplement line or a large e-commerce retailer – collaborating with wellness influencers (especially those micro creators who speak directly to your niche audience) can elevate your marketing to new heights. And if you’re an aspiring influencer, know that there’s always room for fresh voices passionate about helping others live better. Focus on your niche, be genuine, and engage with your community. Success in this field isn’t measured only by follower count, but by the positive impact and trust you cultivate – the sponsorships and follower growth tend to follow naturally from that foundation.

One thing is clear: the era of wellness influencers is here to stay, continually evolving with new trends and platforms but always centered on the human desire for a healthier, happier life. In a world where consumers crave authenticity, those who can provide honest guidance and inspiration will continue to thrive – and change lives in the process. So whether you’re looking for the next great collaboration or hoping to start your own influence journey, take notes from the top wellness influencers and the strategies outlined above. Here’s to a healthier world, one post at a time!