Top 10 Influencer Marketing Courses in 2025

In 2025, influencer marketing is more critical than ever for brands and creators alike. An astonishing 86% of U.S. marketers plan to partner with influencers in 2025, and the industry’s market size has exploded from a $1.7 billion niche in 2016 to $24 billion in 2024. This growth is driven by the power of social media influencers—ranging from celebrity figures to micro-influencers—to create authentic connections with audiences. Even small e-commerce entrepreneurs (including Amazon sellers) are leveraging influencers to boost product visibility through genuine user-generated content (UGC) and social proof. By compensating micro influencers with products, brands spark posts that reflect real consumer experiences, resulting in word-of-mouth buzz at scale. To tap into this opportunity, both marketing professionals and content creators need the right skills and strategies. The following top 10 influencer marketing courses (including free and paid options) will help you master influencer marketing – from crafting campaigns and measuring ROI to growing an audience as an influencer yourself.

1. Influencer Marketing 101 (Influencer Marketing Hub)

Provider: Influencer Marketing Hub (Online, Self-paced)

Overview: Topping the list is Influencer Marketing 101, a comprehensive course from the team at Influencer Marketing Hub, one of the industry’s leading authorities. This beginner-friendly program covers all the fundamentals of influencer marketing in 10 modules – from understanding what influencer marketing is, to finding the right influencers, managing campaigns, and measuring success. Each module includes video lessons, PDF guides, and quizzes to reinforce learning. Students also get bonus materials like expert interviews (with pros from platforms like Upfluence and NeoReach) and an ROI measurement eBook. By the end of the course, you’ll have a solid blueprint for launching and optimizing influencer campaigns

Why It’s Great: This course is designed by practitioners for practical skills. It’s ideal for marketers or entrepreneurs who want a structured, step-by-step guide to build an influencer strategy from scratch. You’ll learn how to integrate influencer marketing into your overall marketing mix and leverage data to maximize ROI.

Pricing: $97 (one-time). Tip: Influencer Marketing Hub often runs promotions, so you may find discounts off the regular price.

2. How to Go From 0 to 500K+ Followers in 12 Months (Foundr)

Provider: Foundr (Online Webinar/Workshop) – Instructor: Nathan Chan

Overview: This is a free training by Foundr Magazine’s CEO, Nathan Chan, revealing the Instagram growth strategies that took Foundr’s account from zero to over 500,000 followers in just one year. A must-watch for those focusing on Instagram, the course dives into Chan’s “Instagram Domination” framework and real tactics that drove explosive follower growth. Key topics covered include: creating content that attracts your target audience, boosting engagement with smart content strategies, the optimal Instagram bio setup for driving traffic, and crafting high-converting posts (dubbed “Money Posts”) that turn followers into customers. It’s essentially a crash course in organic Instagram marketing powered by influencer principles.

Why It’s Great: If you’re a content creator or small business owner looking to build a massive social media following, this training offers a blueprint from someone who’s done it. You’ll gain insights on hacking Instagram’s growth mechanics without paid ads – knowledge that’s valuable for aspiring influencers and brands alike (including e-commerce sellers looking to grow their social media presence). Plus, it serves as a strong introduction to influencer marketing by focusing on content and community building.

Pricing: Free – simply sign up via Foundr to access the on-demand workshop.

3. Instagram Domination (Foundr/Nathan Chan)

Provider: Foundr (Online Course) – Instructor: Nathan Chan

Overview: For those ready to invest in a premium learning experience, Instagram Domination is Foundr’s flagship paid course that builds on the free webinar above. Nathan Chan goes in-depth across six modules and 50+ video lessons to teach the exact systems Foundr used to grow from 500K to over 1 million Instagram followers. The curriculum is hands-on and comes with downloadable workbooks and actionable steps, covering everything from finding and attracting your target audience and branding your profile, to turning followers into customers and collaborating with other influencers. Essentially, it’s a masterclass on becoming an Instagram influencer or running influencer campaigns on Instagram at a professional level.

Why It’s Great: This course is ideal for serious marketers and creators who want to dominate Instagram – whether to become a top influencer or to harness Instagram influencers to promote a brand. It offers advanced strategies and “insider” growth hacks that you won’t easily find in free tutorials. The inclusion of workbooks and five bonus resources ensures you can immediately apply what you learn to your own Instagram growth plan. It’s particularly useful if you aim to monetize Instagram or drive e-commerce sales through that platform.

Pricing: $1,997 (or 4 monthly payments of $597). Foundr often provides extra bonuses and an installment plan for this high-value course.

4. Becoming an Instagram Influencer: Creating Authentic Content and Monetizing Your Following (Skillshare)

Provider: Skillshare (Online Class) – Instructor: Sean Dalton

Overview: Taught by travel photographer Sean Dalton, this popular Skillshare class focuses on the creative side of influencer marketing – specifically how to become an influencer on Instagram by crafting authentic content and then monetizing your following. Dalton breaks down the process of defining your niche, growing your Instagram audience, and partnering with brands effectively. The course covers the business aspects of being an influencer on Instagram, including maintaining engagement, understanding analytics, and various monetization strategies (sponsored posts, collaborations, etc.). It’s a well-rounded class for budding influencers who want to turn their passion into a profession.

Why It’s Great: If you identify as a content creator or aspiring influencer, this course is tailored for you. It emphasizes authenticity and storytelling – crucial elements for long-term success as an influencer – rather than just chasing follower count. Students get to see real examples and case studies from the instructor’s experience, making the lessons very actionable. By the end, you’ll know how to present yourself to attract both followers and brand partnerships, which is invaluable for micro-influencers carving out a space in competitive niches.

Pricing: Skillshare Premium subscription required (approximately $19/month). Skillshare offers free trial periods which you can use to take this class and others.

5. Influencer Marketing Master Class (Boot Camp Digital)

Provider: Boot Camp Digital (Online Course) – Instructor: Boot Camp Digital Team

Overview: Boot Camp Digital’s Influencer Marketing Master Class is a professional training program covering influencer marketing from a brand and agency perspective. It teaches you how businesses of all sizes can strategically use influencers – from planning an influencer campaign, finding and vetting influencers, to executing campaigns using best practices. The course includes 3+ hours of video content split into 50+ bite-sized training videos, along with downloadable resources and templates. Key topics include developing an influencer marketing plan, recruiting the right influencers (with a focus on validating their authenticity and fit), managing campaign workflow, and measuring campaign success.

Why It’s Great: This course is excellent for marketing professionals, agency teams, or business owners who want a structured approach to influencer marketing. It doesn’t just tell you what to do – it shows you how to do it, with concrete examples and actionable tips drawn from real-world campaigns. Importantly, it covers how to work with influencers at scale, which is useful if you plan to run campaigns involving multiple micro-influencers (for example, sending out products to dozens of creators to generate UGC and buzz). By learning through this program, even Amazon sellers and small brands can develop an influencer strategy akin to big brands.

Pricing: $197 (often sold as a one-time course purchase). Boot Camp Digital courses frequently come with certification and are updated to reflect current social media trends.

6. Influencer Marketing Strategy (Coursera x Rutgers University)

Provider: Coursera (Online, University-backed course) – Instructor: Rutgers Business School

Overview: Offered through Coursera by Rutgers University, this is a 6-week specialized course focusing on building and executing an effective influencer marketing strategy. It’s structured like an academic course with weekly modules and a final project, covering both the strategic and tactical aspects of influencer marketing. You’ll learn how to identify the right influencers (for B2C, B2B, or even nonprofit contexts), how to design an influencer campaign aligned with your brand goals, and important tactics for success in various scenarios. Since it’s a university course, expect a mix of video lectures, readings, and quizzes, culminating in a hands-on project where you develop an influencer marketing plan.

Why It’s Great: This course stands out for its strategic depth and credential – being a university-affiliated program, it provides research-based insights and a bit of theory alongside practical know-how. It’s perfect for marketers who want a thorough understanding of influencer marketing’s role in the broader marketing landscape (including ethical and legal considerations, budgeting, and performance measurement). The final project helps ensure you can actually apply what you learned to a real-world scenario, which is great preparation for running campaigns for your own brand or employer.

Pricing: Free to audit on Coursera (with full access via Coursera Plus or a paid certificate if desired). In other words, you can take the course content at no cost, and optionally pay if you want an official certificate upon completion.

7. Influencer Marketing: Zero to Hero (Later & Gretta van Riel)

Provider: Later (Online Course) – Instructor: Gretta van Riel

Overview: This is a free online course offered by Later (the popular social media scheduling platform) in collaboration with Gretta van Riel, who is a renowned serial entrepreneur and influencer marketing expert. Zero to Hero is designed to take you “from the basics to mastery” of influencer marketing. In a concise series of 14 lessons, Gretta shares how to design and launch a successful influencer campaign, including finding the right influencers, pitching them effectively, and tracking & measuring your campaign ROI. One highlight is that the course comes with an Influencer Campaign Planning Worksheet, which walks you through planning your own campaign step by step – a handy takeaway for implementation. Topics range from setting campaign goals and budgeting to crafting compelling offers for influencers and analyzing results.

Why It’s Great: Zero to Hero is an excellent starter course for small business owners, startup marketers, or anyone new to influencer marketing. In particular, e-commerce brand owners (even at the micro level) will appreciate the practical advice on outreach and building win-win relationships with influencers – Gretta herself used influencer marketing to grow multiple successful brands. The lessons are bite-sized yet packed with actionable tips, reflecting real-world scenarios (like how to convince an influencer to promote your product and how to measure if their post actually drove sales). As a bonus, since it’s hosted by Later, you also get exposure to using tools for scheduling and tracking social posts, which complements your influencer efforts.

Pricing: Free – you just need to register with an email to access the course.

8. Influencer Marketing 101 (Ubiquitous University)

Provider: Ubiquitous Influence – Program: Ubiquitous University (Online Course)

Overview: Ubiquitous, a leading influencer marketing agency/network, offers its own educational program dubbed Ubiquitous University. Their Influencer Marketing 101 course is a free online course aimed at transforming you into an influencer marketing expert. Despite being free, it’s quite comprehensive – delivered in 14 concise lessons that cover all the essentials of running influencer campaigns. You’ll learn how to set clear campaign goals, how to find and select the right influencers for your brand, crafting effective influencer pitches, writing creative briefs, maintaining good communication, and spotting potential campaign pitfalls. The course also emphasizes measuring and optimizing your results, ensuring you can calculate ROI and improve future campaigns. Ubiquitous sweetens the deal with templates and pre-scripted email examples to help you hit the ground running with your influencer outreach.

Why It’s Great: This course is a fantastic resource for budget-conscious marketers and small businesses. It distills the knowledge Ubiquitous has gained by running campaigns for many brands into an easily digestible format. Since Ubiquitous is a platform that heavily works with micro-influencers, the course naturally addresses how to scale campaigns with everyday content creators, which is perfect for those who want to generate lots of UGC and buzz without a massive budget. By registering (with just your name, company, and email), you gain access to a “treasure trove of influencer marketing knowledge” that can quickly get you up to speed.

Pricing: Free – simply sign up to get access to all lessons and downloadable resources.

9. Influencer Marketing Masterclass to Grow Your E-commerce Biz (Udemy)

Provider: Udemy (Online Course) – Instructors: Jason Miles & Kyle Hamar

Overview: This Udemy course is tailored specifically for e-commerce entrepreneurs – including Shopify store owners, Amazon sellers, and dropshippers – who want to drive more traffic and sales through influencer marketing. Created by digital marketing experts Jason Miles and Kyle Hamar, the masterclass delivers 7.5 hours of on-demand video content and comes with a certificate of completion. It teaches you how to formulate an influencer marketing strategy focused on scaling up e-commerce revenue, covering how to identify influencers that align with your product niche, how to negotiate and structure deals (like affiliate arrangements or product-for-post exchanges), and ways to track the sales impact of your influencer collaborations. The instructors also share case studies of e-commerce businesses that successfully used influencer partnerships to fuel growth.

Why It’s Great: This course hits the sweet spot for Amazon sellers and online store owners by addressing their core need – turning influencer marketing into tangible sales. It acknowledges that e-commerce brands often have to be scrappy; hence it includes tips on working with micro-influencers who can produce authentic reviews and UGC for your products without huge fees. The course content is practical (no fluff), and by the end you’ll know how to run campaigns that drive traffic to your product pages, build social proof for your brand, and ultimately boost conversions. If you sell physical products online, this masterclass bridges the gap between theory and real-world execution of influencer campaigns in the e-commerce context.

Pricing: $39.99 on Udemy (regular price). Udemy often offers discounts, so you might snag it for less during promotions. Once purchased, you have lifetime access to the course materials, which is great for referencing later.

10. Influencer Business Program (GrowthDay by Brendon Burchard)

Provider: GrowthDay platform – Instructor: Brendon Burchard

Overview: Brendon Burchard – a high-performance coach and one of the world’s highest-paid marketing trainers – runs the Influencer Business Program as part of his GrowthDay personal development platform. This is not a one-off course but an ongoing training and coaching program for those serious about building a business as an influencer or thought leader. The program provides a 7-day crash course on modern marketing to get you started, followed by weekly live trainings and an entire library of courses and materials on growing your personal brand, creating digital products, and monetizing content. Essentially, it teaches Brendon’s proven “modern thought leader business model” – you learn how to package your knowledge or passion into content, grow an audience, and turn that into revenue through courses, coaching, memberships, etc. A community aspect is also present: members get access to group coaching and even exclusive invite-only mastermind events with top influencers and industry leaders.

Why It’s Great: The Influencer Business Program is perfect for serious creators and entrepreneurs who view being an influencer not just as a side hobby, but as a business and career. Unlike other courses that might focus just on marketing tactics, this program covers the holistic journey of an influencer-entrepreneur – from personal branding and content strategy to product development and scaling a business. It’s like getting a blueprint from someone who has coached countless influencers to success. Additionally, the ongoing nature means you’re always updated on the latest strategies (including algorithm changes, platform trends, etc.) and you have support as you implement and grow. It’s a significant investment in time and money, but for many it pays off by accelerating their growth and income potential.

Pricing: Tiered subscription – Basic access is about $99/month, Brand Builder level ~$697/year, and Pro level ~$1,997/year. Each tier offers different levels of access to content and coaching. There’s usually a trial or a money-back period, and considering the breadth of resources, many find the value justifies the cost if you’re committed to becoming a top-tier influencer or marketer.

Conclusion to Top 10 Influencer Marketing Courses in 2025

Investing in one or more of these influencer marketing courses can significantly sharpen your skills, whether you’re a marketer looking to amplify your brand’s reach or a content creator aiming to turn your influence into income. As you choose a course, consider your goals and focus area: Do you want to master a specific platform like Instagram or TikTok? Are you looking to drive e-commerce sales for a brand, or build your personal influencer business? There’s a course above to fit each of those goals.

Also, remember that theory alone isn’t enough – plan to put your learning into action. Start small if needed: for instance, after taking a course, launch a micro-influencer campaign for a product or a client to test the waters. (Many of the courses provide templates or project work to help you do exactly this.) To streamline execution, consider leveraging tools or platforms that connect brands with influencers. In summary, the influencer marketing landscape is booming and becoming more nuanced. By upskilling through these top courses, you’ll be equipped to navigate this dynamic field, whether that means running profitable influencer campaigns for your Amazon store or e-commerce brand, or growing into a successful influencer in your own right. Knowledge is power – and with the right course and tools in your arsenal, you’ll be well on your way to influencer marketing success in 2025 and beyond.