The Top 5 Makeup
Influencers of 2024

Introduction

In 2024, the world of makeup influencers has never been more influential, shaping beauty trends, product launches, and consumer behavior. So, grab your favorite highlighter and get ready to explore the top 5 makeup influencers of 2024 with me!

Over the years, makeup influencers have become an integral part of the beauty industry, wielding significant influence over consumers. 

According to a report by Business Insider, the beauty influencer market is projected to reach $480 billion by 2027. This staggering figure underscores the immense impact these influencers have on the purchasing decisions of millions of beauty enthusiasts worldwide.

Now, you might be wondering what makes these makeup influencers so compelling. Well, it’s not just about makeup tutorials and product reviews. These influencers have harnessed the power of social media to create a community where beauty lovers of all backgrounds feel represented and empowered. 

In fact, a study by eMarketer shows that 42% of beauty influencers’ followers are aged 18-34, indicating a strong appeal to a younger demographic that craves authentic, relatable content.

As we embark on this journey to discover the top 5 makeup influencers of 2024, it’s crucial to acknowledge the dynamic landscape of the beauty industry and the diverse voices that are shaping its future. 

So, let’s celebrate the creativity, inclusivity, and impact of these influential makeup gurus who continue to captivate and inspire us with their artistry and innovation.

Top 5 Makeup Influencers of 2024

3. Court and Nate

2.8M on Instagram 3.7M on TikTok

Mei Pang is a Malaysian beauty influencer who has modeled for Rihanna’s lingerie line Savage x Fenty, and appeared as a guest judge on Canada’s Drag Race. 

Her online presence started in 2015 after graduating with an art degree from OCAD University where she started expanding her skills to makeup according to P1M. 

She has gained a massive following with creative and aesthetically pleasing makeup videos of her creating anything from a famous painting on her face to covering up her heavily tattooed body.

Eleanor Barnes (snitchery)

1.3M on Instagram 4.1M on TikTok

Eleanor who goes by the handle “snitchery” started her influencing journey by posting her first YouTube video in 2016. She has mentioned that she downloaded social media to connect with friends and to connect with people on her interests. 

Around the beginning of 2020 her socials took off when she started connecting with the cosplay community on TikTok according to Glossy. 

She now is a Savage x Fenty ambassador and has a consistent and loyal fan base on all of her platforms.

Danielle Marcan

1.7M on Instagram  3.4M on TikTok

Danielle is a Romainian born UK based makeup enthusiast. She started her influencing journey in 2019 and started posting the makeup she was wearing daily according to Optimist Talent Uk. 

Danielle has mentioned in previous “Get Ready with Me’s” that she didn’t see a lot of makeup artists creating her style of makeup, and wanted to be that representation for that side of the makeup community. 

Danielle has a Bachelor’s of Arts and Digital Marketing so she knows how to get her viewers interested and hooked on her stunning makeup looks and content style! 

Sophie (sophdoeslife)

450k on Instagram 436.6k on TikTok

Sophie aka sophdoeslife, is a UK based makeup content creator who started posted on YouTube in 2015 and has grown her following to 1.42 million subscribers. 

Like many others, Sophie downloaded TikTok during lock down to use as a creative outlet for her content according to Metro Uk where some of her followers from YouTube came to support her on other platforms.  

She creates a variety of content but some of her most popular videos have been product reviews that you can see here. 

Conclusion

And there you have it, makeup mavens and trendsetters! We’ve taken a deep dive into the world of makeup influencers in 2024, exploring the captivating journeys and impactful contributions of the top 5 beauty gurus of the year. 

One of the most striking aspects of the makeup influencer scene in 2024 is the celebration of diversity and inclusivity. 

According to Statista, beauty influencers attract a predominantly young audience, with 42% of their followers belonging to the 18-34 age group. 

This diverse demographic underscores the universal appeal of beauty content that embraces different ethnicities, gender identities, and body types, making it a platform for empowerment and representation.

As we celebrate our op 5 makeup influencers of 2024 for their creativity, innovation, and impact, it’s essential to recognize the dynamic nature of the beauty industry and the diverse voices that contribute to its vibrancy. 

Embracing inclusivity, authenticity, and ethical practices will be key in navigating the evolving landscape of beauty influencer marketing and ensuring a positive and empowering experience for all beauty enthusiasts.

So, whether you’re a makeup aficionado, a beauty novice, or somewhere in between, remember that beauty knows no bounds, and the influence of makeup influencers transcends mere cosmetics—it’s a celebration of individuality, creativity, and self-expression that unites us all in the beautiful tapestry of beauty.