Pinterest’s Shoppable Pins: Underutilized Influencer Goldmine

Pinterest might not always steal the social media spotlight, but it’s a goldmine for influencers looking to drive ecommerce. In fact, the number one reason people use Pinterest is to find new products and brands IZEA Worldwide, Inc. With over half a billion monthly users on Pinterest  – many of whom have shopping on the brain – this platform offers a unique blend of search engine and social media that can transform an influencer’s affiliate links and product posts into a steady stream of sales. And Pinterest isn’t stuck in 2015; it has rolled out powerful new shopping features through 2025 that make it even easier for creators to monetize content.

In this blog, we’ll dive into how Pinterest has enhanced its shoppable features (especially recent 2025 updates), and why these are a boon for influencers. We’ll also explore strategies to leverage Pinterest for ecommerce traffic, highlight best practices (from SEO to affiliate tips), and look at a case study of success. By the end, you’ll see why Pinterest’s Shoppable Pins are an underutilized jackpot for influencer marketing.

Pinterest’s Shopping Evolution in 2025: What’s New?

Pinterest has been busy making “every Pin shoppable,” as CEO Bill Ready put it according to Pinterest Newsroom. Over the past couple of years leading into 2025, the platform introduced a slate of updates that supercharge the shopping experience – for users, brands, and influencers. Here are some of the key enhancements:

• Product Tagging in Pins: Creators can now tag products directly on their Pins (including Idea Pins) using a shopping sticker or product link. This means if you feature a cute jacket or a kitchen gadget in your Pin, you can tag that item so viewers can shop it instantly. Pinterest’s own Creator guide encourages using the “product” sticker to tag any product you mention, either by searching Pinterest’s catalog or by pasting an affiliate link according to Pinterest Creators. In other words, every outfit-of-the-day or room makeover Pin can have shoppable dots or carousels linking to the items featured.

• “Add a Link” on Idea Pins: Idea Pins (Pinterest’s multi-page story-like posts) were once non-clickable, but not anymore. In 2025, Pinterest rolled out the ability for creators to add a direct outbound link on their Idea Pins. This is huge – it means influencers can create engaging story content (like a step-by-step recipe or a fashion lookbook) and still drive traffic to a blog or shop for more info. You can place a prominent link in the Idea Pin (in the finishing touches screen) and track outbound clicks from it. No more “link in bio” workarounds; your content can funnel Pinterest viewers straight to a product page or your own website.

• Seamless Affiliate Programs: Pinterest fully supports affiliate links now (they reversed the old ban long ago). Influencers can join affiliate programs (Amazon Associates, RewardStyle/LTK, Shopify Collabs, etc.) and directly use those affiliate URLs in their Pins. Pinterest doesn’t take a cut – whatever commission you earn is between you and the merchant. This means you can monetize recommendation Pins just like you would on Instagram swipe-ups, except Pins have a much longer lifespan (more on that later).

• Verified Merchant Program and Shop Tab: For influencers who also sell their own products or have a brand, Pinterest’s Verified Merchant Program offers a way to get a blue checkmark and a dedicated Shop section on your profile. This isn’t brand-new, but it’s continually expanding. By 2025, Pinterest streamlined the process of connecting your product feed (through Shopify, WooCommerce, etc.) so that your products automatically become Product Pins with up-to-date price and stock info. Even if you’re “just” an influencer, you might collaborate with brands that are Verified Merchants – meaning their products are easy to tag and have that extra credibility badge.

• Shoppable Idea Ads & Paid Partnerships: A game-changer for sponsored content – Pinterest introduced the “Paid Partnership” tagging for Idea Pins, allowing creators to tag a brand they’re working with . When you do a paid collab, it shows “Promoted by [Brand]” on the Pin, and (with the brand’s approval) that Pin can be turned into an Idea Ad that the brand can pay to promote beyond your followers. Why does this matter? It essentially gives influencers free extra reach courtesy of the brand’s ad spend. These collaboration ads have been effective too – brands saw a 38% increase in brand awareness when amplifying creators’ Pins as ads according to Influencer Marketing Hub. It’s a win-win: influencers get more exposure, brands get authentic creative and better results.

• AR Try-On & Visual Search: Pinterest’s visual search “Lens” and AR Try-On features have expanded from makeup to furniture and home decor. Now users can use the Pinterest camera to virtually place a chair in their living room or see how a paint color looks on the wall. For influencers in beauty, fashion, or home niches, this means if you tag a compatible product (say a lipstick shade or a piece of furniture), users might see a “Try in your space” or “Try it on” option. Pinterest reported that Pinners are 5x more likely to purchase items after using AR Try-On for furniture – a promising stat for those recommending decor or outfits. Visual search also means your content can continue to surface in front of users looking for similar styles or items (even if they don’t follow you).

• New Shopping Formats: Pinterest added things like Shop the Look, Shop Similar, and more shopping-centric feeds. Ever see those little white dots on a Pin, or a “Shop similar” slider? That’s Pinterest automatically (or via creator tags) identifying products in the image. It’s much more prevalent now. A user can tap a dot on your Pin image and see the exact item or related items to buy. Pinterest also introduced a Shop tab on search results and on your profile – so if an influencer curates idea boards or Product Pins, users can toggle to a shopping view. All these features essentially turn Pinterest into a digital mall where every image can lead to a product.
  

Pinterest’s Shoppable Pins blur the line between inspiration and shopping. In the example above, a fashion “Metallic silver OOTD” Pin includes a “Shop the look” suggestion carousel (see the pop-up at the bottom). Viewers can click to see similar silver jackets and related products, then hit “Visit” to buy – all without a creator having to manually link every item.

• Every Pin, a Potential Ad: From the advertiser side, Pinterest has been rolling out new ad formats (like video-based Collections ads, interactive Quiz ads, etc.), which might not directly involve influencers – except that many brands use influencer content in those ads. For instance, Vital Proteins ran Idea Pin ads on Pinterest featuring influencer creatives and saw a +60% increase in action intent among Pinners according to Pinterest. The takeaway for creators: your content can live on as ads, driving even more sales, if you partner with brands. Plus, if you ever want to boost your own Pins, Pinterest Ads tend to be relatively cheap for the results – they deliver a 2.3× lower cost per conversion than ads on other social networks according to Mik Mak, likely because people on Pinterest are already primed to shop.

Bottom line: Pinterest in 2025 has matured into a full-funnel shopping platform. It’s not just mood boards and recipes; it’s product discovery, product research, and with one tap, product purchase. For influencers, this evolution means you have an array of tools at your disposal to make content shoppable and to earn income – whether through affiliate commissions, your own product sales, or brand partnerships. And crucially, Pinterest’s audience wants to shop: more than 50% of users now see Pinterest as a place to shop, and the platform saw a 50% year-over-year increase in buyable products saved to boards in 2023. The shopping trend is only growing.

Why Pinterest? Data-Driven Proof of an Ecommerce Powerhouse

Maybe you’re thinking, “That’s great, Pinterest has shopping features – but do people actually use them? Is it worth my time as an influencer?” The answer is a resounding yes. Let’s look at some numbers and trends that show how effective Pinterest can be for influencer-driven ecommerce:

• High Intent Users = Higher Conversions: Unlike doom-scrolling feeds, Pinterest users are often in planning or shopping mode. According to Pinterest, 80% of weekly Pinners use the platform with intent to shop according to Shopify. They aren’t just liking Aunt Mary’s vacation photos; they’re actively hunting for ideas and products. No wonder 85% of weekly U.S. Pinners have made a purchase based on Pins they saw from brands  – an insanely high conversion rate. The platform influences real buying decisions: in one survey, 90% of weekly Pinners said Pinterest helps them decide what to purchase according to PinHouss. These users are primed to act on your content.

• Trust and Inspiration = Sales: Pinterest isn’t a place people go to hate-watch or argue in comments. It’s known as a positive corner of the internet, and that mindset translates to openness to new products. 4 in 5 users have discovered a new brand or product on Pinterest according to Sprout Social, which likely led to a purchase or follow. And 89% of Pinners use it for inspiration in their path to purchase. Essentially, by the time someone is looking at your Pin of “Cozy Home Office Ideas” or “Best Running Shoes for Marathons,” they want suggestions – and they’re ready to buy what inspires them.

• Big Spenders Browse Here: The demographics favor spending power. One-third of Pinterest’s users have an annual income over $100k, and Pinterest claims it’s the #1 platform for reaching luxury shoppers. Moreover, shoppers coming from Pinterest tend to spend more: studies show Pinners spend 2× more when shopping on Pinterest compared to other social media platforms. They also tend to have larger basket sizes – Pinterest cited that its users have 85% bigger baskets than people on other platforms according to  Pinterest Business. What this means for you: a single referral from Pinterest could be higher value (and earn you a bigger commission) than the same referral from, say, Twitter or Facebook.

• Traffic Goldmine: Pinterest is often called a visual search engine, and indeed it drives a ton of traffic outward. Users are three times more likely to click on a Pin and visit a website than they are to click similar content on any other social network according to  Active Users Data. Think about that – in an era when Instagram doesn’t want users to leave and even TikTok is trying in-app shopping, Pinterest encourages people to click out to learn or buy. Many bloggers and brands report that Pinterest is their #1 social referrer. If you nail your Pinterest strategy, you can have thousands of people clicking your links every month. And unlike with a fleeting Instagram Story, those clicks keep coming long after you post the Pin.

Pinterest’s Shoppable Pins blur the line between inspiration and shopping. In the example above, a fashion “Metallic silver OOTD” Pin includes a “Shop the look” suggestion carousel (see the pop-up at the bottom). Viewers can click to see similar silver jackets and related products, then hit “Visit” to buy – all without a creator having to manually link every item.

• Content Longevity: Here’s a key difference – and advantage – of Pinterest vs. other platforms: Pins have a long shelf life. On Twitter a tweet’s half-life is like 20 minutes. On Instagram or TikTok, a post might get buried in a day or two (unless it goes viral). But on Pinterest, a good Pin can continue to circulate and generate engagement for months or even years. Users save Pins to their boards, which then exposes it to their followers, and as people search relevant keywords, your Pin can keep popping up. I’ve personally seen blog traffic from Pins I published three years ago – talk about evergreen! For influencers, this means the effort you put into a Pin pays dividends long-term. Your “Spring Outfit Ideas 2023” Pin might still be driving affiliate sales in 2025 because it ranks for “cute spring outfit” searches. It’s an investment that keeps giving.

• Lower Competition & Underutilization: While Instagram and TikTok are saturated with influencers, Pinterest is comparatively underutilized in influencer marketing. That’s changing, but it’s still easier to stand out on Pinterest with great content than on overcrowded platforms. Fewer influencers focus on Pinterest, which is exactly why you should. You’re not fighting an algorithm that’s overwhelmed with millions of similar videos; Pinterest’s algorithm is more search-based and interest-based. If you create content that resonates with what people search for, you can gain traction without already being famous. In short, it’s fertile ground.

To sum up the data: Pinterest brings together an audience that’s actively looking to shop, has the disposable income to do so, and is likely to click through and spend more per order. And thanks to the way content lives on in the ecosystem, your Pins can keep working for you long after the initial post. All these make Pinterest an influencer’s dream for driving ecommerce traffic.

Now that we know the “why,” let’s get into the “how.” How can you harness this potential?

How Influencers Can Drive eCommerce Traffic with Pinterest

Using Pinterest effectively requires a slightly different mindset and strategy than Instagram or TikTok. Here are some comprehensive insights and best practices for turning your Pins into profits:

1. Optimize for Search (Pinterest SEO is Key)

On Pinterest, keywords are king. Think of Pinterest as a visual Google. To get your content discovered by the right people (i.e. those searching for what you offer), load up your profile and Pins with relevant keywords.

• Do keyword research: Use the Pinterest search bar (which auto-suggests popular terms) or the Pinterest Trends tool to see what phrases people search for in your niche. For example, if you’re a food influencer, terms like “easy vegan dinner” or “keto snacks” might be hot. If you’re in fashion, perhaps “casual fall outfits” or “sustainable fashion brands” are trending. Make a list of these keywords.

   

• Optimize your profile and boards: Incorporate those keywords into your profile bio, and especially your board names and descriptions. Instead of a board named “My Style” (which is cute but not searchable), name it something like “Boho Chic Fashion Inspiration” or “Summer Outfit Ideas 2025”. This way, Pinterest knows what your content is about and will more likely surface your boards to users interested in those topics.

   

• Optimize pin titles & descriptions: Every Pin allows a title and description – use them! Write a clear title with keywords (“10 Home Office Desk Organization Ideas” for example) and a helpful description that naturally includes relevant terms (e.g. “Small home office inspiration with Ikea hacks and budget-friendly DIY organization ideas.”). Avoid spammy keyword stuffing; make it readable and fun, but do weave those search terms in. This helps your Pin appear in searches for “home office inspiration,” “DIY organization,” etc.

   

• Use hashtags sparingly if at all: Pinterest used to support hashtags, but they’re not really a big factor now. Focus on the normal keywords; hashtags aren’t necessary on Pinterest (users don’t navigate via hashtags much).

The goal is to align your content with what your target audience is already looking for. If your Pins match popular queries, you’ll reach people beyond your follower count, as Pins show up in search results and smart feeds to relevant users.

2. Create Click-Worthy, High-Quality Pins

Pinterest is a visual platform, so aesthetics and clarity matter. To drive traffic or sales, your Pins need to catch eyes and entice clicks. Some tips:

• Use vertical images: Pinterest’s interface favors tall images (2:3 aspect ratio, like 1000 x 1500 pixels). Vertical images take up more space in the feed and are proven to perform better. Avoid horizontal photos that get shrunk down. If you’re creating graphics, tools like Canva have Pinterest templates ready to go.

• High-resolution, bright visuals: This might sound obvious, but use clear, well-lit images. Scroll through Pinterest and you’ll notice the most repinned content is usually crisp and well-composed. You don’t need pro photography for everything – phone photos can work if they’re decent – but no pixelation or dark, muddy pics. Aim for magazine-quality vibes, because Pinterest is aspirational.

• Add text overlays for context: Consider adding a bit of text on your image to explain what it is or what value it offers. For example, an image might have a small banner that says “5 Easy Vegan Recipes” or “Living Room Makeover Before & After.” These text overlays act like a hook, telling users why they should click. Keep text brief and in a clean, readable font (and make sure it’s still legible on mobile). A compelling text overlay can seriously boost engagement by making your Pin’s purpose immediately clear as people scroll.

• Strong call-to-action in description: In your Pin description, invite the click. For instance: “Tap to see the full recipe!”, “Click for product links and shopping details,” or “Visit my blog for the complete guide.” People sometimes need that nudge. It doesn’t feel salesy on Pinterest – users expect to click through to get more info.

• Brand your images: If you have a personal brand or aesthetic, keep it consistent. Use the same filter or color scheme, or include a tiny watermark or logo in the corner. This way, fans recognize your content at a glance. But don’t clutter the image with logos – a subtle hint is enough.

• Try Idea Pins for storytelling: While Idea Pins now can have links, their primary benefit is engagement. Use them to deliver multi-step tutorials, mini vlogs, or product how-tos that keep viewers swiping through. The longer people engage with your Pin, the more Pinterest’s algorithm likes it. For example, as a fitness influencer, make an Idea Pin showing “Morning Yoga Routine – 5 Moves” with each page demonstrating one move (and then link out to your full YouTube video or a product mat in the last page). Idea Pins also support stickers, music, and all that fun stuff, so they’re great for creative storytelling that stands out.
  

Remember, the more appealing and relevant your Pin, the more saves and clicks it will get. And engagement snowballs on Pinterest – if a few people save your Pin, it then shows up to their followers and in more searches, gaining more exposure.

3. Leverage Boards and Organization Strategically

Boards are how you (and Pinterest’s algorithm) organize your content. They’re also how some users discover you (through following boards or seeing your board name in search).

• Treat boards like content buckets: Create boards for each major topic/niche you cover. For an influencer who does home and fashion, you might have separate boards for “Living Room Decor Inspiration,” “DIY Home Projects,” “Casual Outfit Ideas,” “Workwear Style,” etc. This not only signals your range of content, but it helps the algorithm categorize you. If all your food recipes are in a board named “Healthy Recipes,” Pinterest knows to show your Pins when people search healthy recipe ideas.

• Make collaborative boards or group boards (optional): Group boards (where multiple people can pin) used to be a big growth hack, but their impact has lessened. Still, collaborating with other pinners in your niche can expose your content to new audiences. Just be selective – join boards that have genuine engagement, not spammy ones. Similarly, you could host a group board among a few influencer friends (e.g. a shared “Best of Clean Beauty Products” board where you all contribute) to cross-pollinate your followings.

• Place affiliate pins on relevant boards: If you use affiliate links (like LTK or direct Amazon links), integrate those Pins into boards where they make sense. Example: on your “Summer Fashion Picks” board, include some Product Pins of items you recommend with your affiliate link. Write useful descriptions (“These $30 sandals are my go-to for beach days – comfy and cute! #affiliate”). Don’t just spam a board with product pins; mix them with inspirational images or your outfit photos featuring the item. The key is to provide value and not look like a catalog. Rich Pins (which show price and stock automatically) are great here if you have them set up according to.

• Use sections in boards if needed: Pinterest allows sections within boards. You could have a board “Wedding Inspiration” and sections like “Dresses,” “Decor,” “Invitations,” etc. This is optional, but if you’re very niche it might help viewers (and your own sanity). Just don’t overdo micromanaging; it’s better to have a few strong boards than 50 very specific ones with little content each.

• Board covers and ordering: A neat trick is to choose a nice cover image for each board (you can select any Pin in that board as the cover). It makes your profile look polished. Also, arrange your boards so that your most relevant/important ones are top row on your profile – first impressions matter if someone lands on your profile page.

In short, boards are your storefront departments. Well-labeled boards loaded with great Pins can attract people who are browsing those topics, and once they’re following your board, they might see all your new Pins in their feed.

4. Consistency is Key (Pin Regularly and at the Right Times)

Pinterest rewards consistent pinners. This doesn’t mean you have to post 20 times a day, but regular activity keeps your content circulating.

• Aim for daily pinning: If possible, pin something every day. It could be 1-5 Pins – whatever is manageable – but consistency helps. You don’t have to create new content daily; you can pin content from others too (curating inspiration that isn’t your own can still keep your profile active and useful for followers). But make sure a good portion of your Pins are your original content or things that ultimately lead to your sites/products.

• Best times to pin: Typically, evenings and weekends perform well on Pinterest, as people browse for ideas after work or on a lazy Sunday. However, this can vary by audience (for example, if you target teachers, maybe weekday afternoons after class hours might pop). Use Pinterest Analytics to see when your audience is active, or use scheduling tools like Tailwind which suggest optimal times according to Before Sunset. Tailwind, in particular, can automate pinning at the best times (and yes, it’s Pinterest-approved). Many influencers swear by it to queue up a week or month’s worth of Pins in one sitting so they’re always consistently active.

• Fresh content vs. repins: Pinterest loves fresh Pins (new images or formats). If you have a blog post or product you want to keep promoting, don’t pin the same image and URL over and over with no changes – Pinterest might see that as spammy or just not prioritize it. Instead, create multiple fresh Pin images for the same link. For instance, if you wrote a blog on “10 Travel Photography Tips,” make a couple of different graphics or use different photos for that link. You can then pin them to different relevant boards over time. This counts as fresh content each time, even though it points to the same destination.

• Recycle top performers (Smart Loop): That said, you can occasionally repin your own high-performing Pins to give them a boost (just don’t do it too often). Tailwind has a feature called SmartLoop to recirculate evergreen pins at set intervals. For manual pinning, maybe every few months you can repin an older gem to a different board to reach new eyes. Just keep things spaced out.

Consistency + patience = growth on Pinterest. It might take a couple of months to see a big uptick, but stick with it. Remember, you’re building a library of content that can pay off for years.

5. Engage and Socialize (It is Social Media, After All)

Pinterest is more search engine than social network, but there are still social features that can help you build community and momentum:

• Encourage Saves and Comments: At the end of a Pin description or Idea Pin, you can ask something like “Save this Pin for later 📌” or “Tried this tip? Leave a comment!” Encouraging people to save your Pin not only spreads it, but also signals to Pinterest that it’s quality content (which can boost it in the algorithm). Comments are less common on Pinterest, but they do happen especially on Idea Pins where people might ask questions. Respond to comments you get; it’s a good look and might prompt the Pinterest algorithm to show your content more (engagement is a positive signal).

   

• Follow others in your niche: Curate your own feed by following fellow creators or brands in similar spaces. Not only will this give you repinnable content ideas, but sometimes those users may notice and follow you back or engage with your Pins. While Pinterest isn’t an “I follow you, you follow me” culture like Twitter, having a presence in the community doesn’t hurt.

   

• Join Pinterest communities or Tailwind Tribes: There used to be something called Pinterest communities (no longer active), but Tailwind Tribes (now called Communities) are basically groups of pinners who share each other’s content. Joining a Tailwind Community in your niche can get your content reshared by others, expanding reach. Just be sure to reciprocate by sharing others’ pins too according to the group rules.

   

• Keep your profile info updated: Make sure you have a profile picture (people like to see the face or logo behind the account), a descriptive bio (you can even include a link or a call-to-action like “Visit my blog for free recipes!”), and enable the new profile features Pinterest adds. In 2025, Pinterest profiles can showcase your Idea Pins or a rotating showcase of your best boards. Set that up so a new visitor immediately sees what you’re about.

   

• Cross-promote your Pinterest elsewhere: Don’t be shy to occasionally remind your Instagram or YouTube followers that you’re on Pinterest. Maybe tease that you have exclusive content or organized boards there. This can siphon some existing fans to follow you on Pinterest too, giving your content an initial boost (though organic discovery is the main play on Pinterest).
  

Engagement isn’t the top factor on Pinterest (many users mainly search and save quietly), but every bit helps in building your presence and making your profile a go-to hub for a certain topic.

6. Monetize Smartly: Affiliate Links and Sponsored Content Tips

Now onto the money-making part – how to actually earn from those shoppable pins and traffic:

• Use Affiliate Links Tastefully: As mentioned, Pinterest allows affiliate links. For example, you can pin an image of a product directly linking to the merchant with your affiliate code. When someone clicks and buys, you get a commission. The key is to be transparent and authentic. It’s good practice (and in some regions legally required) to disclose affiliate links, e.g., add “#affiliate” or “(affiliate link)” in the Pin description somewhere. Also, only promote products you genuinely like – your credibility is your currency. If you spam low-quality Amazon products for a quick buck, you might lose trust and Pinterest might limit your reach if people aren’t engaging with those Pins.

• Create Affiliate-Rich Content: A great way to use affiliate links is via content boards or Idea Pins. For instance, make a Pin or Idea Pin series like “My Morning Skincare Routine” and tag each product you use (with affiliate product tags). You’re providing value (showing how to do a routine) and making it easy for followers to shop the exact items. Another example: a travel influencer could create a board “Travel Essentials” and fill it with Product Pins for luggage, travel outfits, neck pillows, cameras – all linking to retailers with affiliate links. Add personal notes in descriptions like “I’ve used this carry-on for 3 years, super durable! (affiliate)” to keep it genuine. This strategy turns you into a one-stop shop for your followers’ needs.

• Utilize Rich Pins for Products: If you have your own online store or blog, enable Rich Pins for products. Rich Pins pull in extra info like pricing, availability, and product name automatically from your sit. So a Rich Pin looks like a fancy storefront snippet – it can show if an item is on sale or in stock, which is eye-catching. Even if you’re just an affiliate, pinning from a retailer’s site that has Rich Pins will display that info. It makes your Pin more informative and credible, which can increase click-throughs.

• Sponsored Content on Pinterest: If you do an influencer campaign with a brand, see if they want you to create Pinterest content as part of the deal. Many brands are now realizing they should have a Pinterest presence. You could negotiate creating a set of Pins for them or sharing your content on Pinterest as well. Use the Paid Partnership tool for transparence. Sponsored Pins should still fit your style – don’t make them overly ad-like. Often, lifestyle shots work better than obvious product ads. And the benefit is twofold: you get paid for the collab, and that content might still generate affiliate sales or traffic for you if you’re allowed to include your links (work that out with the brand). Also, as mentioned, the brand might promote the Pin as an ad, which can blow it up to a much larger audience than you’d reach alone, gaining you followers and clout in the process.

• Track Your Traffic and Sales: Use Pinterest Analytics (for outbound clicks) and maybe UTM parameters or affiliate dashboards to see what Pins are actually driving results. Over time, you might notice patterns – e.g. “my recipe pins convert really well on weekdays but fashion pins do better on weekends” or “people click my decor idea pins a lot but don’t always purchase the items.” These insights can help refine your content strategy to what brings home the bacon. Also, if you see certain pins taking off, you can quickly make more related content or update the link if needed.

• Don’t Forget Your Blog/Website: If you have a blog, one of the best ways to monetize via Pinterest is indirectly: use Pinterest to drive traffic to your site where you have multiple affiliate links, or ad revenue, or email signups. Not every Pin has to sell something directly; you can Pin an interesting teaser that leads to your blog post (which then might have 10 affiliate product recommendations). That way, one click can result in multiple affiliate commissions if the reader buys a few things you mentioned. It also helps you capture the audience – e.g., getting them on your email list for future marketing.

Essentially, Pinterest gives you the tools to shorten the path from inspiration -> discovery -> purchase. By integrating affiliate tags and product links, you can get a piece of the value you’re creating when you inspire someone to try a product. Many influencers leave that value on the table – you shouldn’t!

7. Ride Trends but Also Evergreen Content

Balance timely content with evergreen content on Pinterest. Seasonal and trend-based pins can give you spikes of traffic, while evergreen pins give you steady ongoing traffic.

• Seasonal content: Pinners are planners. They start searching for holiday ideas months in advance. As an influencer, plan your content calendar to pin seasonal ideas about 45-60 days before the season/holiday. For example, start pinning Christmas gift guide content by late October or early November, not the week of Christmas. Pinterest’s own research shows topics like holiday decor, Halloween costumes, summer outfit trends, etc., ramp up well before the date. If you align with these trends, you can catch the wave of viral seasonal traffic. An example strategy: a DIY craft influencer doubled their affiliate income by focusing on seasonal content – aligning pins with holiday trends and engaging tutorials. When they posted timely projects (think Halloween DIY in September, or New Year party ideas in December), they saw a significant spike in both traffic and sales.

   

• Evergreen content: These are your “always relevant” ideas. Think “How to style a white T-shirt” – something people could search any time of year. Aim to have lots of evergreen pins because those will steadily bring in viewers year-round. Evergreen pins also tend to accumulate more saves over time. For instance, a travel influencer’s “Packing tips for carry-on luggage” will be useful in any season. One lifestyle blogger created targeted evergreen boards and pins and managed to increase affiliate sales by 300% in six months thanks to the sustained traffic. Her strategy of using high-quality images and universally appealing topics meant the pins kept drawing large audiences long after the initial post.

   

• Leverage Pinterest Predicts and Trends: Pinterest releases an annual “Pinterest Predicts” report of emerging trends (they’ve been impressively accurate – 8 of 10 trends they predicted for 2020-2022 became popular. Keep an eye on these forecasts or use the Pinterest Trends tool to spot what’s about to be hot. If you can be first to create content around a new trend, you can capture that interest before it’s saturated. For example, if “vintage mushroom decor” is trending, maybe your home decor board jumps on that and you pin some cool product finds or DIYs with mushrooms.
  

The mix of timely and timeless content ensures you get the best of both worlds – bursts of seasonal traffic and consistent everyday traffic.

Conclusion to LinkedIn’s Video Push: Influencer Marketing’s New Frontier

Casually browsing Pinterest might feel like window-shopping, but for savvy influencers it’s more like owning a boutique on the busiest street in town. In 2025, Pinterest has positioned itself as a shopping powerhouse, blending the visual inspiration people love with the utility of an e-commerce platform. Influencers who have treated Pinterest as an afterthought may want to rethink that – the data speaks for itself. With 4 out of 5 users discovering new products on the platform and shopping features that make it easier than ever to go from “Oh, I love that!” to “Order placed,” Pinterest is truly an underutilized goldmine.

By enhancing shoppable Pins, introducing creator-friendly updates, and nurturing a high-intent community, Pinterest has handed influencers the keys to success: you just need to drive the car. Optimize your Pins for search, keep your content coming, show off products you believe in, and engage with the audience that’s actively looking for what you share. As we saw, even a one-person blogging operation can see triple-digit percentage jumps in sales by unleashing the power of Pinterest. It’s about working smarter – letting Pins work for you long after you’ve posted them, and leveraging Pinterest’s unique strengths (like longevity and intent).

So, whether you’re a fashionista with an eye for style, a foodie sharing delicious creations, a travel buff, a tech gadget geek, or anything in between – there’s a corner of Pinterest waiting for your expertise. Start treating your Pins not just as pictures, but as gateways for your followers (and millions of strangers) to shop your world.

In a social media landscape often obsessed with fleeting viral moments, Pinterest offers something refreshingly steady and substantive: a chance to build a lasting influence that directly translates to ecommerce rewards. It’s time to tap into that influencer goldmine. Happy pinning, and may your boards be ever in your favor!