Makeup Brands Beauty Influencers Love

Introduction

The world of makeup is constantly evolving, with new brands and products emerging all the time. From luxury to budget-friendly, there’s something for everyone.

However, with so many choices, it can be overwhelming to navigate the market and find the right products for you. To help, we’ve compiled a list of makeup brands that beauty influencers love, three names that should be on your radar.

So, whether you’re a seasoned beauty enthusiast or a curious beginner, keep reading to discover the standout brands and products that are taking the beauty industry by storm.

SHEGLAM

The brand achieves this by analyzing data and user insights to tailor its products to consumers’ preferences, often optimizing and upgrading its products within just three months.

SHEGLAM has built a major following on social media, with over 6 million followers and 5.6 billion views under the #SHEGLAM hashtag on one social platform alone according to ELLE.

In addition, the brand has successfully expanded beyond e-commerce into physical stores, with over 800 retail locations in Japan and more than 40 throughout the Middle East.

SHEGLAM products range from color cosmetics, such as lipsticks and blushes, to tools and skincare. The company continues to innovate with new product launches and collaborations.

Overall, SHEGLAM has established itself as a major player in the beauty industry due to its combination of affordable, high-quality products and connection with consumers through data analysis and social media engagement.

With its commitment to innovation, SHEGLAM is poised to continue its growth as a leader in the beauty industry.

Dundas Beauty

Dundas Beauty is a makeup brand created by fashion designer Peter Dundas in collaboration with Anastasia Soare, CEO of Anastasia Beverly Hills, and her daughter Claudia.

Dundas Beauty is a result of a partnership aimed at bringing together fashion and makeup expertise. The brand has taken four years to develop, facing challenges such as the pandemic and supply chain issues.

The line features a minimalist collection of five gender-inclusive products: Hydratan Tinted Moisturizer, Undercover Enhancer Concealer, Anonymous Bronzer, Day-to-Night Eye Pencil, and Pumped Lip Moisture.

Dundas Beauty’s philosophy revolves around providing effortless beauty solutions that are easy to use and suitable for all gender identities.

The emphasis is on enhancing natural beauty with a glamorous touch. The formulations have been carefully crafted in collaboration with Claudia Soare to ensure the products deliver perfect coverage, moisture, and adapt to different skin tones.

The packaging of Dundas Beauty products showcases Peter Dundas’s signature color: yellow. The choice of yellow represents sunshine and brings a vibrant and uplifting energy to the brand accordion to Harpers Bazaar.

The line also features a plumping lip balm, designed to be more personal and universally appealing than traditional glosses or oils.

Both Peter Dundas and Evangelo Bousis, Dundas Beauty’s co-founders, incorporate the brand’s products into their own daily makeup routines. The line is now available for purchase on Revolve and Amazon.

Overall, Dundas Beauty is a makeup brand created to provide gender-neutral, effortless, and glamorous beauty solutions curated by the collaboration of renowned fashion and makeup experts.

Attitude

Founded in 2006, Attitude was born out of a desire to create products that prioritize both health and environmental welfare. With the added motivation of the founder’s child on the way, the company wholeheartedly dedicated itself to developing the finest consumer products in the world.

Attitude is committed to formulating its products with the highest standards of quality and transparency, using only the most effective and clean, naturally-sourced ingredients.

The company’s dedication to providing clean, performance-driven beauty and home products in innovative, low-waste packaging is exemplary. Their product line spans across Beauty, Hair, Body & Mom, Kids, and Home categories, all designed to meet the highest standards of cleanliness and performance.

With a focus on sustainability, Attitude continuously challenges its packaging norms by introducing innovative, eco-friendly options such as eco-refills, refillable and recyclable bottles, and biodegradable FSC certified cardboard.

In fact, the company’s dedication to sustainability has helped save over 1000 tons of plastics since 2021 and led to planting over 15 million trees. Attitude’s efforts to reduce plastic waste are demonstrated in the design of its eco-friendly boutique, creating a serene space that promotes well-being and innovation.

The company’s in-house laboratory and state-of-the-art factory underscore its commitment to innovation and its unique ability to invent and develop new high-quality products while minimizing harmful impacts on families and the environment.

Attitude’s values of authenticity, inclusivity, diversity, wellness, and transparency are clearly reflected in its commitment to connecting with customers, creating products that raise the standard for home and beauty care, and promoting a message of endless innovation and creativity.

With a focus on clean ingredients, less plastic, and more trees, Attitude continues to set a high standard in the beauty and home industry, striving to deliver products that are not only high-performing and clean but also environmentally responsible.

In conclusion…

The makeup industry continues to witness the rise of innovative and influential brands that are reshaping the way consumers perceive and interact with beauty products.

From SHEGLAM’s commitment to affordable, high-quality cosmetics tailored to consumer preferences, to Dundas Beauty’s gender-inclusive and effortless beauty solutions, the landscape of makeup brands is diversifying and evolving.

Additionally, Attitude’s pioneering approach to eco-innovative and performance-driven beauty and home products sets a high standard for environmental responsibility and sustainable practices.

As we continue to witness the intersection of creativity, sustainability, and inclusivity, it is clear that the future of the beauty industry is promising, with exciting developments that cater to a wide range of consumer needs and preferences.