LinkedIn Algorithm News: 2025 Updates and How to Adapt

LinkedIn isn’t just for job hunters – it’s become a powerhouse for B2B marketing and brand building. With over one billion users on the platform, LinkedIn’s feed algorithm sifts through billions of posts per day to show each user relevant content. The latest LinkedIn algorithm news reveals big changes in 2025 that affect how content gets seen. Unlike viral-friendly platforms (TikTok, Instagram), LinkedIn “is not designed for virality”. Instead, it rewards professional, relevant content shared with the right audience.

For e-commerce brands, Amazon sellers, and DTC founders, these updates are crucial. Why? Because LinkedIn’s algorithm now emphasizes quality over quantity – meaning your carefully crafted post about an industry trend or new product line has a better chance to reach decision-makers if it’s truly valuable. In this post, we’ll break down what’s new with LinkedIn’s algorithm in 2025, how it works, and how you can optimize your LinkedIn content to maximize reach. You’ll learn practical tips (from using micro influencers to leveraging UGC) to ensure your brand’s posts don’t get lost in the feed. Let’s dive in and turn these algorithm changes into opportunities.

What Is the LinkedIn Algorithm? (Quick Refresher)

The LinkedIn algorithm is essentially a recommendation system that decides which posts appear in each user’s feed. Its goal is simple: keep users engaged on the platform by showing content they find interesting – which in turn keeps people scrolling longer (and seeing more ads). In other words, LinkedIn’s algorithm wants to entice users to spend more time on the site, so it favors content that sparks conversation and provides value.

Unlike a chronological feed, LinkedIn’s feed is sorted by relevance (“Top” posts). The algorithm analyzes things like your connections, your interests, and your past interactions to guess what you’d like to see. Ultimately, it prioritizes content that is likely to matter to you – whether that’s a connection’s take on e-commerce trends or a helpful how-to post about Amazon marketplace strategy.

For brands and content creators, this means you can’t just blast promotional posts and expect results. You need to understand the signals LinkedIn looks for. Before we get into the 2025 updates, let’s quickly outline how the LinkedIn feed algorithm works today.

How the LinkedIn Feed Algorithm Works (in 3 Steps)

LinkedIn has shared that its feed ranking follows a general three-step process:

1. 1. Quality Filter – Is it Spam or Legit? The moment you post, LinkedIn’s algorithm checks the content quality. It filters out spam or low-quality posts by looking for rule violations. For example, tagging a bunch of unrelated people, using too many hashtags, or posting very frequently can flag your post as spammy. (Tip: Stick to roughly 3 hashtags per post and allow ~12 hours between posts to stay on the safe side.) If your post passes the initial filter – i.e., it’s not blatant spam – it moves on.

       

   2. Engagement Test – Does It Get Attention? Next, LinkedIn shows your post to a small slice of your network and watches what happens. In this “golden hour” (roughly the first 30-60 minutes after posting), the algorithm gauges engagement. If that sample audience reacts positively – say, by leaving comments, hitting “like,” or sharing – LinkedIn takes it as a sign your post is valuable. Strong early engagement signals can trigger the algorithm to push your post to more people, including your 2nd and 3rd-degree connections who don’t follow you yet. On the flip side, if your post falls flat initially, reach may remain limited. The focus isn’t just on raw likes, though. The algorithm values meaningful interactions most – a thoughtful comment from someone in your niche likely counts more than a quick reaction.

       

   3. Relevance Ranking – Who Would Benefit? LinkedIn then continues to distribute your content based on relevancy. It looks at who you are connected with and what topics you post about to decide who else might find your post interesting. Connections who engage with you often will almost certainly see your updates. Beyond that, LinkedIn uses member profiles and behavior (industry, skills, groups, past likes, hashtags followed, etc.) to find people who match the content. The aim is to show your post to folks who care about the topic. For example, if you share an insightful tip about e-commerce conversion rates, the algorithm will try to show it to professionals interested in e-commerce, retail, or small business growth – even if they’re not in your immediate network. This is where even micro influencers can shine: if a micro-influencer in supply chain posts a useful guide, LinkedIn might surface it to other supply chain enthusiasts, extending that post’s reach beyond the influencer’s own followers.

Overall, LinkedIn’s feed algorithm acts as a gatekeeper to ensure users see content that is relevant, informative, and from credible sources. Mastering these three steps – avoid spam signals, spark engagement, stay relevant to your audience – is the key to getting seen.

LinkedIn Algorithm News: What’s Changed in 2025?

Now for the part you came for – what are the latest LinkedIn algorithm updates in 2025, and why are marketers buzzing about them? In a nutshell, LinkedIn has doubled down on quality and relevance. Here are the key changes and “news” to know:

• • Organic Reach Has Declined (Quality Over Quantity) – Many creators noticed a big drop in views and engagement this year. In fact, one industry analysis found view counts are down ~50% and engagement ~25% on average in 2025. This doesn’t mean LinkedIn is dying; it means the algorithm is being pickier about what it shares. LinkedIn is prioritizing “quality over quantity” – rewarding posts that offer real value and filtering out filler. If you’ve been posting generic content or engagement-bait, you probably saw your numbers fall. But if you share helpful, niche insights, LinkedIn now gives those posts a better shot at reaching people who care.
  • Emphasis on Expertise and Original Insights – LinkedIn now explicitly boosts content from subject-matter experts. Posts with original ideas, industry trends, or actionable advice are more likely to reach larger audiences. In other words, if you consistently talk about a specific industry or skill and provide value, the algorithm will start treating you as an authority and show your posts to more people. This is great news for knowledgeable entrepreneurs and micro influencers – your niche expertise is an asset. For example, a DTC founder sharing supply chain tips or an Amazon seller discussing PPC tricks can gain traction as an expert voice, even without a huge follower count, as long as the content is insightful.
  • Crackdown on Clickbait & Engagement-Bait – Tactics like “Comment ‘YES’ if you agree!” or other blatant engagement-bait are being devalued. LinkedIn’s algorithm got smarter at detecting clickbait and hollow engagement tricks, favoring genuine conversations instead. Posts that ask thought-provoking questions or spark real discussion will outperform those begging for cheap likes. The takeaway: focus on authentic engagement. Share a personal story from your e-commerce journey or ask a question that invites expertise from others – something that leads to thoughtful comments rather than one-word replies.
  • The “Dwell Time” Signal is Stronger – A significant update in 2025 is the algorithm’s heavier focus on dwell time (how long someone spends on your post) as a ranking factor. It’s not just about getting someone to click “See more” – it’s about holding their attention afterward. If people linger on your content (e.g. reading a long post or scrolling through a carousel of images), LinkedIn interprets that as high-value content and will boost it to more feeds. This shift means quality of content matters even more – a compelling 800-word post that people actually read through can beat a short post that people skim and ignore. For brands, it’s a cue to invest in richer content: think detailed how-to posts, mini case studies, or slideshows packed with insights that keep readers engaged. (Hint: This is similar to how engaging user-generated content (UGC) holds attention on other platforms – the more authentic and interesting your content, the longer people stick around.)
  • Native Content Priority – LinkedIn wants users to stay on LinkedIn. If you’ve noticed your feed has fewer outbound links these days, it’s intentional. The algorithm is favoring native content (text posts, images, videos, documents on LinkedIn) over posts that send people off-platform. For marketers, this means a LinkedIn post that, say, summarizes your new blog (with the link in a comment, or no link at all) might perform better than one that directly links out. Consider uploading content directly when possible (e.g. share a short video clip instead of a YouTube link, or use LinkedIn’s article or document feature to share a report summary). Native posts often get more love from the algorithm – and often more engagement – than a straight external promo.
  • Advanced AI and Feed Personalization – Behind the scenes, LinkedIn is using more advanced AI to curate the feed. In August 2025, LinkedIn’s engineering team revealed they implemented large language models (LLMs) to help surface useful content for users. This means the algorithm is getting better at understanding the context of posts (thanks to AI) and matching them to users’ interests. The practical impact: LinkedIn’s feed may become even more tailored. So if your content resonates with a specific professional audience, LinkedIn’s AI will try to put it in front of just the right people. On the flip side, some creators have felt growing pains from this change – there were reports of sudden drops in reach, which LinkedIn says were due to re-balancing what content users see. The bottom line is the same: highly relevant, high-quality content is what the new AI-driven algorithm looks for.

In short, the 2025 LinkedIn algorithm updates reward authentic expertise and engagement, while making it harder for bland or spammy content to slip through. For e-commerce and Amazon sellers, this is a signal to refine your LinkedIn strategy: share your unique knowledge (e.g. a lesson from scaling your Shopify store), aim for meaningful interactions (maybe discuss an industry news item and ask peers for input), and don’t rely on gimmicks. If you do this, LinkedIn’s changes can actually work in your favor by elevating your voice above the noise.

Which Types of Content Perform Best on LinkedIn Now?

Not all content is equal in the eyes of LinkedIn’s algorithm. So what does the algorithm tend to favor? Based on both LinkedIn’s own guidance and what we’re seeing in 2025, here are the content types and tactics that get the best traction:

• • Conversational Posts & Questions: Content that sparks conversation is pure gold. LinkedIn confirms that posts encouraging responses perform well. Ask a question in your post or share a personal story that others can relate to and comment on. For example, a founder might post, “We just navigated a rocky supply chain issue during Q4 – has anyone else faced similar challenges this year?” This invites peers to share their experience. Such posts often get more comments and likes, which the algorithm loves. Remember, engagement begets more reach. And the more comments from relevant people, the better – a lively comment section signals your post is valuable.

     

  • Value-Packed “How-To” and Tips: Practical, useful content tends to thrive. Think tips, lessons learned, industry hacks – anything that delivers actionable value to your network. When your audience finds your post helpful enough to save or share, that’s a strong positive signal. For instance, an Amazon seller could share “5 tips to optimize your product listings for holiday sales” – a post like that provides immediate value to fellow sellers. If it’s genuinely helpful (and not a sales pitch), you might be surprised how much engagement it gets. LinkedIn’s algorithm notices when people click “Save” or dwell on a post; such value-driven content can continue circulating for days or weeks after posting, extending its reach.

     

  • Native Videos and Visuals: Visual content is performing better than ever on LinkedIn. Video posts, especially native video, get exceptionally high engagement – about 5x higher on average than other post types. Live videos are even more powerful (LinkedIn Live can get 24x more engagement). Why? Videos grab attention and keep people on the platform longer (remember dwell time). Even simple talking-head videos sharing an insight or a quick demo of your product can do well. Likewise, posts with images tend to attract more interaction – studies show they earn 2X more comments than text-only posts. So, include a relevant photo, infographic, or slide deck with your post when you can. For example, a content creator might turn a blog article into a quick 5-slide carousel document highlighting key points – these document posts are very shareable and LinkedIn users love them.

     

  • Personal Stories and Authenticity: Don’t be afraid to get a bit personal (while staying professional). Posts that humanize you or your brand can build a deeper connection. Share a milestone, a failure you learned from, or spotlight a team member’s contribution. This isn’t “oversharing” – it’s adding personality to the professional context. Authentic storytelling can differentiate your content in a feed full of corporate updates. And engaged readers often respond with their own stories, which boosts engagement. For example, a DTC founder might recount how they started their business from a garage – a relatable journey that could inspire others and prompt commentary.

     

  • Evergreen Insights: With LinkedIn now surfacing older posts that remain relevant, evergreen content (timeless advice or insights) can continue to generate engagement long after you hit publish. If you post a solid explainer like “How to calculate ROI on micro-influencer campaigns” (something useful year-round), it might keep popping up in feeds and drawing reactions weeks later. This is a shift from the past where most reach happened in the first 48 hours. It means investing in quality thought leadership content pays off more now – good posts have a longer shelf-life.

In summary, content that is helpful, engaging, and keeps users on LinkedIn is favored by the algorithm. As a brand or creator, focus on posts that either start conversations or deliver value (ideally both). A mix of formats – text, imagery, video, documents – can also keep your feed fresh and appeal to different segments of your audience. And always aim for authenticity; polished corporate-speak is less effective than a genuine voice. These content approaches, aligned with LinkedIn’s algorithm preferences, will set you up for stronger organic performance.

5 Tips to Optimize Your LinkedIn Posts for Maximum Reach

Now that you know what LinkedIn’s algorithm looks for, it’s time to put this knowledge into action. Here are five concrete strategies to optimize your LinkedIn content and get better organic reach, even as algorithm changes roll out:

1. Start with a Strong Hook (Grab Attention Fast) – First impressions matter on LinkedIn. Users often skim their feeds quickly (especially on mobile, where they may spend only ~7 seconds per post). To stop the scroll, lead with a compelling hook in the first two lines of your post. This could be a bold statement, a surprising statistic, or a thought-provoking question. For example: “Did you know only 1% of LinkedIn users post content weekly?” or “We doubled our e-commerce sales after a post went viral – here’s what happened.” A powerful hook piques curiosity and encourages people to click “see more,” which boosts your dwell time. Make sure your hook is relevant to your audience’s interests (e.g., Amazon sellers might open with “Amazon FBA fees are rising again – here’s how to stay profitable…”). Once you’ve got their attention, deliver the value promised.

2. Be Relevant and Know Your Audience – Relevance is king on LinkedIn. Take time to understand your target audience’s roles, challenges, and interests. If you’re a B2C e-commerce brand, your LinkedIn audience might actually be retail partners, investors, or other entrepreneurs – so tailor content accordingly (e.g., share industry trends or business lessons, not just product promos). Use the language and keywords that resonate with your niche. A good exercise is to list out the key topics that overlap between your expertise and your audience’s needs. Then make those topics the focus of your posts. LinkedIn’s algorithm will reward you for consistency here: posting regularly about a specific domain (say, “influencer marketing tips for retail brands”) helps establish you as a go-to voice in that area, and LinkedIn will more widely share content from users identified as topic experts. In short: pick a lane and provide value in it. Stack Influence, for example, often highlights authentic micro-influencer marketing strategies – aligning its content with what e-commerce marketers want to learn. By knowing what your community cares about, you can create informative posts that the algorithm recognizes as relevant to the right people.

3. Post at Active Times (Timing + Consistency) – Even with LinkedIn leaning into relevance over recency, timing still matters for that initial engagement boost. You want to post when a good chunk of your audience is online and likely to interact within the first hour. General research suggests that mid-week mornings (e.g. Tuesday 8–10am) or early evenings (e.g. Thursday after work) often work well, but every audience is different. Check your LinkedIn insights or experiment with posting times to see when you get the best response. Once you find a sweet spot, stick to it. Also, consistency is key: aim to post regularly (e.g. once or twice a week). Remember, only a tiny fraction of users post content weekly – by showing up consistently, you’re automatically ahead of 99% of folks. Regular activity keeps you on the algorithm’s radar (and in your followers’ feeds). Just avoid posting too frequently in a single day – spamming can trigger the content filters. Spacing out posts by at least a day (or at minimum 12-18 hours) is a good practice.

4. Encourage Genuine Engagement (Ask and Engage Back) – To crack the LinkedIn algorithm, you don’t just want impressions – you want interactions. Invite your audience to engage by ending posts with a question or a call-to-action that sparks discussion. For instance, after sharing your insights on a new trend, ask “What do you think about this change?” or “Has anyone else tried this strategy?” Questions prompt readers to comment rather than passively scroll by. And when they do comment, be sure to respond! Jump into the comments to keep the conversation going – this not only doubles the comment count (good for the algorithm) but also builds community. Authentic back-and-forth in the comments can significantly boost a post’s reach, as LinkedIn sees lots of relevant engagement happening. Also, consider tagging a few relevant people or companies in your post when appropriate – for example, tag a partner or a team member who is part of the story you’re telling. If they’re likely to respond or reshare, it can amplify your post’s visibility. (Just avoid spam-tagging people who aren’t truly connected to the content, which can hurt your post.) Another pro-tip: participate in others’ content. Engaging with posts in your industry (leaving thoughtful comments on a connection’s update) can increase your visibility and encourage them to return the favor on your posts. It’s called social networking for a reason – the more genuine interactions, the better your content will perform.

5. Leverage Employee and Micro-Influencer Amplification – If you have a team or network of advocates, get them involved. LinkedIn’s algorithm highly values content that multiple people engage with, especially if those people are in the poster’s network or industry. Employee advocacy is a powerful tactic: encourage your colleagues (or even friends in the industry) to share or comment on your brand’s posts. When employees reshare a company update with their own commentary, it not only spreads your reach to new networks, it also signals to the algorithm that the post is sparking interest beyond just the original audience. Similarly, consider collaborating with micro influencers or satisfied customers who can post about your brand or product – essentially a form of word-of-mouth UGC. A micro-influencer’s LinkedIn post reviewing your product or discussing your service (in an authentic, story-driven way) can generate credible buzz and engagement that the algorithm will pick up on. The key is that these partners speak genuinely; scripted corporate posts won’t get the same love as real, personal endorsements. By tapping into employees and micro influencers, you create a ripple effect: multiple voices talking about your brand or content, which boosts overall visibility. Just remember to reciprocate support and build a culture of sharing each other’s content. When done right, a chorus of engaged voices can dramatically extend your LinkedIn reach.

By implementing these tips – hooking the reader, staying relevant, timing it right, fostering engagement, and amplifying through your network – you’ll align your strategy with what LinkedIn’s algorithm rewards. Even as algorithms evolve, focusing on real value and real relationships tends to withstand the changes. In fact, these best practices mirror what good influencer marketing is all about: authentic content that engages a community. Keep that principle at the center of your LinkedIn efforts and you’ll be well-positioned to thrive.

Conclusion to LinkedIn Algorithm News

The LinkedIn algorithm in 2025 is smarter and more selective – but it’s ultimately rewarding the right behaviors. For e-commerce founders, Amazon sellers, and marketers, this is a chance to shine by sharing your genuine expertise and stories. Instead of chasing viral gimmicks, focus on providing value and building real connections. A post that educates fellow Amazon sellers on optimizing listings or an inspiring founder’s story about overcoming a challenge can now go further, if it resonates with your professional community.

The recent algorithm news boils down to one thing: quality content and engagement drive results. If you adapt by creating posts that inform or spark dialogue, you’ll find the algorithm more friend than foe. Remember, even subtle moves like posting natively, using a strong hook, or encouraging your team to engage can markedly improve your reach.

In a platform where so many lurk and so few create, there’s a huge opportunity for those willing to consistently put out thoughtful content. So take these insights and make them your advantage. Adjust your LinkedIn strategy today – experiment with the tips above, monitor your results, and double down on what works. By staying agile and embracing LinkedIn’s focus on authenticity and relevance, your brand can build awareness, trust, and growth in the professional arena.

It’s time to work with the algorithm, not against it. Craft that post, share that insight, and start a conversation. Your next big opportunity – whether it’s a partnership, a client, or a career milestone – might just be one engaging LinkedIn post away. Now go forth and put these tips into action – your network (and the algorithm) will reward you for it.