How to Create a Facebook Business Page (2025 Guide)

Creating a Facebook business page is one of the best ways to establish your brand’s presence on the world’s largest social network. A Facebook business page serves as your company’s “home” on Facebook – a public profile where you can post updates, share content, and connect with customers or fans. In fact, Facebook remains the top social platform, with around 90% of consumers having a profile on Facebook

Likewise, over 91% of businesses use Facebook for marketing and customer engagement. Whether you’re a micro influencer, an e-commerce entrepreneur, an Amazon seller, or any brand investing in influencer marketing, learning how to create a Facebook business page is essential to tap into this massive audience. It’s free, easy to set up, and unlocks features like messaging, analytics, and advertising to help you grow. Stack Influence – a leading micro-influencer platform – notes that brands with active social pages are better positioned to collaborate with content creators and showcase authentic user-generated content (UGC) that drives engagement. In this guide, we’ll walk you through exactly how to create a Facebook business page step by step, plus tips to optimize it in 2025.

What Is a Facebook Business Page (and Why You Need One)

A Facebook business page is a special Facebook profile for businesses, brands, public figures, and creators. Unlike a personal profile, a business page is public and comes with tools tailored for marketing. It’s essentially your brand’s digital storefront or “real estate” on Facebook – a place to share information about your business, build a following, and engage your audience. Many small businesses even use a Facebook page as their main online presence (sometimes instead of a website), because it’s easy to update and customers are already on Facebook.

Why have a Facebook business page? Here are some key benefits and features you gain by creating one:

• • Massive Reach & Discoverability: Facebook has over 3 billion monthly users worldwide, so a page gives you access to a huge audience. Your page content can reach people who follow you, and others can discover your business through Facebook Search or shares. It’s essentially free advertising to anyone interested in your niche.

     

  • Customer Engagement Tools: A page lets people Like and Follow your business to get updates. You can interact through comments on your posts and respond to direct messages via Messenger. This direct communication builds community and trust. For example, potential customers can ask questions on a post or send a private message – and you can reply as the business.

     

  • Content & UGC Sharing: Your Facebook page is a hub to share content: product photos, videos, news, or user-generated content (UGC) from happy customers. Brands often repost UGC from micro-influencers or content creators on their page, turning customer photos and testimonials into social proof. This kind of content resonates strongly in influencer marketing campaigns.

     

  • Analytics and Insights: Facebook pages come with Facebook Insights – a built-in analytics dashboard. You can track metrics like page views, post reach, engagement, and follower growth. These insights help you understand what content works and who your audience is, so you can refine your marketing strategy.

     

  • Advertising & Growth Tools: You must have a Facebook business page to run Facebook ads. Once your page is set up, you can boost posts or create targeted ad campaigns to reach specific audiences (by demographics, interests, etc.). Facebook’s ad platform is extremely powerful for both B2C and B2B marketing, with conversion rates averaging over 9% and many brands calling it their most profitable ad channel. Even without paid ads, you can grow organically by inviting friends to like your page and encouraging shares (more on that later).

     

  • Credibility & Search Engine Visibility: A Facebook page can improve your online credibility. It’s often one of the top search results when someone Googles your business name. An updated page with reviews, location, hours, and frequent posts signals that your brand is active and trustworthy. It also allows customers to check in or recommend your business on Facebook.

     

  • Integrations & Features: Facebook offers useful integrations for businesses – you can add your website link, list products or services, set up a Shop section for e-commerce, collect reviews, create events, or even connect third-party apps (like scheduling or reservation systems) to your pageindeed.com. You can also link your Instagram account and manage both via the Meta Business Suite. If you use WhatsApp for business, Facebook lets you add a WhatsApp contact button to your page as well.

     

  • Multiple Admins & Roles: You can assign team members to help manage the page. For instance, you might have one person handling messages and another creating posts. Roles include admin, editor, moderator, advertiser, etc., with varying permissions. This collaboration is great for agencies or when running large pages (and it keeps your personal Facebook profile separate from the page’s identity).

In short, a Facebook business page is a powerful, free marketing tool. It allows you to engage customers on a platform they already use daily, share valuable content, and ultimately drive traffic or sales. Next, let’s dive into how to create a Facebook business page step by step.

Who Should Create a Facebook Business Page?

Almost any brand or public figure can benefit from a Facebook page in 2025. Here are a few examples of who definitely needs one, and why:

• • Micro-Influencers & Content Creators: If you’re building a personal brand as an influencer, a Facebook page (sometimes called a “Creator” page) is a great idea. It lets you separate your professional persona from your personal profile. You can showcase your content, whether it’s videos, photos, or tutorials, and grow a fanbase. Plus, having a page makes it easier for brands to tag or mention you in campaigns. Many micro-influencers share their sponsored posts or YouTube videos on their Facebook page to increase reach. It’s an extra channel to engage followers, and you get access to insights about your audience demographics and engagement.

     

  • E-Commerce Brands & Amazon Sellers: Sellers who primarily operate on marketplaces like Amazon or Etsy should still create a Facebook business page. Why? It gives you a direct line to customers outside the marketplace. You can build a community, run special promotions, and share user reviews or unboxing videos (UGC). For example, an Amazon seller might post product how-to videos on their Facebook page and invite customers to share their experiences. This not only drives traffic to your Amazon listings but also helps with customer retention and brand building. In an era where authenticity matters, posting content from real customers or influencers using your product can boost trust and sales.

     

  • Brands Investing in Influencer Marketing: If your marketing strategy includes partnering with influencers or ambassadors, a Facebook page is basically a must. Brands often whitelist content (with creator permission) to run ads from their page featuring an influencer – a tactic that requires an official business page. Even organically, when influencers mention your brand, they can tag your Facebook page, expanding your visibility. Your page also serves as a hub to compile all the content from various creators. For instance, a skincare brand running an influencer campaign can repost the top videos from creators on their page, so all followers see the buzz. Without a page, you miss out on this collaborative marketing potential.

     

  • Local Businesses, Startups, and More: Brick-and-mortar shops, restaurants, service providers, nonprofits, schools – essentially anyone who has customers – should claim their Facebook page. People often search on Facebook for a business to check reviews or hours. If you’re not there, you’re giving up potential traffic. Facebook pages for local businesses also allow features like displaying a map with your address, showing your open hours, and enabling a Call or Booking button. Even for brand-new startups, a Facebook page can start gathering followers and email signups before you launch a full website.

Do I ever not need a Facebook page? The only real reason not to have one is if your target audience genuinely never uses Facebook. For instance, if you run an ultra-niche B2B enterprise targeting a handful of clients, or you exclusively operate on a different platform, you might put your effort elsewhere. However, those cases are rare in 2025. Facebook’s user base spans all ages (the average user is 40 years old, but younger and older demographics are well represented). Even if primary engagement happens on, say, TikTok or LinkedIn for you, having a basic Facebook page as a “digital business card” can’t hurt. In summary: for most brands, the answer is YES – you should create that Facebook page!

How to Create a Facebook Business Page: Step-by-Step

Ready to get set up? Follow these steps to create your Facebook business page. The process is straightforward and only takes a few minutes to publish the basics. We’ll also cover some optional steps (like adding images and a call-to-action) that you shouldn’t skip if you want a polished page.

1. 1. Log in to your Facebook account (or create one). Facebook business pages are always created through a personal Facebook profile – you can’t set up a page without one. If you already have a Facebook account, simply log in. If not, take a moment to sign up for a free account with your name, email/phone, and a password. (Don’t worry – your personal profile information won’t be visible on the business page, it’s just the login mechanism.) It’s best to use the account of the person who will manage the page long-term. You can always add other admins later.

       

   2. Access the Page creation screen. Once logged in on desktop, look at the left-hand sidebar of Facebook’s home feed. Click on “Pages”, then click the “Create New Page” button. (On the mobile app, you might find “Pages” under the menu ☰ icon.) This will open the Page editor where you’ll enter your business details. Alternatively, you can directly visit the URL facebook.com/pages/create to get to the same creation form.

       

   3. Enter your Page Name, Category, and Description. These are the core details for your page, and Facebook will prompt you for them in the create form.

       

      • Page Name: Usually just your business or brand name. Use the official name that people know. Consistency is key – if your brand is called Stack Influence, use that (and not extra keywords). Facebook may remove pages with misleading names, so stick to the real name here. Pro Tip: If your business name is a bit generic, consider adding a descriptor (e.g. “Sunny Cafe – Chicago” or “Atlas Consulting, LLC”) so people searching know they found the right page.

         

      • Category: Start typing a word that describes your business, and Facebook will suggest categories. Choose one or up to three categories that fit best. For example, a restaurant might choose “Restaurant” and “Coffee Shop.” Categories help people find you and inform what info fields Facebook shows on your page (e.g. a “Restaurant” page will have fields for menu or hours).

         

      • Description (About): A short bio or tagline for your page, up to 255 characters. This appears on your page and in search results, so make it count. Describe what your business does or what content you’ll share. For example: “Family-owned cafe serving homemade pastries and organic coffee” or “Personal finance blogger sharing money-saving tips.” You can edit this later, but it’s best to add something now for a professional look. This bio is also indexed for Facebook’s search, so include a couple of relevant keywords (but keep it human-friendly).

         

   4. As you fill in these details on the left side of the form, you’ll see a preview on the right showing how your page will look on desktop and mobile. Take a glance and make sure everything looks good (e.g., no typos in your name). Once done, hit the blue “Create Page” button. Congratulations – your page is now live, albeit a bit bare!

       

   5. Add a Profile Picture and Cover Photo. After the page is created, Facebook will prompt you to upload images for your page’s profile and cover. You can skip this step for now, but it’s highly recommended to add visuals immediately – pages with profile/cover photos look much more legit. Here’s how to choose and add them:

       

      • Profile Picture: This is the small round image that appears next to your page name in posts and search results. For businesses, the best profile pic is usually your logo or a clear image of your brand iconography. If you’re a public figure or influencer, it could be a professional headshot. Make sure it’s clear even at thumbnail size (170×170 pixels is the minimum display size on desktop, 128×128 on mobile). Upload a square image – Facebook will crop it into a circle. After clicking “Add Profile Picture,” select an image from your computer or phone. You’ll see it appear in the preview.

         

      • Cover Photo: This is the large banner image at the top of your page (851×315 pixels is the recommended size on desktop, though Facebook will resize for mobile). The cover photo should be visually engaging and represent your brand’s personality or offerings. Ideas: a photo of your product in action, a collage of your team, a banner with your slogan, or an image from a recent marketing campaign. For example, an e-commerce boutique might use a colorful photo of their best-selling clothing line as the cover. Click “Add Cover Photo” and choose your image. After uploading, you can reposition it by dragging if needed.
        Take a moment to preview your images on both desktop and mobile (Facebook’s preview tool lets you toggle views). Ensure the important parts of your images aren’t cut off. When satisfied, hit Save. You now have a branded page! It already looks 100% better with a profile and cover photo.

         

   6. Add Additional Business Info (Contact, Location, Hours, etc.). Now that the visual basics are done, fill out your page’s info so visitors can learn more about you. On your page, find and click the “Edit Page Info” option (usually under the Manage Page sidebar or the About section). Here you can input details like:

       

      • Contact Information: Add a phone number and/or email address for your business if you want the public to reach you through those channels. This is optional but can be very useful, especially for local businesses where customers may call.

         

      • Location: If you have a physical storefront or office, enter the address. This will display a map on your page. If you’re online-only, you can skip the address. There’s also an option to list service areas instead (e.g., cities or regions you serve).

         

      • Website: Enter your website URL if you have one. Driving Facebook visitors to your website can help boost your traffic and SEO.

         

      • Hours: For local businesses, list your open hours. You can set specific hours for each day of the week, mark days closed, or say “Always Open” for online services. This info will show prominently on your page so customers know when you’re available.

         

      • Price Range: (Optional) Particularly for restaurants or services, you can indicate a price tier ($, $$, $$$, $$$$).

         

      • Other Profiles: You might link your Instagram, Twitter, YouTube or other social media accounts here if the interface allows. This is a good way to ensure fans can find you across platforms.
        Fill in as many fields as make sense for your business – the more complete your page, the more professional it appears. According to Facebook, pages with complete information are more likely to be shown to people (better Page quality can improve reach). Once done, save your changes.

         

   7. Customize Your Page URL (Username). This step is often overlooked, but it’s important: set a @username for your page (also known as a vanity URL). By default, your page will get a long random number in its URL. For example, facebook.com/YourBusiness-1234567890. You can change this to a shorter, memorable URL like facebook.com/YourBusinessName. To do this, look under your page name in the header – there’s a handle that might say “@ChooseUsername”. Click that and create a username that matches your business name (or a close variant if your name is common and taken). For instance, Stack Influence might secure @stackinfluence. Usernames can be 5–50 characters long, no spaces, and can include periods. Pick something simple and as close to your brand name as possible. Setting this gives you a nice short link to share, and people can also tag you using that handle. Note: Sometimes new pages have to wait or achieve a certain number of likes to set a username – if you can’t do it immediately, plan to do it after you gather say 25 followers.

       

   8. Add a Call-To-Action Button. Facebook lets you add a prominent action button at the top of your page, below your cover photo. This blue button can make it easy for visitors to interact with you or take a desired step. Common examples include: Contact Us, Shop Now, Sign Up, Book Now, Send Message, etc. Think about what action would be most valuable for your business. Are you trying to get appointments? Use “Book Now.” Want to drive sales on your site? Use “Shop on Website.” Looking to build an email list? Maybe “Sign Up.” To add this, click the “+ Add a Button” on your page (Facebook will highlight it for new pages). Choose the type of button and follow the prompts (you may need to enter a URL or choose Messenger, etc., depending on the button). For example, selecting “Shop on Website” will ask for your online store URL, which will then be used when people click the button. After you set up the CTA button, test it out as a user to ensure it links to the right place. This button is a quick way to drive conversions – make use of it from the start!

       

   9. (Optional) Connect WhatsApp or Other Apps. During the page setup process, Facebook might prompt, “Connect WhatsApp to your page”. This step is optional – it’s useful if you want people to message your business via WhatsApp in addition to Messenger. If you choose to connect, you’ll enter your WhatsApp business number and verify it with a code. A WhatsApp icon can then appear on your page. If you don’t use WhatsApp for business, simply click “Skip” when prompted. Similarly, you can integrate other apps via the Business Apps section in the page settings. For example, you might connect a booking app like Calendly or a Shopify store. While not necessary to launch your page, these integrations can enhance its functionality for visitors.

       

   10. Create Your First Post. Your Facebook page is now officially set up with all the key information! Before you start inviting everyone to check it out, it’s wise to have some content on your page. A page with zero posts looks empty; even one or two welcome posts make it more inviting. Think about what your first Facebook post should be. It could be as simple as: “Hello Facebook! We’re excited to launch our new page. Follow us for [type of content]!” You might introduce your business or share an announcement, a popular product, or a recent piece of content. If you have a blog or a promo video, you can post that. To create a post, look for the “Create Post” box on your page (usually near the top of your timeline feed). Click it, write a message, and consider adding a photo or video for visual interest. For instance, a bakery might post a photo of their cupcakes with “We’re open! Come try our new chocolate ganache cupcake.” When ready, hit Post. This content will appear on your page’s timeline and in the news feed of anyone who follows the page. It’s a good idea to have 2-3 initial posts in the first few days so visitors see activity. Consistency is key on Facebook – try to post regularly (e.g. a few times a week) to keep your page active and engaging.

        

   11. Invite People to Like Your Page. Now that your page looks great and has some content, let’s get you some followers! Facebook makes it easy to invite your existing Facebook friends to like your new page. On your page, find the “…” menu or scroll down to the section that says “Invite friends to like your page.” Click Invite Friends, and you’ll see a list of your personal Facebook friends. You can select all (or a subset) and send them an invite with one click. This is a quick way to get an initial follower base – friends and family are often happy to support. You can also invite business contacts if you’re friends with them on Facebook. Additionally, you could share a link to your new page on your personal timeline saying “We’re on Facebook! Please follow our page for updates.” Beyond friends, consider other ways to promote your page: email your customers with the link, add a Facebook icon on your website, and share the page in relevant community groups if allowed. The more people that follow your page, the more reach your posts will have.

That’s it – you’ve created and launched your Facebook business page! 🎉 You’ve gone from zero to having a fully functional page with a custom URL, branded visuals, all your business info, and some followers to boot. According to Facebook, there are over 60 million active business pages on the platform today, so welcome to the club of Facebook page owners. Next, we’ll go over a few tips to optimize and manage your page going forward.

Pro Tips to Optimize Your Facebook Page (and Get Results)

Simply creating a page is a great first step. But to truly make your Facebook business page work for you, you’ll want to optimize it and keep it active. Here are some tips and best practices to help your page thrive in 2025 and beyond:

• • Complete Your “About” Sections: In addition to the basic info we added, fill out your page’s About section more thoroughly. You can add a longer story or mission in the “Additional Information” or “Our Story” section (Facebook sometimes calls it “Page Story”). This is a chance to tell visitors who you are and what you offer in more detail. Use relevant keywords (it can help in Facebook’s search and even on Google). Also, choose a Facebook page category that best matches your industry (you did this at creation, but you can edit if needed) and add any other details Facebook allows (e.g., menu for restaurants, services for a service business, etc.). A fully filled-out page can increase user trust and engagement.

     

  • Use Facebook’s Free Engagement Tools: Take advantage of features like Events, Offers, and Pinned Posts. For example, if you have an upcoming sale or webinar, create a Facebook Event from your page – this can notify interested people and allow them to RSVP. If you’re running a promotion or discount, you can use the Offers feature to make it stand out. Also, consider pinning an important post to the top of your page (such as a welcome post or announcement) so new visitors see it first. Facebook constantly adds new tools (like the recent push of Stories and Reels for pages); experiment with these content formats to boost reach, as the algorithm often favors early adopters of new features.

     

  • Post Consistently and Strategically: An idle page won’t attract many followers. Develop a content plan for your Facebook page. Aim to post consistently – whether that’s daily, 3-4 times a week, or even weekly, stick to it. Share a mix of content: product highlights, behind-the-scenes photos, helpful tips, user-generated content, links to your blog, etc. Use eye-catching visuals since posts with images or videos tend to get more engagement. Facebook’s algorithm in 2025 particularly favors video content and active engagement (comments/shares). Consider doing the occasional Facebook Live video or posting short Reels if relevant – live videos get higher average engagement rates (around 4.3%, which is nearly double that of regular videos). And don’t forget to engage back: reply to comments on your posts, “like” or react to user comments, and respond to messages. Quick interaction can improve your page’s visibility and build loyalty with your audience.

     

  • Leverage Influencer Content and UGC: Since micro-influencers and content creators are a focus, find ways to incorporate them into your Facebook content. If you partner with influencers on Instagram or TikTok, cross-post some of that content on Facebook (with permission). For example, share a TikTok video that a micro-influencer made about your product onto your Facebook page – many of your Facebook followers might not see it otherwise, and it adds social proof. You can also encourage followers to post their own photos with your product and tag your page, then share those on your timeline (this is classic UGC). Real customer stories or influencer testimonials often get great engagement because they’re authentic. Just make sure to credit the creator. This strategy not only provides you with free content but also signals to your community that you value them. It’s a win-win in the context of influencer marketing and building trust.

     

  • Promote Your Page Beyond Facebook: While Facebook’s organic reach can be limited, you can use your other channels to funnel people to your page. Add a Facebook icon/link on your website homepage, in your email newsletter, and in the footer of your marketing emails. If you have a physical location, put a sign up (e.g., “Like us on Facebook!” with your @username). Cross-promote on your other social profiles (“Follow us on Facebook for exclusive updates!”). In the influencer context, if you’re mentioned in a popular blog or by a YouTuber, ensure they know your Facebook handle so they can direct their audience there. The easier you make it for people to find your page, the faster your follower count will grow.

     

  • Consider Paid Promotion When Needed: Facebook is increasingly a pay-to-play platform for brands. Don’t be afraid to boost a post or run a simple ad campaign to jumpstart your reach, especially if you have something important to promote (a new product launch, a big sale, etc.). Even a small budget (say $20-$50) targeted to your ideal audience can significantly amplify a post’s views and attract new followers. Facebook’s ad targeting allows you to reach people by interests, demographics, and behaviors – for example, you could target “online shopping enthusiasts” or fans of a complementary brand. About 93% of marketers use Facebook advertising regularly, and for good reason: it works when done thoughtfully. If you do run ads, be sure to monitor the results in the Ad Center or Ads Manager. Over time, you can learn which types of posts or creatives get the best return so you can spend smartly.

     

  • Monitor and Adjust Using Insights: Make it a habit to check your Facebook Insights (find the Insights or Analytics tab on your page). This dashboard will show you which posts are performing well, your audience growth, and even when your followers are online. Use this data! For instance, if you see that your video posts get 2× the reach of your link posts, perhaps do more video. If insights show your followers are most active at 7pm, try scheduling posts for that time. Facebook also compares your page to similar pages (you can select “Pages to Watch”) – this can give you a benchmark for engagement rate. The numbers might seem dry, but they tell a story about what your audience likes. By listening to that, you can continuously optimize your content strategy and get better results.

     

  • Keep Your Page Responsive: Finally, treat your Facebook page as a two-way communication channel. Many customers might reach out via Messenger with inquiries. Aim to respond promptly – Facebook even shows a “typically responds within X time” on your page if you’re fast. Quick responses (within a few hours) can lead to better customer satisfaction and possibly a “Very Responsive” badge. You can also set up automated Messenger greetings or FAQs via the Inbox settings to help answer common questions. Additionally, monitor your page for any spam or inappropriate comments and hide or delete as needed – maintain a positive community vibe. Regularly updating things like cover photo (seasonal refresh) or posting about new hours/holidays will show visitors that the page is active and cared for.

By following these tips, your Facebook business page can become a key asset in your marketing toolbox. It will support your efforts across the board, from influencer marketing campaigns to direct customer support. Remember, a Facebook page isn’t a set-it-and-forget-it thing – it’s more like a living platform for your brand’s community. Nurture it, and it can deliver great returns in brand awareness, traffic, and customer loyalty.

Conclusion to How to Create a Facebook Business Page

Setting up a Facebook business page is a must-do for brands and creators in 2025. We’ve walked through how to create a Facebook business page from scratch – from choosing a personal profile to build from, all the way to posting your first update. Now it’s your turn to apply these steps. With your new page, you can tap into Facebook’s enormous network to connect with customers, share valuable content, and even collaborate with micro-influencers and fans to feature compelling UGC that humanizes your brand. The process is simple but the impact can be significant: a well-managed Facebook page can increase your visibility, credibility, and ultimately your sales or influence.

Keep in mind that success won’t happen overnight. Building a following and engagement on your Facebook business page takes time and consistency. Don’t be discouraged by slow beginnings – keep at it. Post regularly, interact with your community, and try new strategies. Watch what works (use those Insights!) and do more of it. And if you need an extra boost, consider leveraging Stack Influence or similar platforms to run influencer campaigns that drive traffic to your page, or using Facebook’s advertising tools to reach more people.

In summary, you now know how to create a Facebook business page and set it up for success. This key phrase – which we’ve emphasized throughout – isn’t just good for Google SEO, but also a reminder that every business, from local shops to global brands, should take advantage of what Facebook offers. A Facebook page is often the first touchpoint for consumers discovering your brand on social media, so make it count. Good luck with your new page, and happy posting!