How to Become a Digital Creator on Facebook: The 2025 Guide

Facebook might not be the newest platform on the block, but it remains a powerhouse for content creators. With billions of users spanning all age groups, micro-influencers and aspiring content creators have a huge opportunity to build an audience, drive e-commerce sales, and monetize their work on Facebook. In this guide, we’ll explain what a “digital creator” is on Facebook and walk you through how to become a digital creator on Facebook step-by-step. We’ll also cover why Facebook is worth your attention (even in the age of TikTok and Instagram) and how user-generated content (UGC) from micro-influencers can boost Amazon sellers and e-commerce brands.

What Does “Digital Creator” Mean on Facebook?

On Facebook, digital creator is just a fancy term for a content creator who focuses on original content. Ever since Facebook’s early days, people have built followings by sharing their own posts, photos, and videos. In 2025, a Facebook digital creator is someone who regularly posts original content — whether it’s long videos, short Reels, live streams, images, or blogs — as a primary way to engage an audience. In contrast to someone who only shares memes or other people’s posts, a digital creator is known for making their own content that provides entertainment, information, or value.

Facebook has even made it official: they introduced a new profile category called Digital Creator (accessible by turning on Professional Mode) to empower creators on the platform. This unlocks special tools like analytics insights, follower management, and monetization features to help you “build a public presence as a creator”. In short, Facebook wants to attract creators in the way YouTube and TikTok have, so they’re offering more support and features to people who post content regularly. Facebook’s algorithm has also put a growing emphasis on video content to compete with TikTok, making it an opportune time to start creating Facebook Reels and videos.

Is a digital creator the same as an influencer? These terms often overlap, but there is a subtle difference. All influencers create content, and all creators can influence – the distinction is in focus and intent. A common view is that digital creators focus on content first (they see themselves as storytellers, videographers, educators, etc., driven by passion for the craft), while influencers focus on the personal brand and persuasion (they leverage their personality and following to recommend products or lifestyles). As Sprout Social neatly puts it, digital creators help produce content for marketing, whereas influencers help reach a wider audience and drive purchases. In practice there’s plenty of overlap – many Facebook creators do paid brand partnerships, and influencers also strive to post engaging original content. The key takeaway is that “creator” usually highlights the content production aspect (videos, posts, art), whereas “influencer” highlights the relationship with the audience (and often monetizing that influence). On Facebook, you can be both: start as a creator making great content, and as your influence grows you might monetize like an influencer.

Why Facebook? The Advantages for Digital Creators

Facebook sometimes gets written off as “for older folks” while Gen Z flocks to TikTok and Instagram. But the reality is that Facebook is still the largest social media platform on the planet by user count. That alone is a huge advantage for up-and-coming creators:

As shown above, Facebook’s user base eclipses YouTube, Instagram, TikTok, or any other social network. Virtually every demographic is on Facebook in some capacity – from teens (yes, some still use Facebook) to Boomers. For a micro-influencer or content creator, this means whatever your target audience or niche, you can likely find them on Facebook. Are you into organic gardening, or vintage fashion, or gadget reviews? Facebook’s scale and its Groups/communities feature let you tap into interest-based networks more easily than on follower-centric platforms.

Here are a few specific reasons Facebook is great for creators in 2025:

• Unmatched Reach and Cross-Posting: With billions of users, content that takes off on Facebook can go viral globally. Facebook also integrates with Instagram, so you can cross-post Reels or Stories between the platforms, maximizing your reach. One successful video on Facebook can find new life on Instagram and vice versa, thanks to Meta’s ecosystem.

   

• Multiple Content Formats: Facebook isn’t just a video app or just a photo app – it allows long text posts, link sharing (great for bloggers), image galleries, live streams, short-form Reels, Stories, and more. As a creator, you can express yourself in different ways and see what resonates. For example, you might write a detailed how-to post one day, share a funny Reel the next, and host a live Q&A on the weekend. This variety keeps content creation interesting and helps you connect with your audience on multiple levels.

   

• Community Building: Unlike follower-only platforms, Facebook has Groups and discussion threads that can foster community. A creator can start a Facebook Group around their niche (say, “Photography Tips by Jane Doe”) and invite followers to join. This creates a sense of community and loyalty that’s harder to achieve on platforms that lack group features. Your followers can also share your content easily to their own network, thanks to Facebook’s sharing functionality, helping you grow.

   

• Social Commerce Potential: If you have any interest in monetizing through products or affiliate marketing, Facebook is a goldmine. Over 53% of millennials say Facebook is their go-to social platform for shopping or discovering products, far above any other network for that age group. Facebook’s built-in Shop pages, Marketplace, and product tagging make it easier to showcase items. You can, for instance, post a video demo of a product and directly link to your shop or an Amazon listing. With so many users actively shopping via Facebook, creators who produce content about products (beauty tutorials, tech unboxings, DIY craft demos, etc.) can literally convert viewers into buyers. The platform is a major player in social commerce, giving digital creators a chance to turn their content into income.

   

• Emerging Creator Tools and Monetization: Facebook has ramped up its support for creators recently. The introduction of Professional Mode for profiles is one example – it provides analytics on your posts (so you can see what’s working), lets people “follow” you (without being friends), and opens access to monetization features. Facebook also expanded its Reels bonuses and in-stream ad programs, meaning if you post videos that get good watch time, you can earn a share of ad revenue. We’ll cover more on monetization later, but the bottom line is Facebook is treating creators as important partners now, whereas a few years ago individual creators didn’t get much attention on the platform.

In short, Facebook offers a huge and diverse audience, multiple content formats, and increasing support for creators. It’s a platform where a micro-influencer can both grow a niche community and tap into big numbers if something goes viral. For example, a cooking enthusiast might have a modest 5,000 followers but one of their short recipe videos could suddenly get 500,000 views through shares – exposing them to new fans. That kind of organic reach is still very possible on Facebook, especially with the push for Reels and shareable video content.

How to Become a Digital Creator on Facebook (Step by Step)

So, how do you actually become a digital creator on Facebook? The good news is you don’t need any official certification or approval – you can start anytime by simply creating content. However, there are some important steps to set yourself up for success. Follow these key steps to go from a regular Facebook user to an up-and-coming digital creator:

1. Set Up a Creator Profile (Professional Mode): If you’re brand new to Facebook, begin by creating a Facebook account (profile). If you already have a personal profile but want to use it for content creation, consider switching on Professional Mode. This setting (available in your profile menu under “Turn on Professional Mode”) converts your profile into a public creator profile without losing your friends or past posts. Professional Mode lets people follow you (you can still keep friend connections too) and gives you access to insights and monetization tools. Secure your account with a strong password and two-factor authentication to protect your content and followers – you don’t want to build a following only to get hacked. You might also adjust your privacy settings so that most of your posts are Public (if you intend them for a wide audience). Pro tip: if you prefer not to use your personal profile, you can create a Facebook Page (often used for businesses or public figures) and use that for your creator persona. Pages also have followings and similar tools, but Professional Mode on a profile is the newest way Facebook encourages individual creators. Either way, get your profile/page set up with a good bio that tells people who you are and what kind of content you create.

    

2. Define Your Niche and Audience: One of the first big decisions is what theme or niche your content will focus on. As a creator, you’ll grow faster if you hone in on a particular niche or topic, especially at the beginning. Maybe you’re passionate about fitness for new moms, or budget travel, or vegan baking – the possibilities are endless, but it helps to choose a primary theme so that people know what to expect from your content. While it’s tempting to “do a bit of everything,” most successful new creators start with a clear focus. This not only attracts followers who are specifically interested in that topic, but also helps you stand out in the algorithm with consistent content. Think about your interests and expertise: What could you talk about or demonstrate every week without getting bored? It’s important to pick something you truly enjoy, because creating content consistently takes effort – it’s much easier to stay motivated if you love the topic. Don’t worry that a niche will limit you; in fact, a strong niche can set you apart. There are popular Facebook creators in extremely specific niches (e.g. a page dedicated only to rare houseplants care). Remember, you can always expand later, but when starting out, focus helps. Write down a profile of your target audience as well – who are they (teens, young adults, parents, professionals?), and what value can you provide them (tips, entertainment, inspiration)? Knowing your audience persona will guide your content style.

    

3. Experiment with Content Formats: Facebook allows text posts, images, links, videos (both long and short form), Stories, and Live broadcasts. As a new creator, try different formats to see what you enjoy and what your audience responds to. Maybe you’re a natural on camera – then video content (especially Facebook Reels or Live videos) could be your main avenue. Or perhaps you excel at writing – you might start with engaging written posts or graphics. In the beginning, don’t be afraid to experiment. Post photo galleries, post 30-second clips, try a 5-minute how-to video, share a personal story with just text – see what gets engagement. Pay attention to feedback: if your followers love the quick tip videos you do, make more of those. If your long blog-style posts get shares, keep that up. While you don’t need fancy equipment, try to follow basic quality best practices for the formats you choose – for example, if doing video, good lighting and clear audio go a long way. Facebook’s own team recommends starting out with Reels (short vertical videos) because they currently can reach a lot of people beyond your follower list. The algorithm often shows Reels to new audiences, which is great for discovery. So it’s a wise idea to make some Reels (15–30 second videos) related to your niche. They could be quick tips, funny skits, behind-the-scenes moments, etc. Over time, you’ll identify 1–2 primary content formats that work best for you. But always keep an eye on trends – for example, if Facebook releases a new feature (say a new Story sticker or interactive poll), give it a try; the platform tends to reward early adopters of new features with extra reach.

    

4. Engage and Grow Your Audience: Being a digital creator is not just about posting content into the void – you need to build a community and interact with your viewers. Make it a habit to respond to comments on your posts; this makes followers feel seen and encourages more engagement. Ask questions in your post captions to invite people to comment (e.g. “What do you think about this?” or “Tell me your experience!”). When people do respond, acknowledge them – even a simple “Thanks for sharing!” in reply can turn a casual viewer into a loyal fan. Facebook’s algorithm also notices when a post has a lot of discussion and may show it to more people, so sparking conversation helps you reach new eyes. Consider using calls-to-action (CTAs) in your content, like “Tag a friend who needs to hear this” or “Hit the follow button for more DIY hacks every week.” These prompt viewers to engage and follow. Another powerful tool is Facebook Live. Live streams (like a live Q&A, tutorial, or just hanging out) allow real-time interaction: viewers can comment in the moment and you can shout them out by name, answer questions live, etc. This real-time engagement builds a genuine connection – your audience will feel like they know you personally. Don’t be discouraged if early on your audience is small; treat those who do follow you like VIPs. Loyal fans, even if only 100 people, will share your content and bring others on board. Also, network with other creators if possible: comment on their posts, maybe collaborate (like doing a guest appearance on each other’s Lives). Facebook growth can sometimes be slow burn, but consistency plus genuine interaction is the formula for turning a small following into a larger one over time.

    

5. Explore Monetization Opportunities: Once you start gaining an audience (even a few thousand dedicated followers), you can look into making money as a Facebook creator. Facebook offers a variety of built-in monetization options. A popular one is Facebook Stars, a feature where fans can purchase and send you virtual “stars” during live videos or on content, and you earn money for each star. It’s essentially a tipping system for your supporters. Another program to check out is the Reels Play Performance Bonus – Facebook (and Instagram) have been paying bonuses to creators who get a certain number of views on Reels. These programs have eligibility criteria (usually you need a certain number of followers and views), but keep them on your radar as you grow. If you create longer videos, you can enable in-stream ads (ad breaks) on your videos, which can earn you a share of ad revenue (similar to YouTube ads). Also, once Professional Mode is on, you might see a Professional Dashboard with a monetization tab that tells you what you qualify for. Beyond getting paid by Facebook itself, there’s a whole world of brand partnerships and sponsored content. Facebook has a Creator Marketplace/Brand Collabs Manager where you can list yourself for potential sponsorships – brands use it to find creators to collaborate with. You can also proactively reach out to brands in your niche. For example, if you run a travel page, a luggage or travel gear company might pay you to feature their product in a post. Keep authenticity in mind: only partner with brands you genuinely like, as that will resonate best with your audience. Many micro-influencers start by doing a few free collaborations or affiliate deals to build experience, and then move to paid sponsorships. Remember, even if your following is “micro” (say 5k or 10k), you can still get partnerships – brands today care about engagement and niche relevance more than huge follower counts. In fact, micro-creators often have higher engagement rates and trust with their audience, which brands value highly. You can also join external creator marketplaces or agencies. (For instance, platforms like Stack Influence connect micro-influencers with e-commerce brands for product collaborations.) Don’t overlook other revenue streams too: maybe you can create a $5 ebook or preset related to your niche, or use your Facebook presence to drive traffic to a YouTube channel or blog that’s monetized. The bottom line: as your content gains traction, monetization will come as a result of consistent growth and strategic partnerships. Facebook even paid out over $1 billion to creators by the end of 2022 as part of its incentives programs, showing that there is real money to be made if you stick with it.

Micro-Influencers, UGC, and E-Commerce on Facebook

You’ve probably noticed we mentioned micro-influencers a few times. If you’re a small creator or just starting out, congratulations – you are a micro-influencer (or on your way to becoming one)! A micro-influencer typically means someone with a modest but highly engaged following, often in the few thousands to tens of thousands range. Don’t let those numbers discourage you: micro-influencers are actually in high demand these days, especially among e-commerce and Amazon sellers. Why? Because they deliver authenticity and engagement that big influencers sometimes lack.

Now, how does this tie into Facebook and becoming a digital creator? If you’re creating content on Facebook, user-generated content (UGC) is your currency. UGC refers to content made by people (not by brands) that features products or experiences – things like reviews, unboxing videos, tutorial posts, testimonials, etc., created by real users. Creators are essentially UGC machines – you’re making content from a user’s perspective. This kind of content is marketing gold for brands, because consumers trust it far more than polished ads. For example, a makeup brand could pay a Facebook creator to post a tutorial using their products; that post is UGC that other users see as a genuine recommendation rather than an ad. Studies show an overwhelming majority of people find UGC more authentic and trustworthy than brand-created content. According to one report, 90% of consumers globally say authenticity is important in deciding which brands they like – and UGC is perceived as the most authentic content of all.

For e-commerce sellers (including Amazon sellers), this is huge. They often struggle with trust – why should a customer buy from a random online store? UGC from micro-influencers provides social proof and relatable stories about the product. That’s why “brands and Amazon sellers are turning to micro-influencers and content creators to gain an edge”, leveraging them to generate authentic UGC and build consumer trust. As a Facebook creator, you can tap into this trend. Once you’ve honed your content style and built a bit of a following, don’t hesitate to reach out to brands you genuinely like. Even a small deal – like a free product in exchange for a review post – is a start. These collaborations can grow your credibility (and often your following, as the brand might promote your post too), and eventually lead to paid gigs. Additionally, a good piece of content can have a second life: for instance, if you create a great product demo video, the brand might license it from you to use in their ads (another revenue stream for you). Many micro-creators also join platforms (like the aforementioned Stack Influence or others) where they can get matched with companies seeking UGC content and influencer posts.

Key takeaway: Facebook is not only a place to entertain or inform – it’s increasingly a marketplace of influence. By being a digital creator on Facebook, you position yourself to benefit from the shift in marketing towards micro-influencers and authentic content. Whether it’s an Amazon seller looking for a video review of their gadget, or a local boutique wanting a shoutout, your Facebook creator profile could open the door to these opportunities. Just remember to keep your content genuine; your relationship with your audience comes first. Do that, and the brands will be eager to tap into the rapport you’ve built with your followers.

Conclusion to How to Become a Digital Creator on Facebook

Becoming a digital creator on Facebook is an exciting journey that almost anyone can start. You don’t need to be a tech expert or have a studio – you just need your ideas, a phone or camera, and the willingness to put yourself out there. In this guide, we covered how to set up your profile for success, find your niche, make engaging content, grow your community, and eventually monetize your efforts. Facebook may not be the trendiest app in every conversation, but it offers something invaluable to new creators: a massive, diverse audience and tools to reach them. It’s a platform where a single video can find viewers in Nairobi, New York, and New Delhi all in the same day.

As you embark on your creator journey, keep these final tips in mind: stay consistent (post regularly, even if just once or twice a week to start), learn and adapt (use your analytics to see what people enjoy, and refine your content strategy), and most importantly, be authentic. Share your personality, not just a persona. Facebook users appreciate realness – whether it’s a funny life anecdote or a candid review of a product, genuineness wins hearts (and algorithm boosts, since engaged audiences will interact more).

Finally, don’t get discouraged by slow periods. Every creator, big or small, has gone through the grind of talking to an audience of maybe 5 people in a live stream, or getting 2 likes on a post that took hours to make. Keep at it. Connect with fellow creators for support. Over time, your efforts will compound: one by one, those 2 likes become 20, then 200, and so on. Facebook is a marathon, not a sprint, but the finish line – a sustainable creator career, a community that values your content, and opportunities to earn doing what you love – is well worth it.

Now, it’s your turn – take these tips and start creating! Who knows, your Facebook content might become the next big thing that inspires or entertains millions. Every big creator starts as a beginner, so hit that “Post” button and begin your digital creator journey on Facebook today. Good luck, and have fun with it!