fitness influencer 
case study


Check out the results from the fitness micro influencer campaign we ran for the fitness brand STRIG. Their mission is to create product with premium ingredients without additives, to support your health and fitness goals.
 

fitness micro influencers

fitness influencer
case study

Check out the results from the fitness micro influencer campaign we ran for the wellness brand STRIG. Their mission is to create product with premium ingredients without additives, to support your health and fitness goals.

fitness micro influencer
goals & strategy

STRIG hired Stack Influence to build a fitness Micro Influencer campaign in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their new products.

 

micro influencer campaign strategy

  
STRIG hired Stack Influence to build a fitness Micro Influencer campaign in an effort to activate them across three core use cases: generate branded content, strengthen social media presence, and drive targeted traffic to their new products.

fitness micro influencer evolution

STRIG invited 259 fitness micro Influencers on Instagram to participate in their campaign with a goal of reaching 100 influencer posts. In two months Stack Influence completed their 100 promotion target reaching a total follower base of 281,465 people.

micro influencer
social analysis

STRIG accumulated 138,753 impressions with 15,056 engagements totally an engagement rate of 10.8%. Strig was happy with 87% of the accumulated high-res images and videos which they plan to repurpose for future marketing and advertising initiatives.

micro influencer
acquired assets

Throughout the campaign STRIG acquired a variety of assets in addition to the brand awareness and Amazon listing traffic fostered from social engagements and shares. Assets accumulated included full rights license user-generated video/image content, and in-depth product testimonials.

influencers activated over 2 months

total social media post impressions

total social media post engagements

total social media post views

a few fitness micro influencers from the campaign

a few influencers
from the campaign

Johnny Maurillo

Johnny Maurillo

@_johnnyphysique

Thank you @getstrig for the support!⚡️🚀⚡️
• Strig is an ergonomic convex concave design muscle care device that uses micro-vibration technology to accelerate muscle relaxation and promote the growth of muscle fibers, it also admits micro-currents to reduce the buildup of lactic acid and reduce muscle soreness.
• After using Strig almost every day for the past 2-3 weeks I’ve noticed significantly reduced muscle soreness and seemingly faster recovery. Both of which are extremely important for someone like me who is all about muscle care! 💪🏼

M. Flowers

M. Flowers

@mattdflowers

In my brooklyn apartment thankful for self-care.
Thank you @getstrig for my personal handheld massager. @stackinfluence #strigpartner
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.
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Fits in my hand nicely. I can apply the right amount of pressure to the spot that needs the most love. With 3 vibrating frequencies my body is able to recover faster and stronger. My favorite part is the metalic ridges that allow for relief in those tricky spots!

Britt Borbash

Britt Borbash

@ anchoredsoulfit

I think I’m in love…lol! So, those that know me well know I love trying out new products in the health, fitness, and nutrition area. Well, @getstrig has completely won me over! You might be thinking, “What is this STRIG thing?” STRIG is an at home device for treating muscle pain and stiffness that uses vibration and micro-current stimulation. It helps workout tension and knots and can provide a deep tissue massage. Between the left over neck issues I have from a car accident and back pain stemming from my poor “Covid” posture from remotely working from my bed or couch😆, this handy product is more like a little piece of heaven

Derek Lodge

Derek Lodge

@ dereklodge

Thank you @getstrig for providing me with an amazing tool to add to my arsenal that helps with recovery!

𝑺𝑻𝑹𝑰𝑮 is a very unique IASTM (Instrument Assisted Soft Tissue Mobilization) tool that uses microvibration & microcurrent to break down fascial restrictions, scar tissue and more!

Dylan Polin

Dylan Polin

@ dylanpolin

Tomorrow I head out to @worldchasetag with the @hubptc team and couldn’t be more excited!!

Got some awesome work done by @meghan.beatty yesterday to clear up some injuries

I also got this awesome device from @getstrig to help keep me and the team moving! It’s a scraping knife w/ electric stim in it to help clear up old scar tissue and nagging soft tissue problems. I’m still learning how to use it well but so far it’s way beefier and solid than I thought – it’s fully metal so you can really get in there and clear out some old crap.

James Scott

James Scott

@ jamessiri

Everyday I’m getting older and recovery becomes even more important. Recovery is the only way I can keep going to Jiu Jitsu and keep hitting my crossfit workouts, so huge shout out to @getstrig for increasing blood flow to my muscles with this massage scraper! I already can feel the difference with my built up scar tissue and muscle soreness. @stackinfluence #strigpartner

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strig campaign overview & reporting

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overview & reporting

campaign challenge

The initial campaign challenge was to accumulate fitness Micro Influencers in the Stack Influence community who fitness enthusiasts and were willing to try a new massage technology device.

microinfluencer targeting

STRIG’s target was to attract and activate athletes, health / wellness enthusiasts, and fitness influencers in the USA, both male and female, between the ages of 20 and 40.

strig campaign goals

STRIG’s campaign goals were to distribute product giveaways in order to generate word of mouth traffic, increase social engagement, get more product sales and accumulate UGC shared on the Instagram platform.

audience demographics

STRIG’s Influencers most engaged audience throughout the campaign was predominantly females located in the USA, with a majority being married individuals between ages 20 and 49.

psychographics & geographics

The audience’s top occupations were sales & marketing agents, coaches managers, sports trainers, athletes, waiters/waitresses, and students. The top USA cities they originated from were New York, Los Angeles, San Diego, Nashville, and Houston.

influencer analysis

Over six month STRIG worked with 100 influencers that had an average of 2,814 followers. The average engagement rate of all fitness micro influencer promotions on Instagram was 10.8%.

eu natural campaign overview & reporting

naked nutrition campaign
overview & reporting

campaign challenge

The initial campaign challenge was to accumulate fitness Micro Influencers in the Stack Influence community who fitness enthusiasts and were willing to try a new massage technology device.

micro influencer targeting

STRIG’s target was to attract and activate athletes, health / wellness enthusiasts, and fitness influencers in the USA, both male and female, between the ages of 20 and 40.

strig campaign goals

STRIG’s campaign goals were to distribute product giveaways in order to generate word of mouth traffic, increase social engagement, get more product sales and accumulate UGC shared on the Instagram platform.

audience demographics

STRIG’s Influencers most engaged audience throughout the campaign was predominantly females located in the USA, with a majority being married individuals between ages 20 and 49.

psychographics & geographics

The audience’s top occupations were sales & marketing agents, coaches managers, sports trainers, athletes, waiters/waitresses, and students. The top USA cities they originated from were New York, Los Angeles, San Diego, Nashville, and Houston.

influencer analysis

Over six month STRIG worked with 100 influencers that had an average of 2,814 followers. The average engagement rate of all fitness micro influencer promotions on Instagram was 10.8%.

  • 1. Discuss Brand
  • 2. Develop Campaign
  • 3. Deploy Creators
  • 4. Data Analysis

discuss brand

We want to learn your goals and desires.

We meet with you, learn about your business and marketing desires, analyze your brand and products, and identify your target audience to find ideal social media influencers.

develop campaign

We make sure we activate the best representatives for your brand.

We develop a custom marketing strategy, outline a campaign timeline, and source the ideal micro-influencers for your influencer  marketing campaign.

deploy influencers

We manage campaigns from product shipment to social post.

We get down to business and meticulously manage each Micro-Influencer from start to finish. Our Micro-Influencers are compensated with free products for their campaign involvement.

data analysis

We make sure your campaign results are stacked up and satisfactory.

We track and analyze the engagement from your Micro-Influencers social promotions, and present you with a customized wrap-up report with key data points upon campaign completion.

start a campaign with us today

stack up your influence
in exchange for products

 

our headquarters

111 NE 1st St, 8th Floor, Miami
Florida 33132 USA

our contact info

(209) 782-8129
[email protected]

stack up your influence
in exchange for products

our headquarters

111 NE 1st St, 8th Floor 
Miami, FL 33132

our contact info

(209) 782-8129
[email protected]

© 2021 Stack Influence LLC

© 2021 Stack Influence LLC