How to Find Amazon Influencers and Their Storefronts: A Step-by-Step Guide for E-Commerce Sellers

Amazon’s dominance in e-commerce is undeniable – it accounts for roughly 38% of the U.S. online retail market, and nearly two-thirds of online shoppers start their product searches on Amazon. For e-commerce entrepreneurs and Amazon sellers, this presents a huge opportunity. One powerful way to capitalize on Amazon’s reach is by partnering with Amazon influencers (content creators in Amazon’s Influencer Program) who can showcase your products on their Amazon storefronts. These micro influencers not only drive traffic and sales through trusted recommendations, but also create valuable user-generated content (UGC) that can boost your brand’s credibility. In fact, over 72% of teenagers follow influencers and trust their product recommendations – a testament to the influence and authenticity that creators bring to e-commerce marketing.

However, finding the right Amazon influencers and their storefronts isn’t as simple as doing a quick search on Amazon’s site. Amazon does not provide a straightforward influencer directory or search bar. Instead, influencer storefronts are often discovered through social media or third-party tools. Don’t worry – in this guide, we’ll break down step-by-step how to find Amazon influencers and their storefronts. We’ll cover what Amazon storefronts are, why micro-influencers and UGC matter for Amazon sellers, and multiple strategies (from using Amazon’s own features to leveraging social media and influencer platforms) to uncover the best creators for your brand. Let’s dive in!

What Are Amazon Influencers and Storefronts?

Amazon influencers are content creators (ranging from micro-influencers to celebrities) who promote products through Amazon’s official Influencer Program. Influencers apply and, once approved, receive a unique affiliate link that lets them earn commissions on any sales they drive. Importantly, approved creators also get their own Amazon influencer storefront – a dedicated page on Amazon featuring a curated catalog of products they recommend. In other words, an influencer’s storefront is like their personalized shop on Amazon, showcasing their favorite finds and product lists in various categories (e.g. fashion picks, home essentials, gadgets).

These Amazon storefronts blend content and commerce: influencers often share videos, photos, and commentary on products, and customers can directly purchase through the storefront. This fusion of social proof and shopping is powerful. For influencers, it’s a way to monetize their content; for brands, it’s an opportunity to have products endorsed by relatable creators. Micro-influencers, in particular, have become a popular choice for Amazon sellers because of their niche expertise and highly engaged audiences. The Amazon Influencer Program’s requirements are relatively lenient – creators just need an active social media account (YouTube, Instagram, Facebook, or TikTok) and some engagement, meaning many micro-influencers qualify. This inclusivity has built a diverse pool of influencers across all categories, from beauty and fashion to tech and fitness, giving e-commerce sellers ample choice to find a perfect fit.

Why E-Commerce Sellers Leverage Micro-Influencers and UGC on Amazon

Leveraging micro influencers on Amazon offers multiple benefits for e-commerce sellers and content creators looking to promote products:

• Authenticity and Trust: Micro-influencers tend to have close-knit, engaged followings, which can translate to higher engagement rates (studies show they drive ~60% more engagement than macro influencers) and strong trust. When a content creator genuinely recommends your product, their audience is more likely to trust that recommendation – often viewing it as advice from a friend. This trust-driven marketing is gold for brands; it’s a form of word-of-mouth at scale. The UGC (user-generated content) created by influencers – such as unboxing videos, tutorials, or lifestyle photos – resonates as authentic and can be repurposed in your own marketing channels.

• Expanded Reach on Amazon and Beyond: Influencers actively promote their Amazon storefronts on social media. You’ve probably seen the hashtags like #AmazonFinds or #TikTokMadeMeBuyIt trending – these represent countless communities sharing Amazon product recommendations. By working with Amazon influencers, your products can appear in such viral social content, driving new traffic to Amazon. At the same time, an influencer’s Amazon storefront itself is a landing page on the world’s largest e-commerce platform, giving your brand visibility to Amazon’s massive user base. This external traffic and sales can even boost your product’s ranking within Amazon’s search results (a win-win for your organic Amazon growth).

• Cost-Effective Marketing: Partnering with micro-influencers is often budget-friendly. Many micro-influencers are happy to promote products in exchange for free samples or modest fees, especially if they are Amazon affiliates earning commissions. Their partnership rates tend to be lower than those of bigger celebrities, yet their content can be very persuasive. Additionally, some platforms (like the one we’ll mention later) guarantee performance – for example, ensuring you only pay for completed influencer posts – which helps maximize your marketing ROI. Overall, influencer collaborations can deliver a high return on investment by combining content creation, distribution, and social proof in one package.
  

Now that we understand the value of Amazon influencers and the kind of UGC-driven buzz they can create, let’s get into the actionable steps for finding these influencers and tapping into their storefronts.

Step-by-Step Guide: How to Find Amazon Influencers and Their Storefronts

Finding Amazon influencers requires a bit of detective work across different platforms. Below, we outline a step-by-step approach with various methods – use as many of these steps as needed to build a list of potential influencers for your product. Each step targets a different channel where Amazon influencers can be found.

Step 1: Leverage Amazon’s Own Tools

Your first stop should be Amazon itself, which offers a couple of built-in discovery features for influencer content – namely Amazon Live and the #FoundItOnAmazon page. While Amazon doesn’t have a simple influencer search bar or public directory of all influencers, these two features are the closest things to an on-site discovery mechanism.

Amazon Live: Amazon Live is the platform’s live-streaming hub where influencers (and brands) host live video streams to showcase products in real time. Influencers on Amazon Live demonstrate products, give reviews, and interact with viewers via chat – it’s like QVC meets social media. To use Amazon Live for discovery, go to the Amazon Live homepage (on the Amazon site or app). Here you’ll find a few sections useful for finding creators:

• Featured Creators: A rotating list of popular Amazon Live influencers. You can click an influencer’s name or stream to view their profile and storefront.

• Discover (Recent Streams): A feed of the latest live streams. Browsing recent streams lets you see which creators are active and what products they’re promoting.

• Browse Categories: A directory of influencers by niche/category. For example, you can filter by categories like Fashion, Beauty, Electronics, Fitness, Food, etc., to find influencers relevant to your product domain. This is extremely handy – if you sell fitness gear, head to the Fitness category to find Amazon influencers in that space.
  

When you find a promising creator on Amazon Live, click on their profile. You’ll typically see a link to their Amazon storefront on their profile page. From there, you can explore their storefront content and see if they feature products similar to yours.

#FoundItOnAmazon: Amazon’s #FoundItOnAmazon page is a curated feed of influencer-tagged content and a great way to browse influencer posts by category. To access it, go to Amazon’s home page, click the menu (☰) and select “See All”, then find #FoundItOnAmazon in the list. This brings up a Pinterest-style page of photos from influencers’ Amazon posts. It’s essentially a collection of shoppable images all tagged with the #FoundItOnAmazon hashtag.

On the #FoundItOnAmazon feed, you can filter by product category at the top – e.g. Home Décor, Fashion, Beauty, Electronics, etc., to narrow down the posts to your niche. Scroll through the images and click on any that catch your eye. When you click an image, it will show the products featured and (crucially) the influencer’s name. Click the influencer’s name, and you’ll be taken to their Amazon influencer page or storefront. From there you can follow them (if logged in) or at least view all their content and recommended products.

This method is a bit like window-shopping for influencers: you see a snapshot of their style and content from the image, which helps you judge if they might align with your brand. It’s worth exploring several categories and hashtags on Amazon to find a range of influencers. Keep in mind that #FoundItOnAmazon primarily surfaces influencer posts that Amazon has aggregated, so it may not include every influencer – but it’s a fantastic starting point, especially for visual categories like fashion, beauty, home, and lifestyle.

Pro Tip: Follow the breadcrumb trail. On an influencer’s Amazon storefront, you might find a short bio or links to their other social media. This can be useful for vetting them later (e.g., checking their Instagram for engagement rate) or finding even more influencers (as many creators interact with each other).

Step 2: Search Instagram and TikTok Hashtags (Social Media Goldmine)

Social media is where Amazon influencers actually promote their storefronts and content the most. Instagram and TikTok are particularly fruitful for finding Amazon product recommendations, as many influencers regularly post “Amazon finds” and shopping hauls on these platforms. By searching the right hashtags, you can uncover countless micro-influencers who have Amazon storefronts.

Start with Instagram: use the search function and try hashtags like #AmazonFinds (one of the most popular), #AmazonHaul, #AmazonMustHaves, #AmazonFashion, #AmazonHome, or the generic #FoundItOnAmazon. These tags are commonly used by content creators showcasing their favorite Amazon products. When you browse a hashtag feed, look for posts that have an “Amazon” aesthetic or mention (often a collage of products or a video of an item review). Check the captions – many Amazon influencers will mention that the product link is in their bio or say something like “Link in my Amazon storefront.”

On TikTok, hashtags are equally or even more important, since TikTok has been a massive driver of viral Amazon trends (“TikTok made me buy it!”). Search TikTok for similar tags: #AmazonFinds, #AmazonHaul, #TikTokMadeMeBuyIt (not Amazon-specific but heavily features Amazon gadgets), and #FoundItOnAmazon. TikTok’s algorithm might also lead you from one video to another; when you find a video of someone showing off an Amazon product, check their profile to see if they call themselves an “Amazon Finder” or have an Amazon storefront link in their bio (many do).

Here are some popular hashtags to get you started:

• Instagram Hashtags for Amazon Products: #AmazonFinds, #AmazonFashion, #AmazonDeals, #AmazonMustHaves, #AmazonHome

• TikTok Hashtags for Amazon Finds: #AmazonFinds, #AmazonHaul, #AmazonFashion, #TikTokMadeMeBuyIt, #FoundItOnAmazon
  

Spend some time scrolling through these hashtag results. When you find a promising creator (for example, someone who frequently posts Amazon recommendation videos or pictures), click on their profile. Check their bio – Amazon influencers often include a link (sometimes a Linktree or Beacons page) with a label like “Amazon Storefront” or they may directly list an Amazon URL. Instagram doesn’t allow multiple links, so many use a link-in-bio service that will then have a button to their Amazon storefront. TikTok allows one link; savvy Amazon influencers will use that slot for their Amazon store if that’s a main focus.

Make a list of those creators who seem to match your product niche. For each, note their handle, follower count, engagement (do people comment on their posts?), and whether they explicitly have an Amazon storefront link. You can also follow them or save their posts as you go, to easily revisit. Social media hashtag hunting is a bit manual, but it’s one of the richest ways to find real, active micro-influencers who love sharing Amazon products. Plus, by observing their content you can gauge if their style and audience might be a fit for your brand before even contacting them.

Step 3: Find Influencers via YouTube “Amazon Favorites” Videos

Don’t overlook YouTube as a search channel. Many Amazon influencers (especially those who do tech reviews, beauty tutorials, or home gadget demos) have YouTube channels where they post longer-form product review videos. These can range from “Amazon Favorites” round-ups to unboxing videos, haul videos, or gift idea lists – all featuring products from Amazon.

To find potential Amazon influencers on YouTube, use YouTube’s search bar with keywords related to Amazon reviews in your product category. For example, search for “Amazon product review + [your category]” or phrases like “Amazon favorites [2025]”, “Amazon must haves [category]”, “Amazon haul [fashion/home/tech]”, etc.. If you sell a specific type of product, include that: e.g. “Amazon cookware review” or “Amazon fitness gadgets haul.” You’ll likely discover a trove of videos by creators showing items they bought on Amazon.

When you find a relevant video, watch or skim through it for context – is the person truly an Amazon-focused influencer or just a general YouTuber? Then, importantly, check the video description box. Influencers who are part of the Amazon program will almost always put their Amazon storefront link or individual affiliate product links in the description. Look for something like “My Amazon Storefront: amazon.com/shop/[name]” or a list of product links (which often contain “amazon.com” with a referral code).

If the creator has an Amazon storefront link listed, bingo – you’ve found an Amazon influencer. Click it to inspect their storefront and get a sense of what other products they curate. Also note their subscriber count and engagement on YouTube – a YouTuber with a modest following but high video views on Amazon reviews could be a great micro-influencer to work with.

Additionally, YouTube’s algorithm might suggest related videos (“Up next” or in the sidebar) once you start engaging with Amazon product videos. This can lead you to other influencers in the same space. Feel free to go down the rabbit hole and list any creators that seem like potential collaborators. Even if some YouTubers don’t explicitly list their storefront, if they talk about Amazon finds often, you can try searching their name + “Amazon storefront” on Google – sometimes their storefront will still show up in results if it’s public.

Step 4: Use Influencer Marketing Platforms (and Databases)

If manually hunting through Amazon and social media feels overwhelming, consider using an influencer marketing platform to streamline the process. There are platforms specifically designed to connect brands with influencers (including Amazon influencers) by providing searchable databases, filters, and campaign management tools. For example, Stack Influence (an influencer marketing platform focused on micro-influencers for e-commerce) can be a huge time-saver. These platforms often have thousands or even millions of influencer profiles indexed, and you can filter by criteria like niche, audience demographics, follower count, engagement rate, and even keywords or hashtags used.

Moreover, influencer platforms can provide performance metrics that are hard to get on your own – for instance, an influencer’s average engagement rate, audience demographics, past collaborations, etc., so you can vet influencers more thoroughly before working with them. Many also facilitate communication and payments, acting as a middleman to ensure both parties deliver on their promises.

Another advantage: campaign guarantees. To illustrate, Stack Influence has a policy where you only pay for completed influencer posts, ensuring you don’t waste budget on influencers who flake out. This kind of guarantee and the end-to-end campaign management (from product seeding to tracking posts) can make scaling your micro-influencer campaigns much easier. It’s like having a matchmaking and project management service for your influencer marketing.

Other platforms in the industry offer similar marketplaces – when using any of them, be sure to specify you’re looking for Amazon storefront influencers or Amazon Associates. Some popular influencer marketing tools have filters for “Amazon” or allow you to search by the presence of an Amazon link in bios. This way, you can zero in on creators who are active in Amazon’s ecosystem.

In summary, influencer marketing platforms are a powerful way to find Amazon influencers and manage collaborations at scale. While they may involve subscription or campaign fees, the investment can pay off by saving you time and helping you discover high-quality micro-influencers that perfectly match your brand. 

Bonus Tips: Vetting and Collaborating with Amazon Influencers

Once you’ve found a number of potential Amazon influencers using the steps above, the next crucial step is vetting them and reaching out. Here are some tips to ensure you choose the right micro-influencers and set the collaboration up for success:

• Audience & Niche Fit: Ensure the influencer’s content theme and followers align with your target market. For example, a tech gadget brand should look for influencers who frequently post about electronics or have a follower base interested in tech. Check their content and see if your product would feel natural in their feed. If an influencer’s audience is not relevant to your niche, the traffic they drive to Amazon likely won’t convert well.

• Engagement Rate Over Follower Count: Don’t be dazzled just by an influencer’s follower number. A micro-influencer with 5k followers might have a 10% engagement rate, whereas someone with 50k could have a 1% engagement rate. High engagement means a loyal, interactive audience, which is often more valuable than sheer reach. Look at their posts – do people comment, ask questions, like in healthy numbers? Micro-influencers often outperform bigger ones in engagement, as noted by marketing studies. This high engagement can lead to more effective word-of-mouth and conversions.

• Content Quality and Style: Review the influencer’s photos, videos, and captions. Is their content well-produced or at least clear and genuine? Do they communicate in a way that matches your brand voice (e.g. are they informative, funny, edgy, family-friendly)? Good influencers put thought into their posts, even if they are “micro”. The more you feel their style would resonate with your potential customers, the better the fit.

• Consistency and Professionalism: How often do they post, and do they engage professionally with their audience (responding to comments, not posting anything controversial)? If you’re going to rely on them to represent your brand, you want someone reliable and positive. Consistent posting might also mean they’ll be more experienced in creating content on schedule.

• Check Their Storefront: Since we’re specifically interested in Amazon storefronts, click through to see what they’ve done with theirs. How many products do they feature? Are the product selections relevant or all over the place? Do they curate thoughtful lists (“Summer Must-Haves”, “Gaming Setup Gear”, etc.) or just random items? A well-maintained storefront indicates they take the program seriously. Also, see if they have any Livestream recordings or idea lists; this can show their level of activity on Amazon itself.

• Micro vs Macro Influencers: Determine what mix of influencer sizes you want. Macro-influencers (say 100k+ followers) might give you bigger bursts of traffic, but micro-influencers (perhaps 5k–50k followers) can offer higher engagement and more niche audiences. A lot of Amazon sellers find that working with multiple micro-influencers can outperform a single big influencer, both in cost and in content diversity. As noted by an Amazon-focused agency, brands often work with hundreds of micro-influencers in a single campaign to scale up reach while keeping authenticity. You don’t necessarily need that many, but don’t be afraid to cast a wide net among smaller creators.

• Clear Collaboration Terms: When reaching out, be clear about what you’re offering (free product, commission bonus, flat fee, etc.) and what you’d like in return (e.g. an Instagram post, a TikTok video, adding your product to their Amazon storefront with a review blurb, etc.). The more detail you provide upfront, the easier it is for the influencer to say yes (or negotiate). If you’re using a platform like Stack Influence, a lot of this process will be handled through the platform’s workflow – you’ll set a campaign brief, and influencers will join and agree to the terms there.
  

Finally, foster a good relationship with the influencers you work with. If they produce great content and you see a sales bump from their referrals, consider making them long-term partners. Brands that nurture relationships with a pool of micro-influencers often build a powerful always-on influencer marketing engine, where there’s a steady stream of UGC and referrals coming in. And as those influencers grow their own followings, your brand benefits from that growth too.

Conclusion To How to Find Amazon Influencers and Their Storefronts

Finding Amazon influencers and their storefronts may require some time and multi-channel research, but it’s well worth the effort for e-commerce sellers. By using Amazon’s built-in discovery features (#FoundItOnAmazon and Amazon Live), scouring social media hashtags, searching YouTube, leveraging specialized platforms, and even looking at your own customer community, you can compile a strong list of potential micro-influencers who align with your brand. These creators can help showcase your products through authentic content and drive high-intent shoppers to your Amazon listings.

In the era of social commerce, micro-influencers and UGC are invaluable assets. They bring trust, relatability, and creative storytelling to your product marketing. As an Amazon seller or brand, partnering with these content creators can boost your visibility on Amazon (and beyond) and ultimately increase sales. Remember to vet influencers carefully, build genuine relationships, and create a win-win collaboration (they benefit by earning commission and growing their content, you benefit from the exposure and content they provide).

By following this step-by-step guide, you’ll be well on your way to tapping into the power of Amazon influencers. Whether you find them through a hashtag on TikTok or with the help of an influencer platform like Stack Influence, the key is to start building those connections. With the right micro-influencers on your side, you can transform enthusiastic product recommendations into a formidable marketing strategy – one that resonates with today’s shoppers and helps your e-commerce business thrive.